DESIGN: UX / Interaction, DESIGN: Research / Testing, DESIGN: Visual / Interface
Yishay is currently a Senior UX Architect at Trax Retail, a company providing computer vision solutions for retail. With over 15 years of experience in UX, he has worked with countless companies and teams to make products that people understand, use, and love. Previously as a Senior User Experience Designer at IBM, he focused on implementing design thinking methodologies to create new products, advocate design principles, and assist product teams. With a passion for User Research and Design Thinking, he serves as a Lecturer at the Academic College of Israel in Ramat-Gan and has partnered with many companies to lead workshops on UX.