Integrate with Google Analytics 4

Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.
Learn about Google Analytics 4, and how you can use it for measurement and reporting.
Introduction to Google Analytics 4 Introduction to tagging Migrate from Universal Analytics
Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.
Set up web measurement Set up app measurement Use the Measurement Protocol
Build on top of Google Analytics with our simple and powerful APIs.
Admin API: Configure Google Analytics 4 Data API: Manage reporting User Deletion API: Delete Analytics data

More resources

Learn about Google Analytics 4, and how you can use it for measurement and reporting.
See what's possible with the Google Analytics Platform.
Learn about advanced implementation techniques.
Learn how to migrate to the latest Google Analytics measurement libraries.
Resources to stay up to date and participate with other developers.
Get your questions answered and report issues.

Migrate from Universal Analytics

Universal Analytics is deprecated. Here are some resources to help you migrate to Google Analytics 4.
Migration guides
Universal Analytics versus Google Analytics 4 data Migration guide Developer migration guide
Learn about how measurement worked with Universal Analytics.
gtag.js analytics.js AMP HTML Measurement protocol
Learn about the APIs that are available with Universal Analytics.
Core Reporting API Embed API Multi-Channel Funnels Reporting API Real Time Reporting API Metadata API Management API