Measurement Protocol (Google Analytics 4)

Note: This is a Beta API. While no breaking changes are expected in this phase, products may have limited support before general availability. See limitations for known issues that will be addressed before a general availability launch.

The Google Analytics Measurement Protocol for Google Analytics 4 allows developers to make HTTP requests to send events directly to Google Analytics servers. This allows developers to measure how users interact with their business from any HTTP-enabled environment. Notably, this makes it easy to measure interactions that happen server-to-server.

Developers can use the Measurement Protocol to:

• Tie online to offline behavior
• Measure interactions both client-side and server-side
• Send events that happen outside standard user-interaction (e.g. offline conversions)

Getting Started

To get started, see sending events. This guide will show you how to send events via HTTP using the Measurement Protocol.

If you are implementing Measurement Protocol for an app stream, you can start with the Send app events to GA4 using Measurement Protocol codelab.

Architectural Overview

Next Steps

• Validate your event payloads using the Measurement Protocol Validation server.
• Check out the protocol and event reference.

Note: All applications that use the Measurement Protocol must follow the protocol policy