Reminder: v201611 will be sunset on November 30, 2017.

enum Column (v201708)

Column provides all the trafficking statistics and revenue information available for the chosen Dimension objects.

Columns with INVENTORY_LEVEL should not be used with dimensions relating to line items, orders, companies and creatives, such as Dimension.LINE_ITEM_NAME. Columns with LINE_ITEM_LEVEL can only be used if you have line item-level dynamic allocation enabled on your network.


Namespace
https://www.google.com/apis/ads/publisher/v201708
Enumeration Description
AD_SERVER_IMPRESSIONS The number of impressions delivered by the ad server.
AD_SERVER_DOWNLOADED_IMPRESSIONS The number of downloaded impressions delivered by the ad server.
AD_SERVER_TARGETED_IMPRESSIONS The number of impressions delivered by the ad server by explicit custom criteria targeting.
AD_SERVER_CLICKS The number of clicks delivered by the ad server.
AD_SERVER_TARGETED_CLICKS The number of clicks delivered by the ad server by explicit custom criteria targeting.
AD_SERVER_CTR The CTR for an ad delivered by the ad server.
AD_SERVER_CPM_AND_CPC_REVENUE The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
AD_SERVER_CPD_REVENUE The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
AD_SERVER_CPA_REVENUE The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
AD_SERVER_ALL_REVENUE The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server.
AD_SERVER_WITH_CPD_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server.
AD_SERVER_INVENTORY_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered to the total impressions delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.
AD_SERVER_INVENTORY_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered to the total clicks delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.
AD_SERVER_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.
AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.
AD_SERVER_CODE_SERVED_COUNT The number of times that the code for an ad is served by the ad server.
AD_SERVER_UNFILTERED_IMPRESSIONS The number of downloaded impressions delivered by the ad server including impressions recognized as spam.
AD_SERVER_UNFILTERED_CLICKS The number of clicks delivered by the ad server including clicks recognized as spam.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_IMPRESSIONS The number of impressions a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well.
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS The number of impressions an AdSense ad delivered for line item-level dynamic allocation.
ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CLICKS The number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well.
ADSENSE_LINE_ITEM_LEVEL_CLICKS The number of clicks an AdSense ad delivered for line item-level dynamic allocation.
ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CTR The ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well.
ADSENSE_LINE_ITEM_LEVEL_CTR The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_REVENUE Revenue generated from ads delivered for dynamic allocation when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well.
ADSENSE_LINE_ITEM_LEVEL_REVENUE Revenue generated from AdSense ads delivered for line item-level dynamic allocation.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well.
ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered by dynamic allocation ads to the total impressions delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered by AdSense reservation ads to the total impressions delivered for line item-level dynamic allocation. Represented as a percentage.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered by dynamic allocation ads to the total clicks delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks delivered for line item-level dynamic allocation. Represented as a percentage.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage.
ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage.
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.
AD_EXCHANGE_IMPRESSIONS Ad Impressions on mapped Ad Exchange properties. When multiple text ads fill a single display slot it is only counted once, when the top text ad is recognized. In these cases, the Ad Impression is attributed to the top text ad.
AD_EXCHANGE_MATCHED_REQUESTS Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties.
AD_EXCHANGE_AD_ECPM Ad revenue per 1000 ad impressions, for mapped Ad Exchange properties.
AD_EXCHANGE_CLICKS The number of clicks delivered by mapped Ad Exchange properties.
AD_EXCHANGE_ESTIMATED_REVENUE The estimated net revenue generated by mapped Ad Exchange properties.
AD_EXCHANGE_COVERAGE The coverage reported by mapped Ad Exchange properties.
AD_EXCHANGE_CTR The matched queries click-through rate delivered by mapped Ad Exchange properties.
AD_EXCHANGE_LIFT The total lift generated by mapped Ad Exchange properties.
AD_EXCHANGE_CPC The cost-per-click generated by mapped Ad Exchange properties.
AD_EXCHANGE_AD_REQUESTS The number of ad requests issued by mapped Ad Exchange properties.
AD_EXCHANGE_AD_REQUEST_ECPM The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties.
AD_EXCHANGE_AD_REQUEST_CTR The click-through rate of ad requests issued by mapped Ad Exchange properties.
AD_EXCHANGE_AD_CTR The click-through rate of impressions issued by mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_DROPOFF_RATE The video drop off rate for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_ABANDONMENT_RATE The video abandonment rate for mapped Ad Exchange properties.
AD_EXCHANGE_MATCHED_ECPM The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties.
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement.
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties.
AD_EXCHANGE_AVERAGE_VIEWABLE_TIME The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable.
AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability.
AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View.
AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable.
AD_EXCHANGE_DEALS_BID_RESPONSES Number of responses that shows that a buyer is bidding, for mapped Ad Exchange properties.
AD_EXCHANGE_DEALS_MATCHED_REQUESTS Deal ad requests for mapped Ad Exchange properties which were ?matched? with demand from the buyer associated with the Deal. Each ?Deals matched request? represents one opportunity for the Deal Buyer to serve their ad in the context of the Deal.
AD_EXCHANGE_DEALS_AD_REQUESTS Total ad requests associated with a given Deal, for mapped Ad Exchange properties.
AD_EXCHANGE_DEALS_MATCH_RATE Deals matched requests divided by Deals ad requests, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_QUARTILE_1 A count of how many users watch the first 25% of a video ad, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_QUARTILE_3 A count of how many users watch the first 75% of a video ad, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE Percentage of times a user clicked Skip, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_TRUEVIEW_VTR TrueView views divided by TrueView impressions, for mapped Ad Exchange properties.
AD_EXCHANGE_THIRD_PARTY_FILL_RATE The third-party fill rate by Ad Exchange properties linked to DFP.

