The Campaign Manager 360 API supports all of the dimensions, metrics, and filters provided by the DDM Report
Builder. Refer to the [DCM Help Center](https://support.google.com/campaignmanager/answer/2824511)to learn more about these fields.

A complete list of API-supported dimensions, metrics, and filters is provided in the sections
below. A mapping from API name to DDM Report Builder name and type is provided for
informational purposes only. These values may vary by region and are subject to change without
notice.

> [!CAUTION]
> **Caution:** Numeric dimensions may return non-numeric placeholder values such as `(not set)` or `(unknown)` when data is unavailable or invalid.

## Standard Report Dimensions

| API Name | Report Builder Name | Type |
|---|---|---|
| activeViewCustomMetricId | Active View: Custom Metric ID | `long` |
| activeViewCustomMetricName | Active View: Custom Metric Name | `string` |
| activity | Activity | `string` |
| activityGroup | Activity Group | `string` |
| activityGroupId | Activity Group ID | `long` |
| activityId | Activity ID | `long` |
| ad | Ad | `string` |
| adId | Ad ID | `long` |
| adStatus | Ad Status | `string` |
| adType | Ad Type | `string` |
| advertiser | Advertiser | `string` |
| advertiserGroup | Advertiser Group | `string` |
| advertiserId | Advertiser ID | `long` |
| app | App | `string` |
| appId | App ID | `string` |
| asset | Asset | `string` |
| assetCategory | Asset Category | `string` |
| assetId | Asset ID | `long` |
| assetOrientation | Asset Orientation | `string` |
| attributedEventConnectionType | Attributed Event Connection Type | `string` |
| attributedEventEnvironment | Attributed Event Environment | `string` |
| audienceTargeted | Audience Targeted | `string` |
| billingProfileId | Billing Profile ID | `long` |
| billingProfileName | Billing Profile Name | `string` |
| browserPlatform | Browser/Platform | `string` |
| campaign | Campaign | `string` |
| campaignEndDate | Campaign End Date | `string` |
| campaignExternalId | Campaign External ID | `string` |
| campaignId | Campaign ID | `long` |
| campaignStartDate | Campaign Start Date | `string` |
| cartDataGtin | GTIN-14 Sold | `string` |
| cartDataItemId | Item Id Sold | `string` |
| cartDataMerchantId | Merchant ID (Cart Data) | `long` |
| cartDataMerchantName | Merchant Name | `string` |
| cartDataOfferName | Offer Name | `string` |
| city | City | `string` |
| clickThroughUrl | Click-through URL | `string` |
| cm360TechFeeCurrency | Currency | `string` |
| companionCreative | Companion Creative | `string` |
| companionCreativeId | Companion Creative ID | `long` |
| companionCreativeSize | Companion Creative Pixel Size | `string` |
| connectionType | Connection Type | `string` |
| contentCategory | Content Category | `string` |
| country | Country | `string` |
| creative | Creative | `string` |
| creativeEndDate | Creative End Date | `string` |
| creativeField1 | Creative Field 1 | `string` |
| creativeField2 | Creative Field 2 | `string` |
| creativeField3 | Creative Field 3 | `string` |
| creativeField4 | Creative Field 4 | `string` |
| creativeField5 | Creative Field 5 | `string` |
| creativeField6 | Creative Field 6 | `string` |
| creativeField7 | Creative Field 7 | `string` |
| creativeField8 | Creative Field 8 | `string` |
| creativeField9 | Creative Field 9 | `string` |
| creativeField10 | Creative Field 10 | `string` |
| creativeField11 | Creative Field 11 | `string` |
| creativeField12 | Creative Field 12 | `string` |
| creativeGroup1 | Creative Groups 1 | `string` |
| creativeGroup2 | Creative Groups 2 | `string` |
| creativeId | Creative ID | `long` |
| creativeSize | Creative Pixel Size | `string` |
| creativeStartDate | Creative Start Date | `string` |
| creativeType | Creative Type | `string` |
| creativeVersion | Creative Version | `string` |
| dataSource | Data Source | `string` |
| date | Date | `string` |
| digitalContentLabel | Digital Content Label | `string` |
| dmaRegion | Designated Market Area (DMA) | `string` |
| domain | Domain | `string` |
| dv360Advertiser | DV360 Advertiser | `string` |
| dv360AdvertiserId | DV360 Advertiser ID | `long` |
| dv360Campaign | DV360 Campaign | `string` |
| dv360CampaignId | DV360 Campaign ID | `long` |
| dv360Creative | DV360 Creative | `string` |
| dv360CreativeId | DV360 Creative ID | `long` |
| dv360InsertionOrder | DV360 Insertion Order | `string` |
| dv360InsertionOrderId | DV360 Insertion Order ID | `long` |
| dv360LineItem | DV360 Line Item | `string` |
| dv360LineItemId | DV360 Line Item ID | `long` |
| dv360Partner | DV360 Partner | `string` |
| dv360PartnerId | DV360 Partner ID | `long` |
| dv360Site | DV360 Site | `string` |
| dv360SiteId | DV360 Site ID | `long` |
| dynamicElement1Field1Value | Feed 1 - Reporting dimension 1 value | `string` |
| dynamicElement1Field2Value | Feed 1 - Reporting dimension 2 value | `string` |
| dynamicElement1Field3Value | Feed 1 - Reporting dimension 3 value | `string` |
| dynamicElement1Field4Value | Feed 1 - Reporting dimension 4 value | `string` |
| dynamicElement1Field5Value | Feed 1 - Reporting dimension 5 value | `string` |
| dynamicElement1Field6Value | Feed 1 - Reporting dimension 6 value | `string` |
| dynamicElement2Field1Value | Feed 2 - Reporting dimension 1 value | `string` |
| dynamicElement2Field2Value | Feed 2 - Reporting dimension 2 value | `string` |
| dynamicElement2Field3Value | Feed 2 - Reporting dimension 3 value | `string` |
| dynamicElement2Field4Value | Feed 2 - Reporting dimension 4 value | `string` |
| dynamicElement2Field5Value | Feed 2 - Reporting dimension 5 value | `string` |
| dynamicElement2Field6Value | Feed 2 - Reporting dimension 6 value | `string` |
| dynamicElement3Field1Value | Feed 3 - Reporting dimension 1 value | `string` |
| dynamicElement3Field2Value | Feed 3 - Reporting dimension 2 value | `string` |
| dynamicElement3Field3Value | Feed 3 - Reporting dimension 3 value | `string` |
| dynamicElement3Field4Value | Feed 3 - Reporting dimension 4 value | `string` |
| dynamicElement3Field5Value | Feed 3 - Reporting dimension 5 value | `string` |
| dynamicElement3Field6Value | Feed 3 - Reporting dimension 6 value | `string` |
| dynamicElement4Field1Value | Feed 4 - Reporting dimension 1 value | `string` |
| dynamicElement4Field2Value | Feed 4 - Reporting dimension 2 value | `string` |
| dynamicElement4Field3Value | Feed 4 - Reporting dimension 3 value | `string` |
| dynamicElement4Field4Value | Feed 4 - Reporting dimension 4 value | `string` |
| dynamicElement4Field5Value | Feed 4 - Reporting dimension 5 value | `string` |
| dynamicElement4Field6Value | Feed 4 - Reporting dimension 6 value | `string` |
| dynamicElement5Field1Value | Feed 5 - Reporting dimension 1 value | `string` |
| dynamicElement5Field2Value | Feed 5 - Reporting dimension 2 value | `string` |
| dynamicElement5Field3Value | Feed 5 - Reporting dimension 3 value | `string` |
| dynamicElement5Field4Value | Feed 5 - Reporting dimension 4 value | `string` |
| dynamicElement5Field5Value | Feed 5 - Reporting dimension 5 value | `string` |
| dynamicElement5Field6Value | Feed 5 - Reporting dimension 6 value | `string` |
| dynamicElement6Field1Value | Feed 6 - Reporting dimension 1 value | `string` |
| dynamicElement6Field2Value | Feed 6 - Reporting dimension 2 value | `string` |
| dynamicElement6Field3Value | Feed 6 - Reporting dimension 3 value | `string` |
| dynamicElement6Field4Value | Feed 6 - Reporting dimension 4 value | `string` |
| dynamicElement6Field5Value | Feed 6 - Reporting dimension 5 value | `string` |
| dynamicElement6Field6Value | Feed 6 - Reporting dimension 6 value | `string` |
| dynamicElement7Field1Value | Feed 7 - Reporting dimension 1 value | `string` |
| dynamicElement7Field2Value | Feed 7 - Reporting dimension 2 value | `string` |
| dynamicElement7Field3Value | Feed 7 - Reporting dimension 3 value | `string` |
| dynamicElement7Field4Value | Feed 7 - Reporting dimension 4 value | `string` |
| dynamicElement7Field5Value | Feed 7 - Reporting dimension 5 value | `string` |
| dynamicElement7Field6Value | Feed 7 - Reporting dimension 6 value | `string` |
| dynamicElement8Field1Value | Feed 8 - Reporting dimension 1 value | `string` |
| dynamicElement8Field2Value | Feed 8 - Reporting dimension 2 value | `string` |
| dynamicElement8Field3Value | Feed 8 - Reporting dimension 3 value | `string` |
| dynamicElement8Field4Value | Feed 8 - Reporting dimension 4 value | `string` |
| dynamicElement8Field5Value | Feed 8 - Reporting dimension 5 value | `string` |
| dynamicElement8Field6Value | Feed 8 - Reporting dimension 6 value | `string` |
| dynamicElement9Field1Value | Feed 9 - Reporting dimension 1 value | `string` |
| dynamicElement9Field2Value | Feed 9 - Reporting dimension 2 value | `string` |
| dynamicElement9Field3Value | Feed 9 - Reporting dimension 3 value | `string` |
| dynamicElement9Field4Value | Feed 9 - Reporting dimension 4 value | `string` |
| dynamicElement9Field5Value | Feed 9 - Reporting dimension 5 value | `string` |
| dynamicElement9Field6Value | Feed 9 - Reporting dimension 6 value | `string` |
| dynamicElement10Field1Value | Feed 10 - Reporting dimension 1 value | `string` |
| dynamicElement10Field2Value | Feed 10 - Reporting dimension 2 value | `string` |
| dynamicElement10Field3Value | Feed 10 - Reporting dimension 3 value | `string` |
| dynamicElement10Field4Value | Feed 10 - Reporting dimension 4 value | `string` |
| dynamicElement10Field5Value | Feed 10 - Reporting dimension 5 value | `string` |
| dynamicElement10Field6Value | Feed 10 - Reporting dimension 6 value | `string` |
| dynamicElement11Field1Value | Feed 11 - Reporting dimension 1 value | `string` |
| dynamicElement11Field2Value | Feed 11 - Reporting dimension 2 value | `string` |
| dynamicElement11Field3Value | Feed 11 - Reporting dimension 3 value | `string` |
| dynamicElement11Field4Value | Feed 11 - Reporting dimension 4 value | `string` |
| dynamicElement11Field5Value | Feed 11 - Reporting dimension 5 value | `string` |
| dynamicElement11Field6Value | Feed 11 - Reporting dimension 6 value | `string` |
| dynamicElement12Field1Value | Feed 12 - Reporting dimension 1 value | `string` |
| dynamicElement12Field2Value | Feed 12 - Reporting dimension 2 value | `string` |
| dynamicElement12Field3Value | Feed 12 - Reporting dimension 3 value | `string` |
| dynamicElement12Field4Value | Feed 12 - Reporting dimension 4 value | `string` |
| dynamicElement12Field6Value | Feed 12 - Reporting dimension 6 value | `string` |
| dynamicElement13Field1Value | Feed 13 - Reporting dimension 1 value | `string` |
| dynamicElement13Field2Value | Feed 13 - Reporting dimension 2 value | `string` |
| dynamicElement13Field4Value | Feed 13 - Reporting dimension 4 value | `string` |
| dynamicElement13Field5Value | Feed 13 - Reporting dimension 5 value | `string` |
| dynamicElement13Field6Value | Feed 13 - Reporting dimension 6 value | `string` |
| dynamicElement14Field1Value | Feed 14 - Reporting dimension 1 value | `string` |
| dynamicElement14Field2Value | Feed 14 - Reporting dimension 2 value | `string` |
| dynamicElement14Field3Value | Feed 14 - Reporting dimension 3 value | `string` |
| dynamicElement14Field4Value | Feed 14 - Reporting dimension 4 value | `string` |
| dynamicElement14Field5Value | Feed 14 - Reporting dimension 5 value | `string` |
| dynamicElement14Field6Value | Feed 14 - Reporting dimension 6 value | `string` |
| dynamicElement15Field1Value | Feed 15 - Reporting dimension 1 value | `string` |
| dynamicElement15Field2Value | Feed 15 - Reporting dimension 2 value | `string` |
| dynamicElement15Field3Value | Feed 15 - Reporting dimension 3 value | `string` |
| dynamicElement15Field4Value | Feed 15 - Reporting dimension 4 value | `string` |
| dynamicElement15Field5Value | Feed 15 - Reporting dimension 5 value | `string` |
| dynamicElement15Field6Value | Feed 15 - Reporting dimension 6 value | `string` |
| dynamicElement16Field1Value | Feed 16 - Reporting dimension 1 value | `string` |
| dynamicElement16Field2Value | Feed 16 - Reporting dimension 2 value | `string` |
| dynamicElement16Field3Value | Feed 16 - Reporting dimension 3 value | `string` |
| dynamicElement16Field4Value | Feed 16 - Reporting dimension 4 value | `string` |
| dynamicElement16Field5Value | Feed 16 - Reporting dimension 5 value | `string` |
| dynamicElement16Field6Value | Feed 16 - Reporting dimension 6 value | `string` |
| dynamicElement17Field1Value | Feed 17 - Reporting dimension 1 value | `string` |
| dynamicElement17Field2Value | Feed 17 - Reporting dimension 2 value | `string` |
| dynamicElement17Field3Value | Feed 17 - Reporting dimension 3 value | `string` |
| dynamicElement17Field4Value | Feed 17 - Reporting dimension 4 value | `string` |
| dynamicElement17Field5Value | Feed 17 - Reporting dimension 5 value | `string` |
