# Filters and Metrics

> [!CAUTION]
> This version of the Bid Manager API has been sunset. Users must [migrate to Bid Manager API v2](https://developers.google.com/bid-manager/how-tos/v2-migration).
>
>
> Requests to this version may return an error. If the request is successful, the following fields in retrieved [`Query`](https://developers.google.com/bid-manager/v1.1/queries#resource) resources will be empty:
>
> - [`metadata.googleCloudStoragePathForLatestReport`](https://developers.google.com/bid-manager/v1.1/queries#metadata.googleCloudStoragePathForLatestReport)
> - [`metadata.latestReportRunTimeMs`](https://developers.google.com/bid-manager/v1.1/queries#metadata.latestReportRunTimeMs)
> - [`metadata.googleDrivePathForLatestReport`](https://developers.google.com/bid-manager/v1.1/queries#metadata.googleDrivePathForLatestReport)
>
> <br />
>
This page provides tables that list and describe the available [filters](https://developers.google.com/bid-manager/v1.1/filters-metrics#filters) and [metrics](https://developers.google.com/bid-manager/v1.1/filters-metrics#metrics).

> [!NOTE]
> **Note:** You cannot query both conversion and non-conversion metrics in a YouTube report. If you attempt to do so, conversion metrics will be dropped. You can see what qualifies as a conversion metric by toggling between standard and conversion modal options in the YouTube report in the Display \& Video UI.

## Filters

| Filter | Report Builder Name |
|---|---|
| `FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID` | Active View: Custom Metric ID |
| `FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME` | Active View: Custom Metric Name |
| `FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY` | Active View Expected Viewability |
| `FILTER_ADVERTISER` | Advertiser ID |
| `FILTER_ADVERTISER_CURRENCY` | Advertiser Currency |
| `FILTER_ADVERTISER_INTEGRATION_CODE` | Advertiser Integration Code |
| `FILTER_ADVERTISER_INTEGRATION_STATUS` | Advertiser Status |
| `FILTER_ADVERTISER_NAME` | Advertiser |
| `FILTER_ADVERTISER_TIMEZONE` | Advertiser Time Zone |
| `FILTER_AD_POSITION` | Ad Position |
| `FILTER_AD_TYPE` | Ad Type |
| `FILTER_AGE` | Age |
| `FILTER_ALGORITHM` | Algorithm |
| `FILTER_ALGORITHM_ID` | Algorithm ID |
| `FILTER_AMP_PAGE_REQUEST` | AMP Page Request |
| `FILTER_ANONYMOUS_INVENTORY_MODELING` | Anonymous Inventory Modeling |
| `FILTER_APP_URL` | App/URL |
| `FILTER_APP_URL_EXCLUDED` | App/URL Excluded |
| `FILTER_ATTRIBUTED_USERLIST` | Attributed Userlist |
| `FILTER_ATTRIBUTED_USERLIST_COST` | Attributed Userlist Cost |
| `FILTER_ATTRIBUTED_USERLIST_TYPE` | Attributed Userlist Type |
| `FILTER_ATTRIBUTION_MODEL` | Attribution Model |
| `FILTER_AUDIENCE_LIST` | Audience List |
| `FILTER_AUDIENCE_LIST_COST` | Audience List Cost |
| `FILTER_AUDIENCE_LIST_TYPE` | Audience List Type |
| `FILTER_AUDIENCE_NAME` | Audience Name |
| `FILTER_AUDIENCE_TYPE` | Audience Type |
| `FILTER_AUDIO_FEED_TYPE_NAME` | Audio Feed Type |
| `FILTER_AUTHORIZED_SELLER_STATE` | Authorized Seller State |
| `FILTER_BILLABLE_OUTCOME` | Billable Outcome |
| `FILTER_BRAND_LIFT_TYPE` | Brand Lift Type |
| `FILTER_BROWSER` | Browser ID |
| `FILTER_BUDGET_SEGMENT_BUDGET` | Budget Segment Budget |
| `FILTER_BUDGET_SEGMENT_DESCRIPTION` | Budget Segment Description |
| `FILTER_BUDGET_SEGMENT_END_DATE` | Budget Segment End Date |
| `FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE` | Budget Segment Pacing Percentage |
| `FILTER_BUDGET_SEGMENT_START_DATE` | Budget Segment Start Date |
| `FILTER_BUDGET_SEGMENT_TYPE` | Budget Type (Segment) |
| `FILTER_CAMPAIGN_DAILY_FREQUENCY` | Insertion Order Daily Frequency |
| `FILTER_CARRIER` | ISP or Carrier ID |
| `FILTER_CARRIER_NAME` | ISP or Carrier |
| `FILTER_CHANNEL_GROUPING` | Channel Grouping |
| `FILTER_CHANNEL_ID` | Channel ID |
| `FILTER_CHANNEL_NAME` | Channel |
| `FILTER_CHANNEL_TYPE` | Channel Type |
| `FILTER_CITY` | City ID |
| `FILTER_CITY_NAME` | City |
| `FILTER_CM360_PLACEMENT_ID` | CM Placement ID |
| `FILTER_COMPANION_CREATIVE_ID` | Video Companion Creative ID |
| `FILTER_COMPANION_CREATIVE_NAME` | Video Companion Creative |
| `FILTER_CONVERSION_DELAY` | Time to Conversion |
| `FILTER_CONVERSION_SOURCE` | Conversion Source |
| `FILTER_CONVERSION_SOURCE_ID` | Conversion Source ID |
| `FILTER_COUNTRY` | Country |
| `FILTER_COUNTRY_ID` | Country ID |
| `FILTER_CREATIVE` | Creative |
| `FILTER_CREATIVE_ASSET` | Creative Asset |
| `FILTER_CREATIVE_ATTRIBUTE` | Creative Attributes |
| `FILTER_CREATIVE_HEIGHT` | Creative Height |
| `FILTER_CREATIVE_ID` | Creative ID |
| `FILTER_CREATIVE_INTEGRATION_CODE` | Creative Integration Code |
| `FILTER_CREATIVE_RENDERED_IN_AMP` | Creative Rendered in AMP |
| `FILTER_CREATIVE_SIZE` | Creative Size |
| `FILTER_CREATIVE_SOURCE` | Creative Source |
| `FILTER_CREATIVE_STATUS` | Creative Status |
| `FILTER_CREATIVE_TYPE` | Creative Type |
| `FILTER_CREATIVE_WIDTH` | Creative Width |
| `FILTER_DATA_PROVIDER` | Data Provider ID |
| `FILTER_DATA_PROVIDER_NAME` | Data Provider |
| `FILTER_DATA_SOURCE` | Data Source |
| `FILTER_DATE` | Date |
| `FILTER_DAY_OF_WEEK` | Day of Week |
| `FILTER_DETAILED_DEMOGRAPHICS` | Detailed Demographics |
| `FILTER_DETAILED_DEMOGRAPHICS_ID` | Detailed Demographics ID |
| `FILTER_DEVICE` | Device |
| `FILTER_DEVICE_MAKE` | Device Make ID |
| `FILTER_DEVICE_MODEL` | Device Model ID |
| `FILTER_DEVICE_TYPE` | Device Type |
| `FILTER_DFP_ORDER_ID` | DFP Insertion Order ID |
| `FILTER_DIGITAL_CONTENT_LABEL` | Digital Content Label |
| `FILTER_DMA` | DMA Code |
| `FILTER_DMA_NAME` | DMA |
| `FILTER_DOMAIN` | Domain |
| `FILTER_ELIGIBLE_COOKIES_ON_FIRST_PARTY_AUDIENCE_LIST` | Eligible Cookies on First-Party Audience List |
