The DCM/DFA Reporting and Trafficking API v2.7 is deprecated and will be sunset on November 30th, 2017. All users must migrate to a newer API version by that date.

Dimensions, Metrics, and Filters

The DCM/DFA Reporting and Trafficking API supports all of the dimensions, metrics, and filters provided by the DDM Report Builder. Refer to the DCM Help Center to learn more about these fields.

A complete list of API-supported dimensions, metrics, and filters is provided in the sections below. A mapping from API name to DDM Report Builder name and type is provided for informational purposes only. These values may vary by region and are subject to change without notice.

Standard Report Dimensions

API NameReport Builder NameType
dfa:activityActivitystring
dfa:activityGroupActivity Groupstring
dfa:activityGroupIdActivity Group IDlong
dfa:activityIdActivity IDlong
dfa:adAdstring
dfa:adIdAd IDlong
dfa:adStatusAd Statusstring
dfa:adTypeAd Typestring
dfa:advertiserAdvertiserstring
dfa:advertiserGroupAdvertiser Groupstring
dfa:advertiserIdAdvertiser IDlong
dfa:appAppstring
dfa:appIdApp IDstring
dfa:assetAssetstring
dfa:assetCategoryAsset Categorystring
dfa:assetIdAsset IDlong
dfa:attributedEventConnectionTypeAttributed Event Connection Typestring
dfa:attributedEventEnvironmentAttributed Event Environmentstring
dfa:audienceTargetedAudience Targetedstring
dfa:browserPlatformBrowser/Platformstring
dfa:campaignCampaignstring
dfa:campaignEndDateCampaign End Datestring
dfa:campaignExternalIdCampaign External IDstring
dfa:campaignIdCampaign IDlong
dfa:campaignStartDateCampaign Start Datestring
dfa:cityCitystring
dfa:clickThroughUrlClick-through URLstring
dfa:companionCreativeCompanion Creativestring
dfa:companionCreativeIdCompanion Creative IDlong
dfa:companionCreativeSizeCompanion Creative Pixel Sizestring
dfa:connectionTypeConnection Typestring
dfa:contentCategoryContent Categorystring
dfa:contentClassificationContent Classifierstring
dfa:countryCountrystring
dfa:creativeCreativestring
dfa:creativeEndDateCreative End Datestring
dfa:creativeField1Creative Field 1string
dfa:creativeField2Creative Field 2string
dfa:creativeField3Creative Field 3string
dfa:creativeField4Creative Field 4string
dfa:creativeField5Creative Field 5string
dfa:creativeField6Creative Field 6string
dfa:creativeField7Creative Field 7string
dfa:creativeField8Creative Field 8string
dfa:creativeField9Creative Field 9string
dfa:creativeField10Creative Field 10string
dfa:creativeField11Creative Field 11string
dfa:creativeField12Creative Field 12string
dfa:creativeGroup1Creative Groups 1string
dfa:creativeGroup2Creative Groups 2string
dfa:creativeIdCreative IDlong
dfa:creativeSizeCreative Pixel Sizestring
dfa:creativeStartDateCreative Start Datestring
dfa:creativeTypeCreative Typestring
dfa:creativeVersionCreative Versionstring
dfa:dateDatestring
dfa:dbmAdvertiserDBM Advertiserstring
dfa:dbmAdvertiserIdDBM Advertiser IDlong
dfa:dbmCreativeDBM Creativestring
dfa:dbmCreativeIdDBM Creative IDlong
dfa:dbmInsertionOrderDBM Insertion Orderstring
dfa:dbmInsertionOrderIdDBM Insertion Order IDlong
dfa:dbmLineItemDBM Line Itemstring
dfa:dbmLineItemIdDBM Line Item IDlong
dfa:dbmPartnerDBM Partnerstring
dfa:dbmPartnerIdDBM Partner IDlong
dfa:dbmSiteDBM Sitestring
dfa:dbmSiteIdDBM Site IDlong
dfa:digitalContentLabelDigital Content Labelstring
dfa:dmaRegionDesignated Market Area (DMA)string
dfa:domainDomainstring
dfa:dynamicElementDynamic Elementstring
dfa:dynamicElement1Dynamic Element 1string
dfa:dynamicElement1Field1ValueDynamic Element 1 Field 1 Valuestring
dfa:dynamicElement1Field2ValueDynamic Element 1 Field 2 Valuestring
dfa:dynamicElement1Field3ValueDynamic Element 1 Field 3 Valuestring
dfa:dynamicElement1Field4ValueDynamic Element 1 Field 4 Valuestring
dfa:dynamicElement1Field5ValueDynamic Element 1 Field 5 Valuestring
dfa:dynamicElement1Field6ValueDynamic Element 1 Field 6 Valuestring
dfa:dynamicElement1ValueDynamic Element 1 Valuestring
dfa:dynamicElement1ValueIdDynamic Element 1 Value Idstring
dfa:dynamicElement2Dynamic Element 2string
dfa:dynamicElement2Field1ValueDynamic Element 2 Field 1 Valuestring
dfa:dynamicElement2Field2ValueDynamic Element 2 Field 2 Valuestring
dfa:dynamicElement2Field3ValueDynamic Element 2 Field 3 Valuestring
dfa:dynamicElement2Field4ValueDynamic Element 2 Field 4 Valuestring
dfa:dynamicElement2Field5ValueDynamic Element 2 Field 5 Valuestring
dfa:dynamicElement2Field6ValueDynamic Element 2 Field 6 Valuestring
dfa:dynamicElement2ValueDynamic Element 2 Valuestring
dfa:dynamicElement2ValueIdDynamic Element 2 Value Idstring
dfa:dynamicElement3Dynamic Element 3string
dfa:dynamicElement3Field1ValueDynamic Element 3 Field 1 Valuestring
dfa:dynamicElement3Field2ValueDynamic Element 3 Field 2 Valuestring
dfa:dynamicElement3Field3ValueDynamic Element 3 Field 3 Valuestring
dfa:dynamicElement3Field4ValueDynamic Element 3 Field 4 Valuestring
dfa:dynamicElement3Field5ValueDynamic Element 3 Field 5 Valuestring
dfa:dynamicElement3Field6ValueDynamic Element 3 Field 6 Valuestring
dfa:dynamicElement3ValueDynamic Element 3 Valuestring
dfa:dynamicElement3ValueIdDynamic Element 3 Value Idstring
dfa:dynamicElement4Dynamic Element 4string
dfa:dynamicElement4Field1ValueDynamic Element 4 Field 1 Valuestring
dfa:dynamicElement4Field2ValueDynamic Element 4 Field 2 Valuestring
dfa:dynamicElement4Field3ValueDynamic Element 4 Field 3 Valuestring
dfa:dynamicElement4Field4ValueDynamic Element 4 Field 4 Valuestring
dfa:dynamicElement4Field5ValueDynamic Element 4 Field 5 Valuestring
dfa:dynamicElement4Field6ValueDynamic Element 4 Field 6 Valuestring
dfa:dynamicElement4ValueDynamic Element 4 Valuestring
dfa:dynamicElement4ValueIdDynamic Element 4 Value Idstring
dfa:dynamicElement5Dynamic Element 5string
dfa:dynamicElement5Field1ValueDynamic Element 5 Field 1 Valuestring
dfa:dynamicElement5Field2ValueDynamic Element 5 Field 2 Valuestring
dfa:dynamicElement5Field3ValueDynamic Element 5 Field 3 Valuestring
dfa:dynamicElement5Field4ValueDynamic Element 5 Field 4 Valuestring
dfa:dynamicElement5Field5ValueDynamic Element 5 Field 5 Valuestring
dfa:dynamicElement5Field6ValueDynamic Element 5 Field 6 Valuestring
dfa:dynamicElement5ValueDynamic Element 5 Valuestring
dfa:dynamicElement5ValueIdDynamic Element 5 Value Idstring
dfa:dynamicElementValueDynamic Element Valuestring
dfa:dynamicElementValueIdDynamic Element Value Idstring
dfa:dynamicFieldValue1Dynamic Field Value 1string
dfa:dynamicFieldValue2Dynamic Field Value 2string
dfa:dynamicFieldValue3Dynamic Field Value 3string
dfa:dynamicFieldValue4Dynamic Field Value 4string
dfa:dynamicFieldValue5Dynamic Field Value 5string
dfa:dynamicFieldValue6Dynamic Field Value 6string
dfa:dynamicProfileDynamic Profilestring
dfa:dynamicProfileIdDynamic Profile Idlong
dfa:environmentEnvironmentstring
dfa:eventPlatformTypeAttributed Event Platform Typestring
dfa:exitUrlExit URLstring
dfa:flightBookedCostFlight Booked Coststring
dfa:flightBookedRateFlight Booked Ratestring
dfa:flightBookedUnitsFlight Booked Unitsstring
dfa:flightEndDateFlight End Datestring
dfa:flightStartDateFlight Start Datestring
dfa:floodlightConfigIdFloodlight Configurationlong
dfa:hourHourstring
dfa:keywordKeywordstring
dfa:landingPageUrlLanding Page URLstring
dfa:mobileCarrierMobile Carrierstring
dfa:monthMonthstring
dfa:naturalSearchEngineCountryNatural Search Engine Countrystring
dfa:naturalSearchEnginePropertyNatural Search Engine Propertystring
dfa:naturalSearchLandingPageNatural Search Landing Pagestring
dfa:naturalSearchLandingPageQueryStringNatural Search Landing Page Query Stringstring
dfa:naturalSearchProcessedLandingPageNatural Search Processed Landing Pagestring
dfa:naturalSearchProcessedLandingPageQueryStringNatural Search Processed Landing Page Query Stringstring
dfa:naturalSearchQueryNatural Search Querystring
dfa:operatingSystemOperating Systemstring
dfa:operatingSystemVersionOperating System Versionstring
dfa:packageRoadblockPackage/Roadblockstring
dfa:packageRoadblockIdPackage/Roadblock IDlong
dfa:packageRoadblockStrategyPackage/Roadblock Strategystring
dfa:packageRoadblockTotalBookedUnitsPackage/Roadblock Total Booked Unitsstring
dfa:paidSearchAdPaid Search Adstring
dfa:paidSearchAdGroupPaid Search Ad Groupstring
dfa:paidSearchAdGroupIdPaid Search Ad Group IDlong
dfa:paidSearchAdIdPaid Search Ad IDlong
dfa:paidSearchAdvertiserPaid Search Advertiserstring
dfa:paidSearchAdvertiserIdPaid Search Advertiser IDlong
dfa:paidSearchAgencyPaid Search Agencystring
dfa:paidSearchAgencyIdPaid Search Agency IDlong
dfa:paidSearchBidStrategyPaid Search Bid Strategystring
dfa:paidSearchBidStrategyIdPaid Search Bid Strategy IDlong
dfa:paidSearchCampaignPaid Search Campaignstring
dfa:paidSearchCampaignIdPaid Search Campaign IDlong
dfa:paidSearchEngineAccountPaid Search Engine Accountstring
dfa:paidSearchEngineAccountCategoryPaid Search Engine Account Categorystring
dfa:paidSearchEngineAccountIdPaid Search Engine Account IDlong
dfa:paidSearchExternalAdGroupIdPaid Search External Ad Group IDlong
dfa:paidSearchExternalAdIdPaid Search External Ad IDlong
dfa:paidSearchExternalCampaignIdPaid Search External Campaign IDlong
dfa:paidSearchExternalKeywordIdPaid Search External Keyword IDlong
dfa:paidSearchKeywordPaid Search Keywordstring
dfa:paidSearchKeywordIdPaid Search Keyword IDlong
dfa:paidSearchLandingPageUrlPaid Search Landing Page URLstring
dfa:paidSearchLegacyKeywordIdPaid Search Legacy Keyword IDlong
dfa:paidSearchMatchTypePaid Search Match Typestring
dfa:paymentSourcePayment Sourcestring
dfa:placementPlacementstring
dfa:placementCompatibilityPlacement Compatibilitystring
dfa:placementCostStructurePlacement Cost Structurestring
dfa:placementEndDatePlacement End Datestring
dfa:placementExternalIdPlacement External IDstring
dfa:placementIdPlacement IDlong
dfa:placementRatePlacement Ratestring
dfa:placementSizePlacement Pixel Sizestring
dfa:placementStartDatePlacement Start Datestring
dfa:placementStrategyPlacement Strategystring
dfa:placementTagTypePlacement Tag Typestring
dfa:placementTotalBookedUnitsPlacement Total Booked Unitsstring
dfa:placementTotalPlannedMediaCostPlacement Total Planned Media Coststring
dfa:platformTypePlatform Typestring
dfa:renderingIdRendering IDlong
dfa:richMediaCustomVariableCustom Variablestring
dfa:richMediaEventRich Media Eventstring
dfa:richMediaVideo4asaIdVideo 4A's Ad-IDstring
dfa:richMediaVideoLengthVideo Lengthstring
dfa:servedPixelDensityServed Pixel Densitystring
dfa:siteSite (DCM)string
dfa:siteDirectorySite (Site Directory)string
dfa:siteDirectoryIdSite ID (Site Directory)long
dfa:siteIdSite ID (DCM)long
dfa:siteKeynameSite Keynamestring
dfa:stateState/Regionstring
dfa:twitterCampaignIdTwitter Campaign IDlong
dfa:twitterCreativeIdTwitter Creative IDlong
dfa:twitterCreativeMediaIdTwitter Creative Media IDlong
dfa:twitterCreativeTypeTwitter Creative Typestring
dfa:twitterImpressionTypeTwitter Impression Typestring
dfa:twitterLineItemIdTwitter Line Item IDlong
dfa:twitterPlacementTypeTwitter Placement Typestring
dfa:userListUser Liststring
dfa:userListCurrentSizeUser List Current Sizestring
dfa:userListDescriptionUser List Descriptionstring
dfa:userListIdUser List IDlong
dfa:userListMembershipLifeSpanUser List Membership Life Spanstring
dfa:verificationVideoPlayerSizeVideo Player Sizestring
dfa:verificationVideoProminenceScoreDimensionVideo Prominence Scorestring
dfa:weekWeekstring
dfa:zipCodeZIP/Postal Codelong

