Campaign Manager 360 API v3.4 已被弃用,并将于 2021 年 12 月 24 日停用。所有用户都必须在该截止日期之前迁移到新版 API。

维度、指标和过滤条件

Campaign Manager 360 API 支持 DDM 报表制作工具提供的所有维度、指标和过滤条件。如需详细了解这些字段,请访问 DCM 帮助中心

以下各部分提供了该 API 支持的维度、指标和过滤条件的完整列表。提供的从 API 名称到 DDM 报表制作工具名称和类型的映射仅供参考。这些值可能会因地区而异,并会在不另行通知的情况下发生更改。

标准报表维度

API 名称报表制作工具名称类型
activeViewCustomMetricIdActive View:自定义指标 IDlong
activeViewCustomMetricNameActive View:自定义指标名称string
activity活动string
activityGroup活动组string
activityGroupId活动组 IDlong
activityId活动 IDlong
ad广告string
adId广告 IDlong
adStatus广告状态string
adType广告类型string
advertiser广告客户string
advertiserGroup广告客户组string
advertiserId广告客户 IDlong
app应用string
appId应用 IDstring
asset素材资源string
assetCategory素材资源类别string
assetId素材资源 IDlong
assetOrientation素材资源方向string
attributedEventConnectionType归因事件的连接类型string
attributedEventEnvironment归因事件的环境string
audienceTargeted定位的受众群体string
browserPlatform浏览器/平台string
campaign广告系列string
campaignEndDate广告系列结束日期string
campaignExternalId广告系列外部 IDstring
campaignId广告系列 IDlong
campaignStartDate广告系列开始日期string
city城市string
clickThroughUrl点击后到达网址string
companionCreative随播广告素材string
companionCreativeId随播广告素材 IDlong
companionCreativeSize随播广告素材像素尺寸string
connectionType网络连接类型string
contentCategory内容分类string
contentClassification敏感内容类别string
country国家/地区string
creative广告素材string
creativeEndDate广告素材结束日期string
creativeField1广告素材字段 1string
creativeField2广告素材字段 2string
creativeField3广告素材字段 3string
creativeField4广告素材字段 4string
creativeField5广告素材字段 5string
creativeField6广告素材字段 6string
creativeField7广告素材字段 7string
creativeField8广告素材字段 8string
creativeField9广告素材字段 9string
creativeField10广告素材字段 10string
creativeField11广告素材字段 11string
creativeField12广告素材字段 12string
creativeGroup1广告素材组 1string
creativeGroup2广告素材组 2string
creativeId广告素材 IDlong
creativeSize广告素材像素尺寸string
creativeStartDate广告素材开始日期string
creativeType广告素材类型string
creativeVersion广告素材版本string
dataSource数据源string
date日期string
digitalContentLabel数字内容标签string
dmaRegion特定媒体市场区域 (DMA)string
domain域名string
dv360AdvertiserDV360 广告客户string
dv360AdvertiserIdDV360 广告客户 IDlong
dv360CampaignDV360 广告系列string
dv360CampaignIdDV360 广告系列 IDlong
dv360CreativeDV360 广告素材string
dv360CreativeIdDV360 广告素材 IDlong
dv360InsertionOrderDV360 广告订单string
dv360InsertionOrderIdDV360 广告订单 IDlong
dv360LineItemDV360 订单项string
dv360LineItemIdDV360 订单项 IDlong
dv360PartnerDV360 合作伙伴string
dv360PartnerIdDV360 合作伙伴 IDlong
dv360SiteDV360 网站string
dv360SiteIdDV360 网站 IDlong
dynamicElement1Field1ValueFeed 1 - 报表维度 1 值string
dynamicElement1Field2ValueFeed 1 - 报表维度 2 值string
dynamicElement1Field3ValueFeed 1 - 报表维度 3 值string
dynamicElement1Field4ValueFeed 1 - 报表维度 4 值string
dynamicElement1Field5ValueFeed 1 - 报表维度 5 值string
dynamicElement1Field6ValueFeed 1 - 报表维度 6 值string
dynamicElement2Field1ValueFeed 2 - 报表维度 1 值string
dynamicElement2Field2ValueFeed 2 - 报表维度 2 值string
dynamicElement2Field3ValueFeed 2 - 报表维度 3 值string
dynamicElement2Field4ValueFeed 2 - 报表维度 4 值string
dynamicElement2Field5ValueFeed 2 - 报表维度 5 值string
dynamicElement2Field6ValueFeed 2 - 报表维度 6 值string
dynamicElement3Field1ValueFeed 3 - 报表维度 1 值string
dynamicElement3Field2ValueFeed 3 - 报表维度 2 值string
dynamicElement3Field3ValueFeed 3 - 报表维度 3 值string
dynamicElement3Field4ValueFeed 3 - 报表维度 4 值string
dynamicElement3Field5ValueFeed 3 - 报表维度 5 值string
dynamicElement3Field6ValueFeed 3 - 报表维度 6 值string
dynamicElement4Field1ValueFeed 4 - 报表维度 1 值string
dynamicElement4Field2ValueFeed 4 - 报表维度 2 值string
dynamicElement4Field3ValueFeed 4 - 报表维度 3 值string
dynamicElement4Field4ValueFeed 4 - 报表维度 4 值string
dynamicElement4Field5ValueFeed 4 - 报表维度 5 值string
dynamicElement4Field6ValueFeed 4 - 报表维度 6 值string
dynamicElement5Field1ValueFeed 5 - 报表维度 1 值string
dynamicElement5Field2ValueFeed 5 - 报表维度 2 值string
dynamicElement5Field3ValueFeed 5 - 报表维度 3 值string
dynamicElement5Field4ValueFeed 5 - 报表维度 4 值string
dynamicElement5Field5ValueFeed 5 - 报表维度 5 值string
dynamicElement5Field6ValueFeed 5 - 报表维度 6 值string
dynamicElement6Field1ValueFeed 6 - 报表维度 1 值string
dynamicElement6Field2ValueFeed 6 - 报表维度 2 值string
dynamicElement6Field3ValueFeed 6 - 报表维度 3 值string
dynamicElement6Field4ValueFeed 6 - 报表维度 4 值string
dynamicElement6Field5ValueFeed 6 - 报表维度 5 值string
dynamicElement6Field6ValueFeed 6 - 报表维度 6 值string
dynamicElement7Field1ValueFeed 7 - 报表维度 1 值string
dynamicElement7Field2ValueFeed 7 - 报表维度 2 值string
dynamicElement7Field3ValueFeed 7 - 报表维度 3 值string
dynamicElement7Field4ValueFeed 7 - 报表维度 4 值string
dynamicElement7Field5ValueFeed 7 - 报表维度 5 值string
dynamicElement7Field6ValueFeed 7 - 报表维度 6 值string
dynamicElement8Field1ValueFeed 8 - 报表维度 1 值string
dynamicElement8Field2ValueFeed 8 - 报表维度 2 值string
dynamicElement8Field3ValueFeed 8 - 报表维度 3 值string
dynamicElement8Field4ValueFeed 8 - 报表维度 4 值string
dynamicElement8Field5ValueFeed 8 - 报表维度 5 值string
dynamicElement8Field6ValueFeed 8 - 报表维度 6 值string
dynamicElement9Field1ValueFeed 9 - 报表维度 1 值string
dynamicElement9Field2ValueFeed 9 - 报表维度 2 值string
dynamicElement9Field3ValueFeed 9 - 报表维度 3 值string
dynamicElement9Field4ValueFeed 9 - 报表维度 4 值string
dynamicElement9Field5ValueFeed 9 - 报表维度 5 值string
dynamicElement9Field6ValueFeed 9 - 报表维度 6 值string
dynamicElement10Field1ValueFeed 10 - 报表维度 1 值string
dynamicElement10Field2ValueFeed 10 - 报表维度 2 值string
dynamicElement10Field3ValueFeed 10 - 报表维度 3 值string
dynamicElement10Field4ValueFeed 10 - 报表维度 4 值string
dynamicElement10Field5ValueFeed 10 - 报表维度 5 值string
dynamicElement10Field6ValueFeed 10 - 报表维度 6 值string
dynamicElement11Field1ValueFeed 11 - 报表维度 1 值string
dynamicElement11Field2ValueFeed 11 - 报表维度 2 值string
dynamicElement11Field3ValueFeed 11 - 报表维度 3 值string
dynamicElement11Field4ValueFeed 11 - 报表维度 4 值string
dynamicElement11Field5ValueFeed 11 - 报表维度 5 值string
dynamicElement11Field6ValueFeed 11 - 报表维度 6 值string
dynamicElement12Field1ValueFeed 12 - 报表维度 1 值string
dynamicElement12Field2ValueFeed 12 - 报表维度 2 值string
dynamicElement12Field3ValueFeed 12 - 报表维度 3 值string
dynamicElement12Field4ValueFeed 12 - 报表维度 4 值string
dynamicElement12Field6ValueFeed 12 - 报表维度 6 值string
dynamicElement13Field1ValueFeed 13 - 报表维度 1 值string
dynamicElement13Field2ValueFeed 13 - 报表维度 2 值string
dynamicElement13Field4ValueFeed 13 - 报表维度 4 值string
dynamicElement13Field5ValueFeed 13 - 报表维度 5 值string
dynamicElement13Field6ValueFeed 13 - 报表维度 6 值string
dynamicElement14Field1ValueFeed 14 - 报表维度 1 值string
dynamicElement14Field2ValueFeed 14 - 报表维度 2 值string
dynamicElement14Field3ValueFeed 14 - 报表维度 3 值string
dynamicElement14Field4ValueFeed 14 - 报表维度 4 值string
dynamicElement14Field5ValueFeed 14 - 报表维度 5 值string
dynamicElement14Field6ValueFeed 14 - 报表维度 6 值string
dynamicElement15Field1ValueFeed 15 - 报表维度 1 值string
dynamicElement15Field2ValueFeed 15 - 报表维度 2 值string
dynamicElement15Field3ValueFeed 15 - 报表维度 3 值string
dynamicElement15Field4ValueFeed 15 - 报表维度 4 值string
dynamicElement15Field5ValueFeed 15 - 报表维度 5 值string
dynamicElement15Field6ValueFeed 15 - 报表维度 6 值string
dynamicElement16Field1ValueFeed 16 - 报表维度 1 值string
dynamicElement16Field2ValueFeed 16 - 报表维度 2 值string
dynamicElement16Field3ValueFeed 16 - 报表维度 3 值string
