Set up events

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This guide shows you how to set up recommended events and custom events so you can collect more information about user activity on your website.


You are starting to see data in Google Analytics, but you want to collect more data than what Google Analytics collects automatically or you want to unlock certain features and capabilities in Google Analytics.

You use either the Google tag (gtag.js) or Google Tag Manager on your website. If you want to set up events for a mobile app, see Log events.

See your events in Analytics

You can see your events and their parameters using the Realtime and DebugView reports. Note that the DebugView report requires some additional configuration before you can use the report. These two reports show you the events users trigger on your website as the events are triggered.

Next steps