This newsletter follows each Business Messages Office Hours meeting, summarizing news from Google and from our brand and partner ecosystem.
Industry News
Sector Overview
- Who are conversation designers?
- Google Cloud encourages more conversational AI with Bot-in-a-Box
- How the World's Leading Brands are Finally Winning with Digital and Artificial Intelligence
- 7 Studies Proving Live Chat Boosts Your Conversion Rate
M&A activity and funding:
- Podium raises $200m @ $3bn valuation
- Ericsson buys Vonage for $6.2 bn
- Exotel acquires Cogno AI
- Link Mobility buys Xenioo
- Walmart acquires Botmock
Top questions of the week
"Are partner metrics exportable via api, or can they be sent real-time to an external database?"
Heck yes, see this guide:https://developers.google.com/business-communications/business-messages/guides/measure/metrics
"Regarding BM, does a user need to have a google account and be logged in, in order to receive BM?"
Yes. Users need to be logged in with a Google account. This is almost always true for Android users, and is the usual state on iOS.
"Is Google having a presence at MWC?"
We are not planning any booth or formal presence, but some of the team will be in Barcelona, (pandemics permitting). More details early in ‘22.
If you have more questions please contact support or ask them at the next Office Hours currently scheduled for Dec 14th (dress festively! 🎅🏻 ).
Conversation starters
Are you using them? If you want to boost engagement, you should be.
Ooh ooh! Coming soon - Conversation Design Guide
Tell your friends - join us next Office Hours (Dec 14th) for a dive into our super-duper-new Conversation Design Guide. We've had fun making it, and we're excited to share it with you all.
Frustrated by launching your agents?
Don't stress! Adam is with you (whenever you need him) with tips to make launching easier than eating chocolate cake 🎂.
Agent of the week
Kudos to Pottery Barn, Quiq, and Katie's living room:
Want to showcase your product or best practice?
YES! Come to our NRF workshop. Jan 26th.
Register right here. Please send the link to all your retail partners and prospects.