Use the Data Manager API to manage audiences for Google Ads and Display \& Video 360.

- **Google Ads:** [Customer Match audiences using contact information or user IDs,
  and mobile device ID audiences](https://developers.google.com/data-manager/api/devguides/audiences/google-ads/customer-match).

- **Display \& Video 360:** [Customer Match audiences using contact information, and mobile
  device ID audiences](https://developers.google.com/data-manager/api/devguides/audiences/display-video/customer-match).

The Data Manager API uses [confidential matching](https://support.google.com/google-ads-data-manager/answer/14577185) to process Customer Match
data and supports [encryption](https://developers.google.com/data-manager/api/devguides/concepts/encryption.md.txt).