| dynamicElement17Field6Value | Feed 17 - Reporting dimension 6 value | `string` |
| dynamicElement18Field1Value | Feed 18 - Reporting dimension 1 value | `string` |
| dynamicElement18Field2Value | Feed 18 - Reporting dimension 2 value | `string` |
| dynamicElement18Field3Value | Feed 18 - Reporting dimension 3 value | `string` |
| dynamicElement18Field4Value | Feed 18 - Reporting dimension 4 value | `string` |
| dynamicElement18Field5Value | Feed 18 - Reporting dimension 5 value | `string` |
| dynamicElement18Field6Value | Feed 18 - Reporting dimension 6 value | `string` |
| dynamicElement19Field1Value | Feed 19 - Reporting dimension 1 value | `string` |
| dynamicElement19Field2Value | Feed 19 - Reporting dimension 2 value | `string` |
| dynamicElement19Field3Value | Feed 19 - Reporting dimension 3 value | `string` |
| dynamicElement19Field4Value | Feed 19 - Reporting dimension 4 value | `string` |
| dynamicElement19Field5Value | Feed 19 - Reporting dimension 5 value | `string` |
| dynamicElement19Field6Value | Feed 19 - Reporting dimension 6 value | `string` |
| dynamicElement20Field1Value | Feed 20 - Reporting dimension 1 value | `string` |
| dynamicElement20Field2Value | Feed 20 - Reporting dimension 2 value | `string` |
| dynamicElement20Field3Value | Feed 20 - Reporting dimension 3 value | `string` |
| dynamicElement20Field4Value | Feed 20 - Reporting dimension 4 value | `string` |
| dynamicElement20Field5Value | Feed 20 - Reporting dimension 5 value | `string` |
| dynamicElement20Field6Value | Feed 20 - Reporting dimension 6 value | `string` |
| dynamicProfile | Dynamic Profile | `string` |
| dynamicProfileId | Dynamic Profile Id | `long` |
| environment | Environment | `string` |
| eventPlatformType | Attributed Event Platform Type | `string` |
| exitUrl | Exit URL | `string` |
| feed1 | Dynamic Element 1 | `string` |
| feed1ReportingLabel | Feed 1 - Reporting label | `string` |
| feed1UniqueId | Feed 1 - Unique ID | `string` |
| feed2 | Dynamic Element 2 | `string` |
| feed2ReportingLabel | Feed 2 - Reporting label | `string` |
| feed2UniqueId | Feed 2 - Unique ID | `string` |
| feed3 | Dynamic Element 3 | `string` |
| feed3ReportingLabel | Feed 3 - Reporting label | `string` |
| feed3UniqueId | Feed 3 - Unique ID | `string` |
| feed4 | Dynamic Element 4 | `string` |
| feed4ReportingLabel | Feed 4 - Reporting label | `string` |
| feed4UniqueId | Feed 4 - Unique ID | `string` |
| feed5 | Dynamic Element 5 | `string` |
| feed5ReportingLabel | Feed 5 - Reporting label | `string` |
| feed5UniqueId | Feed 5 - Unique ID | `string` |
| feed6 | Dynamic Element 6 | `string` |
| feed6ReportingLabel | Feed 6 - Reporting label | `string` |
| feed6UniqueId | Feed 6 - Unique ID | `string` |
| feed7 | Dynamic Element 7 | `string` |
| feed7ReportingLabel | Feed 7 - Reporting label | `string` |
| feed7UniqueId | Feed 7 - Unique ID | `string` |
| feed8 | Dynamic Element 8 | `string` |
| feed8ReportingLabel | Feed 8 - Reporting label | `string` |
| feed8UniqueId | Feed 8 - Unique ID | `string` |
| feed9 | Dynamic Element 9 | `string` |
| feed9ReportingLabel | Feed 9 - Reporting label | `string` |
| feed9UniqueId | Feed 9 - Unique ID | `string` |
| feed10 | Dynamic Element 10 | `string` |
| feed10ReportingLabel | Feed 10 - Reporting label | `string` |
| feed10UniqueId | Feed 10 - Unique ID | `string` |
| feed11 | Dynamic Element 11 | `string` |
| feed11ReportingLabel | Feed 11 - Reporting label | `string` |
| feed11UniqueId | Feed 11 - Unique ID | `string` |
| feed12 | Dynamic Element 12 | `string` |
| feed12ReportingLabel | Feed 12 - Reporting label | `string` |
| feed12UniqueId | Feed 12 - Unique ID | `string` |
| feed13 | Dynamic Element 13 | `string` |
| feed13ReportingLabel | Feed 13 - Reporting label | `string` |
| feed13UniqueId | Feed 13 - Unique ID | `string` |
| feed14 | Dynamic Element 14 | `string` |
| feed14ReportingLabel | Feed 14 - Reporting label | `string` |
| feed14UniqueId | Feed 14 - Unique ID | `string` |
| feed15 | Dynamic Element 15 | `string` |
| feed15ReportingLabel | Feed 15 - Reporting label | `string` |
| feed15UniqueId | Feed 15 - Unique ID | `string` |
| feed16 | Dynamic Element 16 | `string` |
| feed16ReportingLabel | Feed 16 - Reporting label | `string` |
| feed16UniqueId | Feed 16 - Unique ID | `string` |
| feed17 | Dynamic Element 17 | `string` |
| feed17ReportingLabel | Feed 17 - Reporting label | `string` |
| feed17UniqueId | Feed 17 - Unique ID | `string` |
| feed18 | Dynamic Element 18 | `string` |
| feed18ReportingLabel | Feed 18 - Reporting label | `string` |
| feed18UniqueId | Feed 18 - Unique ID | `string` |
| feed19 | Dynamic Element 19 | `string` |
| feed19ReportingLabel | Feed 19 - Reporting label | `string` |
| feed19UniqueId | Feed 19 - Unique ID | `string` |
| feed20 | Dynamic Element 20 | `string` |
| feed20ReportingLabel | Feed 20 - Reporting label | `string` |
| feed20UniqueId | Feed 20 - Unique ID | `string` |
| flightBookedCost | Flight Booked Cost | `string` |
| flightBookedRate | Flight Booked Rate | `string` |
| flightBookedUnits | Flight Booked Units | `string` |
| flightEndDate | Flight End Date | `string` |
| flightStartDate | Flight Start Date | `string` |
| floodlightConfigId | Floodlight Configuration | `long` |
| hour | Hour | `string` |
| impressionCountingMethod | Impression Counting Method | `string` |
| industryBenchmarkClickRateLast7Days | Industry Benchmark: Click rate (last 7 days) | `string` |
| industryBenchmarkClickRateLast14Days | Industry Benchmark: Click rate (last 14 days) | `string` |
| industryBenchmarkClickRateLast30Days | Industry Benchmark: Click rate (last 30 days) | `string` |
| industryBenchmarkClickRateLast90Days | Industry Benchmark: Click rate (last 90 days) | `string` |
| industryBenchmarkVideoCompletionRateLast7Days | Industry Benchmark: Video completion rate (last 7 days) | `string` |
| industryBenchmarkVideoCompletionRateLast14Days | Industry Benchmark: Video completion rate (last 14 days) | `string` |
| industryBenchmarkVideoCompletionRateLast30Days | Industry Benchmark: Video completion rate (last 30 days) | `string` |
| industryBenchmarkVideoCompletionRateLast90Days | Industry Benchmark: Video completion rate (last 90 days) | `string` |
| isYouTubeTv | Is YouTube TV | `string` |
| keyword | Keyword | `string` |
| landingPageUrl | Landing Page URL | `string` |
| measurementSource | Measurement Source | `string` |
| mediaType | Media Type | `string` |
| mobileCarrier | Mobile Carrier | `string` |
| month | Month | `string` |
| naturalSearchEngineCountry | Natural Search Engine Country | `string` |
| naturalSearchEngineProperty | Natural Search Engine Property | `string` |
| naturalSearchLandingPage | Natural Search Landing Page | `string` |
| naturalSearchLandingPageQueryString | Natural Search Landing Page Query String | `string` |
| naturalSearchProcessedLandingPage | Natural Search Processed Landing Page | `string` |
| naturalSearchProcessedLandingPageQueryString | Natural Search Processed Landing Page Query String | `string` |
| naturalSearchQuery | Natural Search Query | `string` |
| omSdkAvailable | OM SDK Available | `string` |
| operatingSystem | Operating System | `string` |
| operatingSystemVersion | Operating System Version | `string` |
| packageRoadblock | Package/Roadblock | `string` |
| packageRoadblockId | Package/Roadblock ID | `long` |
| packageRoadblockStrategy | Package/Roadblock Strategy | `string` |
| packageRoadblockTotalBookedUnits | Package/Roadblock Total Booked Units | `string` |
| paidSearchAd | Paid Search Ad | `string` |
| paidSearchAdGroup | Paid Search Ad Group | `string` |
| paidSearchAdGroupId | Paid Search Ad Group ID | `long` |
| paidSearchAdId | Paid Search Ad ID | `long` |
| paidSearchAdvertiser | Paid Search Advertiser | `string` |
| paidSearchAdvertiserId | Paid Search Advertiser ID | `long` |
| paidSearchAgency | Paid Search Agency | `string` |
| paidSearchAgencyId | Paid Search Agency ID | `long` |
| paidSearchCampaign | Paid Search Campaign | `string` |
| paidSearchCampaignId | Paid Search Campaign ID | `long` |
| paidSearchEngineAccount | Paid Search Engine Account | `string` |
| paidSearchEngineAccountCategory | Paid Search Engine Account Category | `string` |
| paidSearchEngineAccountId | Paid Search Engine Account ID | `long` |
| paidSearchExternalAdGroupId | Paid Search External Ad Group ID | `long` |
| paidSearchExternalAdId | Paid Search External Ad ID | `long` |
| paidSearchExternalCampaignId | Paid Search External Campaign ID | `long` |
| paidSearchExternalKeywordId | Paid Search External Keyword ID | `long` |
| paidSearchKeyword | Paid Search Keyword | `string` |
| paidSearchKeywordId | Paid Search Keyword ID | `long` |
| paidSearchLandingPageUrl | Paid Search Landing Page URL | `string` |
| paidSearchMatchType | Paid Search Match Type | `string` |
| paidSocialAd | Paid Social Ad | `string` |
| paidSocialAdGroup | Paid Social Ad Group | `string` |
| paidSocialAdGroupId | Paid Social Ad Group ID | `long` |
| paidSocialAdId | Paid Social Ad ID | `long` |
| paidSocialAdvertiser | Paid Social Advertiser | `string` |
| paidSocialAdvertiserId | Paid Social Advertiser ID | `long` |
| paidSocialAgency | Paid Social Agency | `string` |
| paidSocialAgencyId | Paid Social Agency ID | `long` |
| paidSocialCampaign | Paid Social Campaign | `string` |
| paidSocialCampaignId | Paid Social Campaign ID | `long` |
| paidSocialEngineAccount | Paid Social Engine Account | `string` |
| paidSocialEngineAccountId | Paid Social Engine Account ID | `long` |
| paidSocialExternalAdGroupId | Paid Social External Ad Group ID | `long` |
| paidSocialExternalAdId | Paid Social External Ad ID | `long` |
| paidSocialExternalCampaignId | Paid Social External Campaign ID | `long` |
| paidSocialExternalEngineAccountId | Paid Social External Engine Account ID | `long` |
| paymentSource | Payment Source | `string` |
| placement | Placement | `string` |
| placementCompatibility | Placement Compatibility | `string` |
| placementCostStructure | Placement Cost Structure | `string` |
| placementEndDate | Placement End Date | `string` |
| placementExternalId | Placement External ID | `string` |
| placementId | Placement ID | `long` |
| placementRate | Placement Rate | `string` |
| placementSize | Placement Pixel Size | `string` |
| placementStartDate | Placement Start Date | `string` |
| placementStrategy | Placement Strategy | `string` |
| placementTagType | Placement Tag Type | `string` |
| placementTotalBookedUnits | Placement Total Booked Units | `string` |
| placementTotalPlannedMediaCost | Placement Total Planned Media Cost | `string` |
| platformType | Platform Type | `string` |
| playbackMethod | Playback Method | `string` |
| positionInContent | Position In Content | `string` |
| publisherTrafficSource | Publisher Traffic Source | `string` |
| refreshedAd | Refreshed Ad | `string` |
| renderingId | Rendering ID | `long` |
| richMediaCustomVariable | Custom Variable | `string` |
| richMediaEvent | Rich Media Event | `string` |
| richMediaVideo4asaId | Video 4A's Ad-ID | `string` |
| richMediaVideoLength | Video Length | `string` |
| sensitiveCategory | Sensitive Category | `string` |
| servedPixelDensity | Served Pixel Density | `string` |
| site | Site (CM360) | `string` |
| siteDirectory | Site (Site Directory) | `string` |
| siteDirectoryId | Site ID (Site Directory) | `long` |
| siteId | Site ID (CM360) | `long` |
| siteKeyname | Site Keyname | `string` |
| state | State/Region | `string` |
| subdomain | Subdomain | `string` |
| twitterCampaignId | Twitter Campaign ID | `long` |
| twitterCreativeId | Twitter Creative ID | `long` |
| twitterCreativeMediaId | Twitter Creative Media ID | `long` |
| twitterCreativeType | Twitter Creative Type | `string` |
| twitterImpressionType | Twitter Impression Type | `string` |
| twitterLineItemId | Twitter Line Item ID | `long` |
| twitterPlacementType | Twitter Placement Type | `string` |
| verificationAudibilityComplete | Audibility At Complete | `string` |
| verificationAudibilityStart | Audibility At Start | `string` |
| verificationVideoPlayerSize | Video Player Size | `string` |
| verificationVideoPlayerSizeComplete | Video Player Size at Completion | `string` |
| verificationVideoPlayerSizeFirstQuartile | Video Player Size at First Quartile | `string` |
| verificationVideoPlayerSizeMidPoint | Video Player Size at Midpoint | `string` |
| verificationVideoPlayerSizeStart | Video Player Size at Start | `string` |
| verificationVideoPlayerSizeThirdQuartile | Video Player Size at Third Quartile | `string` |
| verificationVideoProminenceScoreDimension | Video Prominence Score | `string` |
| verificationVideoResized | Video Resized | `string` |
| vertical | Vertical | `string` |
| videoContinuousPlay | Video Continuous Play | `string` |
| week | Week | `string` |
| zipCode | ZIP/Postal Code | `string` |