dynamicElement16Field4ValueFeed 16 - 报表维度 4 值string
dynamicElement16Field5ValueFeed 16 - 报表维度 5 值string
dynamicElement16Field6ValueFeed 16 - 报表维度 6 值string
dynamicElement17Field1ValueFeed 17 - 报表维度 1 值string
dynamicElement17Field2ValueFeed 17 - 报表维度 2 值string
dynamicElement17Field3ValueFeed 17 - 报表维度 3 值string
dynamicElement17Field4ValueFeed 17 - 报表维度 4 值string
dynamicElement17Field5ValueFeed 17 - 报表维度 5 值string
dynamicElement17Field6ValueFeed 17 - 报表维度 6 值string
dynamicElement18Field1ValueFeed 18 - 报表维度 1 值string
dynamicElement18Field2ValueFeed 18 - 报表维度 2 值string
dynamicElement18Field3ValueFeed 18 - 报表维度 3 值string
dynamicElement18Field4ValueFeed 18 - 报表维度 4 值string
dynamicElement18Field5ValueFeed 18 - 报表维度 5 值string
dynamicElement18Field6ValueFeed 18 - 报表维度 6 值string
dynamicElement19Field1ValueFeed 19 - 报表维度 1 值string
dynamicElement19Field2ValueFeed 19 - 报表维度 2 值string
dynamicElement19Field3ValueFeed 19 - 报表维度 3 值string
dynamicElement19Field4ValueFeed 19 - 报表维度 4 值string
dynamicElement19Field5ValueFeed 19 - 报表维度 5 值string
dynamicElement19Field6ValueFeed 19 - 报表维度 6 值string
dynamicElement20Field1ValueFeed 20 - 报表维度 1 值string
dynamicElement20Field2ValueFeed 20 - 报表维度 2 值string
dynamicElement20Field3ValueFeed 20 - 报表维度 3 值string
dynamicElement20Field4ValueFeed 20 - 报表维度 4 值string
dynamicElement20Field5ValueFeed 20 - 报表维度 5 值string
dynamicElement20Field6ValueFeed 20 - 报表维度 6 值string
dynamicProfile动态模式配置string
dynamicProfileId动态模式配置 IDlong
environment环境string
eventPlatformType已归因事件的平台类型string
exitUrl退出网址string
feed1动态元素 1string
feed1ReportingLabelFeed 1 - 报表标签string
feed1UniqueIdFeed 1 - 唯一 IDstring
feed2动态元素 2string
feed2ReportingLabelFeed 2 - 报表标签string
feed2UniqueIdFeed 2 - 唯一 IDstring
feed3动态元素 3string
feed3ReportingLabelFeed 3 - 报表标签string
feed3UniqueIdFeed 3 - 唯一 IDstring
feed4动态元素 4string
feed4ReportingLabelFeed 4 - 报表标签string
feed4UniqueIdFeed 4 - 唯一 IDstring
feed5动态元素 5string
feed5ReportingLabelFeed 5 - 报表标签string
feed5UniqueIdFeed 5 - 唯一 IDstring
feed6动态元素 6string
feed6ReportingLabelFeed 6 - 报表标签string
feed6UniqueIdFeed 6 - 唯一 IDstring
feed7动态元素 7string
feed7ReportingLabelFeed 7 - 报表标签string
feed7UniqueIdFeed 7 - 唯一 IDstring
feed8动态元素 8string
feed8ReportingLabelFeed 8 - 报表标签string
feed8UniqueIdFeed 8 - 唯一 IDstring
feed9动态元素 9string
feed9ReportingLabelFeed 9 - 报表标签string
feed9UniqueIdFeed 9 - 唯一 IDstring
feed10动态元素 10string
feed10ReportingLabelFeed 10 - 报表标签string
feed10UniqueIdFeed 10 - 唯一 IDstring
feed11动态元素 11string
feed11ReportingLabelFeed 11 - 报表标签string
feed11UniqueIdFeed 11 - 唯一 IDstring
feed12动态元素 12string
feed12ReportingLabelFeed 12 - 报表标签string
feed12UniqueIdFeed 12 - 唯一 IDstring
feed13动态元素 13string
feed13ReportingLabelFeed 13 - 报表标签string
feed13UniqueIdFeed 13 - 唯一 IDstring
feed14动态元素 14string
feed14ReportingLabelFeed 14 - 报表标签string
feed14UniqueIdFeed 14 - 唯一 IDstring
feed15动态元素 15string
feed15ReportingLabelFeed 15 - 报表标签string
feed15UniqueIdFeed 15 - 唯一 IDstring
feed16动态元素 16string
feed16ReportingLabelFeed 16 - 报表标签string
feed16UniqueIdFeed 16 - 唯一 IDstring
feed17动态元素 17string
feed17ReportingLabelFeed 17 - 报表标签string
feed17UniqueIdFeed 17 - 唯一 IDstring
feed18动态元素 18string
feed18ReportingLabelFeed 18 - 报表标签string
feed18UniqueIdFeed 18 - 唯一 IDstring
feed19动态元素 19string
feed19ReportingLabelFeed 19 - 报表标签string
feed19UniqueIdFeed 19 - 唯一 IDstring
feed20动态元素 20string
feed20ReportingLabelFeed 20 - 报表标签string
feed20UniqueIdFeed 20 - 唯一 IDstring
flightBookedCost广告排期预订费用string
flightBookedRate广告排期预订费率string
flightBookedUnits广告排期预订单元数string
flightEndDate广告排期结束日期string
flightStartDate广告排期开始日期string
floodlightConfigIdFloodlight 配置long
hourstring
impressionCountingMethod展示次数统计方法string
keyword关键字string
landingPageUrl着陆页网址string
measurementSource衡量来源string
mobileCarrier移动运营商string
monthstring
naturalSearchEngineCountry自然搜索引擎国家/地区string
naturalSearchEngineProperty自然搜索引擎属性string
naturalSearchLandingPage自然搜索着陆页string
naturalSearchLandingPageQueryString自然搜索着陆页查询字符串string
naturalSearchProcessedLandingPage自然搜索经处理的着陆页string
naturalSearchProcessedLandingPageQueryString自然搜索经处理的着陆页查询字符串string
naturalSearchQuery自然搜索查询string
omSdkAvailableOM SDK 可用string
operatingSystem操作系统string
operatingSystemVersion操作系统版本string
packageRoadblock打包/包版string
packageRoadblockId打包/包版 IDlong
packageRoadblockStrategy打包/包版策略string
packageRoadblockTotalBookedUnits打包/包版总预订单元数string
paidSearchAd付费搜索广告string
paidSearchAdGroup付费搜索广告组string
paidSearchAdGroupId付费搜索广告组IDlong
paidSearchAdId付费搜索广告 IDlong
paidSearchAdvertiser付费搜索广告客户string
paidSearchAdvertiserId付费搜索广告客户 IDlong
paidSearchAgency付费搜索代理机构string
paidSearchAgencyId付费搜索代理机构 IDlong
paidSearchBidStrategy付费搜索广告出价策略string
paidSearchBidStrategyId付费搜索广告出价策略 IDlong
paidSearchCampaign付费搜索广告系列string
paidSearchCampaignId付费搜索广告系列 IDlong
paidSearchEngineAccount付费搜索引擎帐号string
paidSearchEngineAccountCategory付费搜索引擎帐号类别string
paidSearchEngineAccountId付费搜索引擎帐号 IDlong
paidSearchExternalAdGroupId付费搜索外部广告组 IDlong
paidSearchExternalAdId付费搜索外部广告 IDlong
paidSearchExternalCampaignId付费搜索外部广告系列 IDlong
paidSearchExternalKeywordId付费搜索外部关键字 IDlong
paidSearchKeyword付费搜索关键字string
paidSearchKeywordId付费搜索关键字 IDlong
paidSearchLandingPageUrl付费搜索着陆页网址string
paidSearchLegacyKeywordId付费搜索原有关键字 IDlong
paidSearchMatchType付费搜索匹配类型string
paidSocialAd付费社交广告string
paidSocialAdGroup付费社交广告组string
paidSocialAdGroupId付费社交广告组 IDlong
paidSocialAdId付费社交广告 IDlong
paidSocialAdvertiser付费社交广告客户string
paidSocialAdvertiserId付费社交广告客户 IDlong
paidSocialAgency付费社交代理机构string
paidSocialAgencyId付费社交代理机构 IDlong
paidSocialCampaign付费社交广告系列string
paidSocialCampaignId付费社交广告系列 IDlong
paidSocialEngineAccount付费社交引擎帐号string
paidSocialEngineAccountId付费社交引擎帐号 IDlong
paidSocialExternalAdGroupId付费社交外部广告组 IDlong
paidSocialExternalAdId付费社交外部广告 IDlong
paidSocialExternalCampaignId付费社交外部广告系列 IDlong
paidSocialExternalEngineAccountId付费社交外部引擎帐号 IDlong
paymentSource付款方string
placement展示位置string
placementCompatibility展示位置兼容性string
placementCostStructure展示位置费用结构string
placementEndDate展示位置结束日期string
placementExternalId展示位置外部 IDstring
placementId展示位置 IDlong
placementRate展示位置费率string
placementSize展示位置像素尺寸string
placementStartDate展示位置开始日期string
placementStrategy展示位置策略string
placementTagType展示位置代码类型string
placementTotalBookedUnits展示位置总预订单元数string
placementTotalPlannedMediaCost展示位置计划支出的总媒体费用string
platformType平台类型string
playbackMethod播放方法string
renderingId呈现 IDlong
richMediaCustomVariable自定义变量string
richMediaEvent富媒体事件string
richMediaVideo4asaId视频 4A 的广告 IDstring
richMediaVideoLength视频时长string
servedPixelDensity所投放图片的像素密度string
site网站 (CM360)string
siteDirectory网站(网站目录)string
siteDirectoryId网站 ID(网站目录)long
siteId网站 ID (CM360)long
siteKeyname网站键名string
state州/省/自治区/直辖市string
twitterCampaignIdTwitter 广告系列 IDlong
twitterCreativeIdTwitter 广告素材 IDlong
twitterCreativeMediaIdTwitter 广告素材媒体 IDlong
twitterCreativeTypeTwitter 广告素材类型string
twitterImpressionTypeTwitter 展示类型string
twitterLineItemIdTwitter 订单项 IDlong
twitterPlacementTypeTwitter 展示位置类型string
verificationVideoPlayerSize视频播放器尺寸string
verificationVideoProminenceScoreDimension视频显眼程度得分string
videoContinuousPlay视频连续播放string
weekstring
zipCode邮编long

