Collect, configure, and analyze your data to reach the right audience.

Set up Google Analytics

Websites and web apps

Set up and customize tracking for your website or web app.

Mobile apps

Set up and customize tracking for your mobile apps.

Internet connected devices

Tracking for any internet connected device.

Report and analyze

Use our simple and powerful APIs to retrieve report data from Google Analytics. With the reporting APIs, you can save time by automating complex reporting tasks. You can also integrate Google Analytics data with your own business data for deeper insights.

Manage and configure

Use our configuration APIs to automate account and user configuration.

Demos and Tools

See what's possible with the Google Analytics Platform. Learn how to create applications that can be built to take advantage of the flexibility and power of Google Analytics. The code for this entire site is open source and available on GitHub.

Explore solutions and implementation guides

Learn about advanced implementation techniques, automation, and how to integrate your business with Google Analytics.

Other resources

The Google Analytics Platform

Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into 4 main components—collection, configuration, processing, and reporting.

Universal Analytics upgrade center

Upgrade all of your classic Google Analytics properties into Universal Analytics properties without losing any data or changing your account settings.