| `FILTER_ELIGIBLE_COOKIES_ON_THIRD_PARTY_AUDIENCE_LIST_AND_INTEREST` | Eligible Cookies on Third-Party Audience List and Interest |
| `FILTER_EVENT_TYPE` | Event Type |
| `FILTER_EXCHANGE` | Exchange |
| `FILTER_EXCHANGE_CODE` | Exchange Code |
| `FILTER_EXCHANGE_ID` | Exchange ID |
| `FILTER_EXTENSION` | Extension |
| `FILTER_EXTENSION_STATUS` | Extension Status |
| `FILTER_EXTENSION_TYPE` | Extension Type |
| `FILTER_FIRST_PARTY_AUDIENCE_LIST_COST` | First Party Audience List Cost |
| `FILTER_FIRST_PARTY_AUDIENCE_LIST_TYPE` | First Party Audience List Type |
| `FILTER_FLOODLIGHT_ACTIVITY` | Floodlight Activity |
| `FILTER_FLOODLIGHT_ACTIVITY_ID` | Floodlight Activity ID |
| `FILTER_FORMAT` | Format |
| `FILTER_GAM_INSERTION_ORDER` | DFP Insertion Order |
| `FILTER_GAM_LINE_ITEM` | DFP Line Item |
| `FILTER_GAM_LINE_ITEM_ID` | DFP Line Item ID |
| `FILTER_GENDER` | Gender |
| `FILTER_GMAIL_AGE` | Gmail Age |
| `FILTER_GMAIL_CITY` | Gmail City |
| `FILTER_GMAIL_COUNTRY` | Gmail Country |
| `FILTER_GMAIL_COUNTRY_NAME` | Gmail Country |
| `FILTER_GMAIL_DEVICE_TYPE` | Gmail Device Type |
| `FILTER_GMAIL_DEVICE_TYPE_NAME` | Gmail Device Type |
| `FILTER_GMAIL_GENDER` | Gmail Gender |
| `FILTER_GMAIL_REGION` | Gmail Region |
| `FILTER_GMAIL_REMARKETING_LIST` | Gmail Remarketing List |
| `FILTER_HOUSEHOLD_INCOME` | Household Income |
| `FILTER_IMPRESSION_COUNTING_METHOD` | Impression Counting Method |
| `FILTER_IMPRESSION_LOSS_REJECTION_REASON` | Rejection Reason |
| `FILTER_INSERTION_ORDER` | Insertion Order ID |
| `FILTER_INSERTION_ORDER_GOAL_TYPE` | Insertion Order Goal Type |
| `FILTER_INSERTION_ORDER_GOAL_VALUE` | Insertion Order Goal Value |
| `FILTER_INSERTION_ORDER_INTEGRATION_CODE` | Insertion Order Integration Code |
| `FILTER_INSERTION_ORDER_NAME` | Insertion Order |
| `FILTER_INSERTION_ORDER_STATUS` | Insertion Order Status |
| `FILTER_INTEREST` | Interest |
| `FILTER_INVENTORY_COMMITMENT_TYPE` | Inventory Commitment Type |
| `FILTER_INVENTORY_DELIVERY_METHOD` | Inventory Delivery Method |
| `FILTER_INVENTORY_FORMAT` | Format |
| `FILTER_INVENTORY_RATE_TYPE` | Inventory Rate Type |
| `FILTER_INVENTORY_SOURCE` | Inventory Source ID (Legacy) |
| `FILTER_INVENTORY_SOURCE_EXTERNAL_ID` | Inventory Source ID (external) |
| `FILTER_INVENTORY_SOURCE_GROUP` | Inventory Source Group |
| `FILTER_INVENTORY_SOURCE_GROUP_ID` | Inventory Source Group ID |
| `FILTER_INVENTORY_SOURCE_ID` | Inventory Source ID |
| `FILTER_INVENTORY_SOURCE_NAME` | Inventory Source |
| `FILTER_INVENTORY_SOURCE_TYPE` | Inventory Source Type |
| `FILTER_KEYWORD` | Keyword |
| `FILTER_LIFE_EVENT` | Life Event |
| `FILTER_LIFE_EVENTS` | Life Events |
| `FILTER_LINE_ITEM` | Line Item ID |
| `FILTER_LINE_ITEM_BUDGET` | Line Item Budget |
| `FILTER_LINE_ITEM_DAILY_FREQUENCY` | Line Item Daily Frequency |
| `FILTER_LINE_ITEM_END_DATE` | Line Item End Date |
| `FILTER_LINE_ITEM_INTEGRATION_CODE` | Line Item Integration Code |
| `FILTER_LINE_ITEM_LIFETIME_FREQUENCY` | Line Item Lifetime Frequency |
| `FILTER_LINE_ITEM_NAME` | Line Item |
| `FILTER_LINE_ITEM_PACING_PERCENTAGE` | Line Item Pacing Percentage |
| `FILTER_LINE_ITEM_START_DATE` | Line Item Start Date |
| `FILTER_LINE_ITEM_STATUS` | Line Item Status |
| `FILTER_LINE_ITEM_TYPE` | Line Item Type |
| `FILTER_MATCHED_GENRE_TARGET` | Matched Genre Target |
| `FILTER_MATCH_RATIO` | Match Ratio |
| `FILTER_MEASUREMENT_SOURCE` | Measurement Source |
| `FILTER_MEDIA_PLAN` | Campaign ID |
| `FILTER_MEDIA_PLAN_NAME` | Campaign |
| `FILTER_MEDIA_TYPE` | Media Type |
| `FILTER_MOBILE_GEO` | Business Chain |
| `FILTER_MONTH` | Month |
| `FILTER_MRAID_SUPPORT` | MRAID Support |
| `FILTER_NIELSEN_AGE` | Age |
| `FILTER_NIELSEN_COUNTRY_CODE` | Country |
| `FILTER_NIELSEN_DATE_RANGE` | Date Range for Cumulative Metrics |
| `FILTER_NIELSEN_DEVICE_ID` | Device ID |
| `FILTER_NIELSEN_GENDER` | Gender |
| `FILTER_NIELSEN_RESTATEMENT_DATE` | Restatement Date |
| `FILTER_OMID_CAPABLE` | OM SDK Capable |
| `FILTER_OM_SDK_AVAILABLE` | OM SDK Available |
| `FILTER_ORDER_ID` | Order ID |
| `FILTER_OS` | Operating System ID |
| `FILTER_PAGE_CATEGORY` | Category |
| `FILTER_PAGE_LAYOUT` | Environment |
| `FILTER_PARENTAL_STATUS` | Parental Status |
| `FILTER_PARTNER` | Partner ID |
| `FILTER_PARTNER_CURRENCY` | Partner Currency |
| `FILTER_PARTNER_NAME` | Partner |
| `FILTER_PARTNER_STATUS` | Partner Status |
| `FILTER_PATH_EVENT_INDEX` | Path Event Index |
| `FILTER_PATH_PATTERN_ID` | Path Pattern ID |
| `FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS` | Placement ID (All YouTube Channels) |
| `FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS` | Placement Name (All YouTube Channels) |
| `FILTER_PLATFORM` | Platform |
| `FILTER_PLAYBACK_METHOD` | Playback Method |
| `FILTER_POSITION_IN_CONTENT` | Position in Content |
| `FILTER_PUBLIC_INVENTORY` | Public Inventory |
| `FILTER_PUBLISHER_PROPERTY` | Publisher Property |
| `FILTER_PUBLISHER_PROPERTY_ID` | Publisher Property ID |
| `FILTER_PUBLISHER_PROPERTY_SECTION` | Publisher Property Section |
| `FILTER_PUBLISHER_PROPERTY_SECTION_ID` | Publisher Property Section ID |
| `FILTER_PUBLISHER_TRAFFIC_SOURCE` | Publisher Traffic Source |
| `FILTER_QUARTER` | Quarter |
| `FILTER_REFUND_REASON` | Refund Reason |
| `FILTER_REGION` | Region ID |
| `FILTER_REGION_NAME` | Region |
| `FILTER_REMARKETING_LIST` | Remarketing List |
| `FILTER_REWARDED` | Rewarded |
| `FILTER_SENSITIVE_CATEGORY` | Sensitive Category |
| `FILTER_SERVED_PIXEL_DENSITY` | Served Pixel Density |
| `FILTER_SITE_ID` | App/URL ID |
| `FILTER_SITE_LANGUAGE` | Language |
| `FILTER_SKIPPABLE_SUPPORT` | Video Skippable Support |
| `FILTER_TARGETED_DATA_PROVIDERS` | Targeted Data Providers |