标准报表指标

API 名称报表制作工具名称类型
actiewViewPercentAdPlayedActive View:广告播放时间占比double
activeViewAverageViewableTimeSecondActive View:平均可见时间(秒)double
activeViewCustomMetricMeasurableImpressionsActive View:自定义指标可衡量的展示次数long
activeViewCustomMetricViewableImpressionsActive View:自定义指标可见展示次数long
activeViewCustomMetricViewableRateActive View:自定义指标可见率double
activeViewEligibleImpressionsActive View:符合条件的展示次数long
activeViewGroupmMeasurableImpressionsActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的可衡量展示次数long
activeViewGroupmTrvMeasurableImpressionsActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的可衡量展示次数long
activeViewGroupmTrvViewableImpressionsActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的展示次数long
activeViewGroupmViewableImpressionsActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的展示次数long
activeViewImpressionDistributionNotMeasurableActive View:展示次数百分比(不可衡量)double
activeViewImpressionDistributionNotViewableActive View:展示次数百分比(不可见)double
activeViewImpressionDistributionViewableActive View:展示次数百分比(可见)double
activeViewImpressionsAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示次数long
activeViewImpressionsVisible10SecondsActive View:播放了 10 秒的可见展示次数long
activeViewMeasurableImpressionsActive View:可衡量的展示次数long
activeViewNotMeasurableImpressionsActive View:不可衡量的展示次数long
activeViewNotViewableImpressionsActive View:不可见的展示次数long
activeViewPercentAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtFirstQuartileActive View:播放到四分之一的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtMidpointActive View:播放到一半的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtStartActive View:开始播放的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtThirdQuartileActive View:播放到四分之三的可听可见展示占比double
activeViewPercentAudibleImpressionsActive View:可听展示占比double
activeViewPercentBackgroundActive View:后台展示占比double
activeViewPercentFullscreenActive View:全屏展示占比double
activeViewPercentImpressionsAudibleAndFullyOnscreenActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的展示占比double
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDurationActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartileActive View:播放到四分之一的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtMidpointActive View:播放到一半的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartileActive View:播放到四分之三的可听可见展示占比double
activeViewPercentImpressionsVisibleAtCompletionActive View:播放完毕的可见展示占比double
activeViewPercentImpressionsVisibleAtFirstQuartileActive View:播放到四分之一的可见展示占比double
activeViewPercentImpressionsVisibleAtMidpointActive View:播放到一半的可见展示占比double
activeViewPercentImpressionsVisibleAtThirdQuartileActive View:播放到四分之三的可见展示占比double
activeViewPercentPlayTimeAudibleActive View:可听播放时间占比double
activeViewPercentPlayTimeAudibleAndVisibleActive View:可听可见播放时间占比double
activeViewPercentPlayTimeVisibleActive View:可见播放时间占比double
activeViewPercentVisible10SecondsActive View:播放了 10 秒的可见展示占比double
activeViewPercentVisibleAtCompletionActive View:播放完毕的可见展示占比double
activeViewPercentVisibleAtFirstQuartileActive View:播放到四分之一的可见展示占比double
activeViewPercentVisibleAtMidpointActive View:播放到一半的可见展示占比double
activeViewPercentVisibleAtStartActive View:开始播放的可见展示占比double
activeViewPercentVisibleAtThirdQuartileActive View:播放到四分之三的可见展示占比double
activeViewPercentageMeasurableImpressionsActive View:可衡量的展示占比double
activeViewPercentageViewableImpressionsActive View:可见的展示占比double
activeViewViewableImpressionsActive View:可见的展示次数long
activityClickThroughConversions点击型转化次数double
activityClickThroughRevenue点击型转化收入double
activityDeliveryStatus活动投放状态double
activityPerClick每次点击活动数double
activityPerThousandImpressions每千次展示活动数double
activityViewThroughConversions浏览型转化次数double
activityViewThroughRevenue浏览型转化收入double
audioCompanionClicks音频随播广告点击次数long
audioCompanionImpressions音频随播广告观看次数long
beginToRenderEligibleImpressions以开始呈现广告为统计依据记录的符合条件的展示次数long
beginToRenderImpressions以开始呈现广告为统计依据记录的展示次数long
bookedActivities预订的活动数double
bookedClicks预订的点击次数double
bookedImpressions预订的展示次数double
bookedViewableImpressions预订的可见展示次数double
clickDeliveryStatus点击投放状态double
clickRate点击率double
clicks点击次数long
cookieUnconsentedImpressions未征得用户同意的 Cookie 展示次数long
costPerActivity每次活动费用double
costPerClick每次点击费用double
costPerRevenue每单位收入费用double
crossDeviceClickThroughConversionQuantity点击型转化次数 + 跨环境转化次数long
crossDeviceClickThroughConversionRevenue点击型转化收入 + 跨环境收入double
crossDeviceClickThroughConversions点击型转化事件数 + 跨环境转化事件数long
crossDeviceTotalConversionQuantity总转化次数 + 跨环境转化次数long
crossDeviceTotalConversionRevenue总收入 + 跨环境收入double
crossDeviceTotalConversions总转化事件数 + 跨环境转化事件数long
crossDeviceViewThroughConversionQuantity浏览型转化次数 + 跨环境转化次数long
crossDeviceViewThroughConversionRevenue浏览型转化收入 + 跨环境收入double
crossDeviceViewThroughConversions浏览型转化事件数 + 跨环境转化事件数long
downloadedImpressions已下载广告的展示次数long
dv360CostDV360 费用(帐号币种)double
dv360CostUsdDV360 费用(美元)double
effectiveCpm有效每千次展示费用double
generalInvalidTrafficActiveViewEligibleImpressions常规无效流量 (GIVT) Active View 符合条件的展示次数long
generalInvalidTrafficActiveViewMeasurableImpressions常规无效流量 (GIVT) Active View 可衡量的展示次数long
generalInvalidTrafficActiveViewViewableImpressions常规无效流量 (GIVT) Active View 可见的展示次数long
generalInvalidTrafficBeginToRenderImpressions常规无效流量 (GIVT) 以开始呈现广告为统计依据记录的展示次数long
generalInvalidTrafficClicks常规无效流量 (GIVT) 点击次数long
generalInvalidTrafficImpressions常规无效流量 (GIVT) 展示次数long
generalInvalidTrafficTrackedAds常规无效流量 (GIVT) 仅作跟踪的广告long
impressionDeliveryStatus展示投放状态double
impressions展示次数long
invalidActiveViewEligibleImpressions无效的 Active View 符合条件的展示次数long
invalidActiveViewMeasurableImpressions无效的 Active View 可衡量的展示次数long
invalidActiveViewViewableImpressions无效的 Active View 可见的展示次数long
invalidBeginToRenderImpressions无效的以开始呈现广告为统计依据记录的展示次数long
invalidClicks无效点击次数long
invalidImpressions无效展示次数long
invalidTrackedAds无效的仅作跟踪的广告long
mediaCost媒体费用double
naturalSearchActions自然搜索操作次数double
naturalSearchClicks自然搜索点击次数long
naturalSearchRevenue自然搜索收入double
naturalSearchTransactions自然搜索交易次数double
paidSearchActionConversionPercentageFloodlight:付费搜索操作转化百分比double
paidSearchActions付费搜索操作次数double
paidSearchAverageCostPerActionFloodlight:付费搜索平均每次转化费用double
paidSearchAverageCostPerTransactionFloodlight:付费搜索平均每次交易费用double
paidSearchAverageDfaTransactionAmountFloodlight:付费搜索平均 CM360 交易金额double
paidSearchAveragePosition付费搜索平均排名double
paidSearchClickRate付费搜索点击率double
paidSearchClicks付费搜索点击次数long
paidSearchCost付费搜索费用double
paidSearchImpressions付费搜索展示次数long
paidSearchRevenue付费搜索收入double
paidSearchSpendPerTransactionRevenueFloodlight:付费搜索每笔交易收入的支出double
paidSearchTransactionConversionPercentageFloodlight:付费搜索交易转化百分比double
paidSearchTransactionRevenuePerSpendFloodlight:付费搜索每笔支出的交易收入double
paidSearchTransactions付费搜索交易次数double
paidSearchVisits付费搜索访问次数long
paidSocialClicks付费社交广告点击次数long
paidSocialCost付费社交广告费用double
paidSocialImpressions付费社交广告展示次数long
percentInvalidClicks无效点击占比double
percentInvalidImpressions无效展示占比double
plannedMediaCost计划支出的媒体费用double
provisionalImpressions临时展示次数long
revenuePerClick每次点击收入double
revenuePerThousandImpressions每千次展示收入double
richMediaAudioCompletions音频播放完毕的次数long
richMediaAudioFirstQuartileCompletes音频播放到四分之一的次数long
richMediaAudioMidpoints音频播放到一半的次数long
richMediaAudioMutes音频静音次数long
richMediaAudioPauses音频暂停次数long
richMediaAudioPlays音频播放次数long
richMediaAudioReplays音频重放次数long
richMediaAudioThirdQuartileCompletes音频播放到四分之三的次数long
richMediaAudioUnmutes音频取消静音次数long
richMediaAverageDisplayTime平均展示时间double
richMediaAverageExpansionTime平均展开时间double
richMediaAverageFullScreenViewTime全屏模式下的平均观看时间double
richMediaAverageInteractionTime平均互动时间double
richMediaAverageVideoViewTime视频平均观看时间double
richMediaBackupImages备用图片long
richMediaClickRate富媒体点击率double
richMediaClicks富媒体点击次数long
richMediaCodeServes代码调用次数long
richMediaCustomAverageTime平均时间double
richMediaCustomCounters计数器long
richMediaCustomExits退出次数long
richMediaCustomTimers计时器long
richMediaCustomVariableCount1自定义变量计数 1long
richMediaCustomVariableCount2自定义变量计数 2long
richMediaDisplayTime总展示时间long
richMediaEngagements富媒体广告素材互动次数long
richMediaEventCounters事件计数器long
richMediaEventTimers事件计时器double
richMediaExpansionTime展开时间long
richMediaExpansions展开次数long
richMediaFullScreenImpressions全屏展示次数long
richMediaFullScreenVideoCompletes全屏看完视频的次数long
richMediaFullScreenVideoPlays视频全屏播放次数long
richMediaHtml5ImpressionsHTML5 展示次数long
richMediaImpressions富媒体展示次数long
richMediaInteractionRate互动率double
richMediaInteractionTime总互动时间long
richMediaInteractions总互动次数long
richMediaInteractiveImpressions互动展示次数long
richMediaManualCloses手动关闭次数long
richMediaScrolls富媒体内滚动次数long
richMediaTrueViewViewsTrueView 广告观看次数long
richMediaVideoCompanionClicks视频随播广告点击次数long
richMediaVideoCompletions视频看完次数long
richMediaVideoFirstQuartileCompletes看完视频四分之一的次数long
richMediaVideoFullScreens视频全屏播放次数long
richMediaVideoInteractionRate视频互动率double
richMediaVideoInteractions视频互动次数long
richMediaVideoMidpoints视频播放过半次数long
richMediaVideoMutes视频静音次数long
richMediaVideoPauses视频暂停次数long
richMediaVideoPlays视频播放次数long
richMediaVideoProgressEvents视频进度事件数long
richMediaVideoReplays视频重放次数long
richMediaVideoSkips视频跳过次数long
richMediaVideoStops视频停放次数long
richMediaVideoThirdQuartileCompletes看完视频四分之三的次数long
richMediaVideoUnmutes视频取消静音次数long
richMediaVideoViewRate视频观看比例double
richMediaVideoViews视频观看次数long
roadblockImpressions包版展示次数long
socialEngagementRate社交互动率double
socialFollows关注次数long
socialLeadSubmissionsTwitter 潜在客户带来次数long
socialLikes获得的“顶”数long
socialOfferAcceptsTwitter 优惠接受次数long
socialOtherInteractions其他社交互动次数long
socialReplies回复次数long
socialSharesExternal分享次数(外部)long
socialSharesInternal分享次数(内部)long
socialTotalEngagements社交互动总次数long
totalConversions总转化次数double
totalConversionsRevenue总收入double
trackedAds仅作跟踪的广告long
twitterAppClicksTwitter 应用安装广告点击次数long
twitterBuyNowCardClicksTwitter“立即购买”卡点击次数long
twitterBuyNowPurchaseSuccessfulsTwitter“立即购买”卡购买次数long
twitterUrlClicksTwitter 网址点击次数long
twitterVideo50PercentInViewFor2SecondsTwitter:视频的 50% 出现在用户视野中 2 秒long
twitterVideo100PercentInViewFor3SecondsTwitter:视频的 100% 出现在用户视野中 3 秒long
vendorBlockedAds供应商屏蔽的广告long
verificationBlockedImpressions被屏蔽的展示次数long
verificationClassifiedImpressions已分类的展示次数long
verificationMeasurableImpressionsForAudio可衡量的展示次数(针对音频)long
verificationMeasurableImpressionsForVideoPlayerLocation可衡量视频播放器位置的展示次数long
verificationMeasurableImpressionsForVideoPlayerSize可衡量视频播放器尺寸的展示次数long
verificationPercentageMeasurableImpressionsForAudio可衡量的展示次数占比(针对音频)double
verificationPercentageMeasurableImpressionsForVideoPlayerLocation可衡量视频播放器位置的展示次数占比double
verificationPercentageMeasurableImpressionsForVideoPlayerSize可衡量视频播放器尺寸的展示次数占比double
verificationPublisherProblems发布商问题数long
verificationReportingProblems报表问题数long
verificationServingProblems投放问题数long
verificationVerifiableImpressions可验证的展示次数long
verificationVideoMutedAtStart开始播放时设为静音的视频long
verificationVideoPlayerHdSizeImpressions使用高清视频播放器尺寸的视频的展示次数long
verificationVideoPlayerLargeSizeImpressions使用大尺寸播放器的视频的展示次数long
verificationVideoPlayerLocationAvgPixelsFromLeft视频播放器距屏幕左侧的平均像素数long
verificationVideoPlayerLocationAvgPixelsFromTop视频播放器距屏幕顶部的平均像素数long
verificationVideoPlayerSizeAvgHeight视频播放器的平均高度long
verificationVideoPlayerSizeAvgWidth视频播放器的平均宽度long
verificationVideoPlayerSmallSizeImpressions使用小尺寸播放器的视频的展示次数long
verificationVideoProminenceScore视频显眼程度得分double
verificationWarnings警告数long
videoCompanionClicks随播广告点击次数long
videoCompanionImpressions随播广告观看次数long

标准报表过滤条件

API 名称报表制作工具名称类型
activity活动string
activityGroup活动组string
ad广告string
adStatus广告状态string
adType广告类型string
advertiser广告客户string
advertiserGroup广告客户组string
attributedEventConnectionType归因事件的连接类型string
attributedEventEnvironment归因事件的环境string
attributionModelConfig归因模型string
browserPlatform浏览器/平台string
campaign广告系列string
campaignEndDate广告系列结束日期string
campaignExternalId广告系列外部 IDstring
campaignStartDate广告系列开始日期string
city城市string
clickThroughUrl点击后到达网址string
connectionType网络连接类型string
contentCategory内容分类string
contentClassification敏感内容类别string
country国家/地区string
creative广告素材string
creativeEndDate广告素材结束日期string
creativeField1广告素材字段 1string
creativeField2广告素材字段 2string
creativeField3广告素材字段 3string
creativeField4广告素材字段 4string
creativeField5广告素材字段 5string
creativeField6广告素材字段 6string
creativeField7广告素材字段 7string
creativeField8广告素材字段 8string
creativeField9广告素材字段 9string
creativeField10广告素材字段 10string
creativeField11广告素材字段 11string
creativeField12广告素材字段 12string
creativeGroup1广告素材组 1string
creativeGroup2广告素材组 2string
creativeSize广告素材像素尺寸string
creativeStartDate广告素材开始日期string
creativeType广告素材类型string
digitalContentLabel数字内容标签string
dmaRegion特定媒体市场区域 (DMA)string
domain域名string
environment环境string
eventPlatformType已归因事件的平台类型string
floodlightConfigIdFloodlight 配置long
hourstring
impressionCountingMethod展示次数统计方法string
mobileCarrier移动运营商string
naturalSearchEngineCountry自然搜索引擎国家/地区string
naturalSearchEngineProperty自然搜索引擎属性string
naturalSearchLandingPage自然搜索着陆页string
naturalSearchLandingPageQueryString自然搜索着陆页查询字符串string
naturalSearchProcessedLandingPage自然搜索经处理的着陆页string
naturalSearchProcessedLandingPageQueryString自然搜索经处理的着陆页查询字符串string
naturalSearchQuery自然搜索查询string
operatingSystem操作系统string
packageRoadblockStrategy打包/包版策略string
packageRoadblockTotalBookedUnits打包/包版总预订单元数string
paidSearchAd付费搜索广告string
paidSearchAdGroup付费搜索广告组string
paidSearchAdvertiser付费搜索广告客户string
paidSearchAgency付费搜索代理机构string
paidSearchBidStrategy付费搜索广告出价策略string
paidSearchCampaign付费搜索广告系列string
paidSearchEngineAccount付费搜索引擎帐号string
paidSearchKeyword付费搜索关键字string
paidSearchLandingPageUrl付费搜索着陆页网址string
paymentSource付款方string
placement展示位置string
placementCompatibility展示位置兼容性string
placementCostStructure展示位置费用结构string
placementExternalId展示位置外部 IDstring
placementSize展示位置像素尺寸string
placementStrategy展示位置策略string
placementTagType展示位置代码类型string
placementTotalBookedUnits展示位置总预订单元数string
platformType平台类型string
renderingId呈现 IDlong
site网站 (CM360)string
siteDirectory网站(网站目录)string
state州/省/自治区/直辖市string
videoContinuousPlay视频连续播放string

