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Google mobile conversion provider program

The Google mobile conversion (GMC) provider program makes it possible for ad networks to offer marketers the capability to find the source of app installs on mobile platforms when using Google's analytics tools.

Google mobile conversion (GMC) provider program

If you send advertising IDs and other campaign information to Google redirect servers when an app user clicks on an ad from your network then you may be eligible to join the GMC provider program.

If you're a GMC provider member the following support will be provided for your network:

  • Advertisers will be able to see campaign performance in Google's analytics tools.
  • Postbacks to your network will be supported by Google.
  • Your ad network will be listed as a supported network in Google's analytics tools.

Application form

To apply for the Google mobile conversion (GMC) provider program complete and submit the
GMC provider program application form.