When your agent is fully tested and ready for users, it's time to launch. You
can submit the agent for launch on one or more carrier networks. The launch
process includes:

1. [Brand verification](https://developers.google.com/business-communications/rcs-business-messaging/guides/launch/brand-verification): An authorized brand representative confirms your agent information and your right to manage the agent on their behalf.
2. [Launch approval](https://developers.google.com/business-communications/rcs-business-messaging/guides/launch/launch-approval): Google, carriers, or both approve your agent and launch information.

Once your agent is approved for launch, it will be able to reach RBM-capable
users on the approved carrier networks.

## Google-managed vs. Carrier-managed launches

Some launches are managed by Google and others are managed directly by
carriers:

- **Google-managed launch:** Google manages brand verification and launch approval for the carrier.
- **Carrier-managed launch:** The carrier directly manages brand verification and launch approval for their network.

To identify which carriers these are, refer to the **Launch** page in the
RCS for Business Developer Console. The **Select carriers** form
(described in
[Submit a launch request](https://developers.google.com/business-communications/rcs-business-messaging/guides/launch/launch-approval#submit-launch-request))
lists the carrier networks where your agent can launch.

- Carriers marked with an info icon info perform carrier-managed launches, and they may have additional requirements. Contact them directly for more information.
- Carriers that **are not** marked with an info icon info follow the Google-managed launch process.

### Prerequisites for launch on Google-managed carriers

To launch an agent on a Google-managed carrier, you must first launch on at
least one carrier-managed network within that same country. This requirement
applies on a per-country basis and cannot be transferred across regions.

### Prerequisites for launch on carrier-managed networks

Depending on the carrier, you may need to have a direct agreement with the
carrier-managed network before they will approve your agent for launch. Certain
carriers will reject your launch if they have no contract in place with you, and
they may contact you to establish a relationship.