Entity Write File Format

The Entity Write File Format has been deprecated. Users must use the DV360 API to programatically create and update line items.

YouTube data will not be included in this report.

Column	Type	Writable	Description
Line Item ID	integer	No	Numeric ID value of the line item.
Partner Name	string	No	The name of the partner. Read-only, this value is ignored on upload.
Partner ID	integer	No	Numeric ID value of the partner.
Advertiser Name	string	No	The name of the advertiser. Read-only, this value is ignored on upload.
IO Name	string	No	The name of the insertion order. Read-only, this value is ignored on upload.
Line Item Name	string	Yes	The name of the line item. Maximum length is 240 UTF-8 bytes.
Line Item Timestamp	integer	No	Contains the timestamp for the line items. This is used by the system to verify that the line item has not changed between downloading and uploading.
Line Item Status	string	Yes	Active Paused Deleted
IO Start Date	string	No	A timestamp for the flight start date of the insertion order in the format MM/DD/YYYY HH:mm.
IO End Date	string	No	A timestamp for the flight end date of the insertion order in the format MM/DD/YYYY HH:mm.
IO Budget Type	string	No	Amount Impressions
IO Budget Amount	float	No	A positive budget amount for the budget type. This could be a simple integer impression value, or a float for a currency amount. Currencies will be shown in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit).
IO Pacing	string	No	Daily Monthly Flight
IO Pacing Rate	string	No	Even ASAP
IO Pacing Amount	string	No	Value corresponding to budget type.
Line Item Start Date	string	Yes	A timestamp for the flight start date of the line item in the format MM/DD/YYYY HH:mm.
Line Item End Date	string	Yes	A timestamp for the flight end date of the line item in the format MM/DD/YYYY HH:mm.
Line Item Budget Type	string	Yes	Unlimited Amount Impressions
Line Item Budget Amount	float	Yes	A positive budget amount for the budget type. This could be a simple integer impression value, or a float for a currency amount. Currencies will be shown in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit).
Line Item Pacing	string	Yes	Daily Monthly Flight
Line Item Pacing Rate	string	Yes	ASAP Even Ahead Aggressive
Line Item Pacing Amount	float	Yes
Line Item Frequency Enabled	string	Yes	True False
Line Item Frequency Exposures	integer	Yes	A positive integer amount for the number of impressions in a given LineItem Frequency Amount, that is, the x in "Show x impressions over y period".
Line Item Frequency Period	string	Yes	Minutes Hours Days Months
Line Item Frequency Amount	integer	Yes	A positive integer amount for length of time of the LineItem Frequency Period type, that is, the y in "Show x impressions over y period".
Bid Price	float	Yes	A positive float amount for the bid price in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit).
Partner Revenue Model	String	True	TMCM - Total Media Cost Markup MCM - Media Cost Markup CPM - Cost Per Thousand Impressions
Partner Revenue Amount	float	True	A positive float value corresponding to the Partner Revenue Model.
Current Audience Targeting IDs	string	No	The user list IDs targeted by this line item. Read-only, this value is ignored on upload.
Current Audience Targeting Names	string	No	The names of the user lists targeted by this line item. Read-only, this value is ignored on upload.