## Standard Report Metrics

| API Name | Report Builder Name | Type |
|---|---|---|
| actiewViewPercentAdPlayed | Active View: % of Ad Played | `double` |
| activeViewAudible2SecImpressions | Active View: Audible (Unmuted) for 2 sec Impressions | `long` |
| activeViewAudibleAndBackgroundImpressions | Active View: Audible and Background Impressions | `long` |
| activeViewAudibleMeasurableImpressions | Active View: Audible Measurable Impressions | `long` |
| activeViewAverageViewableTimeSecond | Active View: Average Viewable Time (Seconds) | `double` |
| activeViewCustomMetricMeasurableImpressions | Active View: Custom Metric Measurable Impressions | `long` |
| activeViewCustomMetricViewableImpressions | Active View: Custom Metric Viewable Impressions | `long` |
| activeViewCustomMetricViewableRate | Active View: Custom Metric Viewable Rate | `double` |
| activeViewEligibleImpressions | Active View: Eligible Impressions | `long` |
| activeViewGroupmMeasurableImpressions | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions | `long` |
| activeViewGroupmTrvMeasurableImpressions | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Measurable Impressions | `long` |
| activeViewGroupmTrvViewableImpressions | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Impressions | `long` |
| activeViewGroupmViewableImpressions | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Impressions | `long` |
| activeViewImpressionDistributionNotMeasurable | Active View: Impression Distribution (Not Measurable) | `double` |
| activeViewImpressionDistributionNotViewable | Active View: Impression Distribution (Not Viewable) | `double` |
| activeViewImpressionDistributionViewable | Active View: Impression Distribution (Viewable) | `double` |
| activeViewImpressionsAudibleAndVisibleAtCompletion | Active View: Impressions Audible and Visible at Completion | `long` |
| activeViewImpressionsVisible10Seconds | Active View: Impressions Visible 10 Seconds | `long` |
| activeViewMeasurableImpressions | Active View: Measurable Impressions | `long` |
| activeViewNotMeasurableImpressions | Active View: Not Measurable Impressions | `long` |
| activeViewNotViewableImpressions | Active View: Not Viewable Impressions | `long` |
| activeViewPercentAudible2Sec | Active View: % of Audible (Unmuted) for 2 sec Impressions | `double` |
| activeViewPercentAudible30Sec | Active View: % of Audible (Unmuted) for 30 sec Impressions | `double` |
| activeViewPercentAudibleAndBackground | Active View: % of Audible and Background Impressions | `double` |
| activeViewPercentAudibleAndVisibleAtCompletion | Active View: % Audible and Visible at Completion | `double` |
| activeViewPercentAudibleAndVisibleAtFirstQuartile | Active View: % Audible and Visible at First Quartile | `double` |
| activeViewPercentAudibleAndVisibleAtMidpoint | Active View: % Audible and Visible at Midpoint | `double` |
| activeViewPercentAudibleAndVisibleAtStart | Active View: % Audible and Visible at Start | `double` |
| activeViewPercentAudibleAndVisibleAtThirdQuartile | Active View: % Audible and Visible at Third Quartile | `double` |
| activeViewPercentAudibleImpressions | Active View: % Audible Impressions | `double` |
| activeViewPercentBackground | Active View: % In Background | `double` |
| activeViewPercentCompleteAudible | Active View: % of Complete Audible Impressions | `double` |
| activeViewPercentEverMuted | Active View: % of Ever Muted | `double` |
| activeViewPercentFirstQuartileAudible | Active View: % of First Quartile Audible Impressions | `double` |
| activeViewPercentFullscreen | Active View: % Full-Screen | `double` |
| activeViewPercentImpressionsAudibleAndFullyOnscreen | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Rate | `double` |
| activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Rate | `double` |
| activeViewPercentImpressionsAudibleAndVisibleAtCompletion | Active View: % of Completed Impressions Audible and Visible | `double` |
| activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile | Active View: % of First Quartile Impressions Audible and Visible | `double` |
| activeViewPercentImpressionsAudibleAndVisibleAtMidpoint | Active View: % of Midpoint Impressions Audible and Visible | `double` |
| activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile | Active View: % of Third Quartile Impressions Audible and Visible | `double` |
| activeViewPercentImpressionsVisibleAtCompletion | Active View: % of Completed Impressions Visible | `double` |
| activeViewPercentImpressionsVisibleAtFirstQuartile | Active View: % of First Quartile Impressions Visible | `double` |
| activeViewPercentImpressionsVisibleAtMidpoint | Active View: % of Midpoint Impressions Visible | `double` |
| activeViewPercentImpressionsVisibleAtThirdQuartile | Active View: % of Third Quartile Impressions Visible | `double` |
| activeViewPercentMidpointAudible | Active View: % of Midpoint Audible Impressions | `double` |
| activeViewPercentPlayTimeAudible | Active View: % Play Time Audible | `double` |
| activeViewPercentPlayTimeAudibleAndVisible | Active View: % Play Time Audible and Visible | `double` |
| activeViewPercentPlayTimeVisible | Active View: % Play Time Visible | `double` |
| activeViewPercentThirdQuartileAudible | Active View: % of Third Quartile Audible Impressions | `double` |
| activeViewPercentVisible10Seconds | Active View: % Visible 10 Seconds | `double` |
| activeViewPercentVisibleAtCompletion | Active View: % Visible at Completion | `double` |
| activeViewPercentVisibleAtFirstQuartile | Active View: % Visible at First Quartile | `double` |
| activeViewPercentVisibleAtMidpoint | Active View: % Visible at Midpoint | `double` |
| activeViewPercentVisibleAtStart | Active View: % Visible at Start | `double` |
| activeViewPercentVisibleAtThirdQuartile | Active View: % Visible at Third Quartile | `double` |
| activeViewPercentageMeasurableImpressions | Active View: % Measurable Impressions | `double` |
| activeViewPercentageViewableImpressions | Active View: % Viewable Impressions | `double` |
| activeViewViewableImpressions | Active View: Viewable Impressions | `long` |
| activityClickThroughConversions | Click-through Conversions | `double` |
| activityClickThroughRevenue | Click-through Revenue | `double` |
| activityDeliveryStatus | Activity Delivery Status | `double` |
| activityPerClick | Activity Per Click | `double` |
| activityPerThousandImpressions | Activity Per Thousand Impressions | `double` |
| activityViewThroughConversions | View-through Conversions | `double` |
| activityViewThroughRevenue | View-through Revenue | `double` |
| audioCompanionClicks | Audio Companion Clicks | `long` |
| audioCompanionImpressions | Audio Companion Views | `long` |
| beginToRenderEligibleImpressions | Begin to Render Eligible Impressions | `long` |
| beginToRenderImpressions | Begin to Render Impressions | `long` |
| billableEventsCm3 | CM360 Billable Events | `long` |
| bookedActivities | Booked Activities | `double` |
| bookedClicks | Booked Clicks | `double` |
| bookedImpressions | Booked Impressions | `double` |
| bookedViewableImpressions | Booked Viewable Impressions | `double` |
| cartDataUnitsSold | Units Sold | `double` |
| cartDataUnitsSoldRevenue | Cart Revenue | `double` |
| clickDeliveryStatus | Click Delivery Status | `double` |
| clickRate | Click Rate | `double` |
| clicks | Clicks | `string` |
| cm360TechFeeAdServing | CM360 Tech Fee: Ad Serving | `double` |
| cm360TechFeeAdvancedAdServingAudio | CM360 Tech Fee: Advanced Ad Serving (Audio) | `double` |
| cm360TechFeeAdvancedAdServingDisplay | CM360 Tech Fee: Advanced Ad Serving (Display) | `double` |
| cm360TechFeeAdvancedAdServingVideo | CM360 Tech Fee: Advanced Ad Serving (Video) | `double` |
| cm360TechFeeAdvancedDisplayAdServing | CM360 Tech Fee: Advanced Display Ad Serving | `double` |
| cm360TechFeeAudioAdServing | CM360 Tech Fee: Audio Ad Serving | `double` |
| cm360TechFeeDisplayAdServing | CM360 Tech Fee: Display Ad Serving | `double` |
| cm360TechFeeTotalFee | CM360 Tech Fee: Total Fee | `double` |
| cm360TechFeeTrackingAdClicks | CM360 Tech Fee: Tracking Ad Clicks | `double` |
| cm360TechFeeTrackingAdImpressions | CM360 Tech Fee: Tracking Ad Impressions | `double` |
| cm360TechFeeVideoAdServing | CM360 Tech Fee: Video Ad Serving | `double` |
| cookieUnconsentedClicks | Cookie Unconsented Clicks | `long` |
| cookieUnconsentedImpressions | Cookie Unconsented Impressions | `long` |
| costPerActivity | Cost Per Activity | `double` |
| costPerClick | Cost Per Click | `double` |
| costPerRevenue | Cost Per Revenue | `double` |
| downloadedImpressions | Downloaded Impressions | `long` |
| dv360Cost | DV360 Cost (Account Currency) | `double` |
| dv360CostUsd | DV360 Cost USD | `double` |
| effectiveCpm | Effective CPM | `double` |
| generalInvalidTrafficActiveViewAudibleImpressions | General Invalid Traffic (GIVT) Active View Audible Impressions | `long` |
| generalInvalidTrafficActiveViewEligibleImpressions | General Invalid Traffic (GIVT) Active View Eligible Impressions | `long` |
| generalInvalidTrafficActiveViewMeasurableImpressions | General Invalid Traffic (GIVT) Active View Measurable Impressions | `long` |
| generalInvalidTrafficActiveViewViewableImpressions | General Invalid Traffic (GIVT) Active View Viewable Impressions | `long` |
| generalInvalidTrafficBeginToRenderImpressions | General Invalid Traffic (GIVT) Begin to Render Impressions | `long` |
| generalInvalidTrafficClicks | General Invalid Traffic (GIVT) Clicks | `long` |
| generalInvalidTrafficImpressions | General Invalid Traffic (GIVT) Impressions | `long` |
| generalInvalidTrafficTrackedAds | General Invalid Traffic (GIVT) Tracked Ads | `long` |
| impressionDeliveryStatus | Impression Delivery Status | `double` |
| impressions | Impressions | `string` |
| inactiveImpressions | Inactive Impressions | `long` |
| invalidActiveViewAudibleImpressions | Invalid Active View Audible Impressions | `long` |
| invalidActiveViewEligibleImpressions | Invalid Active View Eligible Impressions | `long` |
| invalidActiveViewMeasurableImpressions | Invalid Active View Measurable Impressions | `long` |
| invalidActiveViewViewableImpressions | Invalid Active View Viewable Impressions | `long` |
| invalidBeginToRenderImpressions | Invalid Begin to Render Impressions | `long` |
| invalidClicks | Invalid Clicks | `long` |
| invalidImpressions | Invalid Impressions | `long` |
| invalidTrackedAds | Invalid Tracked Ads | `long` |
| mediaCost | Media Cost | `double` |
| naturalSearchActions | Natural Search Actions | `double` |
| naturalSearchClicks | Natural Search Clicks | `long` |
| naturalSearchRevenue | Natural Search Revenue | `double` |
| naturalSearchTransactions | Natural Search Transactions | `double` |
| paidSearchActionConversionPercentage | Floodlight: Paid Search Action Conversion Percentage | `double` |
| paidSearchActions | Paid Search Actions | `double` |
| paidSearchAverageCostPerAction | Floodlight: Paid Search Average Cost Per Action | `double` |
| paidSearchAverageCostPerTransaction | Floodlight: Paid Search Average Cost Per Transaction | `double` |
| paidSearchAverageDfaTransactionAmount | Floodlight: Paid Search Average CM360 Transaction Amount | `double` |
| paidSearchClickRate | Paid Search Click Rate | `double` |
| paidSearchClicks | Paid Search Clicks | `long` |
| paidSearchCost | Paid Search Cost | `double` |
| paidSearchImpressions | Paid Search Impressions | `long` |
| paidSearchRevenue | Paid Search Revenue | `double` |
| paidSearchSpendPerTransactionRevenue | Floodlight: Paid Search Spend Per Transaction Revenue | `double` |
| paidSearchTransactionConversionPercentage | Floodlight: Paid Search Transaction Conversion Percentage | `double` |
| paidSearchTransactionRevenuePerSpend | Floodlight: Paid Search Transaction Revenue Per Spend | `double` |
| paidSearchTransactions | Paid Search Transactions | `double` |
| paidSearchVisits | Paid Search Visits | `long` |
| paidSocialClicks | Paid Social Clicks | `long` |
| paidSocialCost | Paid Social Cost | `double` |
| paidSocialImpressions | Paid Social Impressions | `long` |
| percentInvalidClicks | % Invalid Clicks | `double` |
| percentInvalidImpressions | % Invalid Impressions | `double` |
| plannedMediaCost | Planned Media Cost | `double` |
| provisionalImpressions | Provisional Impressions | `long` |
| revenuePerClick | Revenue Per Click | `double` |
| revenuePerThousandImpressions | Revenue Per Thousand Impressions | `double` |
| richMediaAudioCompletions | Audio Completions | `long` |
| richMediaAudioFirstQuartileCompletes | Audio First Quartile Completions | `long` |
| richMediaAudioMidpoints | Audio Midpoints | `long` |
| richMediaAudioMutes | Audio Mutes | `long` |
| richMediaAudioPauses | Audio Pauses | `long` |
| richMediaAudioPlays | Audio Plays | `long` |
| richMediaAudioReplays | Audio Replays | `long` |
| richMediaAudioThirdQuartileCompletes | Audio Third Quartile Completions | `long` |
| richMediaAudioUnmutes | Audio Unmutes | `long` |
| richMediaAverageDisplayTime | Average Display Time | `double` |
| richMediaAverageExpansionTime | Average Expansion Time | `double` |
| richMediaAverageFullScreenViewTime | Full-Screen Average View Time | `double` |
| richMediaAverageInteractionTime | Average Interaction Time | `double` |
| richMediaAverageVideoViewTime | Video Average View Time | `double` |
| richMediaBackupImages | Backup Image | `long` |
| richMediaClickRate | Rich Media Click Rate | `double` |
| richMediaClicks | Rich Media Clicks | `long` |
| richMediaCodeServes | Code Serves | `long` |
| richMediaCustomAverageTime | Average Time | `double` |
| richMediaCustomCounters | Counters | `long` |
| richMediaCustomExits | Exits | `long` |
| richMediaCustomTimers | Timers | `long` |
| richMediaCustomVariableCount1 | Custom Variable Count 1 | `long` |
| richMediaCustomVariableCount2 | Custom Variable Count 2 | `long` |
| richMediaDisplayTime | Total Display Time | `long` |
| richMediaEngagements | Rich Media Engagements | `long` |
| richMediaEventCounters | Event Counters | `long` |
| richMediaEventTimers | Event Timers | `double` |
| richMediaExpansionTime | Expansion Time | `long` |
| richMediaExpansions | Expansions | `long` |
| richMediaFullScreenImpressions | Full-Screen Impressions | `long` |
| richMediaFullScreenVideoCompletes | Full-Screen Video Completions | `long` |
| richMediaFullScreenVideoPlays | Full-Screen Video Plays | `long` |
| richMediaImpressions | Rich Media Impressions | `long` |
| richMediaInteractionRate | Interaction Rate | `double` |
| richMediaInteractionTime | Total Interaction Time | `long` |
| richMediaInteractions | Total Interactions | `long` |
| richMediaInteractiveImpressions | Interactive Impressions | `long` |
| richMediaManualCloses | Manual Closes | `long` |
| richMediaScrolls | Rich Media Scrolls | `long` |
| richMediaTrueViewViews | TrueView Views | `long` |
| richMediaVideoCompanionClicks | Video Companion Clicks | `long` |
| richMediaVideoCompletions | Video Completions | `long` |
| richMediaVideoFirstQuartileCompletes | Video First Quartile Completions | `long` |
| richMediaVideoFullScreens | Video Full-Screen | `long` |
| richMediaVideoInteractionRate | Video Interaction Rate | `double` |
| richMediaVideoInteractions | Video Interactions | `long` |
| richMediaVideoMidpoints | Video Midpoints | `long` |
| richMediaVideoMutes | Video Mutes | `long` |
| richMediaVideoPauses | Video Pauses | `long` |
| richMediaVideoPlays | Video Plays | `long` |
| richMediaVideoProgressEvents | Video Progress Events | `long` |
| richMediaVideoQrCodeScans | QR scans | `long` |
| richMediaVideoReplays | Video Replays | `long` |
| richMediaVideoSkips | Video Skips | `long` |
| richMediaVideoStops | Video Stops | `long` |
| richMediaVideoThirdQuartileCompletes | Video Third Quartile Completions | `long` |
| richMediaVideoUnmutes | Video Unmutes | `long` |
| richMediaVideoViewRate | Video View Rate | `double` |
| richMediaVideoViews | Video Views | `long` |
| roadblockImpressions | Roadblock Impressions | `long` |
| socialEngagementRate | Social Engagement Rate | `double` |
| socialFollows | Follows | `long` |
| socialLeadSubmissions | Twitter Leads Generated | `long` |
| socialLikes | Likes | `long` |
| socialOfferAccepts | Twitter Offers Accepted | `long` |
| socialOtherInteractions | Other Social Interactions | `long` |
| socialReplies | Replies | `long` |
| socialSharesExternal | Shares (External) | `long` |
| socialSharesInternal | Shares (Internal) | `long` |
| socialTotalEngagements | Total Social Engagements | `long` |
| totalConversions | Total Conversions | `double` |
| totalConversionsRevenue | Total Revenue | `double` |
| trackedAds | Tracked Ads | `long` |
| twitterAppClicks | Twitter App Install Clicks | `long` |
| twitterBuyNowCardClicks | Twitter Buy Now Clicks | `long` |
| twitterBuyNowPurchaseSuccessfuls | Twitter Buy Now Purchases | `long` |
| twitterUrlClicks | Twitter URL Clicks | `long` |
| twitterVideo50PercentInViewFor2Seconds | Twitter: Video 50% In View For 2 Seconds | `long` |
| twitterVideo100PercentInViewFor3Seconds | Twitter: Video 100% In View For 3 Seconds | `long` |
| vendorBlockedAds | Vendor Blocked Ads | `long` |
| verificationBlockedImpressions | Blocked Impressions | `long` |
| verificationBlockedPercentage | Blocked Percentage | `double` |
| verificationClassifiedImpressions | Classified Impressions | `long` |
| verificationMeasurableImpressionsForAudio | Measurable Impressions For Audio | `long` |
| verificationMeasurableImpressionsForVideoPlayerLocation | Measurable Impressions For Video Player Location | `long` |
| verificationMeasurableImpressionsForVideoPlayerSize | Measurable Impressions For Video Player Size | `long` |
| verificationPercentageMeasurableImpressionsForAudio | Percentage Of Measurable Impressions For Audio | `double` |
| verificationPercentageMeasurableImpressionsForVideoPlayerLocation | Percentage Of Measurable Impressions For Video Player Location | `double` |
| verificationPercentageMeasurableImpressionsForVideoPlayerSize | Percentage Of Measurable Impressions For Video Player Size | `double` |
| verificationPublisherProblems | Publisher Problems | `long` |
| verificationReportingProblems | Reporting Problems | `long` |
| verificationSensitiveCategoryImpressions | Sensitive Category Impressions | `long` |
| verificationServingProblems | Serving Problems | `long` |
| verificationVideoMutedAtStart | Video Muted At Start | `long` |
| verificationVideoPlayerHdSizeImpressions | HD Video Player Size Impressions | `long` |
| verificationVideoPlayerLargeSizeImpressions | Large Video Player Size Impressions | `long` |
| verificationVideoPlayerLocationAvgPixelsFromLeft | Video Player Location Avg Pixels From Left | `long` |
| verificationVideoPlayerLocationAvgPixelsFromTop | Video Player Location Avg Pixels From Top | `long` |
| verificationVideoPlayerSizeAvgHeight | Video Player Size Avg Height | `long` |
| verificationVideoPlayerSizeAvgWidth | Video Player Size Avg Width | `long` |
| verificationVideoPlayerSmallSizeImpressions | Small Video Player Size Impressions | `long` |
| verificationVideoProminenceScore | Video Prominence Score | `double` |
| verificationWarnings | Warnings | `long` |
| videoCompanionClicks | Companion Clicks | `long` |
| videoCompanionImpressions | Companion Views | `long` |