活动过滤条件

API 名称报表制作工具名称类型
activity活动string
activityGroup活动组string

活动指标

API 名称报表制作工具名称类型
activityClickThroughConversions点击型转化次数double
activityClickThroughRevenue点击型转化收入double
activityViewThroughConversions浏览型转化次数double
activityViewThroughRevenue浏览型转化收入double
crossDeviceClickThroughConversionQuantity点击型转化次数 + 跨环境转化次数long
crossDeviceClickThroughConversionRevenue点击型转化收入 + 跨环境收入double
crossDeviceClickThroughConversions点击型转化事件数 + 跨环境转化事件数long
crossDeviceTotalConversionQuantity总转化次数 + 跨环境转化次数long
crossDeviceTotalConversionRevenue总收入 + 跨环境收入double
crossDeviceTotalConversions总转化事件数 + 跨环境转化事件数long
crossDeviceViewThroughConversionQuantity浏览型转化次数 + 跨环境转化次数long
crossDeviceViewThroughConversionRevenue浏览型转化收入 + 跨环境收入double
crossDeviceViewThroughConversions浏览型转化事件数 + 跨环境转化事件数long
naturalSearchActions自然搜索操作次数double
naturalSearchRevenue自然搜索收入double
naturalSearchTransactions自然搜索交易次数double
paidSearchActionConversionPercentageFloodlight:付费搜索操作转化百分比double
paidSearchActions付费搜索操作次数double
paidSearchAverageCostPerActionFloodlight:付费搜索平均每次转化费用double
paidSearchAverageCostPerTransactionFloodlight:付费搜索平均每次交易费用double
paidSearchAverageDfaTransactionAmountFloodlight:付费搜索平均 CM360 交易金额double
paidSearchRevenue付费搜索收入double
paidSearchSpendPerTransactionRevenueFloodlight:付费搜索每笔交易收入的支出double
paidSearchTransactionConversionPercentageFloodlight:付费搜索交易转化百分比double
paidSearchTransactionRevenuePerSpendFloodlight:付费搜索每笔支出的交易收入double
paidSearchTransactions付费搜索交易次数double
totalConversions总转化次数double
totalConversionsRevenue总收入double

自定义富媒体过滤条件

在自定义富媒体部分,您可以指定以下维度的维度值:

API 名称报表制作工具名称类型
richMediaEventTypeIdAndName富媒体事件string

覆盖面报表维度

API 名称报表制作工具名称类型
advertiser(必需)广告客户string
ad广告string
adId广告 IDlong
adStatus广告状态string
adType广告类型string
advertiserGroup广告客户组string
advertiserId广告客户 IDlong
browserPlatform浏览器/平台string
campaign广告系列string
campaignEndDate广告系列结束日期string
campaignExternalId广告系列外部 IDstring
campaignId广告系列 IDlong
campaignStartDate广告系列开始日期string
city城市string
connectionType网络连接类型string
contentCategory内容分类string
country国家/地区string
date日期string
dmaRegion特定媒体市场区域 (DMA)string
floodlightConfigIdFloodlight 配置long
hourstring
mobileCarrier移动运营商string
monthstring
operatingSystem操作系统string
operatingSystemVersion操作系统版本string
packageRoadblock打包/包版string
packageRoadblockId打包/包版 IDlong
packageRoadblockStrategy打包/包版策略string
packageRoadblockTotalBookedUnits打包/包版总预订单元数string
paymentSource付款方string
placement展示位置string
placementCompatibility展示位置兼容性string
placementCostStructure展示位置费用结构string
placementEndDate展示位置结束日期string
placementExternalId展示位置外部 IDstring
placementId展示位置 IDlong
placementRate展示位置费率string
placementStartDate展示位置开始日期string
placementStrategy展示位置策略string
placementTotalBookedUnits展示位置总预订单元数string
placementTotalPlannedMediaCost展示位置计划支出的总媒体费用string
platformType平台类型string
site网站 (CM360)string
siteId网站 ID (CM360)long
siteKeyname网站键名string
weekstring

覆盖面报表指标

API 名称报表制作工具名称类型
actiewViewPercentAdPlayedActive View:广告播放时间占比double
activeViewAverageViewableTimeSecondActive View:平均可见时间(秒)double
activeViewCustomMetricMeasurableImpressionsActive View:自定义指标可衡量的展示次数long
activeViewCustomMetricViewableImpressionsActive View:自定义指标可见展示次数long
activeViewCustomMetricViewableRateActive View:自定义指标可见率double
activeViewEligibleImpressionsActive View:符合条件的展示次数long
activeViewGroupmMeasurableImpressionsActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的可衡量展示次数long
activeViewGroupmTrvMeasurableImpressionsActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的可衡量展示次数long
activeViewGroupmTrvViewableImpressionsActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的展示次数long
activeViewGroupmViewableImpressionsActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的展示次数long
activeViewImpressionDistributionNotMeasurableActive View:展示次数百分比(不可衡量)double
activeViewImpressionDistributionNotViewableActive View:展示次数百分比(不可见)double
activeViewImpressionDistributionViewableActive View:展示次数百分比(可见)double
activeViewImpressionsAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示次数long
activeViewImpressionsVisible10SecondsActive View:播放了 10 秒的可见展示次数long
activeViewMeasurableImpressionsActive View:可衡量的展示次数long
activeViewNotMeasurableImpressionsActive View:不可衡量的展示次数long
activeViewNotViewableImpressionsActive View:不可见的展示次数long
activeViewPercentAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtFirstQuartileActive View:播放到四分之一的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtMidpointActive View:播放到一半的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtStartActive View:开始播放的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtThirdQuartileActive View:播放到四分之三的可听可见展示占比double
activeViewPercentAudibleImpressionsActive View:可听展示占比double
activeViewPercentBackgroundActive View:后台展示占比double
activeViewPercentFullscreenActive View:全屏展示占比double
activeViewPercentImpressionsAudibleAndFullyOnscreenActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的展示占比double
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDurationActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartileActive View:播放到四分之一的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtMidpointActive View:播放到一半的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartileActive View:播放到四分之三的可听可见展示占比double
activeViewPercentImpressionsVisibleAtCompletionActive View:播放完毕的可见展示占比double
activeViewPercentImpressionsVisibleAtFirstQuartileActive View:播放到四分之一的可见展示占比double
activeViewPercentImpressionsVisibleAtMidpointActive View:播放到一半的可见展示占比double
activeViewPercentImpressionsVisibleAtThirdQuartileActive View:播放到四分之三的可见展示占比double
activeViewPercentPlayTimeAudibleActive View:可听播放时间占比double
activeViewPercentPlayTimeAudibleAndVisibleActive View:可听可见播放时间占比double
activeViewPercentPlayTimeVisibleActive View:可见播放时间占比double
activeViewPercentVisible10SecondsActive View:播放了 10 秒的可见展示占比double
activeViewPercentVisibleAtCompletionActive View:播放完毕的可见展示占比double
activeViewPercentVisibleAtFirstQuartileActive View:播放到四分之一的可见展示占比double
activeViewPercentVisibleAtMidpointActive View:播放到一半的可见展示占比double
activeViewPercentVisibleAtStartActive View:开始播放的可见展示占比double
activeViewPercentVisibleAtThirdQuartileActive View:播放到四分之三的可见展示占比double
activeViewPercentageMeasurableImpressionsActive View:可衡量的展示占比double
activeViewPercentageViewableImpressionsActive View:可见的展示占比double
activeViewViewableImpressionCookieReachActive View:可见展示 Cookie 覆盖面long
activeViewViewableImpressionsActive View:可见的展示次数long
activityClickThroughConversions点击型转化次数double
activityClickThroughRevenue点击型转化收入double
activityDeliveryStatus活动投放状态double
activityPerClick每次点击活动数double
activityPerThousandImpressions每千次展示活动数double
activityViewThroughConversions浏览型转化次数double
activityViewThroughRevenue浏览型转化收入double
beginToRenderEligibleImpressions以开始呈现广告为统计依据记录的符合条件的展示次数long
beginToRenderImpressions以开始呈现广告为统计依据记录的展示次数long
bookedActivities预订的活动数double
bookedClicks预订的点击次数double
bookedImpressions预订的展示次数double
bookedViewableImpressions预订的可见展示次数double
clickDeliveryStatus点击投放状态double
clickRate点击率double
clicks点击次数long
cookieReachAverageImpressionFrequencyCookie 覆盖面:平均展示频次double
cookieReachClickReachCookie 覆盖面:点击覆盖面long
cookieReachImpressionReachCookie 覆盖面:展示覆盖面long
cookieReachIncrementalClickReachCookie 覆盖面:增量点击覆盖面long
cookieReachIncrementalImpressionReachCookie 覆盖面:增量展示覆盖面long
cookieReachIncrementalTotalReachCookie 覆盖面:增量总覆盖面long
cookieReachTotalReachCookie 覆盖面:总覆盖面long
cookieUnconsentedImpressions未征得用户同意的 Cookie 展示次数long
costPerActivity每次活动费用double
costPerClick每次点击费用double
costPerRevenue每单位收入费用double
crossDeviceClickThroughConversionQuantity点击型转化次数 + 跨环境转化次数long
crossDeviceClickThroughConversionRevenue点击型转化收入 + 跨环境收入double
crossDeviceClickThroughConversions点击型转化事件数 + 跨环境转化事件数long
crossDeviceTotalConversionQuantity总转化次数 + 跨环境转化次数long
crossDeviceTotalConversionRevenue总收入 + 跨环境收入double
crossDeviceTotalConversions总转化事件数 + 跨环境转化事件数long
crossDeviceViewThroughConversionQuantity浏览型转化次数 + 跨环境转化次数long
crossDeviceViewThroughConversionRevenue浏览型转化收入 + 跨环境收入double
crossDeviceViewThroughConversions浏览型转化事件数 + 跨环境转化事件数long
downloadedImpressions已下载广告的展示次数long
dv360CostDV360 费用(帐号币种)double
dv360CostUsdDV360 费用(美元)double
effectiveCpm有效每千次展示费用double
impressionDeliveryStatus展示投放状态double
impressions展示次数long
mediaCost媒体费用double
naturalSearchActions自然搜索操作次数double
naturalSearchClicks自然搜索点击次数long
naturalSearchRevenue自然搜索收入double
naturalSearchTransactions自然搜索交易次数double
paidSearchActionConversionPercentageFloodlight:付费搜索操作转化百分比double
paidSearchActions付费搜索操作次数double
paidSearchAverageCostPerActionFloodlight:付费搜索平均每次转化费用double
paidSearchAverageCostPerTransactionFloodlight:付费搜索平均每次交易费用double
paidSearchAverageDfaTransactionAmountFloodlight:付费搜索平均 CM360 交易金额double
paidSearchAveragePosition付费搜索平均排名double
paidSearchClickRate付费搜索点击率double
paidSearchClicks付费搜索点击次数long
paidSearchCost付费搜索费用double
paidSearchImpressions付费搜索展示次数long
paidSearchRevenue付费搜索收入double
paidSearchSpendPerTransactionRevenueFloodlight:付费搜索每笔交易收入的支出double
paidSearchTransactionConversionPercentageFloodlight:付费搜索交易转化百分比double
paidSearchTransactionRevenuePerSpendFloodlight:付费搜索每笔支出的交易收入double
paidSearchTransactions付费搜索交易次数double
paidSearchVisits付费搜索访问次数long
plannedMediaCost计划支出的媒体费用double
provisionalImpressions临时展示次数long
revenuePerClick每次点击收入double
revenuePerThousandImpressions每千次展示收入double
richMediaAverageDisplayTime平均展示时间double
richMediaAverageExpansionTime平均展开时间double
richMediaAverageFullScreenViewTime全屏模式下的平均观看时间double
richMediaAverageInteractionTime平均互动时间double
richMediaAverageVideoViewTime视频平均观看时间double
richMediaBackupImages备用图片long
richMediaClickRate富媒体点击率double
richMediaClicks富媒体点击次数long
richMediaCodeServes代码调用次数long
richMediaCustomAverageTime平均时间double
richMediaCustomCounters计数器long
richMediaCustomExits退出次数long
richMediaCustomTimers计时器long
richMediaDisplayTime总展示时间long
richMediaEngagements富媒体广告素材互动次数long
richMediaEventCounters事件计数器long
richMediaEventTimers事件计时器double
richMediaExpansionTime展开时间long
richMediaExpansions展开次数long
richMediaFullScreenImpressions全屏展示次数long
richMediaFullScreenVideoCompletes全屏看完视频的次数long
richMediaFullScreenVideoPlays视频全屏播放次数long
richMediaHtml5ImpressionsHTML5 展示次数long
richMediaImpressions富媒体展示次数long
richMediaInteractionRate互动率double
richMediaInteractionTime总互动时间long
richMediaInteractions总互动次数long
richMediaInteractiveImpressions互动展示次数long
richMediaManualCloses手动关闭次数long
richMediaScrolls富媒体内滚动次数long
richMediaTrueViewViewsTrueView 广告观看次数long
richMediaVideoCompanionClicks视频随播广告点击次数long
richMediaVideoCompletions视频看完次数long
richMediaVideoFirstQuartileCompletes看完视频四分之一的次数long
richMediaVideoFullScreens视频全屏播放次数long
richMediaVideoInteractionRate视频互动率double
richMediaVideoInteractions视频互动次数long
richMediaVideoMidpoints视频播放过半次数long
richMediaVideoMutes视频静音次数long
richMediaVideoPauses视频暂停次数long
richMediaVideoPlays视频播放次数long
richMediaVideoProgressEvents视频进度事件数long
richMediaVideoReplays视频重放次数long
richMediaVideoSkips视频跳过次数long
richMediaVideoStops视频停放次数long
richMediaVideoThirdQuartileCompletes看完视频四分之三的次数long
richMediaVideoUnmutes视频取消静音次数long
richMediaVideoViewRate视频观看比例double
richMediaVideoViews视频观看次数long
roadblockImpressions包版展示次数long
socialEngagementRate社交互动率double
socialFollows关注次数long
socialLeadSubmissionsTwitter 潜在客户带来次数long
socialLikes获得的“顶”数long
socialOfferAcceptsTwitter 优惠接受次数long
socialOtherInteractions其他社交互动次数long
socialReplies回复次数long
socialSharesExternal分享次数(外部)long
socialSharesInternal分享次数(内部)long
socialTotalEngagements社交互动总次数long
totalConversions总转化次数double
totalConversionsRevenue总收入double
trackedAds仅作跟踪的广告long
twitterAppClicksTwitter 应用安装广告点击次数long
twitterBuyNowCardClicksTwitter“立即购买”卡点击次数long
twitterBuyNowPurchaseSuccessfulsTwitter“立即购买”卡购买次数long
twitterUrlClicksTwitter 网址点击次数long
twitterVideo50PercentInViewFor2SecondsTwitter:视频的 50% 出现在用户视野中 2 秒long
twitterVideo100PercentInViewFor3SecondsTwitter:视频的 100% 出现在用户视野中 3 秒long
uniqueReachAverageImpressionFrequencyUnique Reach:平均展示频次string
uniqueReachAverageViewableImpressionFrequencyUnique Reach:平均可见的展示频次string
uniqueReachClickReachUnique Reach:点击覆盖面string
uniqueReachImpressionReachUnique Reach:展示覆盖面string
uniqueReachTotalReachUnique Reach:总覆盖面string
uniqueReachViewableImpressionReachUnique Reach:可见展示覆盖面string
verificationBlockedImpressions被屏蔽的展示次数long
verificationClassifiedImpressions已分类的展示次数long
verificationMeasurableImpressionsForAudio可衡量的展示次数(针对音频)long
verificationMeasurableImpressionsForVideoPlayerLocation可衡量视频播放器位置的展示次数long
verificationMeasurableImpressionsForVideoPlayerSize可衡量视频播放器尺寸的展示次数long
verificationPercentageMeasurableImpressionsForAudio可衡量的展示次数占比(针对音频)double
verificationPercentageMeasurableImpressionsForVideoPlayerLocation可衡量视频播放器位置的展示次数占比double
verificationPercentageMeasurableImpressionsForVideoPlayerSize可衡量视频播放器尺寸的展示次数占比double
verificationPublisherProblems发布商问题数long
verificationReportingProblems报表问题数long
verificationServingProblems投放问题数long
verificationVerifiableImpressions可验证的展示次数long
verificationVideoMutedAtStart开始播放时设为静音的视频long
verificationVideoPlayerHdSizeImpressions使用高清视频播放器尺寸的视频的展示次数long
verificationVideoPlayerLargeSizeImpressions使用大尺寸播放器的视频的展示次数long
verificationVideoPlayerLocationAvgPixelsFromLeft视频播放器距屏幕左侧的平均像素数long
verificationVideoPlayerLocationAvgPixelsFromTop视频播放器距屏幕顶部的平均像素数long
verificationVideoPlayerSizeAvgHeight视频播放器的平均高度long
verificationVideoPlayerSizeAvgWidth视频播放器的平均宽度long
verificationVideoPlayerSmallSizeImpressions使用小尺寸播放器的视频的展示次数long
verificationVideoProminenceScore视频显眼程度得分double
verificationWarnings警告数long
videoCompanionClicks随播广告点击次数long
videoCompanionImpressions随播广告观看次数long

