Updates: Check the release notes for new features and product updates.

Launch an agent

After you verify an agent for a brand that you manage, build out your message-routing capabilities, and determine that your infrastructure is ready to interact with users, it's time to launch.

To make an agent available to users, you launch agent entry points. Entry points control where users can begin conversations with the agent.

You can only launch an agent on entry points that you configured before you verified the agent. To edit allowed agent entry points after agent verification, contact us. (You must first sign in with a Business Messages Google account. To register for an account, see Register with Business Messages.)

Supported entry points

Agents support non-local entry points based on the non-local information you specify. Update your agent with as much information as you have available, and specify support for the Non-local entry point group.

Launch an agent

When you launch an agent, Business Messages performs checks for necessary approvals, emails you once the agent is approved for launch, and begins the launch process. Once the launch process begins, the agent is available to users within a few hours.

To launch an agent to a non-local region,

  1. Open the Business Communications Developer Console and sign in with your Business Messages Google account.
  2. Choose your agent.
  3. In the left navigation, click Launch.
  4. In Non-local regions, select each region you want to launch the agent in.
  5. Click Launch.

Unlaunch an agent

If you need to cancel an agent launch or unlaunch a live agent, you can mark an agent entry point as unlaunched. If the agent was in a pending launch state, this cancels the agent launch for that entry point. If the agent was launched, this removes the agent from the specified entry points and regions.

When you unlaunch an agent, conversations persist on user devices, but users can't send messages to the agent.

To unlaunch an agent from a non-local region,

  1. Open the Business Communications Developer Console and sign in with your Business Messages Google account.
  2. Choose your agent.
  3. In the left navigation, click Launch.
  4. In Non-local regions, select each region you want to remove the agent from.
  5. Click Unlaunch.
  6. Enter "UNLAUNCH", then click Unlaunch.

Next steps

Now that your agent is launched, users can start conversations on the agent's configured entry points. Identify and review the metrics you can use to measure your agent's success.

To enable location-specific entry points, launch the locations associated with your agent.