## Standard Report Filters

| API Name | Report Builder Name | Type |
|---|---|---|
| activity | Activity | `string` |
| activityGroup | Activity Group | `string` |
| ad | Ad | `string` |
| adStatus | Ad Status | `string` |
| adType | Ad Type | `string` |
| advertiser | Advertiser | `string` |
| advertiserGroup | Advertiser Group | `string` |
| attributedEventConnectionType | Attributed Event Connection Type | `string` |
| attributedEventEnvironment | Attributed Event Environment | `string` |
| attributionModelConfig | Attribution Model | `string` |
| billingProfileName | Billing Profile Name | `string` |
| browserPlatform | Browser/Platform | `string` |
| campaign | Campaign | `string` |
| campaignEndDate | Campaign End Date | `string` |
| campaignExternalId | Campaign External ID | `string` |
| campaignStartDate | Campaign Start Date | `string` |
| cartDataGtin | GTIN-14 Sold | `string` |
| cartDataItemId | Item Id Sold | `string` |
| cartDataMerchantId | Merchant ID (Cart Data) | `long` |
| cartDataMerchantName | Merchant Name | `string` |
| cartDataOfferName | Offer Name | `string` |
| city | City | `string` |
| clickThroughUrl | Click-through URL | `string` |
| cm360TechFeeCurrency | Currency | `string` |
| connectionType | Connection Type | `string` |
| contentCategory | Content Category | `string` |
| country | Country | `string` |
| creative | Creative | `string` |
| creativeEndDate | Creative End Date | `string` |
| creativeField1 | Creative Field 1 | `string` |
| creativeField2 | Creative Field 2 | `string` |
| creativeField3 | Creative Field 3 | `string` |
| creativeField4 | Creative Field 4 | `string` |
| creativeField5 | Creative Field 5 | `string` |
| creativeField6 | Creative Field 6 | `string` |
| creativeField7 | Creative Field 7 | `string` |
| creativeField8 | Creative Field 8 | `string` |
| creativeField9 | Creative Field 9 | `string` |
| creativeField10 | Creative Field 10 | `string` |
| creativeField11 | Creative Field 11 | `string` |
| creativeField12 | Creative Field 12 | `string` |
| creativeGroup1 | Creative Groups 1 | `string` |
| creativeGroup2 | Creative Groups 2 | `string` |
| creativeSize | Creative Pixel Size | `string` |
| creativeStartDate | Creative Start Date | `string` |
| creativeType | Creative Type | `string` |
| digitalContentLabel | Digital Content Label | `string` |
| dmaRegion | Designated Market Area (DMA) | `string` |
| domain | Domain | `string` |
| environment | Environment | `string` |
| floodlightConfigId | Floodlight Configuration | `long` |
| hour | Hour | `string` |
| impressionCountingMethod | Impression Counting Method | `string` |
| measurementSource | Measurement Source | `string` |
| mediaType | Media Type | `string` |
| mobileCarrier | Mobile Carrier | `string` |
| naturalSearchEngineCountry | Natural Search Engine Country | `string` |
| naturalSearchEngineProperty | Natural Search Engine Property | `string` |
| naturalSearchLandingPage | Natural Search Landing Page | `string` |
| naturalSearchLandingPageQueryString | Natural Search Landing Page Query String | `string` |
| naturalSearchProcessedLandingPage | Natural Search Processed Landing Page | `string` |
| naturalSearchProcessedLandingPageQueryString | Natural Search Processed Landing Page Query String | `string` |
| naturalSearchQuery | Natural Search Query | `string` |
| operatingSystem | Operating System | `string` |
| packageRoadblockStrategy | Package/Roadblock Strategy | `string` |
| packageRoadblockTotalBookedUnits | Package/Roadblock Total Booked Units | `string` |
| paidSearchAd | Paid Search Ad | `string` |
| paidSearchAdGroup | Paid Search Ad Group | `string` |
| paidSearchAdvertiser | Paid Search Advertiser | `string` |
| paidSearchAgency | Paid Search Agency | `string` |
| paidSearchCampaign | Paid Search Campaign | `string` |
| paidSearchEngineAccount | Paid Search Engine Account | `string` |
| paidSearchKeyword | Paid Search Keyword | `string` |
| paidSearchLandingPageUrl | Paid Search Landing Page URL | `string` |
| paymentSource | Payment Source | `string` |
| placement | Placement | `string` |
| placementCompatibility | Placement Compatibility | `string` |
| placementCostStructure | Placement Cost Structure | `string` |
| placementExternalId | Placement External ID | `string` |
| placementSize | Placement Pixel Size | `string` |
| placementStrategy | Placement Strategy | `string` |
| placementTagType | Placement Tag Type | `string` |
| placementTotalBookedUnits | Placement Total Booked Units | `string` |
| platformType | Platform Type | `string` |
| positionInContent | Position In Content | `string` |
| refreshedAd | Refreshed Ad | `string` |
| renderingId | Rendering ID | `long` |
| sensitiveCategory | Sensitive Category | `string` |
| site | Site (CM360) | `string` |
| siteDirectory | Site (Site Directory) | `string` |
| state | State/Region | `string` |
| subdomain | Subdomain | `string` |
| verificationAudibilityComplete | Audibility At Complete | `string` |
| verificationAudibilityStart | Audibility At Start | `string` |
| verificationVideoPlayerSizeComplete | Video Player Size at Completion | `string` |
| verificationVideoPlayerSizeFirstQuartile | Video Player Size at First Quartile | `string` |
| verificationVideoPlayerSizeMidPoint | Video Player Size at Midpoint | `string` |
| verificationVideoPlayerSizeStart | Video Player Size at Start | `string` |
| verificationVideoPlayerSizeThirdQuartile | Video Player Size at Third Quartile | `string` |
| verificationVideoResized | Video Resized | `string` |
| videoContinuousPlay | Video Continuous Play | `string` |

## Activity Filters

| API Name | Report Builder Name | Type |
|---|---|---|
| activity | Activity | `string` |
| activityGroup | Activity Group | `string` |

## Activity Metrics

| API Name | Report Builder Name | Type |
|---|---|---|
| activityClickThroughConversions | Click-through Conversions | `double` |
| activityClickThroughRevenue | Click-through Revenue | `double` |
| activityViewThroughConversions | View-through Conversions | `double` |
| activityViewThroughRevenue | View-through Revenue | `double` |
| naturalSearchActions | Natural Search Actions | `double` |
| naturalSearchRevenue | Natural Search Revenue | `double` |
| naturalSearchTransactions | Natural Search Transactions | `double` |
| paidSearchActionConversionPercentage | Floodlight: Paid Search Action Conversion Percentage | `double` |
| paidSearchActions | Paid Search Actions | `double` |
| paidSearchAverageCostPerAction | Floodlight: Paid Search Average Cost Per Action | `double` |
| paidSearchAverageCostPerTransaction | Floodlight: Paid Search Average Cost Per Transaction | `double` |
| paidSearchAverageDfaTransactionAmount | Floodlight: Paid Search Average CM360 Transaction Amount | `double` |
| paidSearchRevenue | Paid Search Revenue | `double` |
| paidSearchSpendPerTransactionRevenue | Floodlight: Paid Search Spend Per Transaction Revenue | `double` |
| paidSearchTransactionConversionPercentage | Floodlight: Paid Search Transaction Conversion Percentage | `double` |
| paidSearchTransactionRevenuePerSpend | Floodlight: Paid Search Transaction Revenue Per Spend | `double` |
| paidSearchTransactions | Paid Search Transactions | `double` |
| totalConversions | Total Conversions | `double` |
| totalConversionsRevenue | Total Revenue | `double` |

## Custom Rich Media Filters

In the custom rich media section you can specify dimension values from the following dimension:

| API Name | Report Builder Name | Type |
|---|---|---|
| richMediaEventTypeIdAndName | Rich Media Event | `string` |

## Reach Report Dimensions

| API Name | Report Builder Name | Type |
|---|---|---|
| advertiser (required) | Advertiser | `string` |
| adType | Ad Type | `string` |
| advertiserGroup | Advertiser Group | `string` |
| advertiserId | Advertiser ID | `long` |
| campaign | Campaign | `string` |
| campaignEndDate | Campaign End Date | `string` |
| campaignExternalId | Campaign External ID | `string` |
| campaignId | Campaign ID | `long` |
| campaignStartDate | Campaign Start Date | `string` |
| city | City | `string` |
| connectionType | Connection Type | `string` |
| contentCategory | Content Category | `string` |
| country | Country | `string` |
| creative | Creative | `string` |
| creativeId | Creative ID | `long` |
| creativeSize | Creative Pixel Size | `string` |
| creativeType | Creative Type | `string` |
| date | Date | `string` |
| dmaRegion | Designated Market Area (DMA) | `string` |
| floodlightConfigId | Floodlight Configuration | `long` |
| frequency | Frequency | `string` |
| hour | Hour | `string` |
| month | Month | `string` |
| operatingSystem | Operating System | `string` |
| operatingSystemVersion | Operating System Version | `string` |
| packageRoadblock | Package/Roadblock | `string` |
| packageRoadblockId | Package/Roadblock ID | `long` |
| packageRoadblockStrategy | Package/Roadblock Strategy | `string` |
| packageRoadblockTotalBookedUnits | Package/Roadblock Total Booked Units | `string` |
| paymentSource | Payment Source | `string` |
| placement | Placement | `string` |
| placementCompatibility | Placement Compatibility | `string` |
| placementCostStructure | Placement Cost Structure | `string` |
| placementEndDate | Placement End Date | `string` |
| placementExternalId | Placement External ID | `string` |
| placementId | Placement ID | `long` |
| placementRate | Placement Rate | `string` |
| placementStartDate | Placement Start Date | `string` |
| placementStrategy | Placement Strategy | `string` |
| placementTotalBookedUnits | Placement Total Booked Units | `string` |
| placementTotalPlannedMediaCost | Placement Total Planned Media Cost | `string` |
| platformType | Platform Type | `string` |
| site | Site (CM360) | `string` |
| siteId | Site ID (CM360) | `long` |
| siteKeyname | Site Keyname | `string` |
| state | State/Region | `string` |
| week | Week | `string` |

