Use the Data Manager API to send the following types of events:

### Google Ads

### Multi-source conversions

[Boost your Google tag with additional data sources](https://support.google.com/google-ads/answer/16542291).
Send multi-source conversions as an additional data source for tag
conversions.

<br />

- **Adjust real-time conversion values**: Send accurate financial updates (like restatements, upsells, or finalized cart totals) from your CRM to override the initial estimated value.
- **Enhance measurement accuracy**: Supplement your conversions with missing user-provided data (like email or phone number) to mitigate signal loss, recover conversions that may be missed by the Google tag, and unlock better bidding.

<br />

> [!NOTE]
> **Note:** Multi-source conversion data from the Data Manager API won't flow to your conversion bidding for a 14-day trial period. This doesn't apply to your existing Google tag data source.

[Send online conversions](https://developers.google.com/data-manager/api/devguides/events/google-ads/online/send-events)

### Offline conversions

Send [offline conversions](https://support.google.com/google-ads/answer/2998031) or [enhanced conversions for
leads](https://support.google.com/google-ads/answer/15713840).

[Send offline conversions](https://developers.google.com/data-manager/api/devguides/events/google-ads/offline/send-events)

### Store sales conversions

Send [store sales conversions](https://support.google.com/google-ads/topic/9941533). This feature is only
available to Google Ads accounts on an allowlist.

[Send store sales conversions](https://developers.google.com/data-manager/api/devguides/events/google-ads/store-sales/send-events)

### Conversion adjustments

[Adjust a previously recorded conversion](https://developers.google.com/data-manager/api/devguides/events/google-ads/conversion-adjustments). Store sales
conversions can't be adjusted.

<br />

- **Adjust real-time conversion values**: Send accurate financial updates (like restatements, upsells, or finalized cart totals) from your CRM to override the initial estimated value.
- **Enhance measurement accuracy**: Supplement your conversions with missing user-provided data (like email or phone number) to mitigate signal loss, recover conversions that may be missed by the Google tag, and unlock better bidding.

<br />

[Send an adjustment](https://developers.google.com/data-manager/api/devguides/events/google-ads/conversion-adjustments)

### Google Analytics

### Multi-source events

Send [multi-source events with a transaction ID](https://support.google.com/analytics/answer/16391665) as an
additional data source for your tag or Google Analytics for Firebase (GA4F) events,
to maximize ad interaction signals and strengthen your data and overall
performance.

This feature is only available to Google Analytics properties on an allowlist.
[Fill out the form](https://forms.gle/PUT2AsLVM1krd5zm6) if you're interested in
adding your Google Analytics property to the allowlist.

> [!NOTE]
> **Note:** Multi-source event data sent to **web** data streams from the Data Manager API won't flow to your conversion bidding for a 14-day trial period. This doesn't apply to your existing Google tag data source, or to multi-source events sent to **app** data streams from the Data Manager API.

[Send multi-source events](https://developers.google.com/data-manager/api/devguides/events/analytics/online/send-events)

### Recommended and custom events

Send [recommended](https://developers.google.com/data-manager/api/reference/analytics/recommended-events) and [custom events](https://support.google.com/analytics/answer/12229021) to
Google Analytics.

[Send recommended and custom events](https://developers.google.com/data-manager/api/devguides/events/analytics/recommended-custom-events/send-events)

### Floodlight

### Offline conversions

Send Floodlight offline conversions for Google Marketing Platform products,
including
[Campaign Manager 360](https://support.google.com/campaignmanager/answer/3027419#features),
[Search Ads 360](https://support.google.com/sa360/answer/13607956), and
[Display \& Video 360](https://support.google.com/displayvideo/answer/3027419#features).

[Send offline conversions](https://developers.google.com/data-manager/api/devguides/events/cm360/offline/send-events)

### Multi-source conversions

Send [multi-source conversions](https://support.google.com/campaignmanager/answer/17156206) as an additional data
source for your Google tag or legacy Floodlight tag.

> [!NOTE]
> **Note:** Multi-source conversion data from the Data Manager API won't flow to your conversion bidding for a 14-day trial period. This doesn't apply to your existing Google tag data source.

[Send multi-source conversions](https://developers.google.com/data-manager/api/devguides/events/cm360/online/send-events)

**IAB ECAPI specification:** If you're following the [IAB Tech Lab Event and
Conversion API (ECAPI)](https://iabtechlab.com/standards/ecapi/) standard, refer to the [ECAPI specification
mapping](https://developers.google.com/data-manager/api/reference/ecapi) to learn how to map your ECAPI data to Data Manager API event
ingestion requests.

The Data Manager API supports [encryption](https://developers.google.com/data-manager/api/devguides/concepts/encryption) of
user data when sending events for any use case.