Set up Google Analytics
Set up and customize tracking for websites, web and mobile apps, and internet connected devices.
Integrate with Google Analytics
Build on top of Google Analytics with our simple and powerful APIs.
Learn about Google Analytics
Educate yourself and experience what's possible with the Google Analytics platform.
Web Tracking (analytics.js)
Measure user interaction with websites or web applications.
Measure user interaction with Android applications.
Measure user interaction with iOS applications.
Core Reporting API
Query for dimensions and metrics to produce customized reports.
Easily create and embed dashboards on a 3rd party website in minutes.
Multi-Channel Funnels Reporting API
Query the traffic source paths that lead to a user's goal conversion.
Real Time Reporting API
Report on activity occurring on your property right now.
Access the list of API dimensions and metrics and their attributes.
Demos and tools
See what's possible with the Google Analytics Platform.
Solutions and implementation guides
Learn about advanced implementation techniques.
Universal Analytics upgrade center
Learn how to migrate your classic Google Analytics implementations to Universal Analytics.