This experimental column only works with Ad Exchange web properties linked with an active status.

MEDIATION_IMPRESSIONS Impressions generated for mediation requests. This includes third-party network and Ad Exchange impressions for mediation.
MEDIATION_ESTIMATED_REVENUE Estimated revenue generated for mediation requests. This combines estimated revenue from third-parties along with Ad Exchange.
MEDIATION_ECPM The average estimated cost-per-thousand-impressions earned from mediation ads.
MEDIATION_THIRD_PARTY_ECPM Mediation third-party average cost-per-thousand-impressions.
MEDIATION_FILL_RATE Mediation fill rate indicating how often a network fills an ad request.
MEDIATION_PASSBACKS Mediation passbacks recorded when a network does not fill an ad request.
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation.
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
AD_EXCHANGE_LINE_ITEM_LEVEL_CTR The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation.
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.
AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation. Represented in publisher currency and time zone.
AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation. Represented as a percentage.
AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation. Represented as a percentage.
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_IMPRESSIONS The total number of impressions delivered by the ad servers including inventory-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS The total number of impressions delivered including line item-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.
TOTAL_INVENTORY_LEVEL_CLICKS The total number of clicks delivered by the ad servers including inventory-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_CLICKS The total number of clicks delivered including line item-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting
TOTAL_INVENTORY_LEVEL_CTR The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including inventory-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_CTR The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including line item-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUE The total CPM and CPC revenue generated by the ad servers including inventory-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_ALL_REVENUE The total CPM, CPC and CPD revenue generated by the ad servers including inventory-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_WITHOUT_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including inventory-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including inventory-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including line item-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including line item-level dynamic allocation.
TOTAL_CODE_SERVED_COUNT The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation.
OPTIMIZATION_CONTROL_IMPRESSIONS The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled.
OPTIMIZATION_CONTROL_CLICKS Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_CONTROL_CTR The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled.
OPTIMIZATION_OPTIMIZED_IMPRESSIONS Number of optimized impressions delivered for an ad for which the optimization feature has been enabled.
OPTIMIZATION_OPTIMIZED_CLICKS Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled.
OPTIMIZATION_NON_OPTIMIZED_CLICKS Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_EXTRA_CLICKS Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_OPTIMIZED_CTR The CTR for optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_LIFT The percentage by which optimized CTRs are greater than the unoptimized CTRs. This is calculated as ((Column.OPTIMIZATION_OPTIMIZED_CTR/ Column.OPTIMIZATION_CONTROL_CTR) - 1) * 100 for an ad for which the optimization feature has been enabled.
OPTIMIZATION_COVERAGE The line item coverage measures how often the traffic was sent for optimization.
OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS The number of impressions that were behind schedule at the time of their delivery.
OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS The number of impressions that did not have any clicks recorded in the recent past.
OPTIMIZATION_SPONSORSHIP_IMPRESSIONS The number of impressions that were delivered as sponsorship items.
OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS The number of impressions that were set to deliver as fast as possible.
OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS The number of impressions that have no absolute lifetime delivery goals.
OPTIMIZATION_CONTROL_REVENUE Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_OPTIMIZED_REVENUE Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_CONTROL_ECPM Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_OPTIMIZED_ECPM Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_FREED_UP_IMPRESSIONS Freed-up impressions as a result of optimization.
OPTIMIZATION_ECPM_LIFT Relative change in eCPM as a result of optimization.
REACH_FREQUENCY The average number of ads displayed to each unique visitor.
REACH_AVERAGE_REVENUE The average revenue earned per unique visitor.
REACH The number of unique visitors.
GRP_POPULATION The number of people in the given demographic bucket.
GRP_UNIQUE_AUDIENCE The number of unique users reached in the given demographic bucket.
GRP_UNIQUE_AUDIENCE_SHARE Percentage of the number of unique users reached in the given demographic bucket (out of the number of unique users reached in all demographics).
GRP_AUDIENCE_IMPRESSIONS The number of impressions in the given demographic bucket.
GRP_AUDIENCE_IMPRESSIONS_SHARE Percentage of the number of impressions in the given demographic bucket (out of the number of impressions in all demographics).
GRP_AUDIENCE_REACH The audience reach calculated as GRP_UNIQUE_AUDIENCE / GRP_POPULATION.
GRP_AUDIENCE_AVERAGE_FREQUENCY The audience average frequency calculated as GRP_AUDIENCE_IMPRESSIONS / GRP_UNIQUE_AUDIENCE.
GRP_GROSS_RATING_POINTS The gross rating points (GRP) calculated as GRP_AUDIENCE_REACH * GRP_AUDIENCE_AVERAGE_FREQUENCY * 100.
SDK_MEDIATION_CREATIVE_IMPRESSIONS The number of impressions for a particular SDK mediation creative.
SDK_MEDIATION_CREATIVE_CLICKS The number of clicks for a particular SDK mediation creative.
SELL_THROUGH_FORECASTED_IMPRESSIONS The number of forecasted impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

