Skills
GROWTH: Fundraising, GROWTH: Brand, GROWTH: Marketing
Biography
Yonatan Kagansky is an Israeli communication expert who helps companies and executives to break through the indifference of their audiences by utilizing the power of stories. Strategic business stories and pitches that create engagement and push people to act: to get excited; to sign up; to buy; to invest…. Yonatan’s toolkit includes an in-depth understanding of consumer psychology, education in psychology and communication, and vast experience in communication strategy, advertising, and branding. Yonatan works directly with managers as a personal consultant and provides a wider range of services through NewSpark, the agency he founded. He also preaches about the gentle art and craft of creating strategic stories via blogs, talks, and workshops.