| `FILTER_TARGETED_USER_LIST` | Attributed Userlist ID |
| `FILTER_THIRD_PARTY_AUDIENCE_LIST_COST` | Third Party Audience List Cost |
| `FILTER_THIRD_PARTY_AUDIENCE_LIST_TYPE` | Third Party Audience List Type |
| `FILTER_TIME_OF_DAY` | Time of Day |
| `FILTER_TRUEVIEW_AD` | YouTube Ad |
| `FILTER_TRUEVIEW_AD_GROUP` | YouTube Ad Group |
| `FILTER_TRUEVIEW_AD_GROUP_AD_ID` | YouTube Ad ID |
| `FILTER_TRUEVIEW_AD_GROUP_ID` | YouTube Ad Group ID |
| `FILTER_TRUEVIEW_AD_TYPE_NAME` | YouTube Ad Type |
| `FILTER_TRUEVIEW_AGE` | Age |
| `FILTER_TRUEVIEW_CATEGORY` | Category ID |
| `FILTER_TRUEVIEW_CITY` | City Name |
| `FILTER_TRUEVIEW_CLICK_TYPE_NAME` | Click Type |
| `FILTER_TRUEVIEW_CONVERSION_TYPE` | Conversion Type |
| `FILTER_TRUEVIEW_COUNTRY` | Country Name |
| `FILTER_TRUEVIEW_CUSTOM_AFFINITY` | Custom Affinity ID |
| `FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS` | Detailed Demographics |
| `FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID` | Detailed Demographics ID |
| `FILTER_TRUEVIEW_DMA` | DMA ID |
| `FILTER_TRUEVIEW_DMA_NAME` | DMA |
| `FILTER_TRUEVIEW_GENDER` | Gender |
| `FILTER_TRUEVIEW_HOUSEHOLD_INCOME` | Household Income |
| `FILTER_TRUEVIEW_IAR_AGE` | Age |
| `FILTER_TRUEVIEW_IAR_CATEGORY` | Category |
| `FILTER_TRUEVIEW_IAR_CITY` | City |
| `FILTER_TRUEVIEW_IAR_COUNTRY` | Country |
| `FILTER_TRUEVIEW_IAR_COUNTRY_NAME` | Country |
| `FILTER_TRUEVIEW_IAR_GENDER` | Gender |
| `FILTER_TRUEVIEW_IAR_INTEREST` | Interest |
| `FILTER_TRUEVIEW_IAR_LANGUAGE` | Language |
| `FILTER_TRUEVIEW_IAR_PARENTAL_STATUS` | Parental Status |
| `FILTER_TRUEVIEW_IAR_REGION` | Region |
| `FILTER_TRUEVIEW_IAR_REGION_NAME` | Region |
| `FILTER_TRUEVIEW_IAR_REMARKETING_LIST` | Remarketing List ID |
| `FILTER_TRUEVIEW_IAR_TIME_OF_DAY` | Time of Day |
| `FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNEL` | YouTube Channel |
| `FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEO` | YouTube Video |
| `FILTER_TRUEVIEW_IAR_ZIPCODE` | Zip Code |
| `FILTER_TRUEVIEW_INTEREST` | Interest |
| `FILTER_TRUEVIEW_KEYWORD` | Keyword |
| `FILTER_TRUEVIEW_PARENTAL_STATUS` | Parental Status |
| `FILTER_TRUEVIEW_PLACEMENT` | Placement (Managed) |
| `FILTER_TRUEVIEW_PLACEMENT_ID` | Placement ID (Managed) |
| `FILTER_TRUEVIEW_REGION` | Region ID |
| `FILTER_TRUEVIEW_REGION_NAME` | Region |
| `FILTER_TRUEVIEW_REMARKETING_LIST` | Remarketing List ID |
| `FILTER_TRUEVIEW_REMARKETING_LIST_NAME` | Remarketing List |
| `FILTER_TRUEVIEW_TARGETING_EXPANSION` | Targeting Expansion |
| `FILTER_TRUEVIEW_URL` | Placement (All) |
| `FILTER_TRUEVIEW_ZIPCODE` | Zipcode Name |
| `FILTER_USER_LIST` | Audience List ID |
| `FILTER_USER_LIST_FIRST_PARTY` | First Party Audience List ID |
| `FILTER_USER_LIST_FIRST_PARTY_NAME` | First Party Audience List |
| `FILTER_USER_LIST_THIRD_PARTY` | Third Party Audience List ID |
| `FILTER_USER_LIST_THIRD_PARTY_NAME` | Third Party Audience List |
| `FILTER_VARIANT_ID` | Variant ID |
| `FILTER_VARIANT_NAME` | Variant Name |
| `FILTER_VARIANT_VERSION` | Variant Version |
| `FILTER_VENDOR_MEASUREMENT_MODE` | Vendor Measurement Mode |
| `FILTER_VERIFICATION_AUDIBILITY_COMPLETE` | Audibility At Complete |
| `FILTER_VERIFICATION_AUDIBILITY_START` | Audibility At Start |
| `FILTER_VERIFICATION_VIDEO_PLAYER_SIZE` | Verification Video Player Size |
| `FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_COMPLETE` | Video Player Size at Completion |
| `FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_FIRST_QUARTILE` | Video Player Size at First Quartile |
| `FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_MID_POINT` | Video Player Size at Midpoint |
| `FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_START` | Video Player Size at Start |
| `FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_THIRD_QUARTILE` | Video Player Size at Third Quartile |
| `FILTER_VERIFICATION_VIDEO_POSITION` | Verification Video Position |
| `FILTER_VERIFICATION_VIDEO_RESIZED` | Video Resized |
| `FILTER_VIDEO_AD_POSITION_IN_STREAM` | Video Ad Position In Stream |
| `FILTER_VIDEO_COMPANION_CREATIVE_SIZE` | Video Companion Creative Size |
| `FILTER_VIDEO_CONTENT_DURATION` | Video Content Duration |
| `FILTER_VIDEO_CONTENT_LIVE_STREAM` | Video Content Live Stream |
| `FILTER_VIDEO_CONTINUOUS_PLAY` | Video Continuous Play |
| `FILTER_VIDEO_CREATIVE_DURATION` | Video Creative Duration |
| `FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE` | Video Creative Duration (Skippable) |
| `FILTER_VIDEO_DURATION` | Video Duration |
| `FILTER_VIDEO_DURATION_SECONDS` | Max Video Duration |
| `FILTER_VIDEO_DURATION_SECONDS_RANGE` | Max Video Duration Range |
| `FILTER_VIDEO_FORMAT_SUPPORT` | Video Format Support |
| `FILTER_VIDEO_PLAYER_SIZE` | Video Player Size |
| `FILTER_VIDEO_RATING_TIER` | Digital Content Label |
| `FILTER_VIDEO_SKIPPABLE_SUPPORT` | Video Skippable Support |
| `FILTER_WEEK` | Week |
| `FILTER_YEAR` | Year |
| `FILTER_YOUTUBE_ADAPTED_AUDIENCE_LIST` | YouTube Adapted Audience List |
| `FILTER_YOUTUBE_AD_VIDEO` | YouTube Ad Video |
| `FILTER_YOUTUBE_AD_VIDEO_ID` | YouTube Ad Video ID |
| `FILTER_YOUTUBE_CHANNEL` | YouTube Channel |
| `FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_ADVERTISER` | YouTube Advertiser |
| `FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_INSERTION_ORDER` | YouTube Insertion Order |
| `FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_PARTNER` | YouTube Partner |
| `FILTER_YOUTUBE_VIDEO` | YouTube Video |
| `FILTER_ZIP_CODE` | Zip Code ID |
| `FILTER_ZIP_POSTAL_CODE` | Zip Code |

## Metrics

In the following table where there are multiple values, the metric is represented in the
advertiser currency, US dollars, and the partner currency, respectively.