按频次计算的覆盖面指标

API 名称报表制作工具名称类型
activeViewViewableImpressionCookieReachActive View:可见展示 Cookie 覆盖面long
cookieReachAverageImpressionFrequencyCookie 覆盖面:平均展示频次double
cookieReachClickReachCookie 覆盖面:点击覆盖面long
cookieReachImpressionReachCookie 覆盖面:展示覆盖面long
cookieReachIncrementalClickReachCookie 覆盖面:增量点击覆盖面long
cookieReachIncrementalImpressionReachCookie 覆盖面:增量展示覆盖面long
cookieReachIncrementalTotalReachCookie 覆盖面:增量总覆盖面long
cookieReachTotalReachCookie 覆盖面:总覆盖面long
uniqueReachClickReachUnique Reach:点击覆盖面string
uniqueReachImpressionReachUnique Reach:展示覆盖面string
uniqueReachTotalReachUnique Reach:总覆盖面string
uniqueReachViewableImpressionReachUnique Reach:可见展示覆盖面string

覆盖面报表过滤条件

API 名称报表制作工具名称类型
ad广告string
adType广告类型string
advertiser广告客户string
browserPlatform浏览器/平台string
campaign广告系列string
city城市string
connectionType网络连接类型string
country国家/地区string
dmaRegion特定媒体市场区域 (DMA)string
hourstring
mobileCarrier移动运营商string
operatingSystem操作系统string
placement展示位置string
platformType平台类型string
site网站 (CM360)string

转化维度

API 名称报表制作工具名称类型
conversionId(必需)转化 IDstring
activity活动string
activityGroup活动组string
activityGroupId活动组 IDlong
activityId活动 IDlong
activityTime活动日期/时间string
browserPlatform浏览器/平台string
channelMix渠道组合string
city城市string
clickCount点击次数long
connectionType网络连接类型string
conversionReferrer转化的引荐来源网址string
conversionUrl转化网址string
country国家/地区string
customRichMediaEventCountRich Media 自定义事件计数long
customRichMediaEventPathSummaryRich Media 自定义事件路径摘要string
daysSinceAttributedInteraction促成转化的互动距离转化的天数long
daysSinceFirstInteraction距离首次互动的天数long
dmaRegion特定媒体市场区域 (DMA)string
floodlightAttributionTypeFloodlight 归因类型string
floodlightConfigIdFloodlight 配置long
hoursSinceAttributedInteraction距离促成转化的互动的小时数long
hoursSinceFirstInteraction距离首次互动的小时数long
impressionCount展示次数long
interactionCountClickTracker互动次数:点击跟踪广告代码long
interactionCountMobileRichMedia互动次数:移动富媒体广告long
interactionCountMobileStaticImage互动次数:移动静态图片广告long
interactionCountMobileVideo互动次数:移动视频广告long
interactionCountNaturalSearch互动次数:自然搜索long
interactionCountPaidSearch互动次数:付费搜索long
interactionCountRichMedia互动次数:富媒体广告long
interactionCountStaticImage互动次数:静态图片广告long
interactionCountVideo互动次数:视频广告long
mobileCarrier移动运营商string
numValueNUM 值string
operatingSystem操作系统string
operatingSystemVersion操作系统版本string
ordValueORD 值string
pathLength路径长度long
pathType路径类型string
platformType平台类型string
recalculatedAttributionType重新计算的归因类型string
standardRichMediaEventCountRich Media 标准事件计数long
standardRichMediaEventPathSummaryRich Media 标准事件路径摘要string
state州/省/自治区/直辖市string
tranValueTRAN 值string
uValueU 值string
zipCode邮编long

每次互动维度

API 名称报表制作工具名称类型
interactionNumber(必需)互动次数long
interactionTime(必需)互动日期/时间string
ad广告string
adId广告 IDlong
adType广告类型string
advertiser广告客户string
advertiserGroup广告客户组string
advertiserId广告客户 IDlong
asset素材资源string
assetCategory素材资源类别string
assetId素材资源 IDlong
assetOrientation素材资源方向string
audienceTargeted定位的受众群体string
campaign广告系列string
campaignEndDate广告系列结束日期string
campaignId广告系列 IDlong
campaignStartDate广告系列开始日期string
clickThroughUrl点击后到达网址string
creative广告素材string
creativeGroup1广告素材组 1string
creativeGroup2广告素材组 2string
creativeId广告素材 IDlong
creativeSize广告素材像素尺寸string
creativeType广告素材类型string
creativeVersion广告素材版本string
dynamicProfile动态模式配置string
dynamicProfileId动态模式配置 IDlong
feed1动态元素 1string
feed1ReportingDimension1Feed 1 - 报表维度 1string
feed1ReportingDimension2Feed 1 - 报表维度 2string
feed1ReportingDimension3Feed 1 - 报表维度 3string
feed1ReportingLabelFeed 1 - 报表标签string
feed1UniqueIdFeed 1 - 唯一 IDstring
feed2动态元素 2string
feed2ReportingDimension1Feed 2 - 报表维度 1string
feed2ReportingDimension2Feed 2 - 报表维度 2string
feed2ReportingDimension3Feed 2 - 报表维度 3string
feed2ReportingLabelFeed 2 - 报表标签string
feed2UniqueIdFeed 2 - 唯一 IDstring
feed3动态元素 3string
feed3ReportingDimension1Feed 3 - 报表维度 1string
feed3ReportingDimension2Feed 3 - 报表维度 2string
feed3ReportingDimension3Feed 3 - 报表维度 3string
feed3ReportingLabelFeed 3 - 报表标签string
feed3UniqueIdFeed 3 - 唯一 IDstring
feed4动态元素 4string
feed4ReportingDimension1Feed 4 - 报表维度 1string
feed4ReportingDimension2Feed 4 - 报表维度 2string
feed4ReportingDimension3Feed 4 - 报表维度 3string
feed4ReportingLabelFeed 4 - 报表标签string
feed4UniqueIdFeed 4 - 唯一 IDstring
feed5动态元素 5string
feed5ReportingDimension1Feed 5 - 报表维度 1string
feed5ReportingDimension2Feed 5 - 报表维度 2string
feed5ReportingDimension3Feed 5 - 报表维度 3string
feed5ReportingLabelFeed 5 - 报表标签string
feed5UniqueIdFeed 5 - 唯一 IDstring
floodlightAttributedInteractionFloodlight 促成转化的互动string
interactionChannel互动渠道string
interactionType互动类型string
naturalSearchEngineCountry自然搜索引擎国家/地区string
naturalSearchEngineProperty自然搜索引擎属性string
naturalSearchEngineUrl自然搜索引擎网址string
naturalSearchLandingPage自然搜索着陆页string
naturalSearchLandingPageQueryString自然搜索着陆页查询字符串string
naturalSearchProcessedLandingPage自然搜索经处理的着陆页string
naturalSearchProcessedLandingPageQueryString自然搜索经处理的着陆页查询字符串string
naturalSearchQuery自然搜索查询string
packageRoadblock打包/包版string
packageRoadblockId打包/包版 IDlong
packageRoadblockStrategy打包/包版策略string
paidSearchAd付费搜索广告string
paidSearchAdGroup付费搜索广告组string
paidSearchAdGroupId付费搜索广告组IDlong
paidSearchAdId付费搜索广告 IDlong
paidSearchAdvertiser付费搜索广告客户string
paidSearchAdvertiserId付费搜索广告客户 IDlong
paidSearchAgency付费搜索代理机构string
paidSearchAgencyId付费搜索代理机构 IDlong
paidSearchBidStrategy付费搜索广告出价策略string
paidSearchBidStrategyId付费搜索广告出价策略 IDlong
paidSearchCampaign付费搜索广告系列string
paidSearchCampaignId付费搜索广告系列 IDlong
paidSearchEngineAccount付费搜索引擎帐号string
paidSearchEngineAccountCategory付费搜索引擎帐号类别string
paidSearchEngineAccountId付费搜索引擎帐号 IDlong
paidSearchExternalAdGroupId付费搜索外部广告组 IDlong
paidSearchExternalAdId付费搜索外部广告 IDlong
paidSearchExternalCampaignId付费搜索外部广告系列 IDlong
paidSearchExternalKeywordId付费搜索外部关键字 IDlong
paidSearchKeyword付费搜索关键字string
paidSearchKeywordId付费搜索关键字 IDlong
paidSearchLabels付费搜索标签string
paidSearchLandingPageUrl付费搜索着陆页网址string
paidSearchLegacyKeywordId付费搜索原有关键字 IDlong
paidSearchMatchType付费搜索匹配类型string
paidSocialAd付费社交广告string
paidSocialAdGroup付费社交广告组string
paidSocialAdGroupId付费社交广告组 IDlong
paidSocialAdId付费社交广告 IDlong
paidSocialAdvertiser付费社交广告客户string
paidSocialAdvertiserId付费社交广告客户 IDlong
paidSocialAgency付费社交代理机构string
paidSocialAgencyId付费社交代理机构 IDlong
paidSocialCampaign付费社交广告系列string
paidSocialCampaignId付费社交广告系列 IDlong
paidSocialEngineAccount付费社交引擎帐号string
paidSocialEngineAccountId付费社交引擎帐号 IDlong
paidSocialExternalAdGroupId付费社交外部广告组 IDlong
paidSocialExternalAdId付费社交外部广告 IDlong
paidSocialExternalCampaignId付费社交外部广告系列 IDlong
paidSocialExternalEngineAccountId付费社交外部引擎帐号 IDlong
placement展示位置string
placementEndDate展示位置结束日期string
placementId展示位置 IDlong
placementSize展示位置像素尺寸string
placementStartDate展示位置开始日期string
recalculatedAttributedInteraction重新计算的促成转化的互动string
renderingId呈现 IDlong
richMediaBackupImagesDimension备用图片long
richMediaCustomCountersDimension计数器long
richMediaCustomExitsDimension退出次数long
richMediaCustomTimersDimension计时器long
richMediaDisplayTimeDimension总展示时间long
richMediaExpansionTimeDimension展开时间long
richMediaExpansionsDimension展开次数long
richMediaFullScreenImpressionsDimension全屏展示次数long
richMediaFullScreenVideoCompletionsDimension全屏看完视频的次数long
richMediaFullScreenVideoPlaysDimension视频全屏播放次数long
richMediaHtml5ImpressionsDimensionHTML5 展示次数long
richMediaInteractionTimeDimension总互动时间long
richMediaInteractiveImpressionsDimension互动展示次数long
richMediaManualClosesDimension手动关闭次数long
richMediaVideoCompanionClicksDimension视频随播广告点击次数long
richMediaVideoCompletionsDimension视频看完次数long
richMediaVideoFirstQuartileCompletesDimension看完视频四分之一的次数long
richMediaVideoFullScreensDimension视频全屏播放次数long
richMediaVideoInteractionsDimension视频互动次数long
richMediaVideoLength视频时长string
richMediaVideoMidpointsDimension视频播放过半次数long
richMediaVideoMutesDimension视频静音次数long
richMediaVideoPausesDimension视频暂停次数long
richMediaVideoPlaysDimension视频播放次数long
richMediaVideoProgressEventsDimension视频进度事件数long
richMediaVideoReplaysDimension视频重放次数long
richMediaVideoSkipsDimension视频跳过次数long
richMediaVideoStopsDimension视频停放次数long
richMediaVideoThirdQuartileCompletesDimension看完视频四分之三的次数long
richMediaVideoUnmutesDimension视频取消静音次数long
richMediaVideoViewsDimension视频观看次数long
site网站 (CM360)string
siteDirectory网站(网站目录)string
siteDirectoryId网站 ID(网站目录)long
siteId网站 ID (CM360)long
siteKeyname网站键名string
twitterImpressionIdTwitter 展示 IDlong
withinFloodlightLookbackWindow在 Floodlight 回溯期内string