SELL_THROUGH_AVAILABLE_IMPRESSIONS The number of available impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

SELL_THROUGH_RESERVED_IMPRESSIONS The number of reserved impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

SELL_THROUGH_SELL_THROUGH_RATE The sell-through rate for impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

RICH_MEDIA_BACKUP_IMAGES The total number of times a backup image is served in place of a rich media ad.
RICH_MEDIA_DISPLAY_TIME The amount of time(seconds) that each rich media ad is displayed to users.
RICH_MEDIA_AVERAGE_DISPLAY_TIME The average amount of time(seconds) that each rich media ad is displayed to users.
RICH_MEDIA_EXPANSIONS The number of times an expanding ad was expanded.
RICH_MEDIA_EXPANDING_TIME The average amount of time(seconds) that an expanding ad is viewed in an expanded state.
RICH_MEDIA_INTERACTION_TIME The average amount of time(seconds) that a user interacts with a rich media ad.
RICH_MEDIA_INTERACTION_COUNT The number of times that a user interacts with a rich media ad.
RICH_MEDIA_INTERACTION_RATE The ratio of rich media ad interactions to the number of times the ad was displayed. Represented as a percentage.
RICH_MEDIA_AVERAGE_INTERACTION_TIME The average amount of time(seconds) that a user interacts with a rich media ad.
RICH_MEDIA_INTERACTION_IMPRESSIONS The number of impressions where a user interacted with a rich media ad.
RICH_MEDIA_MANUAL_CLOSES The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad.
RICH_MEDIA_FULL_SCREEN_IMPRESSIONS A metric that measures an impression only once when a user opens an ad in full screen mode.
RICH_MEDIA_VIDEO_INTERACTIONS The number of times a user clicked on the graphical controls of a video player.
RICH_MEDIA_VIDEO_INTERACTION_RATE The ratio of video interactions to video plays. Represented as a percentage.
RICH_MEDIA_VIDEO_MUTES The number of times a rich media video was muted.
RICH_MEDIA_VIDEO_PAUSES The number of times a rich media video was paused.
RICH_MEDIA_VIDEO_PLAYES The number of times a rich media video was played.
RICH_MEDIA_VIDEO_MIDPOINTS The number of times a rich media video was played upto midpoint.
RICH_MEDIA_VIDEO_COMPLETES The number of times a rich media video was fully played.
RICH_MEDIA_VIDEO_REPLAYS The number of times a rich media video was restarted.
RICH_MEDIA_VIDEO_STOPS The number of times a rich media video was stopped.
RICH_MEDIA_VIDEO_UNMUTES The number of times a rich media video was unmuted.
RICH_MEDIA_VIDEO_VIEW_TIME The average amount of time(seconds) that a rich media video was viewed per view.
RICH_MEDIA_VIDEO_VIEW_RATE The percentage of a video watched by a user.
RICH_MEDIA_CUSTOM_EVENT_TIME The amount of time (seconds) that a user interacts with a rich media ad.
RICH_MEDIA_CUSTOM_EVENT_COUNT The number of times a user views and interacts with a specified part of a rich media ad.
VIDEO_VIEWERSHIP_START The number of impressions where the video was played.
VIDEO_VIEWERSHIP_FIRST_QUARTILE The number of times the video played to 25% of its length.
VIDEO_VIEWERSHIP_MIDPOINT The number of times the video reached its midpoint during play.
VIDEO_VIEWERSHIP_THIRD_QUARTILE The number of times the video played to 75% of its length.
VIDEO_VIEWERSHIP_COMPLETE The number of times the video played to completion.
VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE Average percentage of the video watched by users.
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME Average time(seconds) users watched the video.
VIDEO_VIEWERSHIP_COMPLETION_RATE Percentage of times the video played to the end.
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.
VIDEO_VIEWERSHIP_VIDEO_LENGTH Duration of the video creative.
VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN The number of times a skip button is shown in video.
VIDEO_VIEWERSHIP_ENGAGED_VIEW The number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first.
VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE View-through rate represented as a percentage.
VIDEO_VIEWERSHIP_AUTO_PLAYS Number of times that the publisher specified a video ad played automatically.
VIDEO_VIEWERSHIP_CLICK_TO_PLAYS Number of times that the publisher specified a video ad was clicked to play.
VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE Error rate is the percentage of video error count from (error count + total impressions).
VIDEO_ERRORS_VAST_ERROR_100_COUNT Number of VAST video errors of type 100.
VIDEO_ERRORS_VAST_ERROR_101_COUNT Number of VAST video errors of type 101.
VIDEO_ERRORS_VAST_ERROR_102_COUNT Number of VAST video errors of type 102.
VIDEO_ERRORS_VAST_ERROR_200_COUNT Number of VAST video errors of type 200.
VIDEO_ERRORS_VAST_ERROR_201_COUNT Number of VAST video errors of type 201.
VIDEO_ERRORS_VAST_ERROR_202_COUNT Number of VAST video errors of type 202.
VIDEO_ERRORS_VAST_ERROR_203_COUNT Number of VAST video errors of type 203.
VIDEO_ERRORS_VAST_ERROR_300_COUNT Number of VAST video errors of type 300.
VIDEO_ERRORS_VAST_ERROR_301_COUNT Number of VAST video errors of type 301.
VIDEO_ERRORS_VAST_ERROR_302_COUNT Number of VAST video errors of type 302.
VIDEO_ERRORS_VAST_ERROR_303_COUNT Number of VAST video errors of type 303.
VIDEO_ERRORS_VAST_ERROR_400_COUNT Number of VAST video errors of type 400.
VIDEO_ERRORS_VAST_ERROR_401_COUNT Number of VAST video errors of type 401.