| Metric | Report Builder Name |
|---|---|
| `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS` | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Impressions |
| `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS` | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions |
| `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE` | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Rate |
| `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS` | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Impressions |
| `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS` | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Measurable Impressions |
| `METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE` | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Rate |
| `METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS` | Active View: Impressions Audible and Visible at Completion |
| `METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME` | Active View: Average Viewable Time (Seconds) |
| `METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONS` | Active View: Custom Metric Measurable Impressions |
| `METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONS` | Active View: Custom Metric Viewable Impressions |
| `METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATE` | Active View: Custom Metric Viewable Rate |
| `METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE` | Active View: Impression Distribution (Not Measurable) |
| `METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE` | Active View: Impression Distribution (Not Viewable) |
| `METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE` | Active View: Impression Distribution (Viewable) |
| `METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS` | Active View: Eligible Impressions |
| `METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS` | Active View: Measurable Impressions |
| `METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS` | Active View: % Measurable Impressions |
| `METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS` | Active View: % Viewable Impressions |
| `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS` | Active View: % Audible Impressions |
| `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START` | Active View: % Audible and Visible at Start |
| `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR` | Active View: % Audible and Visible at First Quartile |
| `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE` | Active View: % Audible and Visible at Completion |
| `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR` | Active View: % Audible and Visible at Midpoint |
| `METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR` | Active View: % Audible and Visible at Third Quartile |
| `METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC` | Active View: % Fully On-Screen 2 sec |
| `METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN` | Active View: % Full-Screen |
| `METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND` | Active View: % In Background |
| `METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED` | Active View: % of Ad Played |
| `METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE` | Active View: % of Completed Impressions Audible and Visible |
| `METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE` | Active View: % of Completed Impressions Visible |
| `METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE` | Active View: % of First Quartile Impressions Audible and Visible |
| `METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE` | Active View: % of First Quartile Impressions Visible |
| `METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE` | Active View: % of Midpoint Impressions Audible and Visible |
| `METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE` | Active View: % of Midpoint Impressions Visible |
| `METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE` | Active View: % of Third Quartile Impressions Audible and Visible |
| `METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE` | Active View: % of Third Quartile Impressions Visible |
| `METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE` | Active View: % Play Time Audible |
| `METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE` | Active View: % Play Time Audible and Visible |
| `METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE` | Active View: % Play Time Visible |
| `METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD` | Active View: % Visible 10 Seconds |
| `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START` | Active View: % Visible at Start |
| `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR` | Active View: % Visible at First Quartile |
| `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE` | Active View: % Visible at Completion |
| `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR` | Active View: % Visible at Midpoint |
| `METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR` | Active View: % Visible at Third Quartile |
| `METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS` | Active View: Not Measurable Impressions |
| `METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS` | Active View: Not Viewable Impressions |
| `METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD` | Active View: Impressions Visible 10 Seconds |
| `METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS` | Active View: Viewable Impressions |
| `METRIC_ACTIVITY_REVENUE` | Total Revenue |
| `METRIC_ADAPTED_AUDIENCE_FREQUENCY` | Adapted Audience Frequency |
| `METRIC_ADLINGO_FEE_ADVERTISER_CURRENCY` | AdLingo Fee (Advertiser Currency) |
| `METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCY` | Audio Client Cost eCPCL (Advertiser Currency) |
| `METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY` | Audio Media Cost eCPCL (Advertiser Currency) |
| `METRIC_AUDIO_MUTES_AUDIO` | Audio Mutes (Audio) |
| `METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCY` | Audio Revenue eCPCL (Advertiser Currency) |
| `METRIC_AUDIO_UNMUTES_AUDIO` | Audio Unmutes (Audio) |
| `METRIC_AUDIO_UNMUTES_VIDEO` | Audio Unmutes (Video) |
| `METRIC_AVERAGE_DISPLAY_TIME` | Average Display Time |
| `METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER` | Average Impression Frequency per User |
| `METRIC_AVERAGE_INTERACTION_TIME` | Average Interaction Time |
| `METRIC_AVERAGE_WATCH_TIME_PER_IMPRESSION` | Average Watch Time per Impression |
| `METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS` | Begin to Render Eligible Impressions |
| `METRIC_BEGIN_TO_RENDER_IMPRESSIONS` | Begin to Render Impressions |
| `METRIC_BENCHMARK_FREQUENCY` | Benchmark Frequency |
| `METRIC_BID_REQUESTS` | Potential Impressions |
| `METRIC_BILLABLE_COST_ADVERTISER` | Billable Cost (Advertiser Currency) |
| `METRIC_BILLABLE_COST_PARTNER` | Billable Cost (Partner Currency) |
| `METRIC_BILLABLE_COST_USD` | Billable Cost (USD) |
| `METRIC_BILLABLE_IMPRESSIONS` | Billable Impressions |
| `METRIC_BRAND_LIFT_ABSOLUTE_BRAND_LIFT` | Brand Lift: Absolute Brand Lift |
| `METRIC_BRAND_LIFT_ALL_SURVEY_RESPONSES` | Brand Lift: All Survey Responses |
| `METRIC_BRAND_LIFT_BASELINE_POSITIVE_RESPONSE_RATE` | Brand Lift: Baseline Positive Response Rate |