## Reach Report Metrics

| API Name | Report Builder Name | Type |
|---|---|---|
| actiewViewPercentAdPlayed | Active View: % of Ad Played | `double` |
| activeViewAudible2SecImpressions | Active View: Audible (Unmuted) for 2 sec Impressions | `long` |
| activeViewAudibleAndBackgroundImpressions | Active View: Audible and Background Impressions | `long` |
| activeViewAudibleMeasurableImpressions | Active View: Audible Measurable Impressions | `long` |
| activeViewAverageViewableTimeSecond | Active View: Average Viewable Time (Seconds) | `double` |
| activeViewCustomMetricMeasurableImpressions | Active View: Custom Metric Measurable Impressions | `long` |
| activeViewCustomMetricViewableImpressions | Active View: Custom Metric Viewable Impressions | `long` |
| activeViewCustomMetricViewableRate | Active View: Custom Metric Viewable Rate | `double` |
| activeViewEligibleImpressions | Active View: Eligible Impressions | `long` |
| activeViewGroupmMeasurableImpressions | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions | `long` |
| activeViewGroupmTrvMeasurableImpressions | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Measurable Impressions | `long` |
| activeViewGroupmTrvViewableImpressions | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Impressions | `long` |
| activeViewGroupmViewableImpressions | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Impressions | `long` |
| activeViewImpressionDistributionNotMeasurable | Active View: Impression Distribution (Not Measurable) | `double` |
| activeViewImpressionDistributionNotViewable | Active View: Impression Distribution (Not Viewable) | `double` |
| activeViewImpressionDistributionViewable | Active View: Impression Distribution (Viewable) | `double` |
| activeViewImpressionsAudibleAndVisibleAtCompletion | Active View: Impressions Audible and Visible at Completion | `long` |
| activeViewImpressionsVisible10Seconds | Active View: Impressions Visible 10 Seconds | `long` |
| activeViewMeasurableImpressions | Active View: Measurable Impressions | `long` |
| activeViewNotMeasurableImpressions | Active View: Not Measurable Impressions | `long` |
| activeViewNotViewableImpressions | Active View: Not Viewable Impressions | `long` |
| activeViewPercentAudible2Sec | Active View: % of Audible (Unmuted) for 2 sec Impressions | `double` |
| activeViewPercentAudible30Sec | Active View: % of Audible (Unmuted) for 30 sec Impressions | `double` |
| activeViewPercentAudibleAndBackground | Active View: % of Audible and Background Impressions | `double` |
| activeViewPercentAudibleAndVisibleAtCompletion | Active View: % Audible and Visible at Completion | `double` |
| activeViewPercentAudibleAndVisibleAtFirstQuartile | Active View: % Audible and Visible at First Quartile | `double` |
| activeViewPercentAudibleAndVisibleAtMidpoint | Active View: % Audible and Visible at Midpoint | `double` |
| activeViewPercentAudibleAndVisibleAtStart | Active View: % Audible and Visible at Start | `double` |
| activeViewPercentAudibleAndVisibleAtThirdQuartile | Active View: % Audible and Visible at Third Quartile | `double` |
| activeViewPercentAudibleImpressions | Active View: % Audible Impressions | `double` |
| activeViewPercentBackground | Active View: % In Background | `double` |
| activeViewPercentCompleteAudible | Active View: % of Complete Audible Impressions | `double` |
| activeViewPercentEverMuted | Active View: % of Ever Muted | `double` |
| activeViewPercentFirstQuartileAudible | Active View: % of First Quartile Audible Impressions | `double` |
| activeViewPercentFullscreen | Active View: % Full-Screen | `double` |
| activeViewPercentImpressionsAudibleAndFullyOnscreen | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Rate | `double` |
| activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Rate | `double` |
| activeViewPercentImpressionsAudibleAndVisibleAtCompletion | Active View: % of Completed Impressions Audible and Visible | `double` |
| activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile | Active View: % of First Quartile Impressions Audible and Visible | `double` |
| activeViewPercentImpressionsAudibleAndVisibleAtMidpoint | Active View: % of Midpoint Impressions Audible and Visible | `double` |
| activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile | Active View: % of Third Quartile Impressions Audible and Visible | `double` |
| activeViewPercentImpressionsVisibleAtCompletion | Active View: % of Completed Impressions Visible | `double` |
| activeViewPercentImpressionsVisibleAtFirstQuartile | Active View: % of First Quartile Impressions Visible | `double` |
| activeViewPercentImpressionsVisibleAtMidpoint | Active View: % of Midpoint Impressions Visible | `double` |
| activeViewPercentImpressionsVisibleAtThirdQuartile | Active View: % of Third Quartile Impressions Visible | `double` |
| activeViewPercentMidpointAudible | Active View: % of Midpoint Audible Impressions | `double` |
| activeViewPercentPlayTimeAudible | Active View: % Play Time Audible | `double` |
| activeViewPercentPlayTimeAudibleAndVisible | Active View: % Play Time Audible and Visible | `double` |
| activeViewPercentPlayTimeVisible | Active View: % Play Time Visible | `double` |
| activeViewPercentThirdQuartileAudible | Active View: % of Third Quartile Audible Impressions | `double` |
| activeViewPercentVisible10Seconds | Active View: % Visible 10 Seconds | `double` |
| activeViewPercentVisibleAtCompletion | Active View: % Visible at Completion | `double` |
| activeViewPercentVisibleAtFirstQuartile | Active View: % Visible at First Quartile | `double` |
| activeViewPercentVisibleAtMidpoint | Active View: % Visible at Midpoint | `double` |
| activeViewPercentVisibleAtStart | Active View: % Visible at Start | `double` |
| activeViewPercentVisibleAtThirdQuartile | Active View: % Visible at Third Quartile | `double` |
| activeViewPercentageMeasurableImpressions | Active View: % Measurable Impressions | `double` |
| activeViewPercentageViewableImpressions | Active View: % Viewable Impressions | `double` |
| activeViewViewableImpressions | Active View: Viewable Impressions | `long` |
| activityClickThroughConversions | Click-through Conversions | `double` |
| activityClickThroughRevenue | Click-through Revenue | `double` |
| activityDeliveryStatus | Activity Delivery Status | `double` |
| activityPerClick | Activity Per Click | `double` |
| activityPerThousandImpressions | Activity Per Thousand Impressions | `double` |
| activityViewThroughConversions | View-through Conversions | `double` |
| activityViewThroughRevenue | View-through Revenue | `double` |
| beginToRenderEligibleImpressions | Begin to Render Eligible Impressions | `long` |
| beginToRenderImpressions | Begin to Render Impressions | `long` |
| billableEventsCm3 | CM360 Billable Events | `long` |
| bookedActivities | Booked Activities | `double` |
| bookedClicks | Booked Clicks | `double` |
| bookedImpressions | Booked Impressions | `double` |
| bookedViewableImpressions | Booked Viewable Impressions | `double` |
| cartDataUnitsSold | Units Sold | `double` |
| clickDeliveryStatus | Click Delivery Status | `double` |
| clickRate | Click Rate | `double` |
| clicks | Clicks | `string` |
| cookieUnconsentedClicks | Cookie Unconsented Clicks | `long` |
| cookieUnconsentedImpressions | Cookie Unconsented Impressions | `long` |
| costPerActivity | Cost Per Activity | `double` |
| costPerClick | Cost Per Click | `double` |
| costPerRevenue | Cost Per Revenue | `double` |
| downloadedImpressions | Downloaded Impressions | `long` |
| dv360Cost | DV360 Cost (Account Currency) | `double` |
| dv360CostUsd | DV360 Cost USD | `double` |
| effectiveCpm | Effective CPM | `double` |
| impressionDeliveryStatus | Impression Delivery Status | `double` |
| impressions | Impressions | `string` |
| impressionsCoviewed | Impressions (Co-Viewed) | `string` |
| mediaCost | Media Cost | `double` |
| naturalSearchActions | Natural Search Actions | `double` |
| naturalSearchClicks | Natural Search Clicks | `long` |
| naturalSearchRevenue | Natural Search Revenue | `double` |
| naturalSearchTransactions | Natural Search Transactions | `double` |
| paidSearchActionConversionPercentage | Floodlight: Paid Search Action Conversion Percentage | `double` |
| paidSearchActions | Paid Search Actions | `double` |
| paidSearchAverageCostPerAction | Floodlight: Paid Search Average Cost Per Action | `double` |
| paidSearchAverageCostPerTransaction | Floodlight: Paid Search Average Cost Per Transaction | `double` |
| paidSearchAverageDfaTransactionAmount | Floodlight: Paid Search Average CM360 Transaction Amount | `double` |
| paidSearchClickRate | Paid Search Click Rate | `double` |
| paidSearchClicks | Paid Search Clicks | `long` |
| paidSearchCost | Paid Search Cost | `double` |
| paidSearchImpressions | Paid Search Impressions | `long` |
| paidSearchRevenue | Paid Search Revenue | `double` |
| paidSearchSpendPerTransactionRevenue | Floodlight: Paid Search Spend Per Transaction Revenue | `double` |
| paidSearchTransactionConversionPercentage | Floodlight: Paid Search Transaction Conversion Percentage | `double` |
| paidSearchTransactionRevenuePerSpend | Floodlight: Paid Search Transaction Revenue Per Spend | `double` |
| paidSearchTransactions | Paid Search Transactions | `double` |
| paidSearchVisits | Paid Search Visits | `long` |
| plannedMediaCost | Planned Media Cost | `double` |
| provisionalImpressions | Provisional Impressions | `long` |
| revenuePerClick | Revenue Per Click | `double` |
| revenuePerThousandImpressions | Revenue Per Thousand Impressions | `double` |
| richMediaAverageDisplayTime | Average Display Time | `double` |
| richMediaAverageExpansionTime | Average Expansion Time | `double` |
| richMediaAverageFullScreenViewTime | Full-Screen Average View Time | `double` |
| richMediaAverageInteractionTime | Average Interaction Time | `double` |
| richMediaAverageVideoViewTime | Video Average View Time | `double` |
| richMediaBackupImages | Backup Image | `long` |
| richMediaClickRate | Rich Media Click Rate | `double` |
| richMediaClicks | Rich Media Clicks | `long` |
| richMediaCodeServes | Code Serves | `long` |
| richMediaCustomAverageTime | Average Time | `double` |
| richMediaCustomCounters | Counters | `long` |
| richMediaCustomExits | Exits | `long` |
| richMediaCustomTimers | Timers | `long` |
| richMediaDisplayTime | Total Display Time | `long` |
| richMediaEngagements | Rich Media Engagements | `long` |
| richMediaEventCounters | Event Counters | `long` |
| richMediaEventTimers | Event Timers | `double` |
| richMediaExpansionTime | Expansion Time | `long` |
| richMediaExpansions | Expansions | `long` |
| richMediaFullScreenImpressions | Full-Screen Impressions | `long` |
| richMediaFullScreenVideoCompletes | Full-Screen Video Completions | `long` |
| richMediaFullScreenVideoPlays | Full-Screen Video Plays | `long` |
| richMediaImpressions | Rich Media Impressions | `long` |
| richMediaInteractionRate | Interaction Rate | `double` |
| richMediaInteractionTime | Total Interaction Time | `long` |
| richMediaInteractions | Total Interactions | `long` |
| richMediaInteractiveImpressions | Interactive Impressions | `long` |
| richMediaManualCloses | Manual Closes | `long` |
| richMediaScrolls | Rich Media Scrolls | `long` |
| richMediaTrueViewViews | TrueView Views | `long` |
| richMediaVideoCompanionClicks | Video Companion Clicks | `long` |
| richMediaVideoCompletions | Video Completions | `long` |
| richMediaVideoFirstQuartileCompletes | Video First Quartile Completions | `long` |
| richMediaVideoFullScreens | Video Full-Screen | `long` |
| richMediaVideoInteractionRate | Video Interaction Rate | `double` |
| richMediaVideoInteractions | Video Interactions | `long` |
| richMediaVideoMidpoints | Video Midpoints | `long` |
| richMediaVideoMutes | Video Mutes | `long` |
| richMediaVideoPauses | Video Pauses | `long` |
| richMediaVideoPlays | Video Plays | `long` |
| richMediaVideoProgressEvents | Video Progress Events | `long` |
| richMediaVideoReplays | Video Replays | `long` |
| richMediaVideoSkips | Video Skips | `long` |
| richMediaVideoStops | Video Stops | `long` |
| richMediaVideoThirdQuartileCompletes | Video Third Quartile Completions | `long` |
| richMediaVideoUnmutes | Video Unmutes | `long` |
| richMediaVideoViewRate | Video View Rate | `double` |
| richMediaVideoViews | Video Views | `long` |
| roadblockImpressions | Roadblock Impressions | `long` |
| socialEngagementRate | Social Engagement Rate | `double` |
| socialFollows | Follows | `long` |
| socialLeadSubmissions | Twitter Leads Generated | `long` |
| socialLikes | Likes | `long` |
| socialOfferAccepts | Twitter Offers Accepted | `long` |
| socialOtherInteractions | Other Social Interactions | `long` |
| socialReplies | Replies | `long` |
| socialSharesExternal | Shares (External) | `long` |
| socialSharesInternal | Shares (Internal) | `long` |
| socialTotalEngagements | Total Social Engagements | `long` |
| totalConversions | Total Conversions | `double` |
| totalConversionsRevenue | Total Revenue | `double` |
| trackedAds | Tracked Ads | `long` |
| twitterAppClicks | Twitter App Install Clicks | `long` |
| twitterBuyNowCardClicks | Twitter Buy Now Clicks | `long` |
| twitterBuyNowPurchaseSuccessfuls | Twitter Buy Now Purchases | `long` |
| twitterUrlClicks | Twitter URL Clicks | `long` |
| twitterVideo50PercentInViewFor2Seconds | Twitter: Video 50% In View For 2 Seconds | `long` |
| twitterVideo100PercentInViewFor3Seconds | Twitter: Video 100% In View For 3 Seconds | `long` |
| uniqueReachAverageImpressionFrequency | Unique Reach: Average Impression Frequency | `string` |
| uniqueReachAverageImpressionFrequencyCoviewed | Unique Reach: Average Impression Frequency (Co-Viewed) | `string` |
| uniqueReachAverageViewableImpressionFrequency | Unique Reach: Average Viewable Impression Frequency | `string` |
| uniqueReachClickReach | Unique Reach: Click Reach | `string` |
| uniqueReachDuplicateClickReach | Unique Reach: Duplicate Click Reach | `string` |
| uniqueReachDuplicateClickReachPercent | Unique Reach: Duplicate Click Reach Percent | `string` |
| uniqueReachDuplicateImpressionReach | Unique Reach: Duplicate Impression Reach | `string` |
| uniqueReachDuplicateImpressionReachPercent | Unique Reach: Duplicate Impression Reach Percent | `string` |
| uniqueReachDuplicateTotalReach | Unique Reach: Duplicate Total Reach | `string` |
| uniqueReachDuplicateTotalReachPercent | Unique Reach: Duplicate Total Reach Percent | `string` |
| uniqueReachDuplicateViewableImpressionReach | Unique Reach: Duplicate Viewable Impression Reach | `string` |
| uniqueReachDuplicateViewableImpressionReachPercent | Unique Reach: Duplicate Viewable Impression Reach Percent | `string` |
| uniqueReachExclusiveClickReach | Unique Reach: Exclusive Click Reach | `string` |
| uniqueReachExclusiveClickReachPercent | Unique Reach: Exclusive Click Reach Percent | `string` |
| uniqueReachExclusiveImpressionReach | Unique Reach: Exclusive Impression Reach | `string` |
| uniqueReachExclusiveImpressionReachPercent | Unique Reach: Exclusive Impression Reach Percent | `string` |
| uniqueReachExclusiveTotalReach | Unique Reach: Exclusive Total Reach | `string` |
| uniqueReachExclusiveTotalReachPercent | Unique Reach: Exclusive Total Reach Percent | `string` |
| uniqueReachExclusiveViewableImpressionReach | Unique Reach: Exclusive Viewable Impression Reach | `string` |
| uniqueReachExclusiveViewableImpressionReachPercent | Unique Reach: Exclusive Viewable Impression Reach Percent | `string` |
| uniqueReachImpressionReach | Unique Reach: Impression Reach | `string` |
| uniqueReachImpressionReachCoviewed | Unique Reach: Impression Reach (Co-Viewed) | `string` |
| uniqueReachIncrementalClickReach | Unique Reach: Incremental Click Reach | `string` |
| uniqueReachIncrementalImpressionReach | Unique Reach: Incremental Impression Reach | `string` |
| uniqueReachIncrementalTotalReach | Unique Reach: Incremental Total Reach | `string` |
| uniqueReachIncrementalViewableImpressionReach | Unique Reach: Incremental Viewable Impression Reach | `string` |
| uniqueReachTotalReach | Unique Reach: Total Reach | `string` |
| uniqueReachTotalReachCoviewed | Unique Reach: Total Reach (Co-Viewed) | `string` |
| uniqueReachViewableImpressionReach | Unique Reach: Viewable Impression Reach | `string` |
| verificationBlockedImpressions | Blocked Impressions | `long` |
| verificationBlockedPercentage | Blocked Percentage | `double` |
| verificationClassifiedImpressions | Classified Impressions | `long` |
| verificationMeasurableImpressionsForAudio | Measurable Impressions For Audio | `long` |
| verificationMeasurableImpressionsForVideoPlayerLocation | Measurable Impressions For Video Player Location | `long` |
| verificationMeasurableImpressionsForVideoPlayerSize | Measurable Impressions For Video Player Size | `long` |
| verificationPercentageMeasurableImpressionsForAudio | Percentage Of Measurable Impressions For Audio | `double` |
| verificationPercentageMeasurableImpressionsForVideoPlayerLocation | Percentage Of Measurable Impressions For Video Player Location | `double` |
| verificationPercentageMeasurableImpressionsForVideoPlayerSize | Percentage Of Measurable Impressions For Video Player Size | `double` |
| verificationPublisherProblems | Publisher Problems | `long` |
| verificationReportingProblems | Reporting Problems | `long` |
| verificationSensitiveCategoryImpressions | Sensitive Category Impressions | `long` |
| verificationServingProblems | Serving Problems | `long` |
| verificationVideoMutedAtStart | Video Muted At Start | `long` |
| verificationVideoPlayerHdSizeImpressions | HD Video Player Size Impressions | `long` |
| verificationVideoPlayerLargeSizeImpressions | Large Video Player Size Impressions | `long` |
| verificationVideoPlayerLocationAvgPixelsFromLeft | Video Player Location Avg Pixels From Left | `long` |
| verificationVideoPlayerLocationAvgPixelsFromTop | Video Player Location Avg Pixels From Top | `long` |
| verificationVideoPlayerSizeAvgHeight | Video Player Size Avg Height | `long` |
| verificationVideoPlayerSizeAvgWidth | Video Player Size Avg Width | `long` |
| verificationVideoPlayerSmallSizeImpressions | Small Video Player Size Impressions | `long` |
| verificationVideoProminenceScore | Video Prominence Score | `double` |
| verificationWarnings | Warnings | `long` |
| videoCompanionClicks | Companion Clicks | `long` |
| videoCompanionImpressions | Companion Views | `long` |

## Reach by Frequency Metrics

| API Name | Report Builder Name | Type |
|---|---|---|
| uniqueReachClickReach | Unique Reach: Click Reach | `string` |
| uniqueReachImpressionReach | Unique Reach: Impression Reach | `string` |
| uniqueReachImpressionReachCoviewed | Unique Reach: Impression Reach (Co-Viewed) | `string` |
| uniqueReachTotalReach | Unique Reach: Total Reach | `string` |
| uniqueReachTotalReachCoviewed | Unique Reach: Total Reach (Co-Viewed) | `string` |
| uniqueReachViewableImpressionReach | Unique Reach: Viewable Impression Reach | `string` |

## Reach Report Filters

| API Name | Report Builder Name | Type |
|---|---|---|
| adType | Ad Type | `string` |
| advertiser | Advertiser | `string` |
| campaign | Campaign | `string` |
| city | City | `string` |
| connectionType | Connection Type | `string` |
| country | Country | `string` |
| creative | Creative | `string` |
| creativeSize | Creative Pixel Size | `string` |
| creativeType | Creative Type | `string` |
| dmaRegion | Designated Market Area (DMA) | `string` |
| frequency | Frequency | `string` |
| hour | Hour | `string` |
| operatingSystem | Operating System | `string` |
| placement | Placement | `string` |
| platformType | Platform Type | `string` |
| site | Site (CM360) | `string` |
| state | State/Region | `string` |

## Cross-media Reach Report Dimensions

| API Name | Report Builder Name | Type |
|---|---|---|
| campaign (required) | Campaign | `string` |
| country (required) | Country | `string` |
| tvCampaign (required) | TV Campaign | `string` |
| advertiser | Advertiser | `string` |
| advertiserGroup | Advertiser Group | `string` |
| advertiserId | Advertiser ID | `long` |
| campaignEndDate | Campaign End Date | `string` |
| campaignExternalId | Campaign External ID | `string` |
| campaignId | Campaign ID | `long` |
| campaignStartDate | Campaign Start Date | `string` |
| contentCategory | Content Category | `string` |
| flightBookedCost | Flight Booked Cost | `string` |
| flightBookedRate | Flight Booked Rate | `string` |
| flightBookedUnits | Flight Booked Units | `string` |
| flightEndDate | Flight End Date | `string` |
| flightStartDate | Flight Start Date | `string` |
| floodlightConfigId | Floodlight Configuration | `long` |
| frequency | Frequency | `string` |
| packageRoadblock | Package/Roadblock | `string` |
| packageRoadblockId | Package/Roadblock ID | `long` |
| packageRoadblockStrategy | Package/Roadblock Strategy | `string` |
| packageRoadblockTotalBookedUnits | Package/Roadblock Total Booked Units | `string` |
| paymentSource | Payment Source | `string` |
| placement | Placement | `string` |
| placementCompatibility | Placement Compatibility | `string` |
| placementCostStructure | Placement Cost Structure | `string` |
| placementEndDate | Placement End Date | `string` |
| placementExternalId | Placement External ID | `string` |
| placementId | Placement ID | `long` |
| placementRate | Placement Rate | `string` |
| placementSize | Placement Pixel Size | `string` |
| placementStartDate | Placement Start Date | `string` |
| placementStrategy | Placement Strategy | `string` |
| placementTotalBookedUnits | Placement Total Booked Units | `string` |
| placementTotalPlannedMediaCost | Placement Total Planned Media Cost | `string` |
| site | Site (CM360) | `string` |
| siteDirectory | Site (Site Directory) | `string` |
| siteDirectoryId | Site ID (Site Directory) | `long` |
| siteId | Site ID (CM360) | `long` |
| siteKeyname | Site Keyname | `string` |

## Cross-media Reach Report Metrics

| API Name | Report Builder Name | Type |
|---|---|---|
| impressionsCoviewed | Impressions (Co-Viewed) | `string` |
| tvCampaignAverageImpressionFrequency | Unique Reach: Average TV Campaign Impression Frequency | `string` |
| tvCampaignExclusiveCrossMediaReach | Unique Reach: TV Campaign Exclusive Cross Media Reach | `string` |
| tvCampaignImpressions | Unique Reach: TV Campaign Impressions | `string` |
| tvCampaignReach | Unique Reach: TV Campaign Reach | `string` |
| uniqueReachAddedCrossMediaImpressionReachCoviewed | Unique Reach: Added Cross Media Impression Reach (Co-Viewed) | `string` |
| uniqueReachAverageImpressionFrequencyCoviewed | Unique Reach: Average Impression Frequency (Co-Viewed) | `string` |
| uniqueReachAverageOverallCrossMediaImpressionFrequencyCoviewed | Unique Reach: Average Overall Cross Media Impression Frequency (Co-Viewed) | `string` |
| uniqueReachDuplicateCrossMediaImpressionReachCoviewed | Unique Reach: Duplicate Cross Media Impression Reach (Co-Viewed) | `string` |
| uniqueReachExclusiveCrossMediaImpressionReachCoviewed | Unique Reach: Exclusive Cross Media Impression Reach (Co-Viewed) | `string` |
| uniqueReachImpressionReachCoviewed | Unique Reach: Impression Reach (Co-Viewed) | `string` |
| uniqueReachOverallCrossMediaImpressionReachCoviewed | Unique Reach: Overall Cross Media Impression Reach (Co-Viewed) | `string` |

## Cross-media Reach Report Filters

| API Name | Report Builder Name | Type |
|---|---|---|
| campaign (required) | Campaign | `string` |
| tvCampaignDateWindow (required) | TV Campaign Date Window | `long` |
| tvCampaignId (required) | TV Campaign ID | `string` |
| tvCampaignStartDate (required) | TV Campaign Start Date | `long` |
| advertiser | Advertiser | `string` |
| advertiserGroup | Advertiser Group | `string` |
| advertiserId | Advertiser ID | `long` |
| campaignEndDate | Campaign End Date | `string` |
| campaignExternalId | Campaign External ID | `string` |
| campaignId | Campaign ID | `long` |
| campaignStartDate | Campaign Start Date | `string` |
| contentCategory | Content Category | `string` |
| floodlightConfigId | Floodlight Configuration | `long` |
| frequency | Frequency | `string` |
| packageRoadblockId | Package/Roadblock ID | `long` |
| packageRoadblockStrategy | Package/Roadblock Strategy | `string` |
| packageRoadblockTotalBookedUnits | Package/Roadblock Total Booked Units | `string` |
| paymentSource | Payment Source | `string` |
| placement | Placement | `string` |
| placementCompatibility | Placement Compatibility | `string` |
| placementCostStructure | Placement Cost Structure | `string` |
| placementExternalId | Placement External ID | `string` |
| placementId | Placement ID | `long` |
| placementSize | Placement Pixel Size | `string` |
| placementStrategy | Placement Strategy | `string` |
| placementTotalBookedUnits | Placement Total Booked Units | `string` |
| platformType | Platform Type | `string` |
| site | Site (CM360) | `string` |
| siteDirectory | Site (Site Directory) | `string` |
| siteDirectoryId | Site ID (Site Directory) | `long` |
| siteId | Site ID (CM360) | `long` |

