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Give users richer experiences on Google Search and Assistant by marking up your existing web content.

Get started with markup
For web developers

Mark up your web content with structured data

Mark up content that can be eligible for rich results in Google Search using Schema.org. By doing so, we'll automatically generate an Action for Assistant with the marked up content.

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Supported content types

Expand your podcast’s audience to Assistant by structuring your RSS feed according to our guidelines.

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Mark up your recipe content to provide rich results such as cooking times and nutrition information.

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Bring your news content to Assistant by providing structured data.

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Mark up your FAQ page so we can present your content to users who search Google for your topic.

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Mark up your step-by-step instructional guides to appear on Assistant and Search.

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News and resources

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This codelab walks you through adding structured data to a HTML site.

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Start building

With markup