Introducción
En esta guía, se detalla cómo usar las funciones de publicidad nativa de Google Ad Manager con la API. Antes de comenzar, asegúrate de comprender los conceptos básicos de la publicidad nativa con Ad Manager.
Recuperar un formato de anuncio nativo
Los formatos de anuncios nativos se representan con un CreativeTemplate en la API de Ad Manager. Para recuperar formatos nativos de tu red, usa CreativeTemplateService.
Para diferenciar entre las plantillas de creatividades y los formatos de anuncios nativos, usa el campo isNativeEligible. Cuando este campo es verdadero, la plantilla de creatividad representa un formato de anuncio nativo.
Java
StatementBuilder statementBuilder = new StatementBuilder()
.where("isNativeEligible = :isNativeEligible")
.orderBy("id DESC")
.limit(StatementBuilder.SUGGESTED_PAGE_LIMIT)
.withBindVariableValue("isNativeEligible", true);;
CreativeTemplatePage page = creativeTemplateService.getCreativeTemplatesByStatement(
statementBuilder.toStatement());
Python
query = 'WHERE isNativeEligible = :isNativeEligible'
values = [
{'key': 'isNativeEligible',
'value': {
'xsi_type': 'BooleanValue',
'value': 'true'
}},
]
statement = ad_manager.FilterStatement(query, values)
response = creative_template_service.getCreativeTemplatesByStatement(
statement.ToStatement())
PHP
$pageSize = StatementBuilder::SUGGESTED_PAGE_LIMIT;
$statementBuilder = (new StatementBuilder())
->where('isNativeEligible = :isNativeEligible')
->orderBy('id ASC')
->limit($pageSize)
->withBindVariableValue('isNativeEligible', true);
$page = $creativeTemplateService->getCreativeTemplatesByStatement(
$statementBuilder->ToStatement());
.NET
StatementBuilder statementBuilder = new StatementBuilder()
.Where("isNativeEligible = :isNativeEligible")
.OrderBy("id ASC")
.Limit(StatementBuilder.SUGGESTED_PAGE_LIMIT)
.AddValue("isNativeEligible", true);
CreativeTemplatePage page = creativeTemplateService.getCreativeTemplatesByStatement(
statementBuilder.ToStatement());
Ruby
query = 'WHERE isNativeEligible = :isNativeEligible'
values = [
{
:key => 'isNativeEligible',
:value => {
:xsi_type => 'BooleanValue',
:value => 'true'
}
},
]
statement = AdManagerApi::FilterStatement.new(query, values)
page = creative_template_service.get_creative_templates_by_statement(
statement.toStatement())
Cómo crear una creatividad nativa
Las creatividades nativas están respaldadas por TemplateCreatives en la API de Ad Manager. No son entidades distintas. Para crear creatividades nativas, crea un TemplateCreative para un CreativeTemplate que sea apto para anuncios nativos. Los componentes de la creatividad nativa se almacenan en objetos CreativeTemplateVariable.
Use píxeles de 1 x 1 como tamaño para las creatividades nativas. El tamaño del anuncio renderizado se puede establecer en NativeStyle o se puede definir mediante la renderización personalizada.
Java
// Use the system defined native app install creative template.
long nativeAppInstallTemplateId = 10004400L;
// Use 1x1 as the size for native creatives.
Size size = new Size();
size.setWidth(1);
size.setHeight(1);
size.setIsAspectRatio(false);
TemplateCreative nativeAppInstallCreative = new TemplateCreative();
nativeAppInstallCreative.setName("Native creative #" + new Random().nextInt(Integer.MAX_VALUE));
nativeAppInstallCreative.setCreativeTemplateId(nativeAppInstallTemplateId);
nativeAppInstallCreative.setSize(size);
List<BaseCreativeTemplateVariableValue> templateVariables = Lists.newArrayList();
// Set the star rating.
StringCreativeTemplateVariableValue starRatingVariableValue =
new StringCreativeTemplateVariableValue();
starRatingVariableValue.setUniqueName("Starrating");
starRatingVariableValue.setValue("4");
templateVariables.add(starRatingVariableValue);
Python
# Use the system defined native app install creative template.
native_app_install_template_id = '10004400'
creative = {
'xsi_type': 'TemplateCreative',
'name': 'Native creative',
'creativeTemplateId': native_app_install_template_id,
'size': {'width': 1, 'height': 1, 'isAspectRatio': false},
'creativeTemplateVariableValues': [
{
'xsi_type': 'StringCreativeTemplateVariableValue',
'uniqueName': 'Starrating',
'value': '4'
}
]
}
PHP
// Use the system defined native app install creative template.
$nativeAppInstallTemplateId = 10004400;
// Use 1x1 as the size for native creatives.
$size = new Size();
$size->width = 1;
$size->height = 1;
$size->isAspectRatio = false;
$nativeAppInstallCreative = new TemplateCreative();
$nativeAppInstallCreative->name = 'Native creative #' . uniqid();
$nativeAppInstallCreative->creativeTemplateId = $nativeAppInstallTemplateId;
$nativeAppInstallCreative->size = $size;
$starRatingVariableValue = new StringCreativeTemplateVariableValue();
$starRatingVariableValue->uniqueName = 'Starrating';
$starRatingVariableValue->value = '4';
$nativeAppInstallCreative->creativeTemplateVariableValues[] =
$starRatingVariableValue;
C#
// Use the system defined native app install creative template.
long nativeAppInstallTemplateId = 10004400L;
TemplateCreative nativeAppInstallCreative = new TemplateCreative();
nativeAppInstallCreative.name =
String.Format("Native creative #{0}", new Random().Next(int.MaxValue));
nativeAppInstallCreative.creativeTemplateId = nativeAppInstallTemplateId;
// Use 1x1 as the size for native creatives.