VIDEO_ERRORS_VAST_ERROR_402_COUNT Number of VAST video errors of type 402.
VIDEO_ERRORS_VAST_ERROR_403_COUNT Number of VAST video errors of type 403.
VIDEO_ERRORS_VAST_ERROR_405_COUNT Number of VAST video errors of type 405.
VIDEO_ERRORS_VAST_ERROR_500_COUNT Number of VAST video errors of type 500.
VIDEO_ERRORS_VAST_ERROR_501_COUNT Number of VAST video errors of type 501.
VIDEO_ERRORS_VAST_ERROR_502_COUNT Number of VAST video errors of type 502.
VIDEO_ERRORS_VAST_ERROR_503_COUNT Number of VAST video errors of type 503.
VIDEO_ERRORS_VAST_ERROR_600_COUNT Number of VAST video errors of type 600.
VIDEO_ERRORS_VAST_ERROR_601_COUNT Number of VAST video errors of type 601.
VIDEO_ERRORS_VAST_ERROR_602_COUNT Number of VAST video errors of type 602.
VIDEO_ERRORS_VAST_ERROR_603_COUNT Number of VAST video errors of type 603.
VIDEO_ERRORS_VAST_ERROR_604_COUNT Number of VAST video errors of type 604.
VIDEO_ERRORS_VAST_ERROR_900_COUNT Number of VAST video errors of type 900.
VIDEO_ERRORS_VAST_ERROR_901_COUNT Number of VAST video errors of type 901.
VIDEO_INTERACTION_PAUSE Video interaction event: The number of times user paused ad clip.
VIDEO_INTERACTION_RESUME Video interaction event: The number of times the user unpaused the video.
VIDEO_INTERACTION_REWIND Video interaction event: The number of times a user rewinds the video.
VIDEO_INTERACTION_MUTE Video interaction event: The number of times video player was in mute state during play of ad clip.
VIDEO_INTERACTION_UNMUTE Video interaction event: The number of times a user unmutes the video.
VIDEO_INTERACTION_COLLAPSE Video interaction event: The number of times a user collapses a video, either to its original size or to a different size.
VIDEO_INTERACTION_EXPAND Video interaction event: The number of times a user expands a video.
VIDEO_INTERACTION_FULL_SCREEN Video interaction event: The number of times ad clip played in full screen mode.
VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE Video interaction event: The number of user interactions with a video, on average, such as pause, full screen, mute, etc.
VIDEO_INTERACTION_VIDEO_SKIPS Video interaction event: The number of times a skippable video is skipped.
VIDEO_OPTIMIZATION_CONTROL_STARTS The number of control starts.
VIDEO_OPTIMIZATION_OPTIMIZED_STARTS The number of optimized starts.
VIDEO_OPTIMIZATION_CONTROL_COMPLETES The number of control completes.
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES The number of optimized completes.
VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE The rate of control completions.
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE The rate of optimized completions.
VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT The percentage by which optimized completion rate is greater than the unoptimized completion rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled.
VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN The number of control skip buttons shown.
VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN The number of optimized skip buttons shown.
VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW The number of control engaged views.
VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW The number of optimized engaged views.
VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE The control view-through rate.
VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE The optimized view-through rate.
VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT The percentage by which optimized view-through rate is greater than the unoptimized view-through rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled.
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The total number of impressions viewed on the user's screen.
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The total number of impressions that were sampled and measured by active view.
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions that were eligible to measure viewability.
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).
TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View total average time in seconds that specific impressions are reported as being viewable.
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by the ad server viewed on the user's screen.
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by the ad server that were sampled, and measurable by active view.
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by the ad server that were eligible to measure viewability.
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view).
AD_SERVER_ACTIVE_VIEW_REVENUE Active View ad server revenue.
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View ad server average time in seconds that specific impressions are reported as being viewable.
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by AdSense viewed on the user's screen,
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by AdSense that were sampled, and measurable by active view.
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by AdSense that were eligible to measure viewability.
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view).
ADSENSE_ACTIVE_VIEW_REVENUE Active View AdSense revenue.
ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View AdSense average time in seconds that specific impressions are reported as being viewable.