| `METRIC_BRAND_LIFT_BASELINE_SURVEY_RESPONSES` | Brand Lift: Baseline Survey Responses |
| `METRIC_BRAND_LIFT_COST_PER_LIFTED_USER` | Brand Lift: Cost Per Lifted User |
| `METRIC_BRAND_LIFT_EXPOSED_SURVEY_RESPONSES` | Brand Lift: Exposed Survey Responses |
| `METRIC_BRAND_LIFT_HEADROOM_BRAND_LIFT` | Brand Lift: Headroom Brand Lift |
| `METRIC_BRAND_LIFT_RELATIVE_BRAND_LIFT` | Brand Lift: Relative Brand Lift |
| `METRIC_BRAND_LIFT_USERS` | Brand Lift: Users |
| `METRIC_CARD_CLICKS` | Card Clicks |
| `METRIC_CLICKS` | Clicks |
| `METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE` | % Clicks Leading to Conversions |
| `METRIC_CLIENT_COST_ADVERTISER_CURRENCY` | Client Cost (Advertiser Currency) |
| `METRIC_CLIENT_COST_ECPA_ADVERTISER_CURRENCY` | Client Cost eCPA (Advertiser Currency) |
| `METRIC_CLIENT_COST_ECPA_PC_ADVERTISER_CURRENCY` | Client Cost eCPA (PC) (Advertiser Currency) |
| `METRIC_CLIENT_COST_ECPA_PV_ADVERTISER_CURRENCY` | Client Cost eCPA (PV) (Advertiser Currency) |
| `METRIC_CLIENT_COST_ECPC_ADVERTISER_CURRENCY` | Client Cost eCPC (Advertiser Currency) |
| `METRIC_CLIENT_COST_ECPM_ADVERTISER_CURRENCY` | Client Cost eCPM (Advertiser Currency) |
| `METRIC_CLIENT_COST_VIEWABLE_ECPM_ADVERTISER_CURRENCY` | Client Cost Viewable eCPM (Advertiser Currency) |
| `METRIC_CM360_POST_CLICK_REVENUE` | CM Post-Click Revenue |
| `METRIC_CM360_POST_CLICK_REVENUE_CROSS_ENVIRONMENT` | CM Post-Click Revenue + Cross-Environment |
| `METRIC_CM360_POST_VIEW_REVENUE` | CM Post-View Revenue |
| `METRIC_CM360_POST_VIEW_REVENUE_CROSS_ENVIRONMENT` | CM Post-View Revenue + Cross-Environment |
| `METRIC_COMPANION_CLICKS_AUDIO` | Companion Clicks (Audio) |
| `METRIC_COMPANION_IMPRESSIONS_AUDIO` | Companion Impressions (Audio) |
| `METRIC_COMPLETE_LISTENS_AUDIO` | Complete Listens (Audio) |
| `METRIC_COMPLETION_RATE_AUDIO` | Completion Rate (Audio) |
| `METRIC_CONVERSIONS_PER_MILLE` | Conversions per 1000 Impressions |
| `METRIC_CONVERTING_PATHS` | Converting Paths |
| `METRIC_COOKIE_CONSENTED_FLOODLIGHT_IMPRESSIONS` | Cookie Consented Floodlight Impressions |
| `METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCY` | Cookie Reach: Average Impression Frequency |
| `METRIC_COOKIE_REACH_IMPRESSION_REACH` | Cookie Reach: Impression Reach |
| `METRIC_COOKIE_UNCONSENTED_FLOODLIGHT_IMPRESSIONS` | Cookie Unconsented Floodlight Impressions |
| `METRIC_COUNTERS` | Counters |
| `METRIC_CPM_FEE1_ADVERTISER` | CPM Fee 1 (Advertiser Currency) |
| `METRIC_CPM_FEE1_PARTNER` | CPM Fee 1 (Partner Currency) |
| `METRIC_CPM_FEE1_USD` | CPM Fee 1 (USD) |
| `METRIC_CPM_FEE2_ADVERTISER` | CPM Fee 2 (Advertiser Currency) |
| `METRIC_CPM_FEE2_PARTNER` | CPM Fee 2 (Partner Currency) |
| `METRIC_CPM_FEE2_USD` | CPM Fee 2 (USD) |
| `METRIC_CPM_FEE3_ADVERTISER` | CPM Fee 3 (Advertiser Currency) |
| `METRIC_CPM_FEE3_PARTNER` | CPM Fee 3 (Partner Currency) |
| `METRIC_CPM_FEE3_USD` | CPM Fee 3 (USD) |
| `METRIC_CPM_FEE4_ADVERTISER` | CPM Fee 4 (Advertiser Currency) |
| `METRIC_CPM_FEE4_PARTNER` | CPM Fee 4 (Partner Currency) |
| `METRIC_CPM_FEE4_USD` | CPM Fee 4 (USD) |
| `METRIC_CPM_FEE5_ADVERTISER` | CPM Fee 5 (Advertiser Currency) |
| `METRIC_CPM_FEE5_PARTNER` | CPM Fee 5 (Partner Currency) |
| `METRIC_CPM_FEE5_USD` | CPM Fee 5 (USD) |
| `METRIC_CTR` | Click Rate (CTR) |
| `METRIC_CUSTOM_FEE_1_ADVERTISER_CURRENCY` | Custom Fee 1 (Advertiser Currency) |
| `METRIC_CUSTOM_FEE_2_ADVERTISER_CURRENCY` | Custom Fee 2 (Advertiser Currency) |
| `METRIC_CUSTOM_FEE_3_ADVERTISER_CURRENCY` | Custom Fee 3 (Advertiser Currency) |
| `METRIC_CUSTOM_FEE_4_ADVERTISER_CURRENCY` | Custom Fee 4 (Advertiser Currency) |
| `METRIC_CUSTOM_FEE_5_ADVERTISER_CURRENCY` | Custom Fee 5 (Advertiser Currency) |
| `METRIC_CUSTOM_VALUE_PER_1000_IMPRESSIONS` | Custom value per 1000 impressions |
| `METRIC_DATA_COST_ADVERTISER` | Data Fees (Advertiser Currency) |
| `METRIC_DATA_COST_PARTNER` | Data Fees (Partner Currency) |
| `METRIC_DATA_COST_USD` | Data Fees (USD) |
| `METRIC_DEMO_COMPOSITION_IMPRESSION` | % Composition Impressions |
| `METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED` | % Composition Impressions (Co-Viewed) |
| `METRIC_DEMO_CORRECTED_CLICKS` | Clicks |
| `METRIC_DEMO_POPULATION` | Population |
| `METRIC_DUPLICATE_FLOODLIGHT_IMPRESSIONS` | Duplicate Consented Floodlight Impressions |
| `METRIC_ENGAGEMENTS` | Engagements |
| `METRIC_ENGAGEMENT_RATE` | Engagement Rate |
| `METRIC_ESTIMATED_CPM_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY` | Estimated CPM for impressions with custom value (Advertiser Currency) |
| `METRIC_ESTIMATED_TOTAL_COST_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY` | Estimated total cost for impressions with custom value (Advertiser Currency) |
| `METRIC_EXITS` | Exits |
| `METRIC_EXPANSIONS` | Expansions |
| `METRIC_FEE10_ADVERTISER` | Agency Trading Desk Fee (Advertiser Currency) |
| `METRIC_FEE10_PARTNER` | Agency Trading Desk Fee (Partner Currency) |
| `METRIC_FEE10_USD` | Agency Trading Desk Fee (USD) |
| `METRIC_FEE11_ADVERTISER` | Data Management Platform Fee (Advertiser Currency) |
| `METRIC_FEE11_PARTNER` | Data Management Platform Fee (Partner Currency) |
| `METRIC_FEE11_USD` | Data Management Platform Fee (USD) |
| `METRIC_FEE12_ADVERTISER` | Integral Ad Science Pre-Bid Fee (Advertiser Currency) |
| `METRIC_FEE12_PARTNER` | Integral Ad Science Pre-Bid Fee (Partner Currency) |
| `METRIC_FEE12_USD` | Integral Ad Science Pre-Bid Fee (USD) |
| `METRIC_FEE13_ADVERTISER` | DoubleVerify Pre-Bid Fee (Advertiser Currency) |
| `METRIC_FEE13_PARTNER` | DoubleVerify Pre-Bid Fee (Partner Currency) |
| `METRIC_FEE13_USD` | DoubleVerify Pre-Bid Fee (USD) |
| `METRIC_FEE14_ADVERTISER` | ShopLocal Fee (Advertiser Currency) |
| `METRIC_FEE14_PARTNER` | ShopLocal Fee (Partner Currency) |
| `METRIC_FEE14_USD` | ShopLocal Fee (USD) |
| `METRIC_FEE15_ADVERTISER` | TrustMetrics Fee (Advertiser Currency) |
| `METRIC_FEE15_PARTNER` | TrustMetrics Fee (Partner Currency) |
| `METRIC_FEE15_USD` | TrustMetrics Fee (USD) |
| `METRIC_FEE16_ADVERTISER` | MediaCost Data Fee (Advertiser Currency) |
| `METRIC_FEE16_PARTNER` | MediaCost Data Fee (Partner Currency) |
| `METRIC_FEE16_USD` | MediaCost Data Fee (USD) |
| `METRIC_FEE17_ADVERTISER` | Integral Ad Science Video Fee (Advertiser Currency) |
| `METRIC_FEE17_PARTNER` | Integral Ad Science Video Fee (Partner Currency) |
| `METRIC_FEE17_USD` | Integral Ad Science Video Fee (USD) |
| `METRIC_FEE18_ADVERTISER` | MOAT Video Fee (Advertiser Currency) |
| `METRIC_FEE18_PARTNER` | MOAT Video Fee (Partner Currency) |
| `METRIC_FEE18_USD` | MOAT Video Fee (USD) |
| `METRIC_FEE19_ADVERTISER` | Nielsen Digital Ad Ratings Fee (Advertiser Currency) |
| `METRIC_FEE19_PARTNER` | Nielsen Digital Ad Ratings Fee (Partner Currency) |
| `METRIC_FEE19_USD` | Nielsen Digital Ad Ratings Fee (USD) |
| `METRIC_FEE20_ADVERTISER` | comScore vCE in DoubleClick Fee (Advertiser Currency) |
| `METRIC_FEE20_PARTNER` | comScore vCE in DoubleClick Fee (Partner Currency) |
| `METRIC_FEE20_USD` | comScore vCE in DoubleClick Fee (USD) |
| `METRIC_FEE21_ADVERTISER` | Adloox Fee (Advertiser Currency) |
| `METRIC_FEE21_PARTNER` | Adloox Fee (Partner Currency) |
| `METRIC_FEE21_USD` | Adloox Fee (USD) |