Standard Report Metrics

API NameReport Builder NameType
dfa:activeViewAverageViewableTimeSecondActive View: Average Viewable Time (Seconds)double
dfa:activeViewEligibleImpressionsActive View: Eligible Impressionslong
dfa:activeViewImpressionDistributionNotMeasurableActive View: Impression Distribution (Not Measurable)double
dfa:activeViewImpressionDistributionNotViewableActive View: Impression Distribution (Not Viewable)double
dfa:activeViewImpressionDistributionViewableActive View: Impression Distribution (Viewable)double
dfa:activeViewImpressionsAudibleAndVisibleAtCompletionActive View: Impressions Audible and Visible at Completionlong
dfa:activeViewImpressionsVisible10SecondsActive View: Impressions Visible 10 Secondslong
dfa:activeViewMeasurableImpressionsActive View: Measurable Impressionslong
dfa:activeViewNotMeasurableImpressionsActive View: Not Measurable Impressionslong
dfa:activeViewNotViewableImpressionsActive View: Not Viewable Impressionslong
dfa:activeViewPercentAudibleAndVisibleAtCompletionActive View: % Audible and Visible at Completiondouble
dfa:activeViewPercentAudibleAndVisibleAtFirstQuartileActive View: % Audible and Visible at First Quartiledouble
dfa:activeViewPercentAudibleAndVisibleAtMidpointActive View: % Audible and Visible at Midpointdouble
dfa:activeViewPercentAudibleAndVisibleAtStartActive View: % Audible and Visible at Startdouble
dfa:activeViewPercentAudibleAndVisibleAtThirdQuartileActive View: % Audible and Visible at Third Quartiledouble
dfa:activeViewPercentImpressionsAudibleAndVisibleAtCompletionActive View: % of Completed Impressions Audible and Visibledouble
dfa:activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartileActive View: % of First Quartile Impressions Audible and Visibledouble
dfa:activeViewPercentImpressionsAudibleAndVisibleAtMidpointActive View: % of Midpoint Impressions Audible and Visibledouble
dfa:activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartileActive View: % of Third Quartile Impressions Audible and Visibledouble
dfa:activeViewPercentImpressionsVisibleAtCompletionActive View: % of Completed Impressions Visibledouble
dfa:activeViewPercentImpressionsVisibleAtFirstQuartileActive View: % of First Quartile Impressions Visibledouble
dfa:activeViewPercentImpressionsVisibleAtMidpointActive View: % of Midpoint Impressions Visibledouble
dfa:activeViewPercentImpressionsVisibleAtThirdQuartileActive View: % of Third Quartile Impressions Visibledouble
dfa:activeViewPercentVisible10SecondsActive View: % Visible 10 Secondsdouble
dfa:activeViewPercentVisibleAtCompletionActive View: % Visible at Completiondouble
dfa:activeViewPercentVisibleAtFirstQuartileActive View: % Visible at First Quartiledouble
dfa:activeViewPercentVisibleAtMidpointActive View: % Visible at Midpointdouble
dfa:activeViewPercentVisibleAtStartActive View: % Visible at Startdouble
dfa:activeViewPercentVisibleAtThirdQuartileActive View: % Visible at Third Quartiledouble
dfa:activeViewPercentageMeasurableImpressionsActive View: % Measurable Impressionsdouble
dfa:activeViewPercentageViewableImpressionsActive View: % Viewable Impressionsdouble
dfa:activeViewViewableImpressionsActive View: Viewable Impressionslong
dfa:activityClickThroughConversionsClick-through Conversionsdouble
dfa:activityClickThroughRevenueClick-through Revenuedouble
dfa:activityDeliveryStatusActivity Delivery Statusdouble
dfa:activityPerClickActivity Per Clickdouble
dfa:activityPerThousandImpressionsActivity Per Thousand Impressionsdouble
dfa:activityViewThroughConversionsView-through Conversionsdouble
dfa:activityViewThroughRevenueView-through Revenuedouble
dfa:bookedActivitiesBooked Activitiesdouble
dfa:bookedClicksBooked Clicksdouble
dfa:bookedImpressionsBooked Impressionsdouble
dfa:bookedViewableImpressionsBooked Viewable Impressionsdouble
dfa:clickDeliveryStatusClick Delivery Statusdouble
dfa:clickRateClick Ratedouble
dfa:clicksClickslong
dfa:costPerActivityCost Per Activitydouble
dfa:costPerClickCost Per Clickdouble
dfa:costPerRevenueCost Per Revenuedouble
dfa:crossDeviceClickThroughConversionQuantityClick-through Conversions + Cross-Environmentlong
dfa:crossDeviceClickThroughConversionRevenueClick-through Revenue + Cross-Environmentdouble
dfa:crossDeviceClickThroughConversionsClick-through Conversion Events + Cross-Environmentlong
dfa:crossDeviceTotalConversionQuantityTotal Conversions + Cross-Environmentlong
dfa:crossDeviceTotalConversionRevenueTotal Revenue + Cross-Environmentdouble
dfa:crossDeviceTotalConversionsTotal Conversion Events + Cross-Environmentlong
dfa:crossDeviceViewThroughConversionQuantityView-through Conversions + Cross-Environmentlong
dfa:crossDeviceViewThroughConversionRevenueView-through Revenue + Cross-Environmentdouble
dfa:crossDeviceViewThroughConversionsView-through Conversion Events + Cross-Environmentlong
dfa:dbmCostDBM Cost (Account Currency)double
dfa:dbmCostUsdDBM Cost USDdouble
dfa:downloadedImpressionsDownloaded Impressionslong
dfa:dynamicElementClickRateDynamic Element Click Ratedouble
dfa:dynamicElementClickThroughConversionsDynamic Element Click-through Conversionslong
dfa:dynamicElementClicksDynamic Element Clickslong
dfa:dynamicElementImpressionsDynamic Element Impressionslong
dfa:dynamicElementTotalConversionsDynamic Element Total Conversionslong
dfa:dynamicElementViewThroughConversionsDynamic Element View-through Conversionslong
dfa:effectiveCpmEffective CPMdouble
dfa:generalInvalidTrafficClicksGeneral Invalid Traffic (GIVT) Clickslong
dfa:generalInvalidTrafficImpressionsGeneral Invalid Traffic (GIVT) Impressionslong
dfa:impressionDeliveryStatusImpression Delivery Statusdouble
dfa:impressionsImpressionslong
dfa:invalidClicksInvalid Clickslong
dfa:invalidImpressionsInvalid Impressionslong
dfa:mediaCostMedia Costdouble
dfa:naturalSearchActionsNatural Search Actionsdouble
dfa:naturalSearchClicksNatural Search Clickslong
dfa:naturalSearchRevenueNatural Search Revenuedouble
dfa:naturalSearchTransactionsNatural Search Transactionsdouble
dfa:paidSearchActionConversionPercentageFloodlight: Paid Search Action Conversion Percentagedouble
dfa:paidSearchActionsPaid Search Actionsdouble
dfa:paidSearchAverageCostPerActionFloodlight: Paid Search Average Cost Per Actiondouble
dfa:paidSearchAverageCostPerTransactionFloodlight: Paid Search Average Cost Per Transactiondouble
dfa:paidSearchAverageDfaTransactionAmountFloodlight: Paid Search Average DCM Transaction Amountdouble
dfa:paidSearchAveragePositionPaid Search Average Positiondouble
dfa:paidSearchClickRatePaid Search Click Ratedouble
dfa:paidSearchClicksPaid Search Clickslong
dfa:paidSearchCostPaid Search Costdouble
dfa:paidSearchImpressionsPaid Search Impressionslong
dfa:paidSearchRevenuePaid Search Revenuedouble
dfa:paidSearchSpendPerTransactionRevenueFloodlight: Paid Search Spend Per Transaction Revenuedouble
dfa:paidSearchTransactionConversionPercentageFloodlight: Paid Search Transaction Conversion Percentagedouble
dfa:paidSearchTransactionRevenuePerSpendFloodlight: Paid Search Transaction Revenue Per Spenddouble
dfa:paidSearchTransactionsPaid Search Transactionsdouble
dfa:paidSearchVisitsPaid Search Visitslong
dfa:percentInvalidClicks% Invalid Clicksdouble
dfa:percentInvalidImpressions% Invalid Impressionsdouble
dfa:plannedMediaCostPlanned Media Costdouble
dfa:revenuePerClickRevenue Per Clickdouble
dfa:revenuePerThousandImpressionsRevenue Per Thousand Impressionsdouble
dfa:richMediaAverageDisplayTimeAverage Display Timedouble
dfa:richMediaAverageExpansionTimeAverage Expansion Timedouble
dfa:richMediaAverageFullScreenViewTimeFull-Screen Average View Timedouble
dfa:richMediaAverageInteractionTimeAverage Interaction Timedouble
dfa:richMediaAverageVideoViewTimeVideo Average View Timedouble
dfa:richMediaBackupImagesBackup Imagelong
dfa:richMediaClickRateRich Media Click Ratedouble
dfa:richMediaClicksRich Media Clickslong
dfa:richMediaCodeServesCode Serveslong
dfa:richMediaCustomAverageTimeAverage Timedouble
dfa:richMediaCustomCountersCounterslong
dfa:richMediaCustomExitsExitslong
dfa:richMediaCustomTimersTimerslong
dfa:richMediaCustomVariableCount1Custom Variable Count 1long
dfa:richMediaCustomVariableCount2Custom Variable Count 2long
dfa:richMediaDisplayTimeTotal Display Timelong
dfa:richMediaEventCountersEvent Counterslong
dfa:richMediaEventTimersEvent Timersdouble
dfa:richMediaExpansionTimeExpansion Timelong
dfa:richMediaExpansionsExpansionslong
dfa:richMediaFullScreenImpressionsFull-Screen Impressionslong
dfa:richMediaFullScreenVideoCompletesFull-Screen Video Completionslong
dfa:richMediaFullScreenVideoPlaysFull-Screen Video Playslong
dfa:richMediaHtml5ImpressionsHTML5 Impressionslong
dfa:richMediaImpressionsRich Media Impressionslong
dfa:richMediaInteractionRateInteraction Ratedouble
dfa:richMediaInteractionTimeTotal Interaction Timelong
dfa:richMediaInteractionsTotal Interactionslong
dfa:richMediaInteractiveImpressionsInteractive Impressionslong
dfa:richMediaManualClosesManual Closeslong
dfa:richMediaVideoCompanionClicksVideo Companion Clickslong
dfa:richMediaVideoCompletionsVideo Completionslong
dfa:richMediaVideoFirstQuartileCompletesVideo First Quartile Completionslong
dfa:richMediaVideoFullScreensVideo Full-Screenlong
dfa:richMediaVideoInteractionRateVideo Interaction Ratedouble
dfa:richMediaVideoInteractionsVideo Interactionslong
dfa:richMediaVideoMidpointsVideo Midpointslong
dfa:richMediaVideoMutesVideo Muteslong
dfa:richMediaVideoPausesVideo Pauseslong
dfa:richMediaVideoPlaysVideo Playslong
dfa:richMediaVideoProgressEventsVideo Progress Eventslong
dfa:richMediaVideoReplaysVideo Replayslong
dfa:richMediaVideoSkipsVideo Skipslong
dfa:richMediaVideoStopsVideo Stopslong
dfa:richMediaVideoThirdQuartileCompletesVideo Third Quartile Completionslong
dfa:richMediaVideoTrueViewsVideo True Viewslong
dfa:richMediaVideoUnmutesVideo Unmuteslong
dfa:richMediaVideoViewRateVideo View Ratedouble
dfa:richMediaVideoViewsVideo Viewslong
dfa:roadblockImpressionsRoadblock Impressionslong
dfa:socialEmailSharesEmail Shareslong
dfa:socialEngagementRateSocial Engagement Ratedouble
dfa:socialFollowsFollowslong
dfa:socialLeadSubmissionsTwitter Leads Generatedlong
dfa:socialLikesLikeslong
dfa:socialOfferAcceptsTwitter Offers Acceptedlong
dfa:socialRepliesReplieslong
dfa:socialTotalEngagementsTotal Social Engagementslong
dfa:totalConversionsTotal Conversionsdouble
dfa:totalConversionsRevenueTotal Revenuedouble
dfa:twitterAppClicksTwitter App Install Clickslong
dfa:twitterBuyNowCardClicksTwitter Buy Now Clickslong
dfa:twitterBuyNowPurchaseSuccessfulsTwitter Buy Now Purchaseslong
dfa:twitterOtherEngagementsOther Twitter Engagementslong
dfa:twitterRetweetsRetweetslong
dfa:twitterUrlClicksTwitter URL Clickslong
dfa:twitterVideo50PercentInViewFor2SecondsTwitter: Video 50% In View For 2 Secondslong
dfa:twitterVideo100PercentInViewFor3SecondsTwitter: Video 100% In View For 3 Secondslong
dfa:verificationBlockedImpressionsBlocked Impressionslong
dfa:verificationClassifiedImpressionsClassified Impressionslong
dfa:verificationMeasurableImpressionsForAudioMeasurable Impressions For Audiolong
dfa:verificationMeasurableImpressionsForVideoPlayerLocationMeasurable Impressions For Video Player Locationlong
dfa:verificationMeasurableImpressionsForVideoPlayerSizeMeasurable Impressions For Video Player Sizelong
dfa:verificationPercentageMeasurableImpressionsForAudioPercentage Of Measurable Impressions For Audiodouble
dfa:verificationPercentageMeasurableImpressionsForVideoPlayerLocationPercentage Of Measurable Impressions For Video Player Locationdouble
dfa:verificationPercentageMeasurableImpressionsForVideoPlayerSizePercentage Of Measurable Impressions For Video Player Sizedouble
dfa:verificationPublisherProblemsPublisher Problemslong
dfa:verificationReportingProblemsReporting Problemslong
dfa:verificationServingProblemsServing Problemslong
dfa:verificationVerifiableImpressionsVerifiable Impressionslong
dfa:verificationVideoMutedAtStartVideo Muted At Startlong
dfa:verificationVideoPlayerHdSizeImpressionsHD Video Player Size Impressionslong
dfa:verificationVideoPlayerLargeSizeImpressionsLarge Video Player Size Impressionslong
dfa:verificationVideoPlayerLocationAvgPixelsFromLeftVideo Player Location Avg Pixels From Leftlong
dfa:verificationVideoPlayerLocationAvgPixelsFromTopVideo Player Location Avg Pixels From Toplong
dfa:verificationVideoPlayerSizeAvgHeightVideo Player Size Avg Heightlong
dfa:verificationVideoPlayerSizeAvgWidthVideo Player Size Avg Widthlong
dfa:verificationVideoPlayerSmallSizeImpressionsSmall Video Player Size Impressionslong
dfa:verificationVideoProminenceScoreVideo Prominence Scoredouble
dfa:verificationWarningsWarningslong
dfa:videoCompanionClicksCompanion Clickslong
dfa:videoCompanionImpressionsCompanion Impressionslong