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by Ad Exchange viewed on the user's screen,
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view).
AD_EXCHANGE_ACTIVE_VIEW_REVENUE Active View AdExchange revenue.
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View AdExchange average time in seconds that specific impressions are reported as being viewable.
TOTAL_ACTIVE_VIEW_REVENUE Active View total revenue.
VIEW_THROUGH_CONVERSIONS Number of view-through conversions.
CONVERSIONS_PER_THOUSAND_IMPRESSIONS Number of view-through conversions per thousand impressions.
CLICK_THROUGH_CONVERSIONS Number of click-through conversions.
CONVERSIONS_PER_CLICK Number of click-through conversions per click.
VIEW_THROUGH_REVENUE Revenue for view-through conversions.
CLICK_THROUGH_REVENUE Revenue for click-through conversions.
TOTAL_CONVERSIONS Total number of conversions.
TOTAL_CONVERSION_REVENUE Total revenue for conversions.
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions).
DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.
DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL The number of Ad Exchange / AdSense and DFP impressions.
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL The difference between eligible impressions and competing impressions in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL The percentage of eligible impressions that are not competing in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL The percent of eligible impressions participating in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL The percent of total dynamic allocation queries that won.
CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE The contracted net revenue of the ProposalLineItem.
CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE The contracted net revenue in the local currency of the ProposalLineItem. See CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE
CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE The contracted gross revenue of the ProposalLineItem, including agency commission.
CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE The contracted gross revenue in the local currency of the ProposalLineItem, including agency commission. See CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE
CONTRACTED_REVENUE_CONTRACTED_VAT The value added tax on contracted net revenue of the ProposalLineItem or Proposal.
CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT The value added tax on contracted net revenue in the local currency of the ProposalLineItem or Proposal. See CONTRACTED_REVENUE_CONTRACTED_VAT
CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION The contracted agency commission of the ProposalLineItem or Proposal.
CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION The contracted agency commission in the local currency of the ProposalLineItem or Proposal. See CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION
SALES_CONTRACT_CONTRACTED_IMPRESSIONS The contracted impressions of the ProposalLineItem.
SALES_CONTRACT_CONTRACTED_CLICKS The contracted clicks of the ProposalLineItem.
SALES_CONTRACT_CONTRACTED_VOLUME The contracted volume of the ProposalLineItem. Volume represents impressions for rate type CPM, clicks for CPC, and days for CPD.
SALES_CONTRACT_BUDGET The budget of the Proposal.
SALES_CONTRACT_REMAINING_BUDGET The remaining budget of the Proposal. It is calculated by subtracting the contracted net revenue from the budget.
SALES_CONTRACT_BUFFERED_IMPRESSIONS The buffered impressions of the ProposalLineItem.
SALES_CONTRACT_BUFFERED_CLICKS The buffered clicks of the ProposalLineItem.
SCHEDULED_SCHEDULED_IMPRESSIONS The scheduled impressions of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_IMPRESSIONS and SALES_CONTRACT_BUFFERED_IMPRESSIONS.
SCHEDULED_SCHEDULED_CLICKS The scheduled clicks of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_CLICKS and SALES_CONTRACT_BUFFERED_CLICKS.
SCHEDULED_SCHEDULED_VOLUME The scheduled volume of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_VOLUME and buffered volume.
SCHEDULED_SCHEDULED_NET_REVENUE The scheduled net revenue of a ProposalLineItem.
SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE The scheduled net revenue in the local currency of a ProposalLineItem.
SCHEDULED_SCHEDULED_GROSS_REVENUE The scheduled gross revenue of a ProposalLineItem.
SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE The scheduled gross revenue in the local currency of a ProposalLineItem.
SALES_TOTAL_TOTAL_BUDGET The total budget of the Proposal. It differs from SALES_CONTRACT_BUDGET since it always contains the total budget, not the prorated budget.
SALES_TOTAL_TOTAL_REMAINING_BUDGET The total remaining budget of the Proposal. It differs from SALES_CONTRACT_REMAINING_BUDGET since it always contains the total remaining budget, not the prorated remaining budget.
SALES_TOTAL_TOTAL_CONTRACTED_VOLUME The total contracted volume of the ProposalLineItem. It differs from SALES_CONTRACT_CONTRACTED_VOLUME that the volume is not prorated with regard to the date range.
SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE The total contracted net revenue of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE that the revenue is not prorated with regard to the date range.
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE The total contracted net revenue in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE

SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE The total contracted gross revenue of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE The total contracted gross revenue in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE

SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION The total contracted agency commission of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION that the revenue is not prorated with regard to the date range.
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION The total contracted agency commission in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION

SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT The total net revenue plus its value added tax of the ProposalLineItem. The revenue is not prorated with regard to the date range.
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT The total net revenue plus its value added tax in the local currency of the ProposalLineItem. The revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_WITH_VAT

SALES_TOTAL_TOTAL_SCHEDULED_VOLUME The total scheduled volume of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_VOLUME that the volume is not prorated with regard to the date range.
SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE The total scheduled net revenue of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_NET_REVENUE that the revenue is not prorated with regard to the date range.
SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE The total scheduled net revenue in the local currency of the ProposalLineItem. It differs from SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE

SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE The total scheduled gross revenue of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.
SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE The total scheduled gross revenue in the local currency of the ProposalLineItem. It differs from SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE

UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE The unreconciled net revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_NET_REVENUE coming from unreconciled DFP volume.
UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE The unreconciled net revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE coming from unreconciled DFP volume.

See UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE

UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE The unreconciled gross revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE coming from unreconciled DFP volume.
UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE The unreconciled gross revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE coming from unreconciled DFP volume.

See UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE

UNIFIED_REVENUE_FORECASTED_NET_REVENUE The forecasted net revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_NET_REVENUE coming from forecasted DFP volume.
UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE The forecasted net revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE coming from forecasted DFP volume.

See UNIFIED_REVENUE_FORECASTED_NET_REVENUE

UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE The forecasted gross revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE coming from forecasted DFP volume.
UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE The forecasted gross revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE coming from forecasted DFP volume.

See UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE

UNIFIED_REVENUE_UNIFIED_NET_REVENUE The unified net revenue of the ProposalLineItem. It is a combination of UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE, BILLING_BILLABLE_NET_REVENUE, and UNIFIED_REVENUE_FORECASTED_NET_REVENUE when query date range spans historical delivery and forecasted delivery.
UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE The unified net revenue of the ProposalLineItem in local currency. It is a combination of UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE, BILLING_LOCAL_BILLABLE_NET_REVENUE, and UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_NET_REVENUE
UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE The unified net revenue of the ProposalLineItem. It is a combination of UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE, BILLING_BILLABLE_GROSS_REVENUE, and UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE when query date range spans historical delivery and forecasted delivery.
UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE The unified gross revenue of the ProposalLineItem in local currency. It is a combination of UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE, BILLING_LOCAL_BILLABLE_GROSS_REVENUE, and UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE
UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION The unified agency commission of the ProposalLineItem. It is a combination of the unreconciled agency commission, the BILLING_BILLABLE_AGENCY_COMMISSION, and the forecasted agency commission when query date range spans historical delivery and forecasted delivery.
UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION The unified agency commission of the ProposalLineItem in local currency. It is a combination of the unreconciled agency commission, the BILLING_BILLABLE_AGENCY_COMMISSION, and the forecasted agency commission when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION
UNIFIED_REVENUE_UNRECONCILED_VOLUME The unreconciled volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.
UNIFIED_REVENUE_FORECASTED_VOLUME The forecasted volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.
UNIFIED_REVENUE_UNIFIED_VOLUME The unified volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.
EXPECTED_REVENUE_EXPECTED_NET_REVENUE The expected revenue of the ProposalLineItem. It is equivalent to UNIFIED_REVENUE_UNIFIED_NET_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_PIPELINE_NET_REVENUE otherwise.
EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE The expected revenue of the ProposalLineItem in local currency. It is equivalent to UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE otherwise.

See EXPECTED_REVENUE_EXPECTED_NET_REVENUE

EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE The expected gross revenue of the ProposalLineItem. It is equivalent to UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_PIPELINE_GROSS_REVENUE otherwise.
EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE The expected gross revenue of the ProposalLineItem in local currency. It is equivalent to UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE otherwise.

See EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE

SALES_PIPELINE_PIPELINE_NET_REVENUE The pipeline net revenue of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue.
SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE The pipeline net revenue in the local currency of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue. See SALES_PIPELINE_PIPELINE_NET_REVENUE
SALES_PIPELINE_PIPELINE_GROSS_REVENUE The pipeline gross revenue of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue including agency commission when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue including agency commission.
SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE The pipeline gross revenue in the local currency of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue including agency commission when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue including agency commission. See SALES_PIPELINE_PIPELINE_GROSS_REVENUE
SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION The pipeline agency commission of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated against gross pipeline revenue.
SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION The pipeline agency commission in the local currency of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated against gross pipeline revenue in local currency of the ProposalLineItem. See SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION
RECONCILIATION_DFP_VOLUME The DFP volume of the ProposalLineItem, which is used for reconciliation. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
RECONCILIATION_THIRD_PARTY_VOLUME The third party volume of the ProposalLineItem, which is used for reconciliation. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
RECONCILIATION_RECONCILED_VOLUME The reconciled volume of the ProposalLineItem, which is used for reconciliation. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
RECONCILIATION_DISCREPANCY_PERCENTAGE The discrepancy percentage between DFP volume and third party volume.
RECONCILIATION_RECONCILED_REVENUE The reconciled revenue of the LineItem.
RECONCILIATION_IMPRESSION_DISCREPANCY The discrepancy between DFP impressions and third party impressions.
RECONCILIATION_CLICK_DISCREPANCY The discrepancy between DFP clicks and third party clicks.
RECONCILIATION_REVENUE_DISCREPANCY The discrepancy between DFP revenue and third party revenue.
BILLING_BILLABLE_NET_REVENUE The billable net revenue of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied.
BILLING_LOCAL_BILLABLE_NET_REVENUE The billable net revenue in the local currency of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied. See BILLING_BILLABLE_NET_REVENUE
BILLING_BILLABLE_GROSS_REVENUE The billable gross revenue of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied, and including agency commission.
BILLING_LOCAL_BILLABLE_GROSS_REVENUE The billable gross revenue in the local currency of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied, and including agency commission. See BILLING_BILLABLE_GROSS_REVENUE
BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable net revenue of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.
BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable net revenue in local currency of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.

See BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT

BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable gross revenue of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.
BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable net revenue in local currency of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.

See BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT

BILLING_BILLABLE_VAT The value added tax on billable net revenue of the ProposalLineItem or Proposal.
BILLING_LOCAL_BILLABLE_VAT The value added tax on billable net revenue in the local currency of the ProposalLineItem or Proposal. See BILLING_BILLABLE_VAT
BILLING_BILLABLE_AGENCY_COMMISSION The billable agency commission of the ProposalLineItem or Proposal.
BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION The billable agency commission in the local currency of the ProposalLineItem or Proposal. See BILLING_BILLABLE_AGENCY_COMMISSION
BILLING_CAP_QUANTITY The cap quantity of the ProposalLineItem for each cycle. Quantity represents impressions for rate type CPM, clicks for CPC and days for CPD.
BILLING_BILLABLE_VOLUME The billable volume of the ProposalLineItem for each cycle. Billable volumes are calculated by applying cap quantity to reconciled volumes. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
BILLING_DELIVERY_ROLLOVER The delivery rollover volume of the ProposalLineItem from previous cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
BILLING_REALIZED_CPM The CPM calcuated by BILLING_BILLABLE_NET_REVENUE and AD_SERVER_IMPRESSIONS.
BILLING_REALIZED_RATE The rate calcuated by BILLING_BILLABLE_NET_REVENUE and DFP volume.
DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT The contracted net overall discount of the ProposalLineItem.
DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT The billable net overall discount of the ProposalLineItem.
DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE The contracted non-billable (net) of the ProposalLineItem. The non-billable means revenue that marked as make good, added value or barter.
INVOICED_IMPRESSIONS The number of invoiced impressions.
INVOICED_UNFILLED_IMPRESSIONS The number of invoiced unfilled impressions.
NIELSEN_IMPRESSIONS The total number of impressions tracked for Nielsen Digital Ad Ratings measurement.
NIELSEN_IN_TARGET_IMPRESSIONS The total number of impressions for in-target demographic tracked for Nielsen Digital Ad Ratings measurement.
NIELSEN_POPULATION_BASE The population in the demographic.
NIELSEN_IN_TARGET_POPULATION_BASE The total population for all in-target demographics.
NIELSEN_UNIQUE_AUDIENCE The total number of different people within the selected demographic who were reached.
NIELSEN_IN_TARGET_UNIQUE_AUDIENCE The total number of different people within all in-target demographics who were reached.
NIELSEN_PERCENT_AUDIENCE_REACH The unique audience reached as a percentage of the population base.
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH The unique audience reached as a percentage of the population base for all in-target demographics.
NIELSEN_AVERAGE_FREQUENCY The average number of times that a person within the target audience sees an advertisement.
NIELSEN_IN_TARGET_AVERAGE_FREQUENCY The average number of times that a person within the target audience sees an advertisement for all in-target demographics.
NIELSEN_GROSS_RATING_POINTS The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency.
NIELSEN_IN_TARGET_GROSS_RATING_POINTS The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency, for all in-target demographics.
NIELSEN_PERCENT_IMPRESSIONS_SHARE The share of impressions that reached the target demographic.
NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE The share of impressions that reached all in-target demographics.
NIELSEN_PERCENT_POPULATION_SHARE The share of the total population represented by the population base.
NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE The share of the total population for all in-target demographics represented by the population base.
NIELSEN_PERCENT_AUDIENCE_SHARE The share of the unique audience in the demographic.
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE The share of the unique audience for all in-target demographics.
NIELSEN_AUDIENCE_INDEX The relative unique audience in the demographic compared with its share of the overall population.
NIELSEN_IN_TARGET_AUDIENCE_INDEX The relative unique audience for all in-target demographics compared with its share of the overall population.
NIELSEN_IMPRESSIONS_INDEX The relative impressions per person in the demographic compared with the impressions per person for the overall population.
NIELSEN_IN_TARGET_IMPRESSIONS_INDEX The relative impressions per person for all in-target demographics compared with the impressions per person for the overall population.
PARTNER_MANAGEMENT_HOST_IMPRESSIONS The host impressions in the partner management.
PARTNER_MANAGEMENT_HOST_CLICKS The host clicks in the partner management.
PARTNER_MANAGEMENT_HOST_CTR The host CTR in the partner management.
PARTNER_MANAGEMENT_HOST_REVENUE The host revenue in the partner management.

Starting in v201711, this field is deprecated in favor of PARTNER_FINANCE_HOST_REVENUE. Note that this metric supports less dimensions.

PARTNER_MANAGEMENT_HOST_ECPM The host eCPM in the partner management.

Starting in v201711, this field is deprecated in favor of PARTNER_FINANCE_HOST_ECPM. Note that this metric supports less dimensions.

PARTNER_MANAGEMENT_PARTNER_REVENUE The partner revenue in the partner management.

Starting in v201711, this field is deprecated in favor of PARTNER_FINANCE_PARTNER_REVENUE. Note that this metric supports less dimensions.

PARTNER_MANAGEMENT_PARTNER_ECPM The partner eCPM in the partner management.

Starting in v201711, this field is deprecated in favor of PARTNER_FINANCE_PARTNER_ECPM. Note that this metric supports less dimensions.

PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS The unfilled impressions in the partner management.

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