## Conversion Dimensions

| API Name | Report Builder Name | Type |
|---|---|---|
| conversionId (required) | Conversion ID | `string` |
| activity | Activity | `string` |
| activityGroup | Activity Group | `string` |
| activityGroupId | Activity Group ID | `long` |
| activityId | Activity ID | `long` |
| activityTime | Activity Date/Time | `string` |
| browserPlatform | Browser/Platform | `string` |
| channelMix | Channel Mix | `string` |
| city | City | `string` |
| clickCount | Click Count | `long` |
| connectionType | Connection Type | `string` |
| conversionReferrer | Conversion Referrer | `string` |
| conversionUrl | Conversion URL | `string` |
| country | Country | `string` |
| daysSinceAttributedInteraction | Days Since Attributed Interaction | `long` |
| daysSinceFirstInteraction | Days Since First Interaction | `long` |
| dmaRegion | Designated Market Area (DMA) | `string` |
| floodlightAttributionType | Floodlight Attribution Type | `string` |
| floodlightConfigId | Floodlight Configuration | `long` |
| hoursSinceAttributedInteraction | Hours Since Attributed Interaction | `long` |
| hoursSinceFirstInteraction | Hours Since First Interaction | `long` |
| impressionCount | Impression Count | `long` |
| interactionCountClickTracker | Interaction Count: Click Tracker | `long` |
| interactionCountMobileStaticImage | Interaction Count: Mobile Static Image | `long` |
| interactionCountMobileVideo | Interaction Count: Mobile Video | `long` |
| interactionCountNaturalSearch | Interaction Count: Natural Search | `long` |
| interactionCountPaidSearch | Interaction Count: Paid Search | `long` |
| interactionCountStaticImage | Interaction Count: Static Image | `long` |
| interactionCountVideo | Interaction Count: Video | `long` |
| mobileCarrier | Mobile Carrier | `string` |
| numValue | NUM Value | `string` |
| operatingSystem | Operating System | `string` |
| operatingSystemVersion | Operating System Version | `string` |
| ordValue | ORD Value | `string` |
| pathLength | Path Length | `long` |
| platformType | Platform Type | `string` |
| recalculatedAttributionType | Recalculated Attribution Type | `string` |
| state | State/Region | `string` |
| tranValue | TRAN Value | `string` |
| uValue | U Value | `string` |
| zipCode | ZIP/Postal Code | `string` |

## Per Interaction Dimensions

| API Name | Report Builder Name | Type |
|---|---|---|
| interactionNumber (required) | Interaction Number | `long` |
| interactionTime (required) | Interaction Date/Time | `string` |
| ad | Ad | `string` |
| adId | Ad ID | `long` |
| adType | Ad Type | `string` |
| advertiser | Advertiser | `string` |
| advertiserGroup | Advertiser Group | `string` |
| advertiserId | Advertiser ID | `long` |
| asset | Asset | `string` |
| assetCategory | Asset Category | `string` |
| assetId | Asset ID | `long` |
| assetOrientation | Asset Orientation | `string` |
| audienceTargeted | Audience Targeted | `string` |
| campaign | Campaign | `string` |
| campaignEndDate | Campaign End Date | `string` |
| campaignId | Campaign ID | `long` |
| campaignStartDate | Campaign Start Date | `string` |
| clickThroughUrl | Click-through URL | `string` |
| creative | Creative | `string` |
| creativeGroup1 | Creative Groups 1 | `string` |
| creativeGroup2 | Creative Groups 2 | `string` |
| creativeId | Creative ID | `long` |
| creativeSize | Creative Pixel Size | `string` |
| creativeType | Creative Type | `string` |
| creativeVersion | Creative Version | `string` |
| dynamicProfile | Dynamic Profile | `string` |
| dynamicProfileId | Dynamic Profile Id | `long` |
| feed1 | Dynamic Element 1 | `string` |
| feed1ReportingDimension1 | Feed 1 - Reporting dimension 1 | `string` |
| feed1ReportingDimension2 | Feed 1 - Reporting dimension 2 | `string` |
| feed1ReportingDimension3 | Feed 1 - Reporting dimension 3 | `string` |
| feed1ReportingLabel | Feed 1 - Reporting label | `string` |
| feed1UniqueId | Feed 1 - Unique ID | `string` |
| feed2 | Dynamic Element 2 | `string` |
| feed2ReportingDimension1 | Feed 2 - Reporting dimension 1 | `string` |
| feed2ReportingDimension2 | Feed 2 - Reporting dimension 2 | `string` |
| feed2ReportingDimension3 | Feed 2 - Reporting dimension 3 | `string` |
| feed2ReportingLabel | Feed 2 - Reporting label | `string` |
| feed2UniqueId | Feed 2 - Unique ID | `string` |
| feed3 | Dynamic Element 3 | `string` |
| feed3ReportingDimension1 | Feed 3 - Reporting dimension 1 | `string` |
| feed3ReportingDimension2 | Feed 3 - Reporting dimension 2 | `string` |
| feed3ReportingDimension3 | Feed 3 - Reporting dimension 3 | `string` |
| feed3ReportingLabel | Feed 3 - Reporting label | `string` |
| feed3UniqueId | Feed 3 - Unique ID | `string` |
| feed4 | Dynamic Element 4 | `string` |
| feed4ReportingDimension1 | Feed 4 - Reporting dimension 1 | `string` |
| feed4ReportingDimension2 | Feed 4 - Reporting dimension 2 | `string` |
| feed4ReportingDimension3 | Feed 4 - Reporting dimension 3 | `string` |
| feed4ReportingLabel | Feed 4 - Reporting label | `string` |
| feed4UniqueId | Feed 4 - Unique ID | `string` |
| feed5 | Dynamic Element 5 | `string` |
| feed5ReportingDimension1 | Feed 5 - Reporting dimension 1 | `string` |
| feed5ReportingDimension2 | Feed 5 - Reporting dimension 2 | `string` |
| feed5ReportingDimension3 | Feed 5 - Reporting dimension 3 | `string` |
| feed5ReportingLabel | Feed 5 - Reporting label | `string` |
| feed5UniqueId | Feed 5 - Unique ID | `string` |
| floodlightAttributedInteraction | Floodlight Attributed Interaction | `string` |
| interactionChannel | Interaction Channel | `string` |
| interactionType | Interaction Type | `string` |
| naturalSearchEngineCountry | Natural Search Engine Country | `string` |
| naturalSearchEngineProperty | Natural Search Engine Property | `string` |
| naturalSearchEngineUrl | Natural Search Engine URL | `string` |
| naturalSearchLandingPage | Natural Search Landing Page | `string` |
| naturalSearchLandingPageQueryString | Natural Search Landing Page Query String | `string` |
| naturalSearchProcessedLandingPage | Natural Search Processed Landing Page | `string` |
| naturalSearchProcessedLandingPageQueryString | Natural Search Processed Landing Page Query String | `string` |
| naturalSearchQuery | Natural Search Query | `string` |
| packageRoadblock | Package/Roadblock | `string` |
| packageRoadblockId | Package/Roadblock ID | `long` |
| packageRoadblockStrategy | Package/Roadblock Strategy | `string` |
| paidSearchAd | Paid Search Ad | `string` |
| paidSearchAdGroup | Paid Search Ad Group | `string` |
| paidSearchAdGroupId | Paid Search Ad Group ID | `long` |
| paidSearchAdId | Paid Search Ad ID | `long` |
| paidSearchAdvertiser | Paid Search Advertiser | `string` |
| paidSearchAdvertiserId | Paid Search Advertiser ID | `long` |
| paidSearchAgency | Paid Search Agency | `string` |
| paidSearchAgencyId | Paid Search Agency ID | `long` |
| paidSearchBidStrategy | Paid Search Bid Strategy | `string` |
| paidSearchBidStrategyId | Paid Search Bid Strategy ID | `long` |
| paidSearchCampaign | Paid Search Campaign | `string` |
| paidSearchCampaignId | Paid Search Campaign ID | `long` |
| paidSearchEngineAccount | Paid Search Engine Account | `string` |
| paidSearchEngineAccountCategory | Paid Search Engine Account Category | `string` |
| paidSearchEngineAccountId | Paid Search Engine Account ID | `long` |
| paidSearchExternalAdGroupId | Paid Search External Ad Group ID | `long` |
| paidSearchExternalAdId | Paid Search External Ad ID | `long` |
| paidSearchExternalCampaignId | Paid Search External Campaign ID | `long` |
| paidSearchExternalKeywordId | Paid Search External Keyword ID | `long` |
| paidSearchKeyword | Paid Search Keyword | `string` |
| paidSearchKeywordId | Paid Search Keyword ID | `long` |
| paidSearchLabels | Paid Search Labels | `string` |
| paidSearchLandingPageUrl | Paid Search Landing Page URL | `string` |
| paidSearchLegacyKeywordId | Paid Search Legacy Keyword ID | `long` |
| paidSearchMatchType | Paid Search Match Type | `string` |
| paidSocialAd | Paid Social Ad | `string` |
| paidSocialAdGroup | Paid Social Ad Group | `string` |
| paidSocialAdGroupId | Paid Social Ad Group ID | `long` |
| paidSocialAdId | Paid Social Ad ID | `long` |
| paidSocialAdvertiser | Paid Social Advertiser | `string` |
| paidSocialAdvertiserId | Paid Social Advertiser ID | `long` |
| paidSocialAgency | Paid Social Agency | `string` |
| paidSocialAgencyId | Paid Social Agency ID | `long` |
| paidSocialCampaign | Paid Social Campaign | `string` |
| paidSocialCampaignId | Paid Social Campaign ID | `long` |
| paidSocialEngineAccount | Paid Social Engine Account | `string` |
| paidSocialEngineAccountId | Paid Social Engine Account ID | `long` |
| paidSocialExternalAdGroupId | Paid Social External Ad Group ID | `long` |
| paidSocialExternalAdId | Paid Social External Ad ID | `long` |
| paidSocialExternalCampaignId | Paid Social External Campaign ID | `long` |
| paidSocialExternalEngineAccountId | Paid Social External Engine Account ID | `long` |
| placement | Placement | `string` |
| placementEndDate | Placement End Date | `string` |
| placementId | Placement ID | `long` |
| placementSize | Placement Pixel Size | `string` |
| placementStartDate | Placement Start Date | `string` |
| recalculatedAttributedInteraction | Recalculated Attributed Interaction | `string` |
| renderingId | Rendering ID | `long` |
| richMediaVideoLength | Video Length | `string` |
| sa3AdGroupId | SA360 Ad Group ID | `long` |
| sa3AdGroupName | SA360 Ad Group | `string` |
| sa3AdId | SA360 Ad ID | `long` |
| sa3AdName | SA360 Ad | `string` |
| sa3AdvertiserId | SA360 Advertiser ID | `long` |
| sa3AdvertiserName | SA360 Advertiser | `string` |
| sa3AgencyId | SA360 Agency ID | `long` |
| sa3AgencyName | SA360 Agency | `string` |
| sa3CampaignId | SA360 Campaign ID | `long` |
| sa3CampaignName | SA360 Campaign | `string` |
| sa3CriterionId | SA360 Criterion ID | `long` |
| sa3CriterionName | SA360 Criterion | `string` |
| sa3EngineAccountId | SA360 Engine Account ID | `long` |
| sa3EngineAccountName | SA360 Engine Account | `string` |
| sa3ExternalAdGroupId | SA360 External Ad Group ID | `string` |
| sa3ExternalAdId | SA360 External Ad ID | `string` |
| sa3ExternalCampaignId | SA360 External Campaign ID | `string` |
| site | Site (CM360) | `string` |
| siteDirectory | Site (Site Directory) | `string` |
| siteDirectoryId | Site ID (Site Directory) | `long` |
| siteId | Site ID (CM360) | `long` |
| siteKeyname | Site Keyname | `string` |
| twitterImpressionId | Twitter Impression ID | `long` |
| withinFloodlightLookbackWindow | Within Floodlight Lookback Window | `string` |

## Path To Conversion Report Metrics

| API Name | Report Builder Name | Type |
|---|---|---|
| totalConversions | Total Conversions | `double` |
| totalConversionsRevenue | Total Revenue | `double` |

## Path To Conversion Report Custom Floodlight Variables

| API Name | Report Builder Name | Type |
|---|---|---|
| floodlightVariableDimension1 | Custom Floodlight Variable 1 | `string` |
| floodlightVariableDimension2 | Custom Floodlight Variable 2 | `string` |
| floodlightVariableDimension3 | Custom Floodlight Variable 3 | `string` |
| floodlightVariableDimension4 | Custom Floodlight Variable 4 | `string` |
| floodlightVariableDimension5 | Custom Floodlight Variable 5 | `string` |
| floodlightVariableDimension6 | Custom Floodlight Variable 6 | `string` |
| floodlightVariableDimension7 | Custom Floodlight Variable 7 | `string` |
| floodlightVariableDimension8 | Custom Floodlight Variable 8 | `string` |
| floodlightVariableDimension9 | Custom Floodlight Variable 9 | `string` |
| floodlightVariableDimension10 | Custom Floodlight Variable 10 | `string` |
| floodlightVariableDimension11 | Custom Floodlight Variable 11 | `string` |
| floodlightVariableDimension12 | Custom Floodlight Variable 12 | `string` |
| floodlightVariableDimension13 | Custom Floodlight Variable 13 | `string` |
| floodlightVariableDimension14 | Custom Floodlight Variable 14 | `string` |
| floodlightVariableDimension15 | Custom Floodlight Variable 15 | `string` |
| floodlightVariableDimension16 | Custom Floodlight Variable 16 | `string` |
| floodlightVariableDimension17 | Custom Floodlight Variable 17 | `string` |
| floodlightVariableDimension18 | Custom Floodlight Variable 18 | `string` |
| floodlightVariableDimension19 | Custom Floodlight Variable 19 | `string` |
| floodlightVariableDimension20 | Custom Floodlight Variable 20 | `string` |
| floodlightVariableDimension21 | Custom Floodlight Variable 21 | `string` |
| floodlightVariableDimension22 | Custom Floodlight Variable 22 | `string` |
| floodlightVariableDimension23 | Custom Floodlight Variable 23 | `string` |
| floodlightVariableDimension24 | Custom Floodlight Variable 24 | `string` |
| floodlightVariableDimension25 | Custom Floodlight Variable 25 | `string` |
| floodlightVariableDimension26 | Custom Floodlight Variable 26 | `string` |
| floodlightVariableDimension27 | Custom Floodlight Variable 27 | `string` |
| floodlightVariableDimension28 | Custom Floodlight Variable 28 | `string` |
| floodlightVariableDimension29 | Custom Floodlight Variable 29 | `string` |
| floodlightVariableDimension30 | Custom Floodlight Variable 30 | `string` |
| floodlightVariableDimension31 | Custom Floodlight Variable 31 | `string` |
| floodlightVariableDimension32 | Custom Floodlight Variable 32 | `string` |
| floodlightVariableDimension33 | Custom Floodlight Variable 33 | `string` |
| floodlightVariableDimension34 | Custom Floodlight Variable 34 | `string` |
| floodlightVariableDimension35 | Custom Floodlight Variable 35 | `string` |
| floodlightVariableDimension36 | Custom Floodlight Variable 36 | `string` |
| floodlightVariableDimension37 | Custom Floodlight Variable 37 | `string` |
| floodlightVariableDimension38 | Custom Floodlight Variable 38 | `string` |
| floodlightVariableDimension39 | Custom Floodlight Variable 39 | `string` |
| floodlightVariableDimension40 | Custom Floodlight Variable 40 | `string` |
| floodlightVariableDimension41 | Custom Floodlight Variable 41 | `string` |
| floodlightVariableDimension42 | Custom Floodlight Variable 42 | `string` |
| floodlightVariableDimension43 | Custom Floodlight Variable 43 | `string` |
| floodlightVariableDimension44 | Custom Floodlight Variable 44 | `string` |
| floodlightVariableDimension45 | Custom Floodlight Variable 45 | `string` |
| floodlightVariableDimension46 | Custom Floodlight Variable 46 | `string` |
| floodlightVariableDimension47 | Custom Floodlight Variable 47 | `string` |
| floodlightVariableDimension48 | Custom Floodlight Variable 48 | `string` |
| floodlightVariableDimension49 | Custom Floodlight Variable 49 | `string` |
| floodlightVariableDimension50 | Custom Floodlight Variable 50 | `string` |
| floodlightVariableDimension51 | Custom Floodlight Variable 51 | `string` |
| floodlightVariableDimension52 | Custom Floodlight Variable 52 | `string` |
| floodlightVariableDimension53 | Custom Floodlight Variable 53 | `string` |
| floodlightVariableDimension54 | Custom Floodlight Variable 54 | `string` |
| floodlightVariableDimension55 | Custom Floodlight Variable 55 | `string` |
| floodlightVariableDimension56 | Custom Floodlight Variable 56 | `string` |
| floodlightVariableDimension57 | Custom Floodlight Variable 57 | `string` |
| floodlightVariableDimension58 | Custom Floodlight Variable 58 | `string` |
| floodlightVariableDimension59 | Custom Floodlight Variable 59 | `string` |
| floodlightVariableDimension60 | Custom Floodlight Variable 60 | `string` |
| floodlightVariableDimension61 | Custom Floodlight Variable 61 | `string` |
| floodlightVariableDimension62 | Custom Floodlight Variable 62 | `string` |
| floodlightVariableDimension63 | Custom Floodlight Variable 63 | `string` |
| floodlightVariableDimension64 | Custom Floodlight Variable 64 | `string` |
| floodlightVariableDimension65 | Custom Floodlight Variable 65 | `string` |
| floodlightVariableDimension66 | Custom Floodlight Variable 66 | `string` |
| floodlightVariableDimension67 | Custom Floodlight Variable 67 | `string` |
| floodlightVariableDimension68 | Custom Floodlight Variable 68 | `string` |
| floodlightVariableDimension69 | Custom Floodlight Variable 69 | `string` |
| floodlightVariableDimension70 | Custom Floodlight Variable 70 | `string` |
| floodlightVariableDimension71 | Custom Floodlight Variable 71 | `string` |
| floodlightVariableDimension72 | Custom Floodlight Variable 72 | `string` |
| floodlightVariableDimension73 | Custom Floodlight Variable 73 | `string` |
| floodlightVariableDimension74 | Custom Floodlight Variable 74 | `string` |
| floodlightVariableDimension75 | Custom Floodlight Variable 75 | `string` |
| floodlightVariableDimension76 | Custom Floodlight Variable 76 | `string` |
| floodlightVariableDimension77 | Custom Floodlight Variable 77 | `string` |
| floodlightVariableDimension78 | Custom Floodlight Variable 78 | `string` |
| floodlightVariableDimension79 | Custom Floodlight Variable 79 | `string` |
| floodlightVariableDimension80 | Custom Floodlight Variable 80 | `string` |
| floodlightVariableDimension81 | Custom Floodlight Variable 81 | `string` |
| floodlightVariableDimension82 | Custom Floodlight Variable 82 | `string` |
| floodlightVariableDimension83 | Custom Floodlight Variable 83 | `string` |
| floodlightVariableDimension84 | Custom Floodlight Variable 84 | `string` |
| floodlightVariableDimension85 | Custom Floodlight Variable 85 | `string` |
| floodlightVariableDimension86 | Custom Floodlight Variable 86 | `string` |
| floodlightVariableDimension87 | Custom Floodlight Variable 87 | `string` |
| floodlightVariableDimension88 | Custom Floodlight Variable 88 | `string` |
| floodlightVariableDimension89 | Custom Floodlight Variable 89 | `string` |
| floodlightVariableDimension90 | Custom Floodlight Variable 90 | `string` |
| floodlightVariableDimension91 | Custom Floodlight Variable 91 | `string` |
| floodlightVariableDimension92 | Custom Floodlight Variable 92 | `string` |
| floodlightVariableDimension93 | Custom Floodlight Variable 93 | `string` |
| floodlightVariableDimension94 | Custom Floodlight Variable 94 | `string` |
| floodlightVariableDimension95 | Custom Floodlight Variable 95 | `string` |
| floodlightVariableDimension96 | Custom Floodlight Variable 96 | `string` |
| floodlightVariableDimension97 | Custom Floodlight Variable 97 | `string` |
| floodlightVariableDimension98 | Custom Floodlight Variable 98 | `string` |
| floodlightVariableDimension99 | Custom Floodlight Variable 99 | `string` |
| floodlightVariableDimension100 | Custom Floodlight Variable 100 | `string` |