Standard Report Filters

API NameReport Builder NameType
dfa:activityActivitystring
dfa:activityGroupActivity Groupstring
dfa:adAdstring
dfa:adStatusAd Statusstring
dfa:adTypeAd Typestring
dfa:advertiserAdvertiserstring
dfa:advertiserGroupAdvertiser Groupstring
dfa:attributedEventConnectionTypeAttributed Event Connection Typestring
dfa:attributedEventEnvironmentAttributed Event Environmentstring
dfa:browserPlatformBrowser/Platformstring
dfa:campaignCampaignstring
dfa:campaignEndDateCampaign End Datestring
dfa:campaignExternalIdCampaign External IDstring
dfa:campaignStartDateCampaign Start Datestring
dfa:cityCitystring
dfa:clickThroughUrlClick-through URLstring
dfa:companionCreativeCompanion Creativestring
dfa:companionCreativeSizeCompanion Creative Pixel Sizestring
dfa:connectionTypeConnection Typestring
dfa:contentCategoryContent Categorystring
dfa:contentClassificationContent Classifierstring
dfa:countryCountrystring
dfa:creativeCreativestring
dfa:creativeEndDateCreative End Datestring
dfa:creativeField1Creative Field 1string
dfa:creativeField2Creative Field 2string
dfa:creativeField3Creative Field 3string
dfa:creativeField4Creative Field 4string
dfa:creativeField5Creative Field 5string
dfa:creativeField6Creative Field 6string
dfa:creativeField7Creative Field 7string
dfa:creativeField8Creative Field 8string
dfa:creativeField9Creative Field 9string
dfa:creativeField10Creative Field 10string
dfa:creativeField11Creative Field 11string
dfa:creativeField12Creative Field 12string
dfa:creativeGroup1Creative Groups 1string
dfa:creativeGroup2Creative Groups 2string
dfa:creativeSizeCreative Pixel Sizestring
dfa:creativeStartDateCreative Start Datestring
dfa:creativeTypeCreative Typestring
dfa:digitalContentLabelDigital Content Labelstring
dfa:dmaRegionDesignated Market Area (DMA)string
dfa:domainDomainstring
dfa:dynamicElementDynamic Elementstring
dfa:dynamicFieldValue1Dynamic Field Value 1string
dfa:dynamicFieldValue2Dynamic Field Value 2string
dfa:dynamicFieldValue3Dynamic Field Value 3string
dfa:dynamicFieldValue4Dynamic Field Value 4string
dfa:dynamicFieldValue5Dynamic Field Value 5string
dfa:dynamicFieldValue6Dynamic Field Value 6string
dfa:environmentEnvironmentstring
dfa:eventPlatformTypeAttributed Event Platform Typestring
dfa:floodlightConfigIdFloodlight Configurationlong
dfa:hourHourstring
dfa:mobileCarrierMobile Carrierstring
dfa:naturalSearchEngineCountryNatural Search Engine Countrystring
dfa:naturalSearchEnginePropertyNatural Search Engine Propertystring
dfa:naturalSearchLandingPageNatural Search Landing Pagestring
dfa:naturalSearchLandingPageQueryStringNatural Search Landing Page Query Stringstring
dfa:naturalSearchProcessedLandingPageNatural Search Processed Landing Pagestring
dfa:naturalSearchProcessedLandingPageQueryStringNatural Search Processed Landing Page Query Stringstring
dfa:naturalSearchQueryNatural Search Querystring
dfa:operatingSystemOperating Systemstring
dfa:packageRoadblockStrategyPackage/Roadblock Strategystring
dfa:packageRoadblockTotalBookedUnitsPackage/Roadblock Total Booked Unitsstring
dfa:paidSearchAdPaid Search Adstring
dfa:paidSearchAdGroupPaid Search Ad Groupstring
dfa:paidSearchAdvertiserPaid Search Advertiserstring
dfa:paidSearchAgencyPaid Search Agencystring
dfa:paidSearchBidStrategyPaid Search Bid Strategystring
dfa:paidSearchCampaignPaid Search Campaignstring
dfa:paidSearchEngineAccountPaid Search Engine Accountstring
dfa:paidSearchKeywordPaid Search Keywordstring
dfa:paidSearchLandingPageUrlPaid Search Landing Page URLstring
dfa:paymentSourcePayment Sourcestring
dfa:placementPlacementstring
dfa:placementCompatibilityPlacement Compatibilitystring
dfa:placementCostStructurePlacement Cost Structurestring
dfa:placementExternalIdPlacement External IDstring
dfa:placementSizePlacement Pixel Sizestring
dfa:placementStrategyPlacement Strategystring
dfa:placementTagTypePlacement Tag Typestring
dfa:placementTotalBookedUnitsPlacement Total Booked Unitsstring
dfa:platformTypePlatform Typestring
dfa:renderingIdRendering IDlong
dfa:siteSite (DCM)string
dfa:siteDirectorySite (Site Directory)string
dfa:stateState/Regionstring
dfa:userListUser Liststring
dfa:userListDescriptionUser List Descriptionstring
dfa:userListMembershipLifeSpanUser List Membership Life Spanstring
dfa:verificationVideoPlayerSizeVideo Player Sizestring
dfa:verificationVideoProminenceScoreDimensionVideo Prominence Scorestring

Activity Filters

API NameReport Builder NameType
dfa:activityActivitystring
dfa:activityGroupActivity Groupstring

Activity Metrics

API NameReport Builder NameType
dfa:activityClickThroughConversionsClick-through Conversionsdouble
dfa:activityClickThroughRevenueClick-through Revenuedouble
dfa:activityViewThroughConversionsView-through Conversionsdouble
dfa:activityViewThroughRevenueView-through Revenuedouble
dfa:crossDeviceClickThroughConversionQuantityClick-through Conversions + Cross-Environmentlong
dfa:crossDeviceClickThroughConversionRevenueClick-through Revenue + Cross-Environmentdouble
dfa:crossDeviceClickThroughConversionsClick-through Conversion Events + Cross-Environmentlong
dfa:crossDeviceTotalConversionQuantityTotal Conversions + Cross-Environmentlong
dfa:crossDeviceTotalConversionRevenueTotal Revenue + Cross-Environmentdouble
dfa:crossDeviceTotalConversionsTotal Conversion Events + Cross-Environmentlong
dfa:crossDeviceViewThroughConversionQuantityView-through Conversions + Cross-Environmentlong
dfa:crossDeviceViewThroughConversionRevenueView-through Revenue + Cross-Environmentdouble
dfa:crossDeviceViewThroughConversionsView-through Conversion Events + Cross-Environmentlong
dfa:dynamicElementClickThroughConversionsDynamic Element Click-through Conversionslong
dfa:dynamicElementTotalConversionsDynamic Element Total Conversionslong
dfa:dynamicElementViewThroughConversionsDynamic Element View-through Conversionslong
dfa:naturalSearchActionsNatural Search Actionsdouble
dfa:naturalSearchRevenueNatural Search Revenuedouble
dfa:naturalSearchTransactionsNatural Search Transactionsdouble
dfa:paidSearchActionConversionPercentageFloodlight: Paid Search Action Conversion Percentagedouble
dfa:paidSearchActionsPaid Search Actionsdouble
dfa:paidSearchAverageCostPerActionFloodlight: Paid Search Average Cost Per Actiondouble
dfa:paidSearchAverageCostPerTransactionFloodlight: Paid Search Average Cost Per Transactiondouble
dfa:paidSearchAverageDfaTransactionAmountFloodlight: Paid Search Average DCM Transaction Amountdouble
dfa:paidSearchRevenuePaid Search Revenuedouble
dfa:paidSearchSpendPerTransactionRevenueFloodlight: Paid Search Spend Per Transaction Revenuedouble
dfa:paidSearchTransactionConversionPercentageFloodlight: Paid Search Transaction Conversion Percentagedouble
dfa:paidSearchTransactionRevenuePerSpendFloodlight: Paid Search Transaction Revenue Per Spenddouble
dfa:paidSearchTransactionsPaid Search Transactionsdouble
dfa:totalConversionsTotal Conversionsdouble
dfa:totalConversionsRevenueTotal Revenuedouble

Custom Rich Media Filters

In the custom rich media section you can specify dimension values from the following dimension:

API NameReport Builder NameType
dfa:richMediaEventTypeIdAndNameRich Media Eventstring

Reach Report Dimensions

API NameReport Builder NameType
dfa:advertiser (required)Advertiserstring
dfa:adAdstring
dfa:adIdAd IDlong
dfa:adStatusAd Statusstring
dfa:adTypeAd Typestring
dfa:advertiserGroupAdvertiser Groupstring
dfa:advertiserIdAdvertiser IDlong
dfa:browserPlatformBrowser/Platformstring
dfa:campaignCampaignstring
dfa:campaignEndDateCampaign End Datestring
dfa:campaignExternalIdCampaign External IDstring
dfa:campaignIdCampaign IDlong
dfa:campaignStartDateCampaign Start Datestring
dfa:cityCitystring
dfa:connectionTypeConnection Typestring
dfa:contentCategoryContent Categorystring
dfa:countryCountrystring
dfa:dateDatestring
dfa:dmaRegionDesignated Market Area (DMA)string
dfa:floodlightConfigIdFloodlight Configurationlong
dfa:hourHourstring
dfa:mobileCarrierMobile Carrierstring
dfa:monthMonthstring
dfa:operatingSystemOperating Systemstring
dfa:operatingSystemVersionOperating System Versionstring
dfa:packageRoadblockPackage/Roadblockstring
dfa:packageRoadblockIdPackage/Roadblock IDlong
dfa:packageRoadblockStrategyPackage/Roadblock Strategystring
dfa:packageRoadblockTotalBookedUnitsPackage/Roadblock Total Booked Unitsstring
dfa:paymentSourcePayment Sourcestring
dfa:placementPlacementstring
dfa:placementCompatibilityPlacement Compatibilitystring
dfa:placementCostStructurePlacement Cost Structurestring
dfa:placementEndDatePlacement End Datestring
dfa:placementExternalIdPlacement External IDstring
dfa:placementIdPlacement IDlong
dfa:placementRatePlacement Ratestring
dfa:placementSizePlacement Pixel Sizestring
dfa:placementStartDatePlacement Start Datestring
dfa:placementStrategyPlacement Strategystring
dfa:placementTotalBookedUnitsPlacement Total Booked Unitsstring
dfa:placementTotalPlannedMediaCostPlacement Total Planned Media Coststring
dfa:platformTypePlatform Typestring
dfa:siteSite (DCM)string
dfa:siteIdSite ID (DCM)long
dfa:siteKeynameSite Keynamestring
dfa:weekWeekstring