| `METRIC_FEE22_ADVERTISER` | Adloox Pre-Bid Fee (Advertiser Currency) |
| `METRIC_FEE22_PARTNER` | Adloox Pre-Bid Fee (Partner Currency) |
| `METRIC_FEE22_USD` | Adloox Pre-Bid Fee (USD) |
| `METRIC_FEE2_ADVERTISER` | Third-Party Ad Server Fee (Advertiser Currency) |
| `METRIC_FEE2_PARTNER` | Third-Party Ad Server Fee (Partner Currency) |
| `METRIC_FEE2_USD` | Third-Party Ad Server Fee (USD) |
| `METRIC_FEE3_ADVERTISER` | DoubleVerify Fee (Advertiser Currency) |
| `METRIC_FEE3_PARTNER` | DoubleVerify Fee (Partner Currency) |
| `METRIC_FEE3_USD` | DoubleVerify Fee (USD) |
| `METRIC_FEE4_ADVERTISER` | Adsafe Fee (Advertiser Currency) |
| `METRIC_FEE4_PARTNER` | Adsafe Fee (Partner Currency) |
| `METRIC_FEE4_USD` | Adsafe Fee (USD) |
| `METRIC_FEE5_ADVERTISER` | AdXpose Fee (Advertiser Currency) |
| `METRIC_FEE5_PARTNER` | AdXpose Fee (Partner Currency) |
| `METRIC_FEE5_USD` | AdXpose Fee (USD) |
| `METRIC_FEE6_ADVERTISER` | Vizu Fee (Advertiser Currency) |
| `METRIC_FEE6_PARTNER` | Vizu Fee (Partner Currency) |
| `METRIC_FEE6_USD` | Vizu Fee (USD) |
| `METRIC_FEE7_ADVERTISER` | Aggregate Knowledge Fee (Advertiser Currency) |
| `METRIC_FEE7_PARTNER` | Aggregate Knowledge Fee (Partner Currency) |
| `METRIC_FEE7_USD` | Aggregate Knowledge Fee (USD) |
| `METRIC_FEE8_ADVERTISER` | Teracent Fee (Advertiser Currency) |
| `METRIC_FEE8_PARTNER` | Teracent Fee (Partner Currency) |
| `METRIC_FEE8_USD` | Teracent Fee (USD) |
| `METRIC_FEE9_ADVERTISER` | Evidon Fee (Advertiser Currency) |
| `METRIC_FEE9_PARTNER` | Evidon Fee (Partner Currency) |
| `METRIC_FEE9_USD` | Evidon Fee (USD) |
| `METRIC_FIRST_QUARTILE_AUDIO` | First-Quartile (Audio) |
| `METRIC_FLOODLIGHT_IMPRESSIONS` | Floodlight Impressions |
| `METRIC_GENERAL_INVALID_TRAFFIC_GIVT_IMPRESSIONS` | General Invalid Traffic (GIVT) Impressions |
| `METRIC_GENERAL_INVALID_TRAFFIC_GIVT_TRACKED_ADS` | General Invalid Traffic (GIVT) Tracked Ads |
| `METRIC_GIVT_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS` | General Invalid Traffic (GIVT) Active View Eligible Impressions |
| `METRIC_GIVT_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS` | General Invalid Traffic (GIVT) Active View Measurable Impressions |
| `METRIC_GIVT_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS` | General Invalid Traffic (GIVT) Active View Viewable Impressions |
| `METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONS` | General Invalid Traffic (GIVT) Begin to Render Impressions |
| `METRIC_GIVT_CLICKS` | General Invalid Traffic (GIVT) Clicks |
| `METRIC_GMAIL_CONVERSIONS` | Gmail Conversions |
| `METRIC_GMAIL_POST_CLICK_CONVERSIONS` | Gmail Post-Click Conversions |
| `METRIC_GMAIL_POST_VIEW_CONVERSIONS` | Gmail Post-View Conversions |
| `METRIC_GMAIL_POTENTIAL_VIEWS` | Gmail Potential Views |
| `METRIC_GRP_CORRECTED_IMPRESSIONS` | Impressions |
| `METRIC_GRP_CORRECTED_IMPRESSIONS_COVIEWED` | Impressions (Co-Viewed) |
| `METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS` | Viewable Impressions |
| `METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS_SHARE_PERCENT` | % Viewable Composition Impressions |
| `METRIC_IMPRESSIONS` | Impressions |
| `METRIC_IMPRESSIONS_COVIEWED` | Impressions (Co-Viewed) |
| `METRIC_IMPRESSIONS_TO_CONVERSION_RATE` | % Impressions Leading to Conversions |
| `METRIC_IMPRESSIONS_WITH_CUSTOM_VALUE` | Impressions with custom value |
| `METRIC_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE` | Impressions with positive custom value |
| `METRIC_IMPRESSION_CUSTOM_VALUE_COST` | Impression custom value / cost |
| `METRIC_IMPRESSION_LOSS_TARGETED_IMPRESSIONS` | Targeted Impressions |
| `METRIC_INTERACTIVE_IMPRESSIONS` | Interactive Impressions |
| `METRIC_INVALID_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS` | Invalid Active View Eligible Impressions |
| `METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS` | Invalid Active View Measurable Impressions |
| `METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS` | Invalid Active View Viewable Impressions |
| `METRIC_INVALID_BEGIN_TO_RENDER_IMPRESSIONS` | Invalid Begin to Render Impressions |
| `METRIC_INVALID_CLICKS` | Invalid Clicks |
| `METRIC_INVALID_IMPRESSIONS` | Invalid Impressions |
| `METRIC_INVALID_TRACKED_ADS` | Invalid Tracked Ads |
| `METRIC_LAST_CLICKS` | Post-Click Conversions |
| `METRIC_LAST_IMPRESSIONS` | Post-View Conversions |
| `METRIC_LAST_TOUCH_CLICK_THROUGH_CONVERSIONS` | Click-through Conversions |
| `METRIC_LAST_TOUCH_TOTAL_CONVERSIONS` | Total Conversions |
| `METRIC_LAST_TOUCH_VIEW_THROUGH_CONVERSIONS` | View-through Conversions |
| `METRIC_LINEITEM_BID_RESPONSE_COUNT` | Bid Responses |
| `METRIC_MEDIA_COST_ADVERTISER` | Media Cost (Advertiser Currency) |
| `METRIC_MEDIA_COST_ECPAPC_ADVERTISER` | Media Cost eCPA (PC) (Advertiser Currency) |
| `METRIC_MEDIA_COST_ECPAPC_PARTNER` | Media Cost eCPC (PC) (Partner Currency) |
| `METRIC_MEDIA_COST_ECPAPC_USD` | Media Cost eCPC (PC) (USD) |
| `METRIC_MEDIA_COST_ECPAPV_ADVERTISER` | Media Cost eCPA (PV) (Advertiser Currency) |
| `METRIC_MEDIA_COST_ECPAPV_PARTNER` | Media Cost eCPC (PV) (Partner Currency) |
| `METRIC_MEDIA_COST_ECPAPV_USD` | Media Cost eCPC (PV) (USD) |
| `METRIC_MEDIA_COST_ECPA_ADVERTISER` | Media Cost eCPA (Advertiser Currency) |
| `METRIC_MEDIA_COST_ECPA_PARTNER` | Media Cost eCPA (Partner Currency) |
| `METRIC_MEDIA_COST_ECPA_USD` | Media Cost eCPA (USD) |
| `METRIC_MEDIA_COST_ECPCV_ADVERTISER` | Video Media Cost eCPCV (Advertiser Currency) |
| `METRIC_MEDIA_COST_ECPCV_PARTNER` | Video Media Cost eCPCV (Partner Currency) |
| `METRIC_MEDIA_COST_ECPCV_USD` | Video Media Cost eCPCV (USD) |
| `METRIC_MEDIA_COST_ECPC_ADVERTISER` | Media Cost eCPC (Advertiser Currency) |
| `METRIC_MEDIA_COST_ECPC_PARTNER` | Media Cost eCPC (Partner Currency) |
| `METRIC_MEDIA_COST_ECPC_USD` | Media Cost eCPC (USD) |
| `METRIC_MEDIA_COST_ECPM_ADVERTISER` | Media Cost eCPM (Advertiser Currency) |
| `METRIC_MEDIA_COST_ECPM_PARTNER` | Media Cost eCPM (Partner Currency) |
| `METRIC_MEDIA_COST_ECPM_USD` | Media Cost eCPM (USD) |
| `METRIC_MEDIA_COST_PARTNER` | Media Cost (Partner Currency) |
| `METRIC_MEDIA_COST_USD` | Media Cost (USD) |
| `METRIC_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER` | Media Cost Viewable eCPM (Advertiser Currency) |
| `METRIC_MEDIA_COST_VIEWABLE_ECPM_PARTNER` | Media Cost Viewable eCPM (Partner Currency) |
| `METRIC_MEDIA_COST_VIEWABLE_ECPM_USD` | Media Cost Viewable eCPM (USD) |
| `METRIC_MEDIA_FEE1_ADVERTISER` | Media Fee 1 (Advertiser Currency) |
| `METRIC_MEDIA_FEE1_PARTNER` | Media Fee 1 (Partner Currency) |
| `METRIC_MEDIA_FEE1_USD` | Media Fee 1 (USD) |
| `METRIC_MEDIA_FEE2_ADVERTISER` | Media Fee 2 (Advertiser Currency) |
| `METRIC_MEDIA_FEE2_PARTNER` | Media Fee 2 (Partner Currency) |
| `METRIC_MEDIA_FEE2_USD` | Media Fee 2 (USD) |
| `METRIC_MEDIA_FEE3_ADVERTISER` | Media Fee 3 (Advertiser Currency) |
| `METRIC_MEDIA_FEE3_PARTNER` | Media Fee 3 (Partner Currency) |
| `METRIC_MEDIA_FEE3_USD` | Media Fee 3 (USD) |
| `METRIC_MEDIA_FEE4_ADVERTISER` | Media Fee 4 (Advertiser Currency) |
| `METRIC_MEDIA_FEE4_PARTNER` | Media Fee 4 (Partner Currency) |
| `METRIC_MEDIA_FEE4_USD` | Media Fee 4 (USD) |
| `METRIC_MEDIA_FEE5_ADVERTISER` | Media Fee 5 (Advertiser Currency) |
