# REST Resource: advertisers.negativeKeywordLists.negativeKeywords

- [Resource: NegativeKeyword](https://developers.google.com/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords#NegativeKeyword)
  - [JSON representation](https://developers.google.com/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords#NegativeKeyword.SCHEMA_REPRESENTATION)
- [Methods](https://developers.google.com/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords#METHODS_SUMMARY)

## Resource: NegativeKeyword

A negatively targeted keyword that belongs to a negative keyword list.

| JSON representation |
|---|
| ``` { "name": string, "keywordValue": string } ``` |

| Fields ||
|---|---|
| `name` | `string` Output only. The resource name of the negative keyword. |
| `keywordValue` | `string` Required. Immutable. The negatively targeted keyword, for example `car insurance`. Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10. Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored. |

| ## Methods ||
|---|---|
| ### `https://developers.google.com/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords/bulkEdit` | Bulk edits negative keywords in a single negative keyword list. |
| ### `https://developers.google.com/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords/create` | Creates a negative keyword in a negative keyword list. |
| ### `https://developers.google.com/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords/delete` | Deletes a negative keyword from a negative keyword list. |
| ### `https://developers.google.com/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords/list` | Lists negative keywords in a negative keyword list. |
| ### `https://developers.google.com/display-video/api/reference/rest/v4/advertisers.negativeKeywordLists.negativeKeywords/replace` | Replaces all negative keywords in a single negative keyword list. |