Reach Report Metrics

API NameReport Builder NameType
dfa:activeViewAverageViewableTimeSecondActive View: Average Viewable Time (Seconds)double
dfa:activeViewEligibleImpressionsActive View: Eligible Impressionslong
dfa:activeViewImpressionDistributionNotMeasurableActive View: Impression Distribution (Not Measurable)double
dfa:activeViewImpressionDistributionNotViewableActive View: Impression Distribution (Not Viewable)double
dfa:activeViewImpressionDistributionViewableActive View: Impression Distribution (Viewable)double
dfa:activeViewImpressionsAudibleAndVisibleAtCompletionActive View: Impressions Audible and Visible at Completionlong
dfa:activeViewImpressionsVisible10SecondsActive View: Impressions Visible 10 Secondslong
dfa:activeViewMeasurableImpressionsActive View: Measurable Impressionslong
dfa:activeViewNotMeasurableImpressionsActive View: Not Measurable Impressionslong
dfa:activeViewNotViewableImpressionsActive View: Not Viewable Impressionslong
dfa:activeViewPercentImpressionsAudibleAndVisibleAtCompletionActive View: % of Completed Impressions Audible and Visibledouble
dfa:activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartileActive View: % of First Quartile Impressions Audible and Visibledouble
dfa:activeViewPercentImpressionsAudibleAndVisibleAtMidpointActive View: % of Midpoint Impressions Audible and Visibledouble
dfa:activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartileActive View: % of Third Quartile Impressions Audible and Visibledouble
dfa:activeViewPercentImpressionsVisibleAtCompletionActive View: % of Completed Impressions Visibledouble
dfa:activeViewPercentImpressionsVisibleAtFirstQuartileActive View: % of First Quartile Impressions Visibledouble
dfa:activeViewPercentImpressionsVisibleAtMidpointActive View: % of Midpoint Impressions Visibledouble
dfa:activeViewPercentImpressionsVisibleAtThirdQuartileActive View: % of Third Quartile Impressions Visibledouble
dfa:activeViewPercentageMeasurableImpressionsActive View: % Measurable Impressionsdouble
dfa:activeViewPercentageViewableImpressionsActive View: % Viewable Impressionsdouble
dfa:activeViewViewableImpressionReachActive View: Viewable Impression Reachlong
dfa:activeViewViewableImpressionsActive View: Viewable Impressionslong
dfa:activityClickThroughConversionsClick-through Conversionsdouble
dfa:activityClickThroughRevenueClick-through Revenuedouble
dfa:activityDeliveryStatusActivity Delivery Statusdouble
dfa:activityPerClickActivity Per Clickdouble
dfa:activityPerThousandImpressionsActivity Per Thousand Impressionsdouble
dfa:activityViewThroughConversionsView-through Conversionsdouble
dfa:activityViewThroughRevenueView-through Revenuedouble
dfa:averageImpressionFrequencyAverage Impression Frequencydouble
dfa:bookedActivitiesBooked Activitiesdouble
dfa:bookedClicksBooked Clicksdouble
dfa:bookedImpressionsBooked Impressionsdouble
dfa:bookedViewableImpressionsBooked Viewable Impressionsdouble
dfa:clickDeliveryStatusClick Delivery Statusdouble
dfa:clickRateClick Ratedouble
dfa:clickReachClick Reachlong
dfa:clicksClickslong
dfa:costPerActivityCost Per Activitydouble
dfa:costPerClickCost Per Clickdouble
dfa:costPerRevenueCost Per Revenuedouble
dfa:crossDeviceClickThroughConversionQuantityClick-through Conversions + Cross-Environmentlong
dfa:crossDeviceClickThroughConversionRevenueClick-through Revenue + Cross-Environmentdouble
dfa:crossDeviceClickThroughConversionsClick-through Conversion Events + Cross-Environmentlong
dfa:crossDeviceTotalConversionQuantityTotal Conversions + Cross-Environmentlong
dfa:crossDeviceTotalConversionRevenueTotal Revenue + Cross-Environmentdouble
dfa:crossDeviceTotalConversionsTotal Conversion Events + Cross-Environmentlong
dfa:crossDeviceViewThroughConversionQuantityView-through Conversions + Cross-Environmentlong
dfa:crossDeviceViewThroughConversionRevenueView-through Revenue + Cross-Environmentdouble
dfa:crossDeviceViewThroughConversionsView-through Conversion Events + Cross-Environmentlong
dfa:dbmCostDBM Cost (Account Currency)double
dfa:dbmCostUsdDBM Cost USDdouble
dfa:downloadedImpressionsDownloaded Impressionslong
dfa:effectiveCpmEffective CPMdouble
dfa:impressionDeliveryStatusImpression Delivery Statusdouble
dfa:impressionReachImpression Reachlong
dfa:impressionsImpressionslong
dfa:incrementalClickReachIncremental Click Reachlong
dfa:incrementalImpressionReachIncremental Impression Reachlong
dfa:incrementalTotalReachIncremental Total Reachlong
dfa:mediaCostMedia Costdouble
dfa:naturalSearchActionsNatural Search Actionsdouble
dfa:naturalSearchClicksNatural Search Clickslong
dfa:naturalSearchRevenueNatural Search Revenuedouble
dfa:naturalSearchTransactionsNatural Search Transactionsdouble
dfa:paidSearchActionConversionPercentageFloodlight: Paid Search Action Conversion Percentagedouble
dfa:paidSearchActionsPaid Search Actionsdouble
dfa:paidSearchAverageCostPerActionFloodlight: Paid Search Average Cost Per Actiondouble
dfa:paidSearchAverageCostPerTransactionFloodlight: Paid Search Average Cost Per Transactiondouble
dfa:paidSearchAverageDfaTransactionAmountFloodlight: Paid Search Average DCM Transaction Amountdouble
dfa:paidSearchAveragePositionPaid Search Average Positiondouble
dfa:paidSearchClickRatePaid Search Click Ratedouble
dfa:paidSearchClicksPaid Search Clickslong
dfa:paidSearchCostPaid Search Costdouble
dfa:paidSearchImpressionsPaid Search Impressionslong
dfa:paidSearchRevenuePaid Search Revenuedouble
dfa:paidSearchSpendPerTransactionRevenueFloodlight: Paid Search Spend Per Transaction Revenuedouble
dfa:paidSearchTransactionConversionPercentageFloodlight: Paid Search Transaction Conversion Percentagedouble
dfa:paidSearchTransactionRevenuePerSpendFloodlight: Paid Search Transaction Revenue Per Spenddouble
dfa:paidSearchTransactionsPaid Search Transactionsdouble
dfa:paidSearchVisitsPaid Search Visitslong
dfa:plannedMediaCostPlanned Media Costdouble
dfa:revenuePerClickRevenue Per Clickdouble
dfa:revenuePerThousandImpressionsRevenue Per Thousand Impressionsdouble
dfa:richMediaAverageDisplayTimeAverage Display Timedouble
dfa:richMediaAverageExpansionTimeAverage Expansion Timedouble
dfa:richMediaAverageFullScreenViewTimeFull-Screen Average View Timedouble
dfa:richMediaAverageInteractionTimeAverage Interaction Timedouble
dfa:richMediaAverageVideoViewTimeVideo Average View Timedouble
dfa:richMediaBackupImagesBackup Imagelong
dfa:richMediaClickRateRich Media Click Ratedouble
dfa:richMediaClicksRich Media Clickslong
dfa:richMediaCodeServesCode Serveslong
dfa:richMediaCustomAverageTimeAverage Timedouble
dfa:richMediaCustomCountersCounterslong
dfa:richMediaCustomExitsExitslong
dfa:richMediaCustomTimersTimerslong
dfa:richMediaDisplayTimeTotal Display Timelong
dfa:richMediaEventCountersEvent Counterslong
dfa:richMediaEventTimersEvent Timersdouble
dfa:richMediaExpansionTimeExpansion Timelong
dfa:richMediaExpansionsExpansionslong
dfa:richMediaFullScreenImpressionsFull-Screen Impressionslong
dfa:richMediaFullScreenVideoCompletesFull-Screen Video Completionslong
dfa:richMediaFullScreenVideoPlaysFull-Screen Video Playslong
dfa:richMediaHtml5ImpressionsHTML5 Impressionslong
dfa:richMediaImpressionsRich Media Impressionslong
dfa:richMediaInteractionRateInteraction Ratedouble
dfa:richMediaInteractionTimeTotal Interaction Timelong
dfa:richMediaInteractionsTotal Interactionslong
dfa:richMediaInteractiveImpressionsInteractive Impressionslong
dfa:richMediaManualClosesManual Closeslong
dfa:richMediaVideoCompanionClicksVideo Companion Clickslong
dfa:richMediaVideoCompletionsVideo Completionslong
dfa:richMediaVideoFirstQuartileCompletesVideo First Quartile Completionslong
dfa:richMediaVideoFullScreensVideo Full-Screenlong
dfa:richMediaVideoInteractionRateVideo Interaction Ratedouble
dfa:richMediaVideoInteractionsVideo Interactionslong
dfa:richMediaVideoMidpointsVideo Midpointslong
dfa:richMediaVideoMutesVideo Muteslong
dfa:richMediaVideoPausesVideo Pauseslong
dfa:richMediaVideoPlaysVideo Playslong
dfa:richMediaVideoProgressEventsVideo Progress Eventslong
dfa:richMediaVideoReplaysVideo Replayslong
dfa:richMediaVideoSkipsVideo Skipslong
dfa:richMediaVideoStopsVideo Stopslong
dfa:richMediaVideoThirdQuartileCompletesVideo Third Quartile Completionslong
dfa:richMediaVideoTrueViewsVideo True Viewslong
dfa:richMediaVideoUnmutesVideo Unmuteslong
dfa:richMediaVideoViewRateVideo View Ratedouble
dfa:richMediaVideoViewsVideo Viewslong
dfa:roadblockImpressionsRoadblock Impressionslong
dfa:socialEmailSharesEmail Shareslong
dfa:socialEngagementRateSocial Engagement Ratedouble
dfa:socialFollowsFollowslong
dfa:socialLeadSubmissionsTwitter Leads Generatedlong
dfa:socialLikesLikeslong
dfa:socialOfferAcceptsTwitter Offers Acceptedlong
dfa:socialRepliesReplieslong
dfa:socialTotalEngagementsTotal Social Engagementslong
dfa:totalConversionsTotal Conversionsdouble
dfa:totalConversionsRevenueTotal Revenuedouble
dfa:totalReachTotal Reachlong
dfa:twitterAppClicksTwitter App Install Clickslong
dfa:twitterBuyNowCardClicksTwitter Buy Now Clickslong
dfa:twitterBuyNowPurchaseSuccessfulsTwitter Buy Now Purchaseslong
dfa:twitterOtherEngagementsOther Twitter Engagementslong
dfa:twitterRetweetsRetweetslong
dfa:twitterUrlClicksTwitter URL Clickslong
dfa:twitterVideo50PercentInViewFor2SecondsTwitter: Video 50% In View For 2 Secondslong
dfa:twitterVideo100PercentInViewFor3SecondsTwitter: Video 100% In View For 3 Secondslong
dfa:verificationBlockedImpressionsBlocked Impressionslong
dfa:verificationClassifiedImpressionsClassified Impressionslong
dfa:verificationMeasurableImpressionsForAudioMeasurable Impressions For Audiolong
dfa:verificationMeasurableImpressionsForVideoPlayerLocationMeasurable Impressions For Video Player Locationlong
dfa:verificationMeasurableImpressionsForVideoPlayerSizeMeasurable Impressions For Video Player Sizelong
dfa:verificationPercentageMeasurableImpressionsForAudioPercentage Of Measurable Impressions For Audiodouble
dfa:verificationPercentageMeasurableImpressionsForVideoPlayerLocationPercentage Of Measurable Impressions For Video Player Locationdouble
dfa:verificationPercentageMeasurableImpressionsForVideoPlayerSizePercentage Of Measurable Impressions For Video Player Sizedouble
dfa:verificationPublisherProblemsPublisher Problemslong
dfa:verificationReportingProblemsReporting Problemslong
dfa:verificationServingProblemsServing Problemslong
dfa:verificationVerifiableImpressionsVerifiable Impressionslong
dfa:verificationVideoMutedAtStartVideo Muted At Startlong
dfa:verificationVideoPlayerHdSizeImpressionsHD Video Player Size Impressionslong
dfa:verificationVideoPlayerLargeSizeImpressionsLarge Video Player Size Impressionslong
dfa:verificationVideoPlayerLocationAvgPixelsFromLeftVideo Player Location Avg Pixels From Leftlong
dfa:verificationVideoPlayerLocationAvgPixelsFromTopVideo Player Location Avg Pixels From Toplong
dfa:verificationVideoPlayerSizeAvgHeightVideo Player Size Avg Heightlong
dfa:verificationVideoPlayerSizeAvgWidthVideo Player Size Avg Widthlong
dfa:verificationVideoPlayerSmallSizeImpressionsSmall Video Player Size Impressionslong
dfa:verificationVideoProminenceScoreVideo Prominence Scoredouble
dfa:verificationWarningsWarningslong
dfa:videoCompanionClicksCompanion Clickslong
dfa:videoCompanionImpressionsCompanion Impressionslong