转化路径报表指标

API 名称报表制作工具名称类型
totalConversions总转化次数double
totalConversionsRevenue总收入double

转化路径报表自定义 Floodlight 变量

API 名称报表制作工具名称类型
floodlightVariableDimension1Floodlight 变量 1string
floodlightVariableDimension2Floodlight 变量 2string
floodlightVariableDimension3Floodlight 变量 3string
floodlightVariableDimension4Floodlight 变量 4string
floodlightVariableDimension5Floodlight 变量 5string
floodlightVariableDimension6Floodlight 变量 6string
floodlightVariableDimension7Floodlight 变量 7string
floodlightVariableDimension8Floodlight 变量 8string
floodlightVariableDimension9Floodlight 变量 9string
floodlightVariableDimension10Floodlight 变量 10string
floodlightVariableDimension11Floodlight 变量 11string
floodlightVariableDimension12Floodlight 变量 12string
floodlightVariableDimension13Floodlight 变量 13string
floodlightVariableDimension14Floodlight 变量 14string
floodlightVariableDimension15Floodlight 变量 15string
floodlightVariableDimension16Floodlight 变量 16string
floodlightVariableDimension17Floodlight 变量 17string
floodlightVariableDimension18Floodlight 变量 18string
floodlightVariableDimension19Floodlight 变量 19string
floodlightVariableDimension20Floodlight 变量 20string
floodlightVariableDimension21Floodlight 变量 21string
floodlightVariableDimension22Floodlight 变量 22string
floodlightVariableDimension23Floodlight 变量 23string
floodlightVariableDimension24Floodlight 变量 24string
floodlightVariableDimension25Floodlight 变量 25string
floodlightVariableDimension26Floodlight 变量 26string
floodlightVariableDimension27Floodlight 变量 27string
floodlightVariableDimension28Floodlight 变量 28string
floodlightVariableDimension29Floodlight 变量 29string
floodlightVariableDimension30Floodlight 变量 30string
floodlightVariableDimension31Floodlight 变量 31string
floodlightVariableDimension32Floodlight 变量 32string
floodlightVariableDimension33Floodlight 变量 33string
floodlightVariableDimension34Floodlight 变量 34string
floodlightVariableDimension35Floodlight 变量 35string
floodlightVariableDimension36Floodlight 变量 36string
floodlightVariableDimension37Floodlight 变量 37string
floodlightVariableDimension38Floodlight 变量 38string
floodlightVariableDimension39Floodlight 变量 39string
floodlightVariableDimension40Floodlight 变量 40string
floodlightVariableDimension41Floodlight 变量 41string
floodlightVariableDimension42Floodlight 变量 42string
floodlightVariableDimension43Floodlight 变量 43string
floodlightVariableDimension44Floodlight 变量 44string
floodlightVariableDimension45Floodlight 变量 45string
floodlightVariableDimension46Floodlight 变量 46string
floodlightVariableDimension47Floodlight 变量 47string
floodlightVariableDimension48Floodlight 变量 48string
floodlightVariableDimension49Floodlight 变量 49string
floodlightVariableDimension50Floodlight 变量 50string
floodlightVariableDimension51Floodlight 变量 51string
floodlightVariableDimension52Floodlight 变量 52string
floodlightVariableDimension53Floodlight 变量 53string
floodlightVariableDimension54Floodlight 变量 54string
floodlightVariableDimension55Floodlight 变量 55string
floodlightVariableDimension56Floodlight 变量 56string
floodlightVariableDimension57Floodlight 变量 57string
floodlightVariableDimension58Floodlight 变量 58string
floodlightVariableDimension59Floodlight 变量 59string
floodlightVariableDimension60Floodlight 变量 60string
floodlightVariableDimension61Floodlight 变量 61string
floodlightVariableDimension62Floodlight 变量 62string
floodlightVariableDimension63Floodlight 变量 63string
floodlightVariableDimension64Floodlight 变量 64string
floodlightVariableDimension65Floodlight 变量 65string
floodlightVariableDimension66Floodlight 变量 66string
floodlightVariableDimension67Floodlight 变量 67string
floodlightVariableDimension68Floodlight 变量 68string
floodlightVariableDimension69Floodlight 变量 69string
floodlightVariableDimension70Floodlight 变量 70string
floodlightVariableDimension71Floodlight 变量 71string
floodlightVariableDimension72Floodlight 变量 72string
floodlightVariableDimension73Floodlight 变量 73string
floodlightVariableDimension74Floodlight 变量 74string
floodlightVariableDimension75Floodlight 变量 75string
floodlightVariableDimension76Floodlight 变量 76string
floodlightVariableDimension77Floodlight 变量 77string
floodlightVariableDimension78Floodlight 变量 78string
floodlightVariableDimension79Floodlight 变量 79string
floodlightVariableDimension80Floodlight 变量 80string
floodlightVariableDimension81Floodlight 变量 81string
floodlightVariableDimension82Floodlight 变量 82string
floodlightVariableDimension83Floodlight 变量 83string
floodlightVariableDimension84Floodlight 变量 84string
floodlightVariableDimension85Floodlight 变量 85string
floodlightVariableDimension86Floodlight 变量 86string
floodlightVariableDimension87Floodlight 变量 87string
floodlightVariableDimension88Floodlight 变量 88string
floodlightVariableDimension89Floodlight 变量 89string
floodlightVariableDimension90Floodlight 变量 90string
floodlightVariableDimension91Floodlight 变量 91string
floodlightVariableDimension92Floodlight 变量 92string
floodlightVariableDimension93Floodlight 变量 93string
floodlightVariableDimension94Floodlight 变量 94string
floodlightVariableDimension95Floodlight 变量 95string
floodlightVariableDimension96Floodlight 变量 96string
floodlightVariableDimension97Floodlight 变量 97string
floodlightVariableDimension98Floodlight 变量 98string
floodlightVariableDimension99Floodlight 变量 99string
floodlightVariableDimension100Floodlight 变量 100string

跨维度覆盖面报表细分

API 名称报表制作工具名称类型
date日期string
monthstring
weekstring

跨维度覆盖面报表过滤条件

API 名称报表制作工具名称类型
advertiser广告客户string
campaign广告系列string

跨维度覆盖面报表指标

API 名称报表制作工具名称类型
cookieReachAverageImpressionFrequencyCookie 覆盖面:平均展示频次double
cookieReachClickReachCookie 覆盖面:点击覆盖面long
cookieReachDuplicateClickReachCookie 覆盖面:重复的点击覆盖面long
cookieReachDuplicateClickReachPercentCookie 覆盖面:重复的点击覆盖面百分比double
cookieReachDuplicateImpressionReachCookie 覆盖面:重复的展示覆盖面long
cookieReachDuplicateImpressionReachPercentCookie 覆盖面:重复的展示覆盖面百分比double
cookieReachDuplicateTotalReachCookie 覆盖面:重复的总覆盖面long
cookieReachDuplicateTotalReachPercentCookie 覆盖面:重复的总覆盖面百分比double
cookieReachExclusiveClickReachCookie 覆盖面:不重复的点击覆盖面long
cookieReachExclusiveClickReachPercentCookie 覆盖面:不重复的点击覆盖面百分比double
cookieReachExclusiveImpressionReachCookie 覆盖面:不重复的展示覆盖面long
cookieReachExclusiveImpressionReachPercentCookie 覆盖面:不重复的展示覆盖面百分比double
cookieReachExclusiveTotalReachCookie 覆盖面:不重复的总覆盖面long
cookieReachExclusiveTotalReachPercentCookie 覆盖面:不重复的总覆盖面百分比double
cookieReachImpressionReachCookie 覆盖面:展示覆盖面long
cookieReachIncrementalClickReachCookie 覆盖面:增量点击覆盖面long
cookieReachIncrementalImpressionReachCookie 覆盖面:增量展示覆盖面long
cookieReachIncrementalTotalReachCookie 覆盖面:增量总覆盖面long
cookieReachTotalReachCookie 覆盖面:总覆盖面long

跨维度覆盖面报表重叠指标

API 名称报表制作工具名称类型
cookieReachOverlapClickReachCookie 覆盖面:重叠点击覆盖面long
cookieReachOverlapClickReachPercentCookie 覆盖面:重叠点击覆盖面百分比double
cookieReachOverlapImpressionReachCookie 覆盖面:重叠展示覆盖面long
cookieReachOverlapImpressionReachPercentCookie 覆盖面:重叠展示覆盖面百分比double
cookieReachOverlapTotalReachCookie 覆盖面:重叠总覆盖面long
cookieReachOverlapTotalReachPercentCookie 覆盖面:重叠总覆盖面百分比double

