Create offer

Action ID
actions.intent.CREATE_OFFER
Description

Construct a listing for a product or service to sell. Populate the name, price, and brand of the product to sell using the offer.itemOffered.name, offer.price, and offer.itemOffered.brand.name parameters, respectively.

Your app must confirm with the user before posting a listing.

Locale support

Functionality Locales
Preview creation using App Actions test tool en-US
User invocation from Google Assistant en-US

Example queries

The following fields represent essential information that users often provide in queries that trigger this built-in intent:

offer.itemOffered.name
offer.price

Other supported fields

The following fields represent information that users often provide to disambiguate their needs or otherwise improve their results:

offer.@type
offer.itemOffered.@type
offer.itemOffered.brand.@type
offer.itemOffered.brand.name
offer.priceCurrency

Supported text values by field




Inventory availability by field


Sample actions.xml

For information about the actions schema, read Create actions.xml.

Handle intent parameters as URL parameters

<?xml version="1.0" encoding="utf-8"?>
<!-- This is a sample actions.xml -->
<actions>
  <action intentName="actions.intent.CREATE_OFFER">
    <fulfillment urlTemplate="myapp://custom-deeplink{?price,priceCurrency,itemOfferedName,brandName}">
      <!-- Eg. price = "20" -->
      <!-- (Optional) Require a field eg.price for fulfillment with required="true" -->
      <parameter-mapping urlParameter="price" intentParameter="offer.price" required="true" />
      <!-- Eg. priceCurrency = "USD" -->
      <parameter-mapping urlParameter="priceCurrency" intentParameter="offer.priceCurrency" />
      <!-- Eg. itemOfferedName = "example name" -->
      <parameter-mapping urlParameter="itemOfferedName" intentParameter="offer.itemOffered.name" />
      <!-- Eg. brandName = "example brand" -->
      <parameter-mapping urlParameter="brandName" intentParameter="offer.itemOffered.brand.name" />
    </fulfillment>

    <!-- Provide a fallback fulfillment with no required parameters. For example, to your app search or router deeplink -->
    <fulfillment urlTemplate="myapp://deeplink" />
  </action>
</actions>

Use web inventory to discover URLs for fulfillment

offer.itemOffered.name is a field that supports web inventory. In the following example, Google Assistant performs a web search for the user query and determines the fulfillment URL. Assistant filters for search results that match the provided urlFilter value of https://www.mywebsite.com/link1/.*.

<?xml version="1.0" encoding="utf-8"?>
<!-- This is a sample actions.xml -->
<actions>
  <action intentName="actions.intent.CREATE_OFFER">
    <!-- Use URL from entity match for deep link fulfillment -->
    <!-- Example: url = 'https://www.mywebsite.com/link1/item1' -->
    <fulfillment urlTemplate="{@url}" />

    <!-- Provide a fallback fulfillment with no required parameters. For example, to your app search or router deeplink -->
    <fulfillment urlTemplate="myapp://deeplink" />

    <!-- Define parameters with web inventories using urlFilter -->
    <parameter name="offer.itemOffered.name">
      <entity-set-reference urlFilter="https://www.mywebsite.com/link1/.*" />"/>
    </parameter>
  </action>
</actions>

JSON-LD sample

The following JSON-LD sample provides some example values that you can use in the App Actions test tool:

{
  "@context": "http://schema.org",
  "@type": "Offer",
  "itemOffered": {
    "@type": "Product",
    "brand": {
      "@type": "Brand",
      "name": "example brand"
    },
    "name": "example name"
  },
  "price": 20,
  "priceCurrency": "USD"
}