Reach by Frequency Metrics

API NameReport Builder NameType
dfa:activeViewViewableImpressionReachActive View: Viewable Impression Reachlong
dfa:clickReachClick Reachlong
dfa:impressionReachImpression Reachlong
dfa:totalReachTotal Reachlong

Reach Report Filters

API NameReport Builder NameType
dfa:adAdstring
dfa:adTypeAd Typestring
dfa:advertiserAdvertiserstring
dfa:browserPlatformBrowser/Platformstring
dfa:campaignCampaignstring
dfa:cityCitystring
dfa:connectionTypeConnection Typestring
dfa:countryCountrystring
dfa:dmaRegionDesignated Market Area (DMA)string
dfa:hourHourstring
dfa:mobileCarrierMobile Carrierstring
dfa:operatingSystemOperating Systemstring
dfa:placementPlacementstring
dfa:placementCompatibilityPlacement Compatibilitystring
dfa:platformTypePlatform Typestring
dfa:siteSite (DCM)string

Conversion Dimensions

API NameReport Builder NameType
dfa:conversionId (required)Conversion IDlong
dfa:activityActivitystring
dfa:activityGroupActivity Groupstring
dfa:activityGroupIdActivity Group IDlong
dfa:activityIdActivity IDlong
dfa:activityTimeActivity Date/Timestring
dfa:browserPlatformBrowser/Platformstring
dfa:channelMixChannel Mixstring
dfa:cityCitystring
dfa:clickCountClick Countlong
dfa:connectionTypeConnection Typestring
dfa:conversionReferrerConversion Referrerstring
dfa:conversionUrlConversion URLstring
dfa:countryCountrystring
dfa:customRichMediaEventCountRich Media Custom Event Countlong
dfa:customRichMediaEventPathSummaryRich Media Custom Event Path Summarystring
dfa:daysSinceAttributedInteractionDays Since Attributed Interactionlong
dfa:daysSinceFirstInteractionDays Since First Interactionlong
dfa:dmaRegionDesignated Market Area (DMA)string
dfa:floodlightAttributionTypeFloodlight Attribution Typestring
dfa:floodlightConfigIdFloodlight Configurationlong
dfa:hoursSinceAttributedInteractionHours Since Attributed Interactionlong
dfa:hoursSinceFirstInteractionHours Since First Interactionlong
dfa:impressionCountImpression Countlong
dfa:interactionCountClickTrackerInteraction Count: Click Trackerlong
dfa:interactionCountMobileRichMediaInteraction Count: Mobile Rich Medialong
dfa:interactionCountMobileStaticImageInteraction Count: Mobile Static Imagelong
dfa:interactionCountMobileVideoInteraction Count: Mobile Videolong
dfa:interactionCountNaturalSearchInteraction Count: Natural Searchlong
dfa:interactionCountPaidSearchInteraction Count: Paid Searchlong
dfa:interactionCountRichMediaInteraction Count: Rich Medialong
dfa:interactionCountStaticImageInteraction Count: Static Imagelong
dfa:interactionCountVideoInteraction Count: Videolong
dfa:mobileCarrierMobile Carrierstring
dfa:numValueNUM Valuestring
dfa:operatingSystemOperating Systemstring
dfa:operatingSystemVersionOperating System Versionstring
dfa:ordValueORD Valuestring
dfa:pathLengthPath Lengthlong
dfa:pathTypePath Typestring
dfa:platformTypePlatform Typestring
dfa:recalculatedAttributionTypeRecalculated Attribution Typestring
dfa:standardRichMediaEventCountRich Media Standard Event Countlong
dfa:standardRichMediaEventPathSummaryRich Media Standard Event Path Summarystring
dfa:stateState/Regionstring
dfa:tranValueTRAN Valuestring
dfa:uValueU Valuestring
dfa:zipCodeZIP/Postal Codelong

Per Interaction Dimensions

API NameReport Builder NameType
dfa:interactionNumber (required)Interaction Numberlong
dfa:interactionTime (required)Interaction Date/Timestring
dfa:adAdstring
dfa:adIdAd IDlong
dfa:adTypeAd Typestring
dfa:advertiserAdvertiserstring
dfa:advertiserGroupAdvertiser Groupstring
dfa:advertiserIdAdvertiser IDlong
dfa:assetAssetstring
dfa:assetCategoryAsset Categorystring
dfa:assetIdAsset IDlong
dfa:audienceTargetedAudience Targetedstring
dfa:campaignCampaignstring
dfa:campaignEndDateCampaign End Datestring
dfa:campaignIdCampaign IDlong
dfa:campaignStartDateCampaign Start Datestring
dfa:clickThroughUrlClick-through URLstring
dfa:creativeCreativestring
dfa:creativeGroup1Creative Groups 1string
dfa:creativeGroup2Creative Groups 2string
dfa:creativeIdCreative IDlong
dfa:creativeSizeCreative Pixel Sizestring
dfa:creativeTypeCreative Typestring
dfa:creativeVersionCreative Versionstring
dfa:dynamicElement1Dynamic Element 1string
dfa:dynamicElement1FieldValue1Dynamic Element 1 Field Value 1string
dfa:dynamicElement1FieldValue2Dynamic Element 1 Field Value 2string
dfa:dynamicElement1FieldValue3Dynamic Element 1 Field Value 3string
dfa:dynamicElement1ValueDynamic Element 1 Valuestring
dfa:dynamicElement1ValueIdDynamic Element 1 Value Idstring
dfa:dynamicElement2Dynamic Element 2string
dfa:dynamicElement2FieldValue1Dynamic Element 2 Field Value 1string
dfa:dynamicElement2FieldValue2Dynamic Element 2 Field Value 2string
dfa:dynamicElement2FieldValue3Dynamic Element 2 Field Value 3string
dfa:dynamicElement2ValueDynamic Element 2 Valuestring
dfa:dynamicElement2ValueIdDynamic Element 2 Value Idstring
dfa:dynamicElement3Dynamic Element 3string
dfa:dynamicElement3FieldValue1Dynamic Element 3 Field Value 1string
dfa:dynamicElement3FieldValue2Dynamic Element 3 Field Value 2string
dfa:dynamicElement3FieldValue3Dynamic Element 3 Field Value 3string
dfa:dynamicElement3ValueDynamic Element 3 Valuestring
dfa:dynamicElement3ValueIdDynamic Element 3 Value Idstring
dfa:dynamicElement4Dynamic Element 4string
dfa:dynamicElement4FieldValue1Dynamic Element 4 Field Value 1string
dfa:dynamicElement4FieldValue2Dynamic Element 4 Field Value 2string
dfa:dynamicElement4FieldValue3Dynamic Element 4 Field Value 3string
dfa:dynamicElement4ValueDynamic Element 4 Valuestring
dfa:dynamicElement4ValueIdDynamic Element 4 Value Idstring
dfa:dynamicElement5Dynamic Element 5string
dfa:dynamicElement5FieldValue1Dynamic Element 5 Field Value 1string
dfa:dynamicElement5FieldValue2Dynamic Element 5 Field Value 2string
dfa:dynamicElement5FieldValue3Dynamic Element 5 Field Value 3string
dfa:dynamicElement5ValueDynamic Element 5 Valuestring
dfa:dynamicElement5ValueIdDynamic Element 5 Value Idstring
dfa:dynamicProfileDynamic Profilestring
dfa:dynamicProfileIdDynamic Profile Idlong
dfa:floodlightAttributedInteractionFloodlight Attributed Interactionstring
dfa:interactionChannelInteraction Channelstring
dfa:interactionTypeInteraction Typestring
dfa:naturalSearchEngineCountryNatural Search Engine Countrystring
dfa:naturalSearchEnginePropertyNatural Search Engine Propertystring
dfa:naturalSearchEngineUrlNatural Search Engine URLstring
dfa:naturalSearchLandingPageNatural Search Landing Pagestring
dfa:naturalSearchLandingPageQueryStringNatural Search Landing Page Query Stringstring
dfa:naturalSearchProcessedLandingPageNatural Search Processed Landing Pagestring
dfa:naturalSearchProcessedLandingPageQueryStringNatural Search Processed Landing Page Query Stringstring
dfa:naturalSearchQueryNatural Search Querystring
dfa:packageRoadblockPackage/Roadblockstring
dfa:packageRoadblockIdPackage/Roadblock IDlong
dfa:packageRoadblockStrategyPackage/Roadblock Strategystring
dfa:paidSearchAdPaid Search Adstring
dfa:paidSearchAdGroupPaid Search Ad Groupstring
dfa:paidSearchAdGroupIdPaid Search Ad Group IDlong
dfa:paidSearchAdIdPaid Search Ad IDlong
dfa:paidSearchAdvertiserPaid Search Advertiserstring
dfa:paidSearchAdvertiserIdPaid Search Advertiser IDlong
dfa:paidSearchAgencyPaid Search Agencystring
dfa:paidSearchAgencyIdPaid Search Agency IDlong
dfa:paidSearchBidStrategyPaid Search Bid Strategystring
dfa:paidSearchBidStrategyIdPaid Search Bid Strategy IDlong
dfa:paidSearchCampaignPaid Search Campaignstring
dfa:paidSearchCampaignIdPaid Search Campaign IDlong
dfa:paidSearchEngineAccountPaid Search Engine Accountstring
dfa:paidSearchEngineAccountCategoryPaid Search Engine Account Categorystring
dfa:paidSearchEngineAccountIdPaid Search Engine Account IDlong
dfa:paidSearchExternalAdGroupIdPaid Search External Ad Group IDlong
dfa:paidSearchExternalAdIdPaid Search External Ad IDlong
dfa:paidSearchExternalCampaignIdPaid Search External Campaign IDlong
dfa:paidSearchExternalKeywordIdPaid Search External Keyword IDlong
dfa:paidSearchKeywordPaid Search Keywordstring
dfa:paidSearchKeywordIdPaid Search Keyword IDlong
dfa:paidSearchLabelsPaid Search Labelsstring
dfa:paidSearchLandingPageUrlPaid Search Landing Page URLstring
dfa:paidSearchLegacyKeywordIdPaid Search Legacy Keyword IDlong
dfa:paidSearchMatchTypePaid Search Match Typestring
dfa:placementPlacementstring
dfa:placementEndDatePlacement End Datestring
dfa:placementIdPlacement IDlong
dfa:placementSizePlacement Pixel Sizestring
dfa:placementStartDatePlacement Start Datestring
dfa:recalculatedAttributedInteractionRecalculated Attributed Interactionstring
dfa:renderingIdRendering IDlong
dfa:richMediaBackupImagesDimensionBackup Imagelong
dfa:richMediaCustomCountersDimensionCounterslong
dfa:richMediaCustomExitsDimensionExitslong
dfa:richMediaCustomTimersDimensionTimerslong
dfa:richMediaDisplayTimeDimensionTotal Display Timelong
dfa:richMediaExpansionTimeDimensionExpansion Timelong
dfa:richMediaExpansionsDimensionExpansionslong
dfa:richMediaFullScreenImpressionsDimensionFull-Screen Impressionslong
dfa:richMediaFullScreenVideoCompletionsDimensionFull-Screen Video Completionslong
dfa:richMediaFullScreenVideoPlaysDimensionFull-Screen Video Playslong
dfa:richMediaHtml5ImpressionsDimensionHTML5 Impressionslong
dfa:richMediaInteractionTimeDimensionTotal Interaction Timelong
dfa:richMediaInteractiveImpressionsDimensionInteractive Impressionslong
dfa:richMediaManualClosesDimensionManual Closeslong
dfa:richMediaVideoCompanionClicksDimensionVideo Companion Clickslong
dfa:richMediaVideoCompletionsDimensionVideo Completionslong
dfa:richMediaVideoFirstQuartileCompletesDimensionVideo First Quartile Completionslong
dfa:richMediaVideoFullScreensDimensionVideo Full-Screenlong
dfa:richMediaVideoInteractionsDimensionVideo Interactionslong
dfa:richMediaVideoLengthVideo Lengthstring
dfa:richMediaVideoMidpointsDimensionVideo Midpointslong
dfa:richMediaVideoMutesDimensionVideo Muteslong
dfa:richMediaVideoPausesDimensionVideo Pauseslong
dfa:richMediaVideoPlaysDimensionVideo Playslong
dfa:richMediaVideoProgressEventsDimensionVideo Progress Eventslong
dfa:richMediaVideoReplaysDimensionVideo Replayslong
dfa:richMediaVideoSkipsDimensionVideo Skipslong
dfa:richMediaVideoStopsDimensionVideo Stopslong
dfa:richMediaVideoThirdQuartileCompletesDimensionVideo Third Quartile Completionslong
dfa:richMediaVideoTrueViewsDimensionVideo True Viewslong
dfa:richMediaVideoUnmutesDimensionVideo Unmuteslong
dfa:richMediaVideoViewsDimensionVideo Viewslong
dfa:siteSite (DCM)string
dfa:siteDirectorySite (Site Directory)string
dfa:siteDirectoryIdSite ID (Site Directory)long
dfa:siteIdSite ID (DCM)long
dfa:siteKeynameSite Keynamestring
dfa:twitterImpressionIdTwitter Impression IDlong
dfa:withinFloodlightLookbackWindowWithin Floodlight Lookback Windowstring

