TECH: Machine Learning, PRODUCT: Development, PRODUCT: Privacy, DESIGN: Design thinking, Design strategy, Experience Design, Research/Testing, Voice Design
Adi is the Founder, Experience Strategist, and Senior Sprint Master at ExStrategy - a company that solves critical business, strategy, and product challenges by running design thinking sprints. In this role, she uses her 17 years of experience in strategic design, product strategy, branding, and product analysis to accelerate products. Additionally, she is the CEO of Wizard Product & Strategy, a company specializing in product innovation, business analysis, and UX. As CEO, she guides companies from forming an initial idea to implementing a business strategy and creating a user experience that drives sales. As a Google Product Design Expert, Assistant Expert, and Sprint Master, she is passionate about fostering growth across the startup ecosystem.