Size size = new Size();
size.width = 1;
size.height = 1;
size.isAspectRatio = false;
nativeAppInstallCreative.size = size;
List<BaseCreativeTemplateVariableValue> templateVariables =
new List<BaseCreativeTemplateVariableValue>();
templateVariables.Add(new StringCreativeTemplateVariableValue() {
uniqueName = "Starrating",
value = "4"
});
Ruby
# Use the system defined native app install creative template.
creative_template_id = 10004400
creative = {
:xsi_type => 'TemplateCreative',
:name => "Native creative %d" % Time.new.to_i,
:creative_template_id => creative_template_id,
:size => {:width => 1, :height => 1, :is_aspect_ratio => false}
}
starrating_variable_value = {
:xsi_type => 'StringCreativeTemplateVariableValue',
:unique_name => 'Starrating',
:value => '4'
}
creative[:creative_template_variable_values] = [
starrating_variable_value
]
Cómo crear un estilo nativo
Los estilos nativos se pueden crear con NativeStyleService.
Actualmente, la API no valida los fragmentos CSS y HTML que proporcionas. Cuando configuras la información de segmentación, los únicos campos admitidos son inventoryTargeting y customTargeting.
Java
long nativeAppInstallTemplateId = 10004400L;
// Create a native style for native app install ads.
NativeStyle nativeStyle = new NativeStyle();
nativeStyle.setName("Native style #" + new Random().nextInt(Integer.MAX_VALUE));
nativeStyle.setCreativeTemplateId(nativeAppInstallTemplateId);
nativeStyle.setSize(size);
nativeStyle.setHtmlSnippet(htmlSnippet);
nativeStyle.setCssSnippet(cssSnippet);
Python
native_app_install_template_id = '10004400'
# Create a style for native app install ads.
native_style = {
'name': 'Native style #%d' % uuid.uuid4(),
'htmlSnippet': html_snippet,
'cssSnippet': css_snippet,
'creativeTemplateId': native_app_install_template_id,
'size': {
'width': width,
'height': height,
'isAspectRatio': False
}
}
PHP
$nativeAppInstallTemplateId = 10004400;
// Create a style for native app install ads.
$nativeStyle = new NativeStyle();
$nativeStyle->setName('Native style #'. uniqid());
$nativeStyle->setCreativeTemplateId($nativeAppInstallTemplateId);
$nativeStyle->setSize($size);
$nativeStyle->setHtmlSnippet($htmlSnippet);
$nativeStyle->setCssSnippet($cssSnippet);
C#
long nativeAppInstallTemplateId = 10004400L;
// Create a style for native app install ads.
NativeStyle nativeStyle = new NativeStyle();
nativeStyle.name = string.Format("Native style #{0}", new Random().Next());
nativeStyle.creativeTemplateId = nativeAppInstallTemplateId;
nativeStyle.size = size;
nativeStyle.htmlSnippet = htmlSnippet;
nativeStyle.cssSnippet = cssSnippet;
Ruby
native_app_install_template_id = 10004400
# Create a style for native app install ads.
native_style = {
:name => 'Native style #%d' % (Time.new.to_f * 1000),
:html_snippet => html_snippet,
:css_snippet => css_snippet,
:creative_template_id => native_app_install_template_id,
:size => size
}
Si el diseño es para un tamaño flexible, establece el campo isFluid en verdadero y size en píxeles de 1 x 1.
Cómo coordinar el tráfico de un anuncio nativo
Cuando se crea un objeto LineItem para un anuncio nativo, la CreativePlaceholder debe establecer el tipo CreativeSizeType de NATIVE y el creativeTemplateId del formato del anuncio nativo deseado.
Java
// Create creative placeholder size.
Size size = new Size();
size.setWidth(1);
size.setHeight(1);
size.setIsAspectRatio(false);
long nativeAppInstallTemplateId = 10004400L;
// Create the creative placeholder.
CreativePlaceholder creativePlaceholder = new CreativePlaceholder();
creativePlaceholder.setSize(size);
creativePlaceholder.setCreativeTemplateId(nativeAppInstallTemplateId);
creativePlaceholder.setCreativeSizeType(CreativeSizeType.NATIVE);
Python
native_app_install_template_id = '10004400'
# Create the creative placeholder.
creative_placeholder = {
'size': {
'width': '1',
'height': '1'
},
'creativeTemplateId': native_app_install_template_id,
'creativeSizeType': 'NATIVE'
}
PHP
$nativeAppInstallTemplateId = 10004400;
// Create the creative placeholder.
$creativePlaceholder = new CreativePlaceholder();
$creativePlaceholder->setSize(new Size(1, 1, false));
$creativePlaceholder->setCreativeTemplateId($nativeAppInstallTemplateId);
$creativePlaceholder->setCreativeSizeType(CreativeSizeType::NATIVE);
C#
// Create the creative placeholder size.
Size size = new Size();
size.width = 1;
size.height = 1;
size.isAspectRatio = false;
long nativeAppInstallTemplateId = 10004400L;
// Create the creative placeholder.
CreativePlaceholder creativePlaceholder = new CreativePlaceholder();
creativePlaceholder.size = size;
creativePlaceholder.creativeTemplateId = nativeAppInstallTemplateId;
creativePlaceholder.creativeSizeType = CreativeSizeType.NATIVE;
Ruby
# Create the creative placeholder.
creative_placeholder = {
:size => {:width => 1, :height => 1, :is_aspect_ratio => false},
:creative_template_id => 10004400,
:creative_size_type => 'NATIVE'
}