The Google Play Custom App Publishing API lets your enterprise customers publish private apps (also called custom apps) to their managed Google Play store directly from your EMM console or IDE. The API eliminates the need for enterprise IT administrators to access the Google Play Console each time they publish an app, and also streamlines the publishing process.
- The only store listing details required to publish an app are its title and default listing language.
- You can take advantage of the Google Play Developer API to integrate additional private app management features into your user interface.
- Published apps appear in the managed Google Play Store in as little as five minutes, compared to over two hours via the Play Console.