## Floodlight Report Dimensions

| API Name | Report Builder Name | Type |
|---|---|---|
| activity | Activity | `string` |
| activityGroup | Activity Group | `string` |
| activityGroupId | Activity Group ID | `long` |
| activityId | Activity ID | `long` |
| activityTime | Activity Date/Time | `string` |
| ad | Ad | `string` |
| adId | Ad ID | `long` |
| adType | Ad Type | `string` |
| advertiser | Advertiser | `string` |
| advertiserGroup | Advertiser Group | `string` |
| advertiserId | Advertiser ID | `long` |
| asset | Asset | `string` |
| assetCategory | Asset Category | `string` |
| assetId | Asset ID | `long` |
| assetOrientation | Asset Orientation | `string` |
| audienceTargeted | Audience Targeted | `string` |
| browserPlatform | Browser/Platform | `string` |
| campaign | Campaign | `string` |
| campaignEndDate | Campaign End Date | `string` |
| campaignId | Campaign ID | `long` |
| campaignStartDate | Campaign Start Date | `string` |
| channelMix | Channel Mix | `string` |
| city | City | `string` |
| clickCount | Click Count | `long` |
| clickThroughUrl | Click-through URL | `string` |
| connectionType | Connection Type | `string` |
| conversionReferrer | Conversion Referrer | `string` |
| conversionUrl | Conversion URL | `string` |
| country | Country | `string` |
| creative | Creative | `string` |
| creativeGroup1 | Creative Groups 1 | `string` |
| creativeGroup2 | Creative Groups 2 | `string` |
| creativeId | Creative ID | `long` |
| creativeSize | Creative Pixel Size | `string` |
| creativeType | Creative Type | `string` |
| creativeVersion | Creative Version | `string` |
| dataSource | Data Source | `string` |
| date | Date | `string` |
| daysSinceAttributedInteraction | Days Since Attributed Interaction | `long` |
| daysSinceFirstInteraction | Days Since First Interaction | `long` |
| dmaRegion | Designated Market Area (DMA) | `string` |
| dynamicProfile | Dynamic Profile | `string` |
| dynamicProfileId | Dynamic Profile Id | `long` |
| feed1 | Dynamic Element 1 | `string` |
| feed1ReportingDimension1 | Feed 1 - Reporting dimension 1 | `string` |
| feed1ReportingDimension2 | Feed 1 - Reporting dimension 2 | `string` |
| feed1ReportingDimension3 | Feed 1 - Reporting dimension 3 | `string` |
| feed1ReportingLabel | Feed 1 - Reporting label | `string` |
| feed1UniqueId | Feed 1 - Unique ID | `string` |
| feed2 | Dynamic Element 2 | `string` |
| feed2ReportingDimension1 | Feed 2 - Reporting dimension 1 | `string` |
| feed2ReportingDimension2 | Feed 2 - Reporting dimension 2 | `string` |
| feed2ReportingDimension3 | Feed 2 - Reporting dimension 3 | `string` |
| feed2ReportingLabel | Feed 2 - Reporting label | `string` |
| feed2UniqueId | Feed 2 - Unique ID | `string` |
| feed3 | Dynamic Element 3 | `string` |
| feed3ReportingDimension1 | Feed 3 - Reporting dimension 1 | `string` |
| feed3ReportingDimension2 | Feed 3 - Reporting dimension 2 | `string` |
| feed3ReportingDimension3 | Feed 3 - Reporting dimension 3 | `string` |
| feed3ReportingLabel | Feed 3 - Reporting label | `string` |
| feed3UniqueId | Feed 3 - Unique ID | `string` |
| feed4 | Dynamic Element 4 | `string` |
| feed4ReportingDimension1 | Feed 4 - Reporting dimension 1 | `string` |
| feed4ReportingDimension2 | Feed 4 - Reporting dimension 2 | `string` |
| feed4ReportingDimension3 | Feed 4 - Reporting dimension 3 | `string` |
| feed4ReportingLabel | Feed 4 - Reporting label | `string` |
| feed4UniqueId | Feed 4 - Unique ID | `string` |
| feed5 | Dynamic Element 5 | `string` |
| feed5ReportingDimension1 | Feed 5 - Reporting dimension 1 | `string` |
| feed5ReportingDimension2 | Feed 5 - Reporting dimension 2 | `string` |
| feed5ReportingDimension3 | Feed 5 - Reporting dimension 3 | `string` |
| feed5ReportingLabel | Feed 5 - Reporting label | `string` |
| feed5UniqueId | Feed 5 - Unique ID | `string` |
| floodlightAttributionType | Floodlight Attribution Type | `string` |
| floodlightConfigId | Floodlight Configuration | `long` |
| floodlightVariableDimension1 | Custom Floodlight Variable 1 | `string` |
| floodlightVariableDimension2 | Custom Floodlight Variable 2 | `string` |
| floodlightVariableDimension3 | Custom Floodlight Variable 3 | `string` |
| floodlightVariableDimension4 | Custom Floodlight Variable 4 | `string` |
| floodlightVariableDimension5 | Custom Floodlight Variable 5 | `string` |
| floodlightVariableDimension6 | Custom Floodlight Variable 6 | `string` |
| floodlightVariableDimension7 | Custom Floodlight Variable 7 | `string` |
| floodlightVariableDimension8 | Custom Floodlight Variable 8 | `string` |
| floodlightVariableDimension9 | Custom Floodlight Variable 9 | `string` |
| floodlightVariableDimension10 | Custom Floodlight Variable 10 | `string` |
| floodlightVariableDimension11 | Custom Floodlight Variable 11 | `string` |
| floodlightVariableDimension12 | Custom Floodlight Variable 12 | `string` |
| floodlightVariableDimension13 | Custom Floodlight Variable 13 | `string` |
| floodlightVariableDimension14 | Custom Floodlight Variable 14 | `string` |
| floodlightVariableDimension15 | Custom Floodlight Variable 15 | `string` |
| floodlightVariableDimension16 | Custom Floodlight Variable 16 | `string` |
| floodlightVariableDimension17 | Custom Floodlight Variable 17 | `string` |
| floodlightVariableDimension18 | Custom Floodlight Variable 18 | `string` |
| floodlightVariableDimension19 | Custom Floodlight Variable 19 | `string` |
| floodlightVariableDimension20 | Custom Floodlight Variable 20 | `string` |
| floodlightVariableDimension21 | Custom Floodlight Variable 21 | `string` |
| floodlightVariableDimension22 | Custom Floodlight Variable 22 | `string` |
| floodlightVariableDimension23 | Custom Floodlight Variable 23 | `string` |
| floodlightVariableDimension24 | Custom Floodlight Variable 24 | `string` |
| floodlightVariableDimension25 | Custom Floodlight Variable 25 | `string` |
| floodlightVariableDimension26 | Custom Floodlight Variable 26 | `string` |
| floodlightVariableDimension27 | Custom Floodlight Variable 27 | `string` |
| floodlightVariableDimension28 | Custom Floodlight Variable 28 | `string` |
| floodlightVariableDimension29 | Custom Floodlight Variable 29 | `string` |
| floodlightVariableDimension30 | Custom Floodlight Variable 30 | `string` |
| floodlightVariableDimension31 | Custom Floodlight Variable 31 | `string` |
| floodlightVariableDimension32 | Custom Floodlight Variable 32 | `string` |
| floodlightVariableDimension33 | Custom Floodlight Variable 33 | `string` |
| floodlightVariableDimension34 | Custom Floodlight Variable 34 | `string` |
| floodlightVariableDimension35 | Custom Floodlight Variable 35 | `string` |
| floodlightVariableDimension36 | Custom Floodlight Variable 36 | `string` |
| floodlightVariableDimension37 | Custom Floodlight Variable 37 | `string` |
| floodlightVariableDimension38 | Custom Floodlight Variable 38 | `string` |
| floodlightVariableDimension39 | Custom Floodlight Variable 39 | `string` |
| floodlightVariableDimension40 | Custom Floodlight Variable 40 | `string` |
| floodlightVariableDimension41 | Custom Floodlight Variable 41 | `string` |
| floodlightVariableDimension42 | Custom Floodlight Variable 42 | `string` |
| floodlightVariableDimension43 | Custom Floodlight Variable 43 | `string` |
| floodlightVariableDimension44 | Custom Floodlight Variable 44 | `string` |
| floodlightVariableDimension45 | Custom Floodlight Variable 45 | `string` |
| floodlightVariableDimension46 | Custom Floodlight Variable 46 | `string` |
| floodlightVariableDimension47 | Custom Floodlight Variable 47 | `string` |
| floodlightVariableDimension48 | Custom Floodlight Variable 48 | `string` |
| floodlightVariableDimension49 | Custom Floodlight Variable 49 | `string` |
| floodlightVariableDimension50 | Custom Floodlight Variable 50 | `string` |
| floodlightVariableDimension51 | Custom Floodlight Variable 51 | `string` |
| floodlightVariableDimension52 | Custom Floodlight Variable 52 | `string` |
| floodlightVariableDimension53 | Custom Floodlight Variable 53 | `string` |
| floodlightVariableDimension54 | Custom Floodlight Variable 54 | `string` |
| floodlightVariableDimension55 | Custom Floodlight Variable 55 | `string` |
| floodlightVariableDimension56 | Custom Floodlight Variable 56 | `string` |
| floodlightVariableDimension57 | Custom Floodlight Variable 57 | `string` |
| floodlightVariableDimension58 | Custom Floodlight Variable 58 | `string` |
| floodlightVariableDimension59 | Custom Floodlight Variable 59 | `string` |
| floodlightVariableDimension60 | Custom Floodlight Variable 60 | `string` |
| floodlightVariableDimension61 | Custom Floodlight Variable 61 | `string` |
| floodlightVariableDimension62 | Custom Floodlight Variable 62 | `string` |
| floodlightVariableDimension63 | Custom Floodlight Variable 63 | `string` |
| floodlightVariableDimension64 | Custom Floodlight Variable 64 | `string` |
| floodlightVariableDimension65 | Custom Floodlight Variable 65 | `string` |
| floodlightVariableDimension66 | Custom Floodlight Variable 66 | `string` |
| floodlightVariableDimension67 | Custom Floodlight Variable 67 | `string` |
| floodlightVariableDimension68 | Custom Floodlight Variable 68 | `string` |
| floodlightVariableDimension69 | Custom Floodlight Variable 69 | `string` |
| floodlightVariableDimension70 | Custom Floodlight Variable 70 | `string` |
| floodlightVariableDimension71 | Custom Floodlight Variable 71 | `string` |
| floodlightVariableDimension72 | Custom Floodlight Variable 72 | `string` |
| floodlightVariableDimension73 | Custom Floodlight Variable 73 | `string` |
| floodlightVariableDimension74 | Custom Floodlight Variable 74 | `string` |
| floodlightVariableDimension75 | Custom Floodlight Variable 75 | `string` |
| floodlightVariableDimension76 | Custom Floodlight Variable 76 | `string` |
| floodlightVariableDimension77 | Custom Floodlight Variable 77 | `string` |
| floodlightVariableDimension78 | Custom Floodlight Variable 78 | `string` |
| floodlightVariableDimension79 | Custom Floodlight Variable 79 | `string` |
| floodlightVariableDimension80 | Custom Floodlight Variable 80 | `string` |
| floodlightVariableDimension81 | Custom Floodlight Variable 81 | `string` |
| floodlightVariableDimension82 | Custom Floodlight Variable 82 | `string` |
| floodlightVariableDimension83 | Custom Floodlight Variable 83 | `string` |
| floodlightVariableDimension84 | Custom Floodlight Variable 84 | `string` |
| floodlightVariableDimension85 | Custom Floodlight Variable 85 | `string` |
| floodlightVariableDimension86 | Custom Floodlight Variable 86 | `string` |
| floodlightVariableDimension87 | Custom Floodlight Variable 87 | `string` |
| floodlightVariableDimension88 | Custom Floodlight Variable 88 | `string` |
| floodlightVariableDimension89 | Custom Floodlight Variable 89 | `string` |
| floodlightVariableDimension90 | Custom Floodlight Variable 90 | `string` |
| floodlightVariableDimension91 | Custom Floodlight Variable 91 | `string` |
| floodlightVariableDimension92 | Custom Floodlight Variable 92 | `string` |
| floodlightVariableDimension93 | Custom Floodlight Variable 93 | `string` |
| floodlightVariableDimension94 | Custom Floodlight Variable 94 | `string` |
| floodlightVariableDimension95 | Custom Floodlight Variable 95 | `string` |
| floodlightVariableDimension96 | Custom Floodlight Variable 96 | `string` |
| floodlightVariableDimension97 | Custom Floodlight Variable 97 | `string` |
| floodlightVariableDimension98 | Custom Floodlight Variable 98 | `string` |
| floodlightVariableDimension99 | Custom Floodlight Variable 99 | `string` |
| floodlightVariableDimension100 | Custom Floodlight Variable 100 | `string` |
| hour | Hour | `string` |
| hoursSinceAttributedInteraction | Hours Since Attributed Interaction | `long` |
| hoursSinceFirstInteraction | Hours Since First Interaction | `long` |
| impressionCount | Impression Count | `long` |
| interactionChannel | Interaction Channel | `string` |
| interactionCountClickTracker | Interaction Count: Click Tracker | `long` |
| interactionCountMobileStaticImage | Interaction Count: Mobile Static Image | `long` |
| interactionCountMobileVideo | Interaction Count: Mobile Video | `long` |
| interactionCountNaturalSearch | Interaction Count: Natural Search | `long` |
| interactionCountPaidSearch | Interaction Count: Paid Search | `long` |
| interactionCountStaticImage | Interaction Count: Static Image | `long` |
| interactionCountVideo | Interaction Count: Video | `long` |
| interactionType | Interaction Type | `string` |
| mobileCarrier | Mobile Carrier | `string` |
| month | Month | `string` |
| naturalSearchEngineCountry | Natural Search Engine Country | `string` |
| naturalSearchEngineProperty | Natural Search Engine Property | `string` |
| naturalSearchEngineUrl | Natural Search Engine URL | `string` |
| naturalSearchLandingPage | Natural Search Landing Page | `string` |
| naturalSearchLandingPageQueryString | Natural Search Landing Page Query String | `string` |
| naturalSearchProcessedLandingPage | Natural Search Processed Landing Page | `string` |
| naturalSearchProcessedLandingPageQueryString | Natural Search Processed Landing Page Query String | `string` |
| naturalSearchQuery | Natural Search Query | `string` |
| numValue | NUM Value | `string` |
| operatingSystem | Operating System | `string` |
| operatingSystemVersion | Operating System Version | `string` |
| ordValue | ORD Value | `string` |
| packageRoadblock | Package/Roadblock | `string` |
| packageRoadblockId | Package/Roadblock ID | `long` |
| packageRoadblockStrategy | Package/Roadblock Strategy | `string` |
| paidSearchAd | Paid Search Ad | `string` |
| paidSearchAdGroup | Paid Search Ad Group | `string` |
| paidSearchAdGroupId | Paid Search Ad Group ID | `long` |
| paidSearchAdId | Paid Search Ad ID | `long` |
| paidSearchAdvertiser | Paid Search Advertiser | `string` |
| paidSearchAdvertiserId | Paid Search Advertiser ID | `long` |
| paidSearchAgency | Paid Search Agency | `string` |
| paidSearchAgencyId | Paid Search Agency ID | `long` |
| paidSearchBidStrategy | Paid Search Bid Strategy | `string` |
| paidSearchBidStrategyId | Paid Search Bid Strategy ID | `long` |
| paidSearchCampaign | Paid Search Campaign | `string` |
| paidSearchCampaignId | Paid Search Campaign ID | `long` |
| paidSearchEngineAccount | Paid Search Engine Account | `string` |
| paidSearchEngineAccountCategory | Paid Search Engine Account Category | `string` |
| paidSearchEngineAccountId | Paid Search Engine Account ID | `long` |
| paidSearchExternalAdGroupId | Paid Search External Ad Group ID | `long` |
| paidSearchExternalAdId | Paid Search External Ad ID | `long` |
| paidSearchExternalCampaignId | Paid Search External Campaign ID | `long` |
| paidSearchExternalKeywordId | Paid Search External Keyword ID | `long` |
| paidSearchKeyword | Paid Search Keyword | `string` |
| paidSearchKeywordId | Paid Search Keyword ID | `long` |
| paidSearchLabels | Paid Search Labels | `string` |
| paidSearchLandingPageUrl | Paid Search Landing Page URL | `string` |
| paidSearchLegacyKeywordId | Paid Search Legacy Keyword ID | `long` |
| paidSearchMatchType | Paid Search Match Type | `string` |
| paidSocialAd | Paid Social Ad | `string` |
| paidSocialAdGroup | Paid Social Ad Group | `string` |
| paidSocialAdGroupId | Paid Social Ad Group ID | `long` |
| paidSocialAdId | Paid Social Ad ID | `long` |
| paidSocialAdvertiser | Paid Social Advertiser | `string` |
| paidSocialAdvertiserId | Paid Social Advertiser ID | `long` |
| paidSocialAgency | Paid Social Agency | `string` |
| paidSocialAgencyId | Paid Social Agency ID | `long` |
| paidSocialCampaign | Paid Social Campaign | `string` |
| paidSocialCampaignId | Paid Social Campaign ID | `long` |
| paidSocialEngineAccount | Paid Social Engine Account | `string` |
| paidSocialEngineAccountId | Paid Social Engine Account ID | `long` |
| paidSocialExternalAdGroupId | Paid Social External Ad Group ID | `long` |
| paidSocialExternalAdId | Paid Social External Ad ID | `long` |
| paidSocialExternalCampaignId | Paid Social External Campaign ID | `long` |
| paidSocialExternalEngineAccountId | Paid Social External Engine Account ID | `long` |
| pathLength | Path Length | `long` |
| placement | Placement | `string` |
| placementEndDate | Placement End Date | `string` |
| placementId | Placement ID | `long` |
| placementSize | Placement Pixel Size | `string` |
| placementStartDate | Placement Start Date | `string` |
| platformType | Platform Type | `string` |
| renderingId | Rendering ID | `long` |
| richMediaVideoLength | Video Length | `string` |
| sa3AdGroupId | SA360 Ad Group ID | `long` |
| sa3AdGroupName | SA360 Ad Group | `string` |
| sa3AdId | SA360 Ad ID | `long` |
| sa3AdName | SA360 Ad | `string` |
| sa3AdvertiserId | SA360 Advertiser ID | `long` |
| sa3AdvertiserName | SA360 Advertiser | `string` |
| sa3AgencyId | SA360 Agency ID | `long` |
| sa3AgencyName | SA360 Agency | `string` |
| sa3CampaignId | SA360 Campaign ID | `long` |
| sa3CampaignName | SA360 Campaign | `string` |
| sa3CriterionId | SA360 Criterion ID | `long` |
| sa3CriterionName | SA360 Criterion | `string` |
| sa3EngineAccountId | SA360 Engine Account ID | `long` |
| sa3EngineAccountName | SA360 Engine Account | `string` |
| sa3ExternalAdGroupId | SA360 External Ad Group ID | `string` |
| sa3ExternalAdId | SA360 External Ad ID | `string` |
| sa3ExternalCampaignId | SA360 External Campaign ID | `string` |
| site | Site (CM360) | `string` |
| siteDirectory | Site (Site Directory) | `string` |
| siteDirectoryId | Site ID (Site Directory) | `long` |
| siteId | Site ID (CM360) | `long` |
| siteKeyname | Site Keyname | `string` |
| state | State/Region | `string` |
| tranValue | TRAN Value | `string` |
| uValue | U Value | `string` |
| week | Week | `string` |
| zipCode | ZIP/Postal Code | `string` |