Path To Conversion Report Metrics

API NameReport Builder NameType
dfa:totalConversionsTotal Conversionsdouble
dfa:totalConversionsRevenueTotal Revenuedouble

Path To Conversion Report Custom Floodlight Variables

API NameReport Builder NameType
dfa:floodlightVariableDimension1Floodlight Variable 1string
dfa:floodlightVariableDimension2Floodlight Variable 2string
dfa:floodlightVariableDimension3Floodlight Variable 3string
dfa:floodlightVariableDimension4Floodlight Variable 4string
dfa:floodlightVariableDimension5Floodlight Variable 5string
dfa:floodlightVariableDimension6Floodlight Variable 6string
dfa:floodlightVariableDimension7Floodlight Variable 7string
dfa:floodlightVariableDimension8Floodlight Variable 8string
dfa:floodlightVariableDimension9Floodlight Variable 9string
dfa:floodlightVariableDimension10Floodlight Variable 10string
dfa:floodlightVariableDimension11Floodlight Variable 11string
dfa:floodlightVariableDimension12Floodlight Variable 12string
dfa:floodlightVariableDimension13Floodlight Variable 13string
dfa:floodlightVariableDimension14Floodlight Variable 14string
dfa:floodlightVariableDimension15Floodlight Variable 15string
dfa:floodlightVariableDimension16Floodlight Variable 16string
dfa:floodlightVariableDimension17Floodlight Variable 17string
dfa:floodlightVariableDimension18Floodlight Variable 18string
dfa:floodlightVariableDimension19Floodlight Variable 19string
dfa:floodlightVariableDimension20Floodlight Variable 20string
dfa:floodlightVariableDimension21Floodlight Variable 21string
dfa:floodlightVariableDimension22Floodlight Variable 22string
dfa:floodlightVariableDimension23Floodlight Variable 23string
dfa:floodlightVariableDimension24Floodlight Variable 24string
dfa:floodlightVariableDimension25Floodlight Variable 25string
dfa:floodlightVariableDimension26Floodlight Variable 26string
dfa:floodlightVariableDimension27Floodlight Variable 27string
dfa:floodlightVariableDimension28Floodlight Variable 28string
dfa:floodlightVariableDimension29Floodlight Variable 29string
dfa:floodlightVariableDimension30Floodlight Variable 30string
dfa:floodlightVariableDimension31Floodlight Variable 31string
dfa:floodlightVariableDimension32Floodlight Variable 32string
dfa:floodlightVariableDimension33Floodlight Variable 33string
dfa:floodlightVariableDimension34Floodlight Variable 34string
dfa:floodlightVariableDimension35Floodlight Variable 35string
dfa:floodlightVariableDimension36Floodlight Variable 36string
dfa:floodlightVariableDimension37Floodlight Variable 37string
dfa:floodlightVariableDimension38Floodlight Variable 38string
dfa:floodlightVariableDimension39Floodlight Variable 39string
dfa:floodlightVariableDimension40Floodlight Variable 40string
dfa:floodlightVariableDimension41Floodlight Variable 41string
dfa:floodlightVariableDimension42Floodlight Variable 42string
dfa:floodlightVariableDimension43Floodlight Variable 43string
dfa:floodlightVariableDimension44Floodlight Variable 44string
dfa:floodlightVariableDimension45Floodlight Variable 45string
dfa:floodlightVariableDimension46Floodlight Variable 46string
dfa:floodlightVariableDimension47Floodlight Variable 47string
dfa:floodlightVariableDimension48Floodlight Variable 48string
dfa:floodlightVariableDimension49Floodlight Variable 49string
dfa:floodlightVariableDimension50Floodlight Variable 50string
dfa:floodlightVariableDimension51Floodlight Variable 51string
dfa:floodlightVariableDimension52Floodlight Variable 52string
dfa:floodlightVariableDimension53Floodlight Variable 53string
dfa:floodlightVariableDimension54Floodlight Variable 54string
dfa:floodlightVariableDimension55Floodlight Variable 55string
dfa:floodlightVariableDimension56Floodlight Variable 56string
dfa:floodlightVariableDimension57Floodlight Variable 57string
dfa:floodlightVariableDimension58Floodlight Variable 58string
dfa:floodlightVariableDimension59Floodlight Variable 59string
dfa:floodlightVariableDimension60Floodlight Variable 60string
dfa:floodlightVariableDimension61Floodlight Variable 61string
dfa:floodlightVariableDimension62Floodlight Variable 62string
dfa:floodlightVariableDimension63Floodlight Variable 63string
dfa:floodlightVariableDimension64Floodlight Variable 64string
dfa:floodlightVariableDimension65Floodlight Variable 65string
dfa:floodlightVariableDimension66Floodlight Variable 66string
dfa:floodlightVariableDimension67Floodlight Variable 67string
dfa:floodlightVariableDimension68Floodlight Variable 68string
dfa:floodlightVariableDimension69Floodlight Variable 69string
dfa:floodlightVariableDimension70Floodlight Variable 70string
dfa:floodlightVariableDimension71Floodlight Variable 71string
dfa:floodlightVariableDimension72Floodlight Variable 72string
dfa:floodlightVariableDimension73Floodlight Variable 73string
dfa:floodlightVariableDimension74Floodlight Variable 74string
dfa:floodlightVariableDimension75Floodlight Variable 75string
dfa:floodlightVariableDimension76Floodlight Variable 76string
dfa:floodlightVariableDimension77Floodlight Variable 77string
dfa:floodlightVariableDimension78Floodlight Variable 78string
dfa:floodlightVariableDimension79Floodlight Variable 79string
dfa:floodlightVariableDimension80Floodlight Variable 80string
dfa:floodlightVariableDimension81Floodlight Variable 81string
dfa:floodlightVariableDimension82Floodlight Variable 82string
dfa:floodlightVariableDimension83Floodlight Variable 83string
dfa:floodlightVariableDimension84Floodlight Variable 84string
dfa:floodlightVariableDimension85Floodlight Variable 85string
dfa:floodlightVariableDimension86Floodlight Variable 86string
dfa:floodlightVariableDimension87Floodlight Variable 87string
dfa:floodlightVariableDimension88Floodlight Variable 88string
dfa:floodlightVariableDimension89Floodlight Variable 89string
dfa:floodlightVariableDimension90Floodlight Variable 90string
dfa:floodlightVariableDimension91Floodlight Variable 91string
dfa:floodlightVariableDimension92Floodlight Variable 92string
dfa:floodlightVariableDimension93Floodlight Variable 93string
dfa:floodlightVariableDimension94Floodlight Variable 94string
dfa:floodlightVariableDimension95Floodlight Variable 95string
dfa:floodlightVariableDimension96Floodlight Variable 96string
dfa:floodlightVariableDimension97Floodlight Variable 97string
dfa:floodlightVariableDimension98Floodlight Variable 98string
dfa:floodlightVariableDimension99Floodlight Variable 99string
dfa:floodlightVariableDimension100Floodlight Variable 100string

Cross Dimension Reach Report Breakdown

API NameReport Builder NameType
dfa:dateDatestring
dfa:monthMonthstring
dfa:weekWeekstring

Cross Dimension Reach Report Filters

API NameReport Builder NameType
dfa:advertiserAdvertiserstring
dfa:campaignCampaignstring

Cross Dimension Reach Report Metrics

API NameReport Builder NameType
dfa:averageImpressionFrequencyAverage Impression Frequencydouble
dfa:clickReachClick Reachlong
dfa:duplicateClickReachDuplicate Click Reachlong
dfa:duplicateClickReachPercentDuplicate Click Reach Percentdouble
dfa:duplicateImpressionReachDuplicate Impression Reachlong
dfa:duplicateImpressionReachPercentDuplicate Impression Reach Percentdouble
dfa:duplicateTotalReachDuplicate Total Reachlong
dfa:duplicateTotalReachPercentDuplicate Total Reach Percentdouble
dfa:exclusiveClickReachExclusive Click Reachlong
dfa:exclusiveClickReachPercentExclusive Click Reach Percentdouble
dfa:exclusiveImpressionReachExclusive Impression Reachlong
dfa:exclusiveImpressionReachPercentExclusive Impression Reach Percentdouble
dfa:exclusiveTotalReachExclusive Total Reachlong
dfa:exclusiveTotalReachPercentExclusive Total Reach Percentdouble
dfa:impressionReachImpression Reachlong
dfa:incrementalClickReachIncremental Click Reachlong
dfa:incrementalImpressionReachIncremental Impression Reachlong
dfa:incrementalTotalReachIncremental Total Reachlong
dfa:totalReachTotal Reachlong

Cross Dimension Reach Report Overlap Metrics

API NameReport Builder NameType
dfa:overlapClickReachOverlap Click Reachlong
dfa:overlapClickReachPercentOverlap Click Reach Percentdouble
dfa:overlapImpressionReachOverlap Impression Reachlong
dfa:overlapImpressionReachPercentOverlap Impression Reach Percentdouble
dfa:overlapTotalReachOverlap Total Reachlong
dfa:overlapTotalReachPercentOverlap Total Reach Percentdouble