| `METRIC_MEDIA_FEE5_PARTNER` | Media Fee 5 (Partner Currency) |
| `METRIC_MEDIA_FEE5_USD` | Media Fee 5 (USD) |
| `METRIC_MIDPOINT_AUDIO` | Midpoint (Audio) |
| `METRIC_NIELSEN_AVERAGE_FREQUENCY` | Average Frequency |
| `METRIC_NIELSEN_GRP` | Gross Rating Points |
| `METRIC_NIELSEN_IMPRESSIONS` | Nielsen Impressions |
| `METRIC_NIELSEN_IMPRESSIONS_SHARE` | % Impressions Share |
| `METRIC_NIELSEN_IMPRESSION_INDEX` | Impression Index |
| `METRIC_NIELSEN_POPULATION` | Population |
| `METRIC_NIELSEN_POPULATION_REACH` | Audience Reach |
| `METRIC_NIELSEN_POPULATION_SHARE` | % Population Share |
| `METRIC_NIELSEN_REACH_INDEX` | Audience Index |
| `METRIC_NIELSEN_REACH_SHARE` | % Audience Share |
| `METRIC_NIELSEN_UNIQUE_AUDIENCE` | Unique Audience |
| `METRIC_ORIGINAL_AUDIENCE_FREQUENCY` | Original Audience Frequency |
| `METRIC_PATH_CONVERSION_RATE` | Path Conversion Rate |
| `METRIC_PAUSES_AUDIO` | Pauses (Audio) |
| `METRIC_PERCENTAGE_FROM_CURRENT_IO_GOAL` | Percentage from Current IO Goal |
| `METRIC_PERCENT_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE` | % Impressions with positive custom value |
| `METRIC_PERCENT_INVALID_IMPRESSIONS_PREBID` | % Invalid Impressions (Pre-bid) |
| `METRIC_PLATFORM_FEE_ADVERTISER` | Platform Fee (Advertiser Currency) |
| `METRIC_PLATFORM_FEE_PARTNER` | Platform Fee (Partner Currency) |
| `METRIC_PLATFORM_FEE_RATE` | Platform Fee Rate |
| `METRIC_PLATFORM_FEE_USD` | Platform Fee (USD) |
| `METRIC_POST_CLICK_CONVERSIONS_CROSS_ENVIRONMENT` | Post-Click Conversions + Cross-Environment |
| `METRIC_POST_VIEW_CONVERSIONS_CROSS_ENVIRONMENT` | Post-View Conversions + Cross-Environment |
| `METRIC_POTENTIAL_IMPRESSIONS` | Potential Impressions |
| `METRIC_POTENTIAL_VIEWS` | Potential Views |
| `METRIC_PREMIUM_FEE_ADVERTISER_CURRENCY` | Premium Fee (Advertiser Currency) |
| `METRIC_PROFIT_ADVERTISER` | Profit (Advertiser Currency) |
| `METRIC_PROFIT_ECPM_ADVERTISER` | Profit eCPM (Advertiser Currency) |
| `METRIC_PROFIT_ECPM_PARTNER` | Profit eCPM (Partner Currency) |
| `METRIC_PROFIT_ECPM_USD` | Profit eCPM (USD) |
| `METRIC_PROFIT_MARGIN` | Profit Margin |
| `METRIC_PROFIT_PARTNER` | Profit (Partner Currency) |
| `METRIC_PROFIT_USD` | Profit (USD) |
| `METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISER` | Profit Viewable eCPM (Advertiser Currency) |
| `METRIC_PROFIT_VIEWABLE_ECPM_PARTNER` | Profit Viewable eCPM (Partner Currency) |
| `METRIC_PROFIT_VIEWABLE_ECPM_USD` | Profit Viewable eCPM (USD) |
| `METRIC_PROGRAMMATIC_GUARANTEED_IMPRESSIONS_PASSED_DUE_TO_FREQUENCY` | Programmatic Guaranteed impressions passed due to frequency |
| `METRIC_PROGRAMMATIC_GUARANTEED_SAVINGS_RE_INVESTED_DUE_TO_FREQUENCY_ADVERTISER_CURRENCY` | Programmatic Guaranteed savings re-invested due to frequency (Advertiser Currency) |
| `METRIC_PROVISIONAL_IMPRESSIONS` | Provisional Impressions |
| `METRIC_REFUND_BILLABLE_COST_ADVERTISER_CURRENCY` | Refund Billable Cost (Advertiser Currency) |
| `METRIC_REFUND_MEDIA_COST_ADVERTISER_CURRENCY` | Refund Media Cost (Advertiser Currency) |
| `METRIC_REFUND_PLATFORM_FEE_ADVERTISER_CURRENCY` | Refund Platform Fee (Advertiser Currency) |
| `METRIC_REVENUE_ADVERTISER` | Revenue (Advertiser Currency) |
| `METRIC_REVENUE_ECPAPC_ADVERTISER` | Revenue eCPA (PC) (Advertiser Currency) |
| `METRIC_REVENUE_ECPAPC_PARTNER` | Revenue eCPA (PC) (Partner Currency) |
| `METRIC_REVENUE_ECPAPC_USD` | Revenue eCPA (PC) (USD) |
| `METRIC_REVENUE_ECPAPV_ADVERTISER` | Revenue eCPA (PV) (Advertiser Currency) |
| `METRIC_REVENUE_ECPAPV_PARTNER` | Revenue eCPA (PV) (Partner Currency) |
| `METRIC_REVENUE_ECPAPV_USD` | Revenue eCPA (PV) (USD) |
| `METRIC_REVENUE_ECPA_ADVERTISER` | Revenue eCPA (Advertiser Currency) |
| `METRIC_REVENUE_ECPA_PARTNER` | Revenue eCPA (Partner Currency) |
| `METRIC_REVENUE_ECPA_USD` | Revenue eCPA (USD) |
| `METRIC_REVENUE_ECPCV_ADVERTISER` | Video Revenue eCPCV (Advertiser Currency) |
| `METRIC_REVENUE_ECPCV_PARTNER` | Video Revenue eCPCV (Partner Currency) |
| `METRIC_REVENUE_ECPCV_USD` | Video Revenue eCPCV (USD) |
| `METRIC_REVENUE_ECPC_ADVERTISER` | Revenue eCPC (Advertiser Currency) |
| `METRIC_REVENUE_ECPC_PARTNER` | Revenue eCPC (Partner Currency) |
| `METRIC_REVENUE_ECPC_USD` | Revenue eCPC (USD) |
| `METRIC_REVENUE_ECPM_ADVERTISER` | Revenue eCPM (Advertiser Currency) |
| `METRIC_REVENUE_ECPM_PARTNER` | Revenue eCPM (Partner Currency) |
| `METRIC_REVENUE_ECPM_USD` | Revenue eCPM (USD) |
| `METRIC_REVENUE_PARTNER` | Revenue (Partner Currency) |
| `METRIC_REVENUE_USD` | Revenue (USD) |
| `METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISER` | Revenue Viewable eCPM (Advertiser Currency) |
| `METRIC_REVENUE_VIEWABLE_ECPM_PARTNER` | Revenue Viewable eCPM (Partner Currency) |
| `METRIC_REVENUE_VIEWABLE_ECPM_USD` | Revenue Viewable eCPM (USD) |
| `METRIC_RICH_MEDIA_ENGAGEMENTS` | Rich Media Engagements |
| `METRIC_RICH_MEDIA_SCROLLS` | Scrolls |
| `METRIC_RICH_MEDIA_VIDEO_COMPLETIONS` | Complete Views (Video) |
| `METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES` | First-Quartile Views (Video) |
| `METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS` | Fullscreens (Video) |
| `METRIC_RICH_MEDIA_VIDEO_MIDPOINTS` | Midpoint Views (Video) |
| `METRIC_RICH_MEDIA_VIDEO_MUTES` | Audio Mutes (Video) |
| `METRIC_RICH_MEDIA_VIDEO_PAUSES` | Pauses (Video) |
| `METRIC_RICH_MEDIA_VIDEO_PLAYS` | Starts (Video) |
| `METRIC_RICH_MEDIA_VIDEO_SKIPS` | Skips (Video) |
| `METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES` | Third-Quartile Views (Video) |
| `METRIC_STARTS_AUDIO` | Starts (Audio) |
| `METRIC_STOPS_AUDIO` | Stops (Audio) |
| `METRIC_STORE_VISIT_CONVERSIONS` | Store Visit Conversions |
| `METRIC_TARGET_RATING_POINTS` | Target Rating Points |
| `METRIC_TARGET_RATING_POINTS_COVIEWED` | Target Rating Points (Co-Viewed) |
| `METRIC_TEA_TRUEVIEW_IMPRESSIONS` | Potential Impressions |
| `METRIC_TEA_TRUEVIEW_UNIQUE_COOKIES` | Unique Cookies with Impressions |
| `METRIC_THIRD_QUARTILE_AUDIO` | Third-Quartile (Audio) |
| `METRIC_TIMERS` | Timers |
| `METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY` | Total Audio Media Cost eCPCL (Advertiser Currency) |
| `METRIC_TOTAL_CONVERSIONS` | Total Conversions |
| `METRIC_TOTAL_CONVERSIONS_CROSS_ENVIRONMENT` | Total Conversions + Cross-Environment |
| `METRIC_TOTAL_DISPLAY_TIME` | Total Display Time |
| `METRIC_TOTAL_EXPOSURES` | Total Exposures |
| `METRIC_TOTAL_IMPRESSION_CUSTOM_VALUE` | Total impression custom value |
| `METRIC_TOTAL_INTERACTION_TIME` | Total Interaction Time |
| `METRIC_TOTAL_MEDIA_COST_ADVERTISER` | Total Media Cost (Advertiser Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER` | Total Media Cost eCPA (PC) (Advertiser Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPAPC_PARTNER` | Total Media Cost eCPA (PC) (Partner Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPAPC_USD` | Total Media Cost eCPA (PC) (USD) |
| `METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER` | Total Media Cost eCPA (PV) (Advertiser Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPAPV_PARTNER` | Total Media Cost eCPA (PV) (Partner Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPAPV_USD` | Total Media Cost eCPA (PV) (USD) |
