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App Actions and Android Slices

Let users launch your Android apps from the Assistant or pull relevant content into the Assistant.

Web and Content Actions

Mark up your web content to get rich Search results and build custom Assistant experiences.

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    FAQ

    Mark up your FAQ content with the FAQPage schema type so the Assistant can present it to users searching Google for that topic.

  • How-to

    Present your how-to guides through the Assistant by marking up your content with the HowTo schema type.

  • News

    Bring your news content to the Assistant by adding structured data to your AMP pages.

  • Podcasts

    Expand your podcast's audience to the Assistant by structuring your podcast's RSS feed according to our guidelines.

  • Recipes

    Mark up your recipe content with structured data to provide rich results and host-specific lists for your recipes, such as reviewer ratings, cooking and preparation times, and nutrition information.

Build Assistant experiences with a template—no code required.

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    Personality Quiz

    Build a personality quiz that rewards survey takers by assigning an enlightening (or quirky) classification based on their answers.

  • Trivia

    Create your own trivia game show putting your friends, family, and other Assistant users in the hot seat.

Smart home

Google smart home lets users control your connected devices through the Google Home app and the Google Assistant.

Conversational Actions

Build your own Conversational Actions for the most control over the user experience.

Build with Actions Builder and Actions SDK

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    Codelabs

    Get guided, hands-on experience building Actions.

  • SSML

    Use audio and Speech Synthesis Markup Language (SSML) to create more natural sounding conversations.

  • Account linking

    Connect your users' Google accounts with user accounts in your authentication system to build richer, more personalized experiences.

  • User engagement

    Re-engage users with your Actions through scheduled daily updates and push notifications.

Build with Dialogflow or legacy Actions SDK

Publish and grow

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    Localization

    Provide customized experiences for different languages and locales to reach the most users possible or build catered experiences for specific areas.

  • Policies

    Follow these policies and guidelines to ensure a smooth approval process.

Solutions for partners