Floodlight Report Dimensions

API NameReport Builder NameType
dfa:activityActivitystring
dfa:activityGroupActivity Groupstring
dfa:activityGroupIdActivity Group IDlong
dfa:activityIdActivity IDlong
dfa:activityTimeActivity Date/Timestring
dfa:adAdstring
dfa:adIdAd IDlong
dfa:adTypeAd Typestring
dfa:advertiserAdvertiserstring
dfa:advertiserGroupAdvertiser Groupstring
dfa:advertiserIdAdvertiser IDlong
dfa:assetAssetstring
dfa:assetCategoryAsset Categorystring
dfa:assetIdAsset IDlong
dfa:audienceTargetedAudience Targetedstring
dfa:browserPlatformBrowser/Platformstring
dfa:campaignCampaignstring
dfa:campaignEndDateCampaign End Datestring
dfa:campaignIdCampaign IDlong
dfa:campaignStartDateCampaign Start Datestring
dfa:channelMixChannel Mixstring
dfa:cityCitystring
dfa:clickCountClick Countlong
dfa:clickThroughUrlClick-through URLstring
dfa:connectionTypeConnection Typestring
dfa:conversionReferrerConversion Referrerstring
dfa:conversionUrlConversion URLstring
dfa:countryCountrystring
dfa:creativeCreativestring
dfa:creativeGroup1Creative Groups 1string
dfa:creativeGroup2Creative Groups 2string
dfa:creativeIdCreative IDlong
dfa:creativeSizeCreative Pixel Sizestring
dfa:creativeTypeCreative Typestring
dfa:creativeVersionCreative Versionstring
dfa:customRichMediaEventCountRich Media Custom Event Countlong
dfa:customRichMediaEventPathSummaryRich Media Custom Event Path Summarystring
dfa:dateDatestring
dfa:daysSinceAttributedInteractionDays Since Attributed Interactionlong
dfa:daysSinceFirstInteractionDays Since First Interactionlong
dfa:dmaRegionDesignated Market Area (DMA)string
dfa:dynamicElement1Dynamic Element 1string
dfa:dynamicElement1FieldValue1Dynamic Element 1 Field Value 1string
dfa:dynamicElement1FieldValue2Dynamic Element 1 Field Value 2string
dfa:dynamicElement1FieldValue3Dynamic Element 1 Field Value 3string
dfa:dynamicElement1ValueDynamic Element 1 Valuestring
dfa:dynamicElement1ValueIdDynamic Element 1 Value Idstring
dfa:dynamicElement2Dynamic Element 2string
dfa:dynamicElement2FieldValue1Dynamic Element 2 Field Value 1string
dfa:dynamicElement2FieldValue2Dynamic Element 2 Field Value 2string
dfa:dynamicElement2FieldValue3Dynamic Element 2 Field Value 3string
dfa:dynamicElement2ValueDynamic Element 2 Valuestring
dfa:dynamicElement2ValueIdDynamic Element 2 Value Idstring
dfa:dynamicElement3Dynamic Element 3string
dfa:dynamicElement3FieldValue1Dynamic Element 3 Field Value 1string
dfa:dynamicElement3FieldValue2Dynamic Element 3 Field Value 2string
dfa:dynamicElement3FieldValue3Dynamic Element 3 Field Value 3string
dfa:dynamicElement3ValueDynamic Element 3 Valuestring
dfa:dynamicElement3ValueIdDynamic Element 3 Value Idstring
dfa:dynamicElement4Dynamic Element 4string
dfa:dynamicElement4FieldValue1Dynamic Element 4 Field Value 1string
dfa:dynamicElement4FieldValue2Dynamic Element 4 Field Value 2string
dfa:dynamicElement4FieldValue3Dynamic Element 4 Field Value 3string
dfa:dynamicElement4ValueDynamic Element 4 Valuestring
dfa:dynamicElement4ValueIdDynamic Element 4 Value Idstring
dfa:dynamicElement5Dynamic Element 5string
dfa:dynamicElement5FieldValue1Dynamic Element 5 Field Value 1string
dfa:dynamicElement5FieldValue2Dynamic Element 5 Field Value 2string
dfa:dynamicElement5FieldValue3Dynamic Element 5 Field Value 3string
dfa:dynamicElement5ValueDynamic Element 5 Valuestring
dfa:dynamicElement5ValueIdDynamic Element 5 Value Idstring
dfa:dynamicProfileDynamic Profilestring
dfa:dynamicProfileIdDynamic Profile Idlong
dfa:floodlightAttributionTypeFloodlight Attribution Typestring
dfa:floodlightConfigIdFloodlight Configurationlong
dfa:floodlightVariableDimension1Floodlight Variable 1string
dfa:floodlightVariableDimension2Floodlight Variable 2string
dfa:floodlightVariableDimension3Floodlight Variable 3string
dfa:floodlightVariableDimension4Floodlight Variable 4string
dfa:floodlightVariableDimension5Floodlight Variable 5string
dfa:floodlightVariableDimension6Floodlight Variable 6string
dfa:floodlightVariableDimension7Floodlight Variable 7string
dfa:floodlightVariableDimension8Floodlight Variable 8string
dfa:floodlightVariableDimension9Floodlight Variable 9string
dfa:floodlightVariableDimension10Floodlight Variable 10string
dfa:floodlightVariableDimension11Floodlight Variable 11string
dfa:floodlightVariableDimension12Floodlight Variable 12string
dfa:floodlightVariableDimension13Floodlight Variable 13string
dfa:floodlightVariableDimension14Floodlight Variable 14string
dfa:floodlightVariableDimension15Floodlight Variable 15string
dfa:floodlightVariableDimension16Floodlight Variable 16string
dfa:floodlightVariableDimension17Floodlight Variable 17string
dfa:floodlightVariableDimension18Floodlight Variable 18string
dfa:floodlightVariableDimension19Floodlight Variable 19string
dfa:floodlightVariableDimension20Floodlight Variable 20string
dfa:floodlightVariableDimension21Floodlight Variable 21string
dfa:floodlightVariableDimension22Floodlight Variable 22string
dfa:floodlightVariableDimension23Floodlight Variable 23string
dfa:floodlightVariableDimension24Floodlight Variable 24string
dfa:floodlightVariableDimension25Floodlight Variable 25string
dfa:floodlightVariableDimension26Floodlight Variable 26string
dfa:floodlightVariableDimension27Floodlight Variable 27string
dfa:floodlightVariableDimension28Floodlight Variable 28string
dfa:floodlightVariableDimension29Floodlight Variable 29string
dfa:floodlightVariableDimension30Floodlight Variable 30string
dfa:floodlightVariableDimension31Floodlight Variable 31string
dfa:floodlightVariableDimension32Floodlight Variable 32string
dfa:floodlightVariableDimension33Floodlight Variable 33string
dfa:floodlightVariableDimension34Floodlight Variable 34string
dfa:floodlightVariableDimension35Floodlight Variable 35string
dfa:floodlightVariableDimension36Floodlight Variable 36string
dfa:floodlightVariableDimension37Floodlight Variable 37string
dfa:floodlightVariableDimension38Floodlight Variable 38string
dfa:floodlightVariableDimension39Floodlight Variable 39string
dfa:floodlightVariableDimension40Floodlight Variable 40string
dfa:floodlightVariableDimension41Floodlight Variable 41string
dfa:floodlightVariableDimension42Floodlight Variable 42string
dfa:floodlightVariableDimension43Floodlight Variable 43string
dfa:floodlightVariableDimension44Floodlight Variable 44string
dfa:floodlightVariableDimension45Floodlight Variable 45string
dfa:floodlightVariableDimension46Floodlight Variable 46string
dfa:floodlightVariableDimension47Floodlight Variable 47string
dfa:floodlightVariableDimension48Floodlight Variable 48string
dfa:floodlightVariableDimension49Floodlight Variable 49string
dfa:floodlightVariableDimension50Floodlight Variable 50string
dfa:floodlightVariableDimension51Floodlight Variable 51string
dfa:floodlightVariableDimension52Floodlight Variable 52string
dfa:floodlightVariableDimension53Floodlight Variable 53string
dfa:floodlightVariableDimension54Floodlight Variable 54string
dfa:floodlightVariableDimension55Floodlight Variable 55string
dfa:floodlightVariableDimension56Floodlight Variable 56string
dfa:floodlightVariableDimension57Floodlight Variable 57string
dfa:floodlightVariableDimension58Floodlight Variable 58string
dfa:floodlightVariableDimension59Floodlight Variable 59string
dfa:floodlightVariableDimension60Floodlight Variable 60string
dfa:floodlightVariableDimension61Floodlight Variable 61string
dfa:floodlightVariableDimension62Floodlight Variable 62string
dfa:floodlightVariableDimension63Floodlight Variable 63string
dfa:floodlightVariableDimension64Floodlight Variable 64string
dfa:floodlightVariableDimension65Floodlight Variable 65string
dfa:floodlightVariableDimension66Floodlight Variable 66string
dfa:floodlightVariableDimension67Floodlight Variable 67string
dfa:floodlightVariableDimension68Floodlight Variable 68string
dfa:floodlightVariableDimension69Floodlight Variable 69string
dfa:floodlightVariableDimension70Floodlight Variable 70string
dfa:floodlightVariableDimension71Floodlight Variable 71string
dfa:floodlightVariableDimension72Floodlight Variable 72string
dfa:floodlightVariableDimension73Floodlight Variable 73string
dfa:floodlightVariableDimension74Floodlight Variable 74string
dfa:floodlightVariableDimension75Floodlight Variable 75string
dfa:floodlightVariableDimension76Floodlight Variable 76string
dfa:floodlightVariableDimension77Floodlight Variable 77string
dfa:floodlightVariableDimension78Floodlight Variable 78string
dfa:floodlightVariableDimension79Floodlight Variable 79string
dfa:floodlightVariableDimension80Floodlight Variable 80string
dfa:floodlightVariableDimension81Floodlight Variable 81string
dfa:floodlightVariableDimension82Floodlight Variable 82string
dfa:floodlightVariableDimension83Floodlight Variable 83string
dfa:floodlightVariableDimension84Floodlight Variable 84string
dfa:floodlightVariableDimension85Floodlight Variable 85string
dfa:floodlightVariableDimension86Floodlight Variable 86string
dfa:floodlightVariableDimension87Floodlight Variable 87string
dfa:floodlightVariableDimension88Floodlight Variable 88string
dfa:floodlightVariableDimension89Floodlight Variable 89string
dfa:floodlightVariableDimension90Floodlight Variable 90string
dfa:floodlightVariableDimension91Floodlight Variable 91string
dfa:floodlightVariableDimension92Floodlight Variable 92string
dfa:floodlightVariableDimension93Floodlight Variable 93string
dfa:floodlightVariableDimension94Floodlight Variable 94string
dfa:floodlightVariableDimension95Floodlight Variable 95string
dfa:floodlightVariableDimension96Floodlight Variable 96string
dfa:floodlightVariableDimension97Floodlight Variable 97string
dfa:floodlightVariableDimension98Floodlight Variable 98string
dfa:floodlightVariableDimension99Floodlight Variable 99string
dfa:floodlightVariableDimension100Floodlight Variable 100string
dfa:hasRichMediaBackupImagesHas Backup Imageboolean
dfa:hasRichMediaCustomCountersHas Countersboolean
dfa:hasRichMediaCustomExitsHas Exitsboolean
dfa:hasRichMediaCustomTimersHas Timersboolean
dfa:hasRichMediaDynamicAdImpressionsHas Dynamic Impressionsboolean
dfa:hasRichMediaExpansionsHas Expansionsboolean
dfa:hasRichMediaFullScreenImpressionsHas Full-Screen Impressionsboolean
dfa:hasRichMediaFullScreenVideoCompletionsHas Full-Screen Video Completionsboolean
dfa:hasRichMediaFullScreenVideoPlaysHas Full-Screen Video Playsboolean
dfa:hasRichMediaFullScreenViewsHas Full-Screen Viewsboolean
dfa:hasRichMediaHtml5ImpressionsHas HTML5 Impressionsboolean
dfa:hasRichMediaInteractiveImpressionsHas Interactive Impressionsboolean
dfa:hasRichMediaManualClosesHas Manual Closesboolean
dfa:hasRichMediaVideoCompanionClicksHas Video Companion Clicksboolean
dfa:hasRichMediaVideoCompletionsHas Video Completionsboolean
dfa:hasRichMediaVideoFirstQuartileCompletesHas Video First Quartile Completionsboolean
dfa:hasRichMediaVideoFullScreensHas Video Full-Screenboolean
dfa:hasRichMediaVideoInteractionsHas Video Interactionsboolean
dfa:hasRichMediaVideoMidpointsHas Video Midpointsboolean
dfa:hasRichMediaVideoMutesHas Video Mutesboolean
dfa:hasRichMediaVideoPausesHas Video Pausesboolean
dfa:hasRichMediaVideoPlaysHas Video Playsboolean
dfa:hasRichMediaVideoProgressEventsHas Video Progress Eventsboolean
dfa:hasRichMediaVideoReplaysHas Video Replaysboolean
dfa:hasRichMediaVideoSkipsHas Video Skipsboolean
dfa:hasRichMediaVideoStopsHas Video Stopsboolean
dfa:hasRichMediaVideoThirdQuartileCompletesHas Video Third Quartile Completionsboolean
dfa:hasRichMediaVideoTrueViewsHas Video True Viewsboolean
dfa:hasRichMediaVideoUnmutesHas Video Unmutesboolean
dfa:hasRichMediaVideoViewsHas Video Viewsboolean
dfa:hourHourstring
dfa:hoursSinceAttributedInteractionHours Since Attributed Interactionlong
dfa:hoursSinceFirstInteractionHours Since First Interactionlong
dfa:impressionCountImpression Countlong
dfa:interactionChannelInteraction Channelstring
dfa:interactionCountClickTrackerInteraction Count: Click Trackerlong
dfa:interactionCountMobileRichMediaInteraction Count: Mobile Rich Medialong
dfa:interactionCountMobileStaticImageInteraction Count: Mobile Static Imagelong
dfa:interactionCountMobileVideoInteraction Count: Mobile Videolong
dfa:interactionCountNaturalSearchInteraction Count: Natural Searchlong
dfa:interactionCountPaidSearchInteraction Count: Paid Searchlong
dfa:interactionCountRichMediaInteraction Count: Rich Medialong
dfa:interactionCountStaticImageInteraction Count: Static Imagelong
dfa:interactionCountVideoInteraction Count: Videolong
dfa:interactionTypeInteraction Typestring
dfa:mobileCarrierMobile Carrierstring
dfa:monthMonthstring
dfa:naturalSearchEngineCountryNatural Search Engine Countrystring
dfa:naturalSearchEnginePropertyNatural Search Engine Propertystring
dfa:naturalSearchEngineUrlNatural Search Engine URLstring
dfa:naturalSearchLandingPageNatural Search Landing Pagestring
dfa:naturalSearchLandingPageQueryStringNatural Search Landing Page Query Stringstring
dfa:naturalSearchProcessedLandingPageNatural Search Processed Landing Pagestring
dfa:naturalSearchProcessedLandingPageQueryStringNatural Search Processed Landing Page Query Stringstring
dfa:naturalSearchQueryNatural Search Querystring
dfa:numValueNUM Valuestring
dfa:operatingSystemOperating Systemstring
dfa:operatingSystemVersionOperating System Versionstring
dfa:ordValueORD Valuestring
dfa:packageRoadblockPackage/Roadblockstring
dfa:packageRoadblockIdPackage/Roadblock IDlong
dfa:packageRoadblockStrategyPackage/Roadblock Strategystring
dfa:paidSearchAdPaid Search Adstring
dfa:paidSearchAdGroupPaid Search Ad Groupstring
dfa:paidSearchAdGroupIdPaid Search Ad Group IDlong
dfa:paidSearchAdIdPaid Search Ad IDlong
dfa:paidSearchAdvertiserPaid Search Advertiserstring
dfa:paidSearchAdvertiserIdPaid Search Advertiser IDlong
dfa:paidSearchAgencyPaid Search Agencystring
dfa:paidSearchAgencyIdPaid Search Agency IDlong
dfa:paidSearchBidStrategyPaid Search Bid Strategystring
dfa:paidSearchBidStrategyIdPaid Search Bid Strategy IDlong
dfa:paidSearchCampaignPaid Search Campaignstring
dfa:paidSearchCampaignIdPaid Search Campaign IDlong
dfa:paidSearchEngineAccountPaid Search Engine Accountstring
dfa:paidSearchEngineAccountCategoryPaid Search Engine Account Categorystring
dfa:paidSearchEngineAccountIdPaid Search Engine Account IDlong
dfa:paidSearchExternalAdGroupIdPaid Search External Ad Group IDlong
dfa:paidSearchExternalAdIdPaid Search External Ad IDlong
dfa:paidSearchExternalCampaignIdPaid Search External Campaign IDlong
dfa:paidSearchExternalKeywordIdPaid Search External Keyword IDlong
dfa:paidSearchKeywordPaid Search Keywordstring
dfa:paidSearchKeywordIdPaid Search Keyword IDlong
dfa:paidSearchLabelsPaid Search Labelsstring
dfa:paidSearchLandingPageUrlPaid Search Landing Page URLstring
dfa:paidSearchLegacyKeywordIdPaid Search Legacy Keyword IDlong
dfa:paidSearchMatchTypePaid Search Match Typestring
dfa:pathLengthPath Lengthlong
dfa:pathTypePath Typestring
dfa:placementPlacementstring
dfa:placementEndDatePlacement End Datestring
dfa:placementIdPlacement IDlong
dfa:placementSizePlacement Pixel Sizestring
dfa:placementStartDatePlacement Start Datestring
dfa:platformTypePlatform Typestring
dfa:renderingIdRendering IDlong
dfa:richMediaVideoLengthVideo Lengthstring
dfa:siteSite (DCM)string
dfa:siteDirectorySite (Site Directory)string
dfa:siteDirectoryIdSite ID (Site Directory)long
dfa:siteIdSite ID (DCM)long
dfa:siteKeynameSite Keynamestring
dfa:standardRichMediaEventCountRich Media Standard Event Countlong
dfa:standardRichMediaEventPathSummaryRich Media Standard Event Path Summarystring
dfa:stateState/Regionstring
dfa:tranValueTRAN Valuestring
dfa:uValueU Valuestring
dfa:weekWeekstring
dfa:zipCodeZIP/Postal Codelong

