Set up Google Analytics

Set up and customize measurement for websites, web and mobile apps, and internet connected devices.

Integrate with Google Analytics

Build on top of Google Analytics with our simple and powerful APIs.

Learn about Google Analytics

Educate yourself and experience what's possible with the Google Analytics platform.

Libraries and SDKs for measurement


Measure user interaction with websites or web applications.


Measure user interaction with Android applications.


Measure user interaction with iOS applications.

Measurement Protocol

Measure user interaction in any environment with this low-level protocol.


Measure user interactions in AMP pages.

APIs for reporting and configuration

Core Reporting API

Query for dimensions and metrics to produce customized reports.

Embed API

Easily create and embed dashboards on a 3rd party website in minutes.

Multi-Channel Funnels Reporting API

Query the traffic source paths that lead to a user's goal conversion.

Real Time Reporting API

Report on activity occurring on your property right now.

Metadata API

Access the list of API dimensions and metrics and their attributes.

Management API

View and manage accounts, properties, views, filters, uploads, permissions, etc.

User Deletion API

Delete all data in a Google Analytics property associated with a user identifier.

More resources

Demos and tools

See what's possible with the Google Analytics Platform.

Solutions and implementation guides

Learn about advanced implementation techniques.

Universal Analytics upgrade center

Learn how to migrate your classic Google Analytics implementations to Universal Analytics.

Community & updates

Resources to stay up to date and participate with other developers.

Get help

Get your questions answered and report issues.

Technology Partner Program

Have an app that integrates with Google Analytics? Join the Technology Partner Program.