# Negative keyword lists

[Negative keyword lists](https://support.google.com/displayvideo/answer/2697825) are lists of string keywords. Target a negative
keyword list to help keep your ads from serving on sites, apps or videos related
to those keywords.

In the Display \& Video 360 API, these are [`NegativeKeywordList`](https://developers.google.com/display-video/api/reference/rest/current/advertisers.negativeKeywordLists#NegativeKeywordList) resources.
Target them using the targeting type `TARGETING_TYPE_NEGATIVE_KEYWORD_LIST`.

## `NegativeKeyword` resource

A [`NegativeKeyword`](https://developers.google.com/display-video/api/reference/rest/current/advertisers.negativeKeywordLists.negativeKeywords#NegativeKeyword) resource is a keyword assigned to a negative
keyword list. It is defined by a string value.

## Content management

Negative keywords are managed using functions in the
[`negativeKeywords`](https://developers.google.com/display-video/api/reference/rest/current/advertisers.negativeKeywordLists.negativeKeywords#methods) service:

- [`create`](https://developers.google.com/display-video/api/reference/rest/current/advertisers.negativeKeywordLists.negativeKeywords/create) adds a keyword to the list.
- [`delete`](https://developers.google.com/display-video/api/reference/rest/current/advertisers.negativeKeywordLists.negativeKeywords/delete) removes a keyword from the list.
- [`list`](https://developers.google.com/display-video/api/reference/rest/current/advertisers.negativeKeywordLists.negativeKeywords/list) gets keywords in the list.
- [`bulkEdit`](https://developers.google.com/display-video/api/reference/rest/current/advertisers.negativeKeywordLists.negativeKeywords/bulkEdit) edits list content in bulk. The method removes a set of keywords from the list and then assigns a separate set of keywords to the list in a single request.
- [`replace`](https://developers.google.com/display-video/api/reference/rest/current/advertisers.negativeKeywordLists.negativeKeywords/replace) fully replaces the content of the negative keyword list with provided keywords.