| `METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER` | Total Media Cost eCPA (Advertiser Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPA_PARTNER` | Total Media Cost eCPA (Partner Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPA_USD` | Total Media Cost eCPA (USD) |
| `METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER` | Total Video Media Cost eCPCV (Advertiser Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPCV_PARTNER` | Total Video Media Cost eCPCV (Partner Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPCV_USD` | Total Video Media Cost eCPCV (USD) |
| `METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER` | Total Media Cost eCPC (Advertiser Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER` | Total Media Cost eCPC (Partner Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPC_USD` | Total Media Cost eCPC (USD) |
| `METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER` | Total Media Cost eCPM (Advertiser Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER` | Total Media Cost eCPM (Partner Currency) |
| `METRIC_TOTAL_MEDIA_COST_ECPM_USD` | Total Media Cost eCPM (USD) |
| `METRIC_TOTAL_MEDIA_COST_PARTNER` | Total Media Cost (Partner Currency) |
| `METRIC_TOTAL_MEDIA_COST_USD` | Total Media Cost (USD) |
| `METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER` | Total Media Cost Viewable eCPM (Advertiser Currency) |
| `METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_PARTNER` | Total Media Cost Viewable eCPM (Partner Currency) |
| `METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_USD` | Total Media Cost Viewable eCPM (USD) |
| `METRIC_TOTAL_PATHS` | Total Paths |
| `METRIC_TOTAL_USERS` | Total Users |
| `METRIC_TRACKED_ADS` | Tracked Ads |
| `METRIC_TRACKING_UNCONSENTED_CLICKS` | Cookie Unconsented Clicks |
| `METRIC_TRUEVIEW_ALL_AD_SEQUENCE_IMPRESSIONS` | All YouTube Sequence Impressions |
| `METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISER` | Revenue eCPE (Advertiser Currency) |
| `METRIC_TRUEVIEW_AVERAGE_CPE_PARTNER` | Revenue eCPE (Partner Currency) |
| `METRIC_TRUEVIEW_AVERAGE_CPE_USD` | Revenue eCPE (USD) |
| `METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISER` | Cost / Conversion (Advertiser Currency) |
| `METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_PARTNER` | Cost / Conversion (Partner Currency) |
| `METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_USD` | Cost / Conversion (USD) |
| `METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW` | Conversions |
| `METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW` | View Conversion Rate |
| `METRIC_TRUEVIEW_CPV_ADVERTISER` | Revenue eCPV (Advertiser Currency) |
| `METRIC_TRUEVIEW_CPV_PARTNER` | Revenue eCPV (Partner Currency) |
| `METRIC_TRUEVIEW_CPV_USD` | Revenue eCPV (USD) |
| `METRIC_TRUEVIEW_EARNED_LIKES` | Earned Likes |
| `METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS` | Earned Playlist Additions |
| `METRIC_TRUEVIEW_EARNED_SHARES` | Earned Shares |
| `METRIC_TRUEVIEW_EARNED_SUBSCRIBERS` | Earned Subscribers |
| `METRIC_TRUEVIEW_EARNED_VIEWS` | Earned Views |
| `METRIC_TRUEVIEW_ENGAGEMENTS` | Engagements |
| `METRIC_TRUEVIEW_ENGAGEMENT_RATE` | Engagement Rate |
| `METRIC_TRUEVIEW_GENERAL_INVALID_TRAFFIC_GIVT_VIEWS` | TrueView: General Invalid Traffic (GIVT) Views |
| `METRIC_TRUEVIEW_IMPRESSION_SHARE` | Impression Share |
| `METRIC_TRUEVIEW_INVALID_VIEWS` | TrueView: Invalid Views |
| `METRIC_TRUEVIEW_LOST_IS_BUDGET` | Lost Impression Share (Budget) |
| `METRIC_TRUEVIEW_LOST_IS_RANK` | Lost Impression Share (Rank) |
| `METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISER` | Total Conversion Value (Advertiser Currency) |
| `METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_PARTNER` | Total Conversion Value (Partner Currency) |
| `METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_USD` | Total Conversion Value (USD) |
| `METRIC_TRUEVIEW_UNIQUE_VIEWERS` | Unique Viewers |
| `METRIC_TRUEVIEW_VIEWS` | TrueView: Views |
| `METRIC_TRUEVIEW_VIEW_RATE` | TrueView: View Rate |
| `METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION` | View through Conversion |
| `METRIC_UNIQUE_COOKIES_WITH_IMPRESSIONS` | Unique Cookies with Impressions |
| `METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY` | Unique Reach: Average Impression Frequency |
| `METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED` | Unique Reach: Average Impression Frequency (Co-Viewed) |
| `METRIC_UNIQUE_REACH_CLICK_REACH` | Unique Reach: Click Reach |
| `METRIC_UNIQUE_REACH_IMPRESSION_REACH` | Unique Reach: Impression Reach |
| `METRIC_UNIQUE_REACH_IMPRESSION_REACH_COVIEWED` | Unique Reach: Impression Reach (Co-Viewed) |
| `METRIC_UNIQUE_REACH_TOTAL_REACH` | Unique Reach: Total Reach |
| `METRIC_UNIQUE_REACH_TOTAL_REACH_COVIEWED` | Unique Reach: Total Reach (Co-Viewed) |
| `METRIC_UNIQUE_VISITORS_COOKIES` | Unique Cookies with Impressions |
| `METRIC_VENDOR_BLOCKED_ADS` | Vendor Blocked Ads |
| `METRIC_VERIFIABLE_IMPRESSIONS` | Verifiable Impressions |
| `METRIC_VERIFICATION_VIDEO_PLAYER_SIZE_MEASURABLE_IMPRESSIONS` | Measurable Impressions For Video Player Size |
| `METRIC_VIDEO_CLIENT_COST_ECPCV_ADVERTISER_CURRENCY` | Video Client Cost eCPCV (Advertiser Currency) |
| `METRIC_VIDEO_COMPANION_CLICKS` | Companion Clicks (Video) |
| `METRIC_VIDEO_COMPANION_IMPRESSIONS` | Companion Impressions (Video) |
| `METRIC_VIDEO_COMPLETION_RATE` | Completion Rate (Video) |
| `METRIC_VIEWABLE_BID_REQUESTS` | Potential Viewable Impressions |
| `METRIC_VIEWABLE_GROSS_RATING_POINTS` | Viewable Target Rating Points |
| `METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO` | Unique Reach: Average Impression Frequency |
| `METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO_COVIEWED` | Unique Reach: Average Impression Frequency (Co-Viewed) |
| `METRIC_VIRTUAL_PEOPLE_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY_BY_DEMO` | Unique Reach: Average Viewable Impression Frequency |
| `METRIC_VIRTUAL_PEOPLE_CLICK_REACH_BY_DEMO` | Unique Reach: Click Reach |
| `METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO` | Unique Reach: Impression Reach |
| `METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED` | Unique Reach: Impression Reach (Co-Viewed) |
| `METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT` | % Population Reach |
| `METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED` | % Population Reach (Co-Viewed) |
| `METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT` | % Composition Reach |
| `METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED` | % Composition Reach (Co-Viewed) |
| `METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_BY_DEMO` | Unique Reach: Viewable Impression Reach |
| `METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_PERCENT` | % Viewable Population Reach |
| `METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_SHARE_PERCENT` | % Viewable Composition Reach |
| `METRIC_WATCH_TIME` | Watch Time |
| `METRIC_WIN_LOSS_DEAL_AVAILABLE_REQUESTS` | Available Requests (Deal) |
| `METRIC_WIN_LOSS_DEAL_TARGETED_IMPRESSIONS` | Targeted Impressions (Deal) |
| `METRIC_WIN_LOSS_LINEITEM_AVAILABLE_REQUESTS` | Available Requests (Line Item) |
| `METRIC_WIN_LOSS_LINEITEM_TARGETED_IMPRESSIONS` | Targeted Impressions (Line Item) |
| `METRIC_WIN_LOSS_RATE` | Win Rate |