Floodlight 报表维度

API 名称报表制作工具名称类型
activity活动string
activityGroup活动组string
activityGroupId活动组 IDlong
activityId活动 IDlong
activityTime活动日期/时间string
ad广告string
adId广告 IDlong
adType广告类型string
advertiser广告客户string
advertiserGroup广告客户组string
advertiserId广告客户 IDlong
asset素材资源string
assetCategory素材资源类别string
assetId素材资源 IDlong
assetOrientation素材资源方向string
audienceTargeted定位的受众群体string
browserPlatform浏览器/平台string
campaign广告系列string
campaignEndDate广告系列结束日期string
campaignId广告系列 IDlong
campaignStartDate广告系列开始日期string
channelMix渠道组合string
city城市string
clickCount点击次数long
clickThroughUrl点击后到达网址string
connectionType网络连接类型string
conversionReferrer转化的引荐来源网址string
conversionUrl转化网址string
country国家/地区string
creative广告素材string
creativeGroup1广告素材组 1string
creativeGroup2广告素材组 2string
creativeId广告素材 IDlong
creativeSize广告素材像素尺寸string
creativeType广告素材类型string
creativeVersion广告素材版本string
customRichMediaEventCountRich Media 自定义事件计数long
customRichMediaEventPathSummaryRich Media 自定义事件路径摘要string
dataSource数据源string
date日期string
daysSinceAttributedInteraction促成转化的互动距离转化的天数long
daysSinceFirstInteraction距离首次互动的天数long
dmaRegion特定媒体市场区域 (DMA)string
dynamicProfile动态模式配置string
dynamicProfileId动态模式配置 IDlong
feed1动态元素 1string
feed1ReportingDimension1Feed 1 - 报表维度 1string
feed1ReportingDimension2Feed 1 - 报表维度 2string
feed1ReportingDimension3Feed 1 - 报表维度 3string
feed1ReportingLabelFeed 1 - 报表标签string
feed1UniqueIdFeed 1 - 唯一 IDstring
feed2动态元素 2string
feed2ReportingDimension1Feed 2 - 报表维度 1string
feed2ReportingDimension2Feed 2 - 报表维度 2string
feed2ReportingDimension3Feed 2 - 报表维度 3string
feed2ReportingLabelFeed 2 - 报表标签string
feed2UniqueIdFeed 2 - 唯一 IDstring
feed3动态元素 3string
feed3ReportingDimension1Feed 3 - 报表维度 1string
feed3ReportingDimension2Feed 3 - 报表维度 2string
feed3ReportingDimension3Feed 3 - 报表维度 3string
feed3ReportingLabelFeed 3 - 报表标签string
feed3UniqueIdFeed 3 - 唯一 IDstring
feed4动态元素 4string
feed4ReportingDimension1Feed 4 - 报表维度 1string
feed4ReportingDimension2Feed 4 - 报表维度 2string
feed4ReportingDimension3Feed 4 - 报表维度 3string
feed4ReportingLabelFeed 4 - 报表标签string
feed4UniqueIdFeed 4 - 唯一 IDstring
feed5动态元素 5string
feed5ReportingDimension1Feed 5 - 报表维度 1string
feed5ReportingDimension2Feed 5 - 报表维度 2string
feed5ReportingDimension3Feed 5 - 报表维度 3string
feed5ReportingLabelFeed 5 - 报表标签string
feed5UniqueIdFeed 5 - 唯一 IDstring
floodlightAttributionTypeFloodlight 归因类型string
floodlightConfigIdFloodlight 配置long
floodlightVariableDimension1Floodlight 变量 1string
floodlightVariableDimension2Floodlight 变量 2string
floodlightVariableDimension3Floodlight 变量 3string
floodlightVariableDimension4Floodlight 变量 4string
floodlightVariableDimension5Floodlight 变量 5string
floodlightVariableDimension6Floodlight 变量 6string
floodlightVariableDimension7Floodlight 变量 7string
floodlightVariableDimension8Floodlight 变量 8string
floodlightVariableDimension9Floodlight 变量 9string
floodlightVariableDimension10Floodlight 变量 10string
floodlightVariableDimension11Floodlight 变量 11string
floodlightVariableDimension12Floodlight 变量 12string
floodlightVariableDimension13Floodlight 变量 13string
floodlightVariableDimension14Floodlight 变量 14string
floodlightVariableDimension15Floodlight 变量 15string
floodlightVariableDimension16Floodlight 变量 16string
floodlightVariableDimension17Floodlight 变量 17string
floodlightVariableDimension18Floodlight 变量 18string
floodlightVariableDimension19Floodlight 变量 19string
floodlightVariableDimension20Floodlight 变量 20string
floodlightVariableDimension21Floodlight 变量 21string
floodlightVariableDimension22Floodlight 变量 22string
floodlightVariableDimension23Floodlight 变量 23string
floodlightVariableDimension24Floodlight 变量 24string
floodlightVariableDimension25Floodlight 变量 25string
floodlightVariableDimension26Floodlight 变量 26string
floodlightVariableDimension27Floodlight 变量 27string
floodlightVariableDimension28Floodlight 变量 28string
floodlightVariableDimension29Floodlight 变量 29string
floodlightVariableDimension30Floodlight 变量 30string
floodlightVariableDimension31Floodlight 变量 31string
floodlightVariableDimension32Floodlight 变量 32string
floodlightVariableDimension33Floodlight 变量 33string
floodlightVariableDimension34Floodlight 变量 34string
floodlightVariableDimension35Floodlight 变量 35string
floodlightVariableDimension36Floodlight 变量 36string
floodlightVariableDimension37Floodlight 变量 37string
floodlightVariableDimension38Floodlight 变量 38string
floodlightVariableDimension39Floodlight 变量 39string
floodlightVariableDimension40Floodlight 变量 40string
floodlightVariableDimension41Floodlight 变量 41string
floodlightVariableDimension42Floodlight 变量 42string
floodlightVariableDimension43Floodlight 变量 43string
floodlightVariableDimension44Floodlight 变量 44string
floodlightVariableDimension45Floodlight 变量 45string
floodlightVariableDimension46Floodlight 变量 46string
floodlightVariableDimension47Floodlight 变量 47string
floodlightVariableDimension48Floodlight 变量 48string
floodlightVariableDimension49Floodlight 变量 49string
floodlightVariableDimension50Floodlight 变量 50string
floodlightVariableDimension51Floodlight 变量 51string
floodlightVariableDimension52Floodlight 变量 52string
floodlightVariableDimension53Floodlight 变量 53string
floodlightVariableDimension54Floodlight 变量 54string
floodlightVariableDimension55Floodlight 变量 55string
floodlightVariableDimension56Floodlight 变量 56string
floodlightVariableDimension57Floodlight 变量 57string
floodlightVariableDimension58Floodlight 变量 58string
floodlightVariableDimension59Floodlight 变量 59string
floodlightVariableDimension60Floodlight 变量 60string
floodlightVariableDimension61Floodlight 变量 61string
floodlightVariableDimension62Floodlight 变量 62string
floodlightVariableDimension63Floodlight 变量 63string
floodlightVariableDimension64Floodlight 变量 64string
floodlightVariableDimension65Floodlight 变量 65string
floodlightVariableDimension66Floodlight 变量 66string
floodlightVariableDimension67Floodlight 变量 67string
floodlightVariableDimension68Floodlight 变量 68string
floodlightVariableDimension69Floodlight 变量 69string
floodlightVariableDimension70Floodlight 变量 70string
floodlightVariableDimension71Floodlight 变量 71string
floodlightVariableDimension72Floodlight 变量 72string
floodlightVariableDimension73Floodlight 变量 73string
floodlightVariableDimension74Floodlight 变量 74string
floodlightVariableDimension75Floodlight 变量 75string
floodlightVariableDimension76Floodlight 变量 76string
floodlightVariableDimension77Floodlight 变量 77string
floodlightVariableDimension78Floodlight 变量 78string
floodlightVariableDimension79Floodlight 变量 79string
floodlightVariableDimension80Floodlight 变量 80string
floodlightVariableDimension81Floodlight 变量 81string
floodlightVariableDimension82Floodlight 变量 82string
floodlightVariableDimension83Floodlight 变量 83string
floodlightVariableDimension84Floodlight 变量 84string
floodlightVariableDimension85Floodlight 变量 85string
floodlightVariableDimension86Floodlight 变量 86string
floodlightVariableDimension87Floodlight 变量 87string
floodlightVariableDimension88Floodlight 变量 88string
floodlightVariableDimension89Floodlight 变量 89string
floodlightVariableDimension90Floodlight 变量 90string
floodlightVariableDimension91Floodlight 变量 91string
floodlightVariableDimension92Floodlight 变量 92string
floodlightVariableDimension93Floodlight 变量 93string
floodlightVariableDimension94Floodlight 变量 94string
floodlightVariableDimension95Floodlight 变量 95string
floodlightVariableDimension96Floodlight 变量 96string
floodlightVariableDimension97Floodlight 变量 97string
floodlightVariableDimension98Floodlight 变量 98string
floodlightVariableDimension99Floodlight 变量 99string
floodlightVariableDimension100Floodlight 变量 100string
hasRichMediaBackupImages包含备用图片boolean
hasRichMediaCustomCounters包含计数器boolean
hasRichMediaCustomExits包含退出次数boolean
hasRichMediaCustomTimers含计时器boolean
hasRichMediaDynamicAdImpressions包含动态展示次数boolean
hasRichMediaExpansions包含展开次数boolean
hasRichMediaFullScreenImpressions包含全屏展示次数boolean
hasRichMediaFullScreenVideoCompletions包含全屏看完视频的次数boolean
hasRichMediaFullScreenVideoPlays包含视频全屏播放次数boolean
hasRichMediaFullScreenViews包含全屏观看次数boolean
hasRichMediaHtml5Impressions包含 HTML5 展示次数boolean
hasRichMediaInteractiveImpressions包含互动展示次数boolean
hasRichMediaManualCloses包含手动关闭次数boolean
hasRichMediaVideoCompanionClicks包含视频随播广告点击次数boolean
hasRichMediaVideoCompletions包含视频看完次数boolean
hasRichMediaVideoFirstQuartileCompletes包含看完视频四分之一的次数boolean
hasRichMediaVideoFullScreens包含视频全屏播放次数boolean
hasRichMediaVideoInteractions包含视频互动次数boolean
hasRichMediaVideoMidpoints包含视频播放过半次数boolean
hasRichMediaVideoMutes包含视频静音次数boolean
hasRichMediaVideoPauses包含视频暂停次数boolean
hasRichMediaVideoPlays包含视频播放次数boolean
hasRichMediaVideoProgressEvents包含视频进度事件数boolean
hasRichMediaVideoReplays包含视频重放次数boolean
hasRichMediaVideoSkips包含视频跳过次数boolean
hasRichMediaVideoStops包含视频停放次数boolean
hasRichMediaVideoThirdQuartileCompletes包含看完视频四分之三的次数boolean
hasRichMediaVideoUnmutes包含视频取消静音次数boolean
hasRichMediaVideoViews包含视频观看次数boolean
hourstring
hoursSinceAttributedInteraction距离促成转化的互动的小时数long
hoursSinceFirstInteraction距离首次互动的小时数long
impressionCount展示次数long
interactionChannel互动渠道string
interactionCountClickTracker互动次数:点击跟踪广告代码long
interactionCountMobileRichMedia互动次数:移动富媒体广告long
interactionCountMobileStaticImage互动次数:移动静态图片广告long
interactionCountMobileVideo互动次数:移动视频广告long
interactionCountNaturalSearch互动次数:自然搜索long
interactionCountPaidSearch互动次数:付费搜索long
interactionCountRichMedia互动次数:富媒体广告long
interactionCountStaticImage互动次数:静态图片广告long
interactionCountVideo互动次数:视频广告long
interactionType互动类型string
mobileCarrier移动运营商string
monthstring
naturalSearchEngineCountry自然搜索引擎国家/地区string
naturalSearchEngineProperty自然搜索引擎属性string
naturalSearchEngineUrl自然搜索引擎网址string
naturalSearchLandingPage自然搜索着陆页string
naturalSearchLandingPageQueryString自然搜索着陆页查询字符串string
naturalSearchProcessedLandingPage自然搜索经处理的着陆页string
naturalSearchProcessedLandingPageQueryString自然搜索经处理的着陆页查询字符串string
naturalSearchQuery自然搜索查询string
numValueNUM 值string
operatingSystem操作系统string
operatingSystemVersion操作系统版本string
ordValueORD 值string
packageRoadblock打包/包版string
packageRoadblockId打包/包版 IDlong
packageRoadblockStrategy打包/包版策略string
paidSearchAd付费搜索广告string
paidSearchAdGroup付费搜索广告组string
paidSearchAdGroupId付费搜索广告组IDlong
paidSearchAdId付费搜索广告 IDlong
paidSearchAdvertiser付费搜索广告客户string
paidSearchAdvertiserId付费搜索广告客户 IDlong
paidSearchAgency付费搜索代理机构string
paidSearchAgencyId付费搜索代理机构 IDlong
paidSearchBidStrategy付费搜索广告出价策略string
paidSearchBidStrategyId付费搜索广告出价策略 IDlong
paidSearchCampaign付费搜索广告系列string
paidSearchCampaignId付费搜索广告系列 IDlong
paidSearchEngineAccount付费搜索引擎帐号string
paidSearchEngineAccountCategory付费搜索引擎帐号类别string
paidSearchEngineAccountId付费搜索引擎帐号 IDlong
paidSearchExternalAdGroupId付费搜索外部广告组 IDlong
paidSearchExternalAdId付费搜索外部广告 IDlong
paidSearchExternalCampaignId付费搜索外部广告系列 IDlong
paidSearchExternalKeywordId付费搜索外部关键字 IDlong
paidSearchKeyword付费搜索关键字string
paidSearchKeywordId付费搜索关键字 IDlong
paidSearchLabels付费搜索标签string
paidSearchLandingPageUrl付费搜索着陆页网址string
paidSearchLegacyKeywordId付费搜索原有关键字 IDlong
paidSearchMatchType付费搜索匹配类型string
paidSocialAd付费社交广告string
paidSocialAdGroup付费社交广告组string
paidSocialAdGroupId付费社交广告组 IDlong
paidSocialAdId付费社交广告 IDlong
paidSocialAdvertiser付费社交广告客户string
paidSocialAdvertiserId付费社交广告客户 IDlong
paidSocialAgency付费社交代理机构string
paidSocialAgencyId付费社交代理机构 IDlong
paidSocialCampaign付费社交广告系列string
paidSocialCampaignId付费社交广告系列 IDlong
paidSocialEngineAccount付费社交引擎帐号string
paidSocialEngineAccountId付费社交引擎帐号 IDlong
paidSocialExternalAdGroupId付费社交外部广告组 IDlong
paidSocialExternalAdId付费社交外部广告 IDlong
paidSocialExternalCampaignId付费社交外部广告系列 IDlong
paidSocialExternalEngineAccountId付费社交外部引擎帐号 IDlong
pathLength路径长度long
pathType路径类型string
placement展示位置string
placementEndDate展示位置结束日期string
placementId展示位置 IDlong
placementSize展示位置像素尺寸string
placementStartDate展示位置开始日期string
platformType平台类型string
renderingId呈现 IDlong
richMediaVideoLength视频时长string
site网站 (CM360)string
siteDirectory网站(网站目录)string
siteDirectoryId网站 ID(网站目录)long
siteId网站 ID (CM360)long
siteKeyname网站键名string
standardRichMediaEventCountRich Media 标准事件计数long
standardRichMediaEventPathSummaryRich Media 标准事件路径摘要string
state州/省/自治区/直辖市string
tranValueTRAN 值string
uValueU 值string
weekstring
zipCode邮编long

