Enhance your web presence for Search and Assistant
Give users richer experiences on Google Search and Assistant by marking up your existing web content or creating new content with our easy-to-use templates.
Mark up your web content with structured data
Mark up content that can be eligible for rich results in Google Search using Schema.org. By doing so, we'll automatically generate an Action for Assistant with the marked up content.
Supported content types
FAQs
Mark up your FAQ page so we can present your content to users who search Google for your topic.
How-to guides
Mark up your step-by-step instructional guides to appear on Assistant and Search.
How-to videos
Add the steps from your how-to-video to a Google Sheet to create a corresponding Action.
Get started quickly with prebuilt templates
Make a fun, interactive experience on Assistant by filling out a simple spreadsheet — no coding needed.
News and resources
Structured data codelab
This codelab walks you through adding structured data to a HTML site.