PRODUCT: Development, GROWTH: Brand Marketing, DESIGN: UX/Interaction Design
Ofer, who has 19 years of experience as a creative director and copywriter for global advertising agencies, is a Google Product/Brand Design Expert, a Certified Sprint Master, and a specialist in challenger branding. Additionally, he works for an Israeli bank where he creates personas and scripts for chat bots. Along with serving as a Launchpad Mentor, he has spent the last 6 years as an independent consultant specializing in product strategy, brand strategy, design, and communications. Ofer received his B.A. in Cinematography and Video Production from Tel Aviv University.