This product is no longer being developed or maintained.

Open Bidder

Open Bidder is an open source real-time bidding (RTB) framework enabling you to bid ads at real time.

As the top right diagram shows, Open Bidder provides you the real-time bidding infrastructure—all you need to do is implement your own bid interceptors (bidders) to receive and respond real-time bid requests. Open Bidder comprises these three components:

  • Open Bidder User Interface (UI)
    • Launches bidders.
    • Displays operational metrics.
  • Open Bidder API You use the Open Bidder API to write your own logic for bidding, impression tracking, and other custom processing.
  • Open Bidder Server
    • Receives RTB requests from some exchange, like Authorized Buyers.
    • Converts exchange-specific requests into Open Bidder's canonical model.
    • Executes your custom logic to process requests.
    • Converts Open Bidder's responses into exchange-specific format.
Open Bidder

Why use Open Bidder?

Open Bidder:

  • Uses Google Compute Engine, which guarantees optimal latency between your real-time bidders and Authorized Buyers. For more informaton on real-time bidders on Google Compute Engine, see Real-Time Bidder Solution for Google Cloud Platform.
  • Runs on Google's scalab.flex-container { display: flex; justify-content: center; }le and efficient infrastructure.
  • Provides you an easy-to-use real-time bidder.
  • Provides you an API to implement your own custom real-time bidders.

With Open Bidder you can implement your real-time bidders quickly because you don't have to build the bidding infrastructure from scratch.

Quick Start

Set up your environment and get started.

Learn More

Bid Interceptor

Write your first bid interceptor.

Learn More

Google Services

Set up your Google services.

Learn More

Bidding API

Start exploring Open Bidder's main APIs.

Learn More