[Bid
Filtering](https://developers.google.com/authorized-buyers/rtb/response-guide/post-filtered-bids) says that one of the reasons a bid might be filtered out
is because the snippet refers to a disapproved ad.

Ads are disapproved because they don't comply with one or more of the
[Authorized Buyers policies](https://support.google.com/authorizedbuyers/answer/1325008)
for advertising on the Google network. Authorized Buyers
reserves the right to disapprove ads that breach any of these policies
and to suspend entire accounts for certain violations.

Use the [`Real-time Bidding API`](https://developers.google.com/authorized-buyers/apis/guides/rtb-api/creatives) to review the status of your creatives.
.
[Troubleshoot
disapproved ads](https://support.google.com/authorizedbuyers/answer/6272857) lists the reasons for disapproval of an ad along
with instructions for correcting the issue that led to the disapproval.

> [!NOTE]
> **Note:** The Buyer API provides methods for submitting a creative for verification, checking the status of a creative that you have submitted, seeing disapproval reasons for your submitted creatives, and retrieving a list of all your active creatives. As a proactive measure, you should use these features to check for and fix any problems that might cause your ad to be disapproved.
>
> [Download creative status codes](https://storage.googleapis.com/adx-rtb-dictionaries/creative-status-codes.txt).

Each disapproved ad that is filtered out is a valuable impression
which you've missed. Therefore, you should always do the following:

1. Take advantage of the [Buyer API](https://developers.google.com/authorized-buyers/apis/creative-guide) to submit creatives for verification, check the status of a creative that you have submitted, see disapproval reasons for your submitted creatives, and retrieve a list of your active creatives before bidding on the creative ad.

   [Download creative status codes](https://storage.googleapis.com/adx-rtb-dictionaries/creative-status-codes.txt).
2. Reach out to your Authorized Buyers account team if you have questions or want to enable the [Buyer API](https://developers.google.com/authorized-buyers/apis/start), or review your [`creatives`](https://developers.google.com/authorized-buyers/apis/guides/rtb-api/creatives).

   <br />