App Actions and Android Slices

Let users launch your Android apps from the Assistant or pull relevant content into the Assistant.

Web and Content Actions

Mark up your web content to get rich Search results and build custom Assistant experiences.

  • Mark up your FAQ content with the FAQPage schema type so the Assistant can present it to users searching Google for that topic.
  • Present your how-to guides through the Assistant by marking up your content with the HowTo schema type.
  • Bring your news content to the Assistant by adding structured data to your AMP pages.
  • Expand your podcast's audience to the Assistant by structuring your podcast's RSS feed according to our guidelines.
  • Mark up your recipe content with structured data to provide rich results and host-specific lists for your recipes, such as reviewer ratings, cooking and preparation times, and nutrition information.

Build Assistant experiences with a template—no code required.

  • Build a personality quiz that rewards survey takers by assigning an enlightening (or quirky) classification based on their answers.
  • Create your own trivia game show putting your friends, family, and other Assistant users in the hot seat.

Smart home

Google smart home lets users control your connected devices through the Google Home app and the Google Assistant.

Conversational Actions

Build your own Conversational Actions for the most control over the user experience.


Publish and grow

  • Provide customized experiences for different languages and locales to reach the most users possible or build catered experiences for specific areas.
  • Follow these policies and guidelines to ensure a smooth approval process.

Solutions for partners