Floodlight 报表指标

API 名称报表制作工具名称类型
activityClickThroughConversions点击型转化次数double
activityClickThroughRevenue点击型转化收入double
activityViewThroughConversions浏览型转化次数double
activityViewThroughRevenue浏览型转化收入double
floodlightImpressionsFloodlight 展示次数long
floodlightVariableMetric1Floodlight 变量 1double
floodlightVariableMetric2Floodlight 变量 2double
floodlightVariableMetric3Floodlight 变量 3double
floodlightVariableMetric4Floodlight 变量 4double
floodlightVariableMetric5Floodlight 变量 5double
floodlightVariableMetric6Floodlight 变量 6double
floodlightVariableMetric7Floodlight 变量 7double
floodlightVariableMetric8Floodlight 变量 8double
floodlightVariableMetric9Floodlight 变量 9double
floodlightVariableMetric10Floodlight 变量 10double
floodlightVariableMetric11Floodlight 变量 11double
floodlightVariableMetric12Floodlight 变量 12double
floodlightVariableMetric13Floodlight 变量 13double
floodlightVariableMetric14Floodlight 变量 14double
floodlightVariableMetric15Floodlight 变量 15double
floodlightVariableMetric16Floodlight 变量 16double
floodlightVariableMetric17Floodlight 变量 17double
floodlightVariableMetric18Floodlight 变量 18double
floodlightVariableMetric19Floodlight 变量 19double
floodlightVariableMetric20Floodlight 变量 20double
floodlightVariableMetric21Floodlight 变量 21double
floodlightVariableMetric22Floodlight 变量 22double
floodlightVariableMetric23Floodlight 变量 23double
floodlightVariableMetric24Floodlight 变量 24double
floodlightVariableMetric25Floodlight 变量 25double
floodlightVariableMetric26Floodlight 变量 26double
floodlightVariableMetric27Floodlight 变量 27double
floodlightVariableMetric28Floodlight 变量 28double
floodlightVariableMetric29Floodlight 变量 29double
floodlightVariableMetric30Floodlight 变量 30double
floodlightVariableMetric31Floodlight 变量 31double
floodlightVariableMetric32Floodlight 变量 32double
floodlightVariableMetric33Floodlight 变量 33double
floodlightVariableMetric34Floodlight 变量 34double
floodlightVariableMetric35Floodlight 变量 35double
floodlightVariableMetric36Floodlight 变量 36double
floodlightVariableMetric37Floodlight 变量 37double
floodlightVariableMetric38Floodlight 变量 38double
floodlightVariableMetric39Floodlight 变量 39double
floodlightVariableMetric40Floodlight 变量 40double
floodlightVariableMetric41Floodlight 变量 41double
floodlightVariableMetric42Floodlight 变量 42double
floodlightVariableMetric43Floodlight 变量 43double
floodlightVariableMetric44Floodlight 变量 44double
floodlightVariableMetric45Floodlight 变量 45double
floodlightVariableMetric46Floodlight 变量 46double
floodlightVariableMetric47Floodlight 变量 47double
floodlightVariableMetric48Floodlight 变量 48double
floodlightVariableMetric49Floodlight 变量 49double
floodlightVariableMetric50Floodlight 变量 50double
floodlightVariableMetric51Floodlight 变量 51double
floodlightVariableMetric52Floodlight 变量 52double
floodlightVariableMetric53Floodlight 变量 53double
floodlightVariableMetric54Floodlight 变量 54double
floodlightVariableMetric55Floodlight 变量 55double
floodlightVariableMetric56Floodlight 变量 56double
floodlightVariableMetric57Floodlight 变量 57double
floodlightVariableMetric58Floodlight 变量 58double
floodlightVariableMetric59Floodlight 变量 59double
floodlightVariableMetric60Floodlight 变量 60double
floodlightVariableMetric61Floodlight 变量 61double
floodlightVariableMetric62Floodlight 变量 62double
floodlightVariableMetric63Floodlight 变量 63double
floodlightVariableMetric64Floodlight 变量 64double
floodlightVariableMetric65Floodlight 变量 65double
floodlightVariableMetric66Floodlight 变量 66double
floodlightVariableMetric67Floodlight 变量 67double
floodlightVariableMetric68Floodlight 变量 68double
floodlightVariableMetric69Floodlight 变量 69double
floodlightVariableMetric70Floodlight 变量 70double
floodlightVariableMetric71Floodlight 变量 71double
floodlightVariableMetric72Floodlight 变量 72double
floodlightVariableMetric73Floodlight 变量 73double
floodlightVariableMetric74Floodlight 变量 74double
floodlightVariableMetric75Floodlight 变量 75double
floodlightVariableMetric76Floodlight 变量 76double
floodlightVariableMetric77Floodlight 变量 77double
floodlightVariableMetric78Floodlight 变量 78double
floodlightVariableMetric79Floodlight 变量 79double
floodlightVariableMetric80Floodlight 变量 80double
floodlightVariableMetric81Floodlight 变量 81double
floodlightVariableMetric82Floodlight 变量 82double
floodlightVariableMetric83Floodlight 变量 83double
floodlightVariableMetric84Floodlight 变量 84double
floodlightVariableMetric85Floodlight 变量 85double
floodlightVariableMetric86Floodlight 变量 86double
floodlightVariableMetric87Floodlight 变量 87double
floodlightVariableMetric88Floodlight 变量 88double
floodlightVariableMetric89Floodlight 变量 89double
floodlightVariableMetric90Floodlight 变量 90double
floodlightVariableMetric91Floodlight 变量 91double
floodlightVariableMetric92Floodlight 变量 92double
floodlightVariableMetric93Floodlight 变量 93double
floodlightVariableMetric94Floodlight 变量 94double
floodlightVariableMetric95Floodlight 变量 95double
floodlightVariableMetric96Floodlight 变量 96double
floodlightVariableMetric97Floodlight 变量 97double
floodlightVariableMetric98Floodlight 变量 98double
floodlightVariableMetric99Floodlight 变量 99double
floodlightVariableMetric100Floodlight 变量 100double
lastClickAttributedTransactionCount点击型交易次数double
lastImpressionAttributedTransactionCount浏览型交易次数double
richMediaAverageExpansionTime平均展开时间double
richMediaAverageFullScreenViewTime全屏模式下的平均观看时间double
richMediaAverageInteractionTime平均互动时间double
richMediaAverageVideoViewTime视频平均观看时间double
richMediaBackupImages备用图片long
richMediaCustomAverageTime平均时间double
richMediaCustomCounters计数器long
richMediaCustomExits退出次数long
richMediaCustomTimers计时器long
richMediaDisplayTime总展示时间long
richMediaExpansionTime展开时间long
richMediaExpansions展开次数long
richMediaFullScreenImpressions全屏展示次数long
richMediaFullScreenVideoCompletes全屏看完视频的次数long
richMediaFullScreenVideoPlays视频全屏播放次数long
richMediaHtml5ImpressionsHTML5 展示次数long
richMediaInteractionTime总互动时间long
richMediaInteractions总互动次数long
richMediaInteractiveImpressions互动展示次数long
richMediaManualCloses手动关闭次数long
richMediaVideoCompanionClicks视频随播广告点击次数long
richMediaVideoCompletions视频看完次数long
richMediaVideoFirstQuartileCompletes看完视频四分之一的次数long
richMediaVideoFullScreens视频全屏播放次数long
richMediaVideoInteractionRate视频互动率double
richMediaVideoInteractions视频互动次数long
richMediaVideoMidpoints视频播放过半次数long
richMediaVideoMutes视频静音次数long
richMediaVideoPauses视频暂停次数long
richMediaVideoPlays视频播放次数long
richMediaVideoProgressEvents视频进度事件数long
richMediaVideoReplays视频重放次数long
richMediaVideoSkips视频跳过次数long
richMediaVideoStops视频停放次数long
richMediaVideoThirdQuartileCompletes看完视频四分之三的次数long
richMediaVideoUnmutes视频取消静音次数long
richMediaVideoViewRate视频观看比例double
richMediaVideoViews视频观看次数long
totalConversions总转化次数double
totalConversionsRevenue总收入double
transactionCount交易次数long

Floodlight 报表过滤条件

API 名称报表制作工具名称类型
activity活动string
activityGroup活动组string
ad广告string
adType广告类型string
advertiser广告客户string
advertiserGroup广告客户组string
browserPlatform浏览器/平台string
campaign广告系列string
campaignEndDate广告系列结束日期string
campaignStartDate广告系列开始日期string
city城市string
clickThroughUrl点击后到达网址string
connectionType网络连接类型string
country国家/地区string
creative广告素材string
creativeGroup1广告素材组 1string
creativeGroup2广告素材组 2string
creativeSize广告素材像素尺寸string
creativeType广告素材类型string
dmaRegion特定媒体市场区域 (DMA)string
mobileCarrier移动运营商string
operatingSystem操作系统string
packageRoadblockStrategy打包/包版策略string
placement展示位置string
placementSize展示位置像素尺寸string
platformType平台类型string
renderingId呈现 IDlong
site网站 (CM360)string
siteDirectory网站(网站目录)string
state州/省/自治区/直辖市string

路径报表维度

API 名称报表制作工具名称类型
activity活动string
activityId活动 IDlong
ad广告string
adId广告 IDlong
campaign广告系列string
campaignId广告系列 IDlong
creative广告素材string
creativeId广告素材 IDlong
eventType事件类型string
pathChannelGroupingName渠道分组string
pathEventIndex路径事件索引long
pathPatternId路径模式 IDlong
placement展示位置string
placementId展示位置 IDlong
site网站 (CM360)string
siteId网站 ID (CM360)long

路径报表指标

API 名称报表制作工具名称类型
activityRevenue总收入double
pathTotalConversions总转化次数long
totalPaths路径总数long

路径归因报表维度

API 名称报表制作工具名称类型
ad广告string
adId广告 IDlong
campaign广告系列string
campaignId广告系列 IDlong
creative广告素材string
creativeId广告素材 IDlong
pathChannelGroupingName渠道分组string
placement展示位置string
placementId展示位置 IDlong
site网站 (CM360)string
siteId网站 ID (CM360)long

路径归因报表指标

API 名称报表制作工具名称类型
activityRevenue总收入double
convertingPaths转化路径long
lastTouchClickThroughConversions点击型转化次数long
lastTouchTotalConversions总转化次数long
lastTouchViewThroughConversions浏览型转化次数long
pathConversionRate路径转化率double
totalExposures曝光数总计long
totalPaths路径总数long

路径过滤条件

API 名称报表制作工具名称类型
advertiser广告客户string
advertiserId广告客户 IDlong
audienceSegment细分受众群string
campaign广告系列string
campaignId广告系列 IDlong
placement展示位置string
placementId展示位置 IDlong
site网站 (CM360)string
siteId网站 ID (CM360)long
uValueU 值string

渠道分组

API 名称报表制作工具名称类型
ad广告string
adId广告 IDlong
campaign广告系列string
campaignId广告系列 IDlong
creative广告素材string
creativeSize广告素材像素尺寸string
packageRoadblock打包/包版string
paidSearchCampaign付费搜索广告系列string
paidSearchEngineAccount付费搜索引擎帐号string
paidSearchKeyword付费搜索关键字string
placement展示位置string
placementId展示位置 IDlong
site网站 (CM360)string
siteId网站 ID (CM360)long
uValueU 值string