## Floodlight Report Metrics

| API Name | Report Builder Name | Type |
|---|---|---|
| activityClickThroughConversions | Click-through Conversions | `double` |
| activityClickThroughRevenue | Click-through Revenue | `double` |
| activityViewThroughConversions | View-through Conversions | `double` |
| activityViewThroughRevenue | View-through Revenue | `double` |
| cookieConsentedFloodlightImpressions | Cookie Consented Floodlight Impressions | `long` |
| cookieUnconsentedFloodlightImpressions | Cookie Unconsented Floodlight Impressions | `long` |
| duplicateFloodlightImpressions | Duplicate Consented Floodlight Impressions | `long` |
| floodlightImpressions | Floodlight Impressions | `long` |
| floodlightVariableMetric1 | Custom Floodlight Variable 1 | `double` |
| floodlightVariableMetric2 | Custom Floodlight Variable 2 | `double` |
| floodlightVariableMetric3 | Custom Floodlight Variable 3 | `double` |
| floodlightVariableMetric4 | Custom Floodlight Variable 4 | `double` |
| floodlightVariableMetric5 | Custom Floodlight Variable 5 | `double` |
| floodlightVariableMetric6 | Custom Floodlight Variable 6 | `double` |
| floodlightVariableMetric7 | Custom Floodlight Variable 7 | `double` |
| floodlightVariableMetric8 | Custom Floodlight Variable 8 | `double` |
| floodlightVariableMetric9 | Custom Floodlight Variable 9 | `double` |
| floodlightVariableMetric10 | Custom Floodlight Variable 10 | `double` |
| floodlightVariableMetric11 | Custom Floodlight Variable 11 | `double` |
| floodlightVariableMetric12 | Custom Floodlight Variable 12 | `double` |
| floodlightVariableMetric13 | Custom Floodlight Variable 13 | `double` |
| floodlightVariableMetric14 | Custom Floodlight Variable 14 | `double` |
| floodlightVariableMetric15 | Custom Floodlight Variable 15 | `double` |
| floodlightVariableMetric16 | Custom Floodlight Variable 16 | `double` |
| floodlightVariableMetric17 | Custom Floodlight Variable 17 | `double` |
| floodlightVariableMetric18 | Custom Floodlight Variable 18 | `double` |
| floodlightVariableMetric19 | Custom Floodlight Variable 19 | `double` |
| floodlightVariableMetric20 | Custom Floodlight Variable 20 | `double` |
| floodlightVariableMetric21 | Custom Floodlight Variable 21 | `double` |
| floodlightVariableMetric22 | Custom Floodlight Variable 22 | `double` |
| floodlightVariableMetric23 | Custom Floodlight Variable 23 | `double` |
| floodlightVariableMetric24 | Custom Floodlight Variable 24 | `double` |
| floodlightVariableMetric25 | Custom Floodlight Variable 25 | `double` |
| floodlightVariableMetric26 | Custom Floodlight Variable 26 | `double` |
| floodlightVariableMetric27 | Custom Floodlight Variable 27 | `double` |
| floodlightVariableMetric28 | Custom Floodlight Variable 28 | `double` |
| floodlightVariableMetric29 | Custom Floodlight Variable 29 | `double` |
| floodlightVariableMetric30 | Custom Floodlight Variable 30 | `double` |
| floodlightVariableMetric31 | Custom Floodlight Variable 31 | `double` |
| floodlightVariableMetric32 | Custom Floodlight Variable 32 | `double` |
| floodlightVariableMetric33 | Custom Floodlight Variable 33 | `double` |
| floodlightVariableMetric34 | Custom Floodlight Variable 34 | `double` |
| floodlightVariableMetric35 | Custom Floodlight Variable 35 | `double` |
| floodlightVariableMetric36 | Custom Floodlight Variable 36 | `double` |
| floodlightVariableMetric37 | Custom Floodlight Variable 37 | `double` |
| floodlightVariableMetric38 | Custom Floodlight Variable 38 | `double` |
| floodlightVariableMetric39 | Custom Floodlight Variable 39 | `double` |
| floodlightVariableMetric40 | Custom Floodlight Variable 40 | `double` |
| floodlightVariableMetric41 | Custom Floodlight Variable 41 | `double` |
| floodlightVariableMetric42 | Custom Floodlight Variable 42 | `double` |
| floodlightVariableMetric43 | Custom Floodlight Variable 43 | `double` |
| floodlightVariableMetric44 | Custom Floodlight Variable 44 | `double` |
| floodlightVariableMetric45 | Custom Floodlight Variable 45 | `double` |
| floodlightVariableMetric46 | Custom Floodlight Variable 46 | `double` |
| floodlightVariableMetric47 | Custom Floodlight Variable 47 | `double` |
| floodlightVariableMetric48 | Custom Floodlight Variable 48 | `double` |
| floodlightVariableMetric49 | Custom Floodlight Variable 49 | `double` |
| floodlightVariableMetric50 | Custom Floodlight Variable 50 | `double` |
| floodlightVariableMetric51 | Custom Floodlight Variable 51 | `double` |
| floodlightVariableMetric52 | Custom Floodlight Variable 52 | `double` |
| floodlightVariableMetric53 | Custom Floodlight Variable 53 | `double` |
| floodlightVariableMetric54 | Custom Floodlight Variable 54 | `double` |
| floodlightVariableMetric55 | Custom Floodlight Variable 55 | `double` |
| floodlightVariableMetric56 | Custom Floodlight Variable 56 | `double` |
| floodlightVariableMetric57 | Custom Floodlight Variable 57 | `double` |
| floodlightVariableMetric58 | Custom Floodlight Variable 58 | `double` |
| floodlightVariableMetric59 | Custom Floodlight Variable 59 | `double` |
| floodlightVariableMetric60 | Custom Floodlight Variable 60 | `double` |
| floodlightVariableMetric61 | Custom Floodlight Variable 61 | `double` |
| floodlightVariableMetric62 | Custom Floodlight Variable 62 | `double` |
| floodlightVariableMetric63 | Custom Floodlight Variable 63 | `double` |
| floodlightVariableMetric64 | Custom Floodlight Variable 64 | `double` |
| floodlightVariableMetric65 | Custom Floodlight Variable 65 | `double` |
| floodlightVariableMetric66 | Custom Floodlight Variable 66 | `double` |
| floodlightVariableMetric67 | Custom Floodlight Variable 67 | `double` |
| floodlightVariableMetric68 | Custom Floodlight Variable 68 | `double` |
| floodlightVariableMetric69 | Custom Floodlight Variable 69 | `double` |
| floodlightVariableMetric70 | Custom Floodlight Variable 70 | `double` |
| floodlightVariableMetric71 | Custom Floodlight Variable 71 | `double` |
| floodlightVariableMetric72 | Custom Floodlight Variable 72 | `double` |
| floodlightVariableMetric73 | Custom Floodlight Variable 73 | `double` |
| floodlightVariableMetric74 | Custom Floodlight Variable 74 | `double` |
| floodlightVariableMetric75 | Custom Floodlight Variable 75 | `double` |
| floodlightVariableMetric76 | Custom Floodlight Variable 76 | `double` |
| floodlightVariableMetric77 | Custom Floodlight Variable 77 | `double` |
| floodlightVariableMetric78 | Custom Floodlight Variable 78 | `double` |
| floodlightVariableMetric79 | Custom Floodlight Variable 79 | `double` |
| floodlightVariableMetric80 | Custom Floodlight Variable 80 | `double` |
| floodlightVariableMetric81 | Custom Floodlight Variable 81 | `double` |
| floodlightVariableMetric82 | Custom Floodlight Variable 82 | `double` |
| floodlightVariableMetric83 | Custom Floodlight Variable 83 | `double` |
| floodlightVariableMetric84 | Custom Floodlight Variable 84 | `double` |
| floodlightVariableMetric85 | Custom Floodlight Variable 85 | `double` |
| floodlightVariableMetric86 | Custom Floodlight Variable 86 | `double` |
| floodlightVariableMetric87 | Custom Floodlight Variable 87 | `double` |
| floodlightVariableMetric88 | Custom Floodlight Variable 88 | `double` |
| floodlightVariableMetric89 | Custom Floodlight Variable 89 | `double` |
| floodlightVariableMetric90 | Custom Floodlight Variable 90 | `double` |
| floodlightVariableMetric91 | Custom Floodlight Variable 91 | `double` |
| floodlightVariableMetric92 | Custom Floodlight Variable 92 | `double` |
| floodlightVariableMetric93 | Custom Floodlight Variable 93 | `double` |
| floodlightVariableMetric94 | Custom Floodlight Variable 94 | `double` |
| floodlightVariableMetric95 | Custom Floodlight Variable 95 | `double` |
| floodlightVariableMetric96 | Custom Floodlight Variable 96 | `double` |
| floodlightVariableMetric97 | Custom Floodlight Variable 97 | `double` |
| floodlightVariableMetric98 | Custom Floodlight Variable 98 | `double` |
| floodlightVariableMetric99 | Custom Floodlight Variable 99 | `double` |
| floodlightVariableMetric100 | Custom Floodlight Variable 100 | `double` |
| lastClickAttributedTransactionCount | Click-through Transaction Count | `double` |
| lastImpressionAttributedTransactionCount | View-through Transaction Count | `double` |
| totalConversions | Total Conversions | `double` |
| totalConversionsRevenue | Total Revenue | `double` |
| transactionCount | Transaction Count | `long` |

## Floodlight Report Filters

| API Name | Report Builder Name | Type |
|---|---|---|
| activity | Activity | `string` |
| activityGroup | Activity Group | `string` |
| ad | Ad | `string` |
| adType | Ad Type | `string` |
| advertiser | Advertiser | `string` |
| advertiserGroup | Advertiser Group | `string` |
| browserPlatform | Browser/Platform | `string` |
| campaign | Campaign | `string` |
| campaignEndDate | Campaign End Date | `string` |
| campaignStartDate | Campaign Start Date | `string` |
| city | City | `string` |
| clickThroughUrl | Click-through URL | `string` |
| connectionType | Connection Type | `string` |
| country | Country | `string` |
| creative | Creative | `string` |
| creativeGroup1 | Creative Groups 1 | `string` |
| creativeGroup2 | Creative Groups 2 | `string` |
| creativeSize | Creative Pixel Size | `string` |
| creativeType | Creative Type | `string` |
| dmaRegion | Designated Market Area (DMA) | `string` |
| floodlightAttributionType | Floodlight Attribution Type | `string` |
| mobileCarrier | Mobile Carrier | `string` |
| operatingSystem | Operating System | `string` |
| packageRoadblockStrategy | Package/Roadblock Strategy | `string` |
| placement | Placement | `string` |
| placementSize | Placement Pixel Size | `string` |
| platformType | Platform Type | `string` |
| renderingId | Rendering ID | `long` |
| site | Site (CM360) | `string` |
| siteDirectory | Site (Site Directory) | `string` |
| state | State/Region | `string` |