Floodlight Report Metrics

API NameReport Builder NameType
dfa:activityClickThroughConversionsClick-through Conversionsdouble
dfa:activityClickThroughRevenueClick-through Revenuedouble
dfa:activityViewThroughConversionsView-through Conversionsdouble
dfa:activityViewThroughRevenueView-through Revenuedouble
dfa:floodlightImpressionsFloodlight Impressionslong
dfa:floodlightVariableMetric1Floodlight Variable 1double
dfa:floodlightVariableMetric2Floodlight Variable 2double
dfa:floodlightVariableMetric3Floodlight Variable 3double
dfa:floodlightVariableMetric4Floodlight Variable 4double
dfa:floodlightVariableMetric5Floodlight Variable 5double
dfa:floodlightVariableMetric6Floodlight Variable 6double
dfa:floodlightVariableMetric7Floodlight Variable 7double
dfa:floodlightVariableMetric8Floodlight Variable 8double
dfa:floodlightVariableMetric9Floodlight Variable 9double
dfa:floodlightVariableMetric10Floodlight Variable 10double
dfa:floodlightVariableMetric11Floodlight Variable 11double
dfa:floodlightVariableMetric12Floodlight Variable 12double
dfa:floodlightVariableMetric13Floodlight Variable 13double
dfa:floodlightVariableMetric14Floodlight Variable 14double
dfa:floodlightVariableMetric15Floodlight Variable 15double
dfa:floodlightVariableMetric16Floodlight Variable 16double
dfa:floodlightVariableMetric17Floodlight Variable 17double
dfa:floodlightVariableMetric18Floodlight Variable 18double
dfa:floodlightVariableMetric19Floodlight Variable 19double
dfa:floodlightVariableMetric20Floodlight Variable 20double
dfa:floodlightVariableMetric21floodlight variable 21double
dfa:floodlightVariableMetric22floodlight variable 22double
dfa:floodlightVariableMetric23floodlight variable 23double
dfa:floodlightVariableMetric24floodlight variable 24double
dfa:floodlightVariableMetric25floodlight variable 25double
dfa:floodlightVariableMetric26floodlight variable 26double
dfa:floodlightVariableMetric27floodlight variable 27double
dfa:floodlightVariableMetric28floodlight variable 28double
dfa:floodlightVariableMetric29floodlight variable 29double
dfa:floodlightVariableMetric30floodlight variable 30double
dfa:floodlightVariableMetric31floodlight variable 31double
dfa:floodlightVariableMetric32floodlight variable 32double
dfa:floodlightVariableMetric33floodlight variable 33double
dfa:floodlightVariableMetric34floodlight variable 34double
dfa:floodlightVariableMetric35floodlight variable 35double
dfa:floodlightVariableMetric36floodlight variable 36double
dfa:floodlightVariableMetric37floodlight variable 37double
dfa:floodlightVariableMetric38floodlight variable 38double
dfa:floodlightVariableMetric39floodlight variable 39double
dfa:floodlightVariableMetric40floodlight variable 40double
dfa:floodlightVariableMetric41floodlight variable 41double
dfa:floodlightVariableMetric42floodlight variable 42double
dfa:floodlightVariableMetric43floodlight variable 43double
dfa:floodlightVariableMetric44floodlight variable 44double
dfa:floodlightVariableMetric45floodlight variable 45double
dfa:floodlightVariableMetric46floodlight variable 46double
dfa:floodlightVariableMetric47floodlight variable 47double
dfa:floodlightVariableMetric48floodlight variable 48double
dfa:floodlightVariableMetric49floodlight variable 49double
dfa:floodlightVariableMetric50floodlight variable 50double
dfa:floodlightVariableMetric51floodlight variable 51double
dfa:floodlightVariableMetric52floodlight variable 52double
dfa:floodlightVariableMetric53floodlight variable 53double
dfa:floodlightVariableMetric54floodlight variable 54double
dfa:floodlightVariableMetric55floodlight variable 55double
dfa:floodlightVariableMetric56floodlight variable 56double
dfa:floodlightVariableMetric57floodlight variable 57double
dfa:floodlightVariableMetric58floodlight variable 58double
dfa:floodlightVariableMetric59floodlight variable 59double
dfa:floodlightVariableMetric60floodlight variable 60double
dfa:floodlightVariableMetric61floodlight variable 61double
dfa:floodlightVariableMetric62floodlight variable 62double
dfa:floodlightVariableMetric63floodlight variable 63double
dfa:floodlightVariableMetric64floodlight variable 64double
dfa:floodlightVariableMetric65floodlight variable 65double
dfa:floodlightVariableMetric66floodlight variable 66double
dfa:floodlightVariableMetric67floodlight variable 67double
dfa:floodlightVariableMetric68floodlight variable 68double
dfa:floodlightVariableMetric69floodlight variable 69double
dfa:floodlightVariableMetric70floodlight variable 70double
dfa:floodlightVariableMetric71floodlight variable 71double
dfa:floodlightVariableMetric72floodlight variable 72double
dfa:floodlightVariableMetric73floodlight variable 73double
dfa:floodlightVariableMetric74floodlight variable 74double
dfa:floodlightVariableMetric75floodlight variable 75double
dfa:floodlightVariableMetric76floodlight variable 76double
dfa:floodlightVariableMetric77floodlight variable 77double
dfa:floodlightVariableMetric78floodlight variable 78double
dfa:floodlightVariableMetric79floodlight variable 79double
dfa:floodlightVariableMetric80floodlight variable 80double
dfa:floodlightVariableMetric81floodlight variable 81double
dfa:floodlightVariableMetric82floodlight variable 82double
dfa:floodlightVariableMetric83floodlight variable 83double
dfa:floodlightVariableMetric84floodlight variable 84double
dfa:floodlightVariableMetric85floodlight variable 85double
dfa:floodlightVariableMetric86floodlight variable 86double
dfa:floodlightVariableMetric87floodlight variable 87double
dfa:floodlightVariableMetric88floodlight variable 88double
dfa:floodlightVariableMetric89floodlight variable 89double
dfa:floodlightVariableMetric90floodlight variable 90double
dfa:floodlightVariableMetric91floodlight variable 91double
dfa:floodlightVariableMetric92floodlight variable 92double
dfa:floodlightVariableMetric93floodlight variable 93double
dfa:floodlightVariableMetric94floodlight variable 94double
dfa:floodlightVariableMetric95floodlight variable 95double
dfa:floodlightVariableMetric96floodlight variable 96double
dfa:floodlightVariableMetric97floodlight variable 97double
dfa:floodlightVariableMetric98floodlight variable 98double
dfa:floodlightVariableMetric99floodlight variable 99double
dfa:floodlightVariableMetric100floodlight variable 100double
dfa:lastClickAttributedTransactionCountClick-through Transaction Countdouble
dfa:lastImpressionAttributedTransactionCountView-through Transaction Countdouble
dfa:richMediaAverageExpansionTimeAverage Expansion Timedouble
dfa:richMediaAverageFullScreenViewTimeFull-Screen Average View Timedouble
dfa:richMediaAverageInteractionTimeAverage Interaction Timedouble
dfa:richMediaAverageVideoViewTimeVideo Average View Timedouble
dfa:richMediaBackupImagesBackup Imagelong
dfa:richMediaCustomAverageTimeAverage Timedouble
dfa:richMediaCustomCountersCounterslong
dfa:richMediaCustomExitsExitslong
dfa:richMediaCustomTimersTimerslong
dfa:richMediaDisplayTimeTotal Display Timelong
dfa:richMediaExpansionTimeExpansion Timelong
dfa:richMediaExpansionsExpansionslong
dfa:richMediaFullScreenImpressionsFull-Screen Impressionslong
dfa:richMediaFullScreenVideoCompletesFull-Screen Video Completionslong
dfa:richMediaFullScreenVideoPlaysFull-Screen Video Playslong
dfa:richMediaHtml5ImpressionsHTML5 Impressionslong
dfa:richMediaInteractionTimeTotal Interaction Timelong
dfa:richMediaInteractionsTotal Interactionslong
dfa:richMediaInteractiveImpressionsInteractive Impressionslong
dfa:richMediaManualClosesManual Closeslong
dfa:richMediaVideoCompanionClicksVideo Companion Clickslong
dfa:richMediaVideoCompletionsVideo Completionslong
dfa:richMediaVideoFirstQuartileCompletesVideo First Quartile Completionslong
dfa:richMediaVideoFullScreensVideo Full-Screenlong
dfa:richMediaVideoInteractionRateVideo Interaction Ratedouble
dfa:richMediaVideoInteractionsVideo Interactionslong
dfa:richMediaVideoMidpointsVideo Midpointslong
dfa:richMediaVideoMutesVideo Muteslong
dfa:richMediaVideoPausesVideo Pauseslong
dfa:richMediaVideoPlaysVideo Playslong
dfa:richMediaVideoProgressEventsVideo Progress Eventslong
dfa:richMediaVideoReplaysVideo Replayslong
dfa:richMediaVideoSkipsVideo Skipslong
dfa:richMediaVideoStopsVideo Stopslong
dfa:richMediaVideoThirdQuartileCompletesVideo Third Quartile Completionslong
dfa:richMediaVideoTrueViewsVideo True Viewslong
dfa:richMediaVideoUnmutesVideo Unmuteslong
dfa:richMediaVideoViewRateVideo View Ratedouble
dfa:richMediaVideoViewsVideo Viewslong
dfa:totalConversionsTotal Conversionsdouble
dfa:totalConversionsRevenueTotal Revenuedouble
dfa:transactionCountTransaction Countlong

Floodlight Report Filters

API NameReport Builder NameType
dfa:activityActivitystring
dfa:activityGroupActivity Groupstring
dfa:adAdstring
dfa:adTypeAd Typestring
dfa:advertiserAdvertiserstring
dfa:advertiserGroupAdvertiser Groupstring
dfa:browserPlatformBrowser/Platformstring
dfa:campaignCampaignstring
dfa:campaignEndDateCampaign End Datestring
dfa:campaignStartDateCampaign Start Datestring
dfa:cityCitystring
dfa:clickThroughUrlClick-through URLstring
dfa:connectionTypeConnection Typestring
dfa:countryCountrystring
dfa:creativeCreativestring
dfa:creativeGroup1Creative Groups 1string
dfa:creativeGroup2Creative Groups 2string
dfa:creativeSizeCreative Pixel Sizestring
dfa:creativeTypeCreative Typestring
dfa:dmaRegionDesignated Market Area (DMA)string
dfa:mobileCarrierMobile Carrierstring
dfa:operatingSystemOperating Systemstring
dfa:packageRoadblockStrategyPackage/Roadblock Strategystring
dfa:placementPlacementstring
dfa:placementSizePlacement Pixel Sizestring
dfa:platformTypePlatform Typestring
dfa:renderingIdRendering IDlong
dfa:siteSite (DCM)string
dfa:siteDirectorySite (Site Directory)string
dfa:stateState/Regionstring

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