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Irina Sergeeva
London, UK


PRODUCT: Development, GROWTH: Brand, GROWTH: Marketing


Moscow-based strategist and full stack marketer specialising in brand, marketing & communication strategies. Currently working as a CMO for the Russian branch of dentsu advertising group, I also spend time being a lead mentor at Google for Startups. My particular interest lies within content marketing — I teach my own course at the Universal University, Russia's leading university of creative industries, and consult various Russian and international companies on their product, marketing and content strategies. PhD in cultural studies — wrote a thesis on the formation of new type of digital mass culture in Twitter. Also, I am a podcasting enthusiast with a podcast that hit Apple's "Podcasts of the year" top in 2019. Love composing electronic music. Hate broccoli.