Note: This site explains how to integrate the Google AdWords API, which is no longer being actively developed, with v2 of the Content API for Shopping, which has been deprecated. We recommend migrating to the Google Ads API and v2.1 of the Content API for Shopping.

Create sub-accounts for merchants


If you will be creating Merchant Center accounts for more than one merchant, we suggest using a multi-client account (MCA), since authenticating as an MCA allows you to manage its sub-accounts via the Merchant Center and the Content API without having to set up authentication for each new sub-account. MCAs cannot contain product information themselves, so you will need to create sub-accounts for merchants which will contain their product information. You can create these sub-accounts either manually or via the Content API as described in the following sections.

Manual steps

  1. In the Merchant Center for your MCA, go to the Accounts tab.
  2. Click on the blue + button.
  3. Fill in the information for the new sub-account, and then click save.

Automatic steps

Using the Content API for Shopping, perform the following steps:

  1. If you are creating an account on behalf of a client, you should first ask them to accept the Google Merchant Center Terms of Service.
    • Make sure to present the client with the Terms of Service for their particular country and language.
    • The links above cannot be used in an iframe, so you may need to present the user with your own stored copy of the Terms of Service and to have a way to keep your stored copy up to date with the current Terms of Service.
    • Keep a record of the acceptance of the Terms of Service and be prepared to provide these records to Google if requested.
  2. To create a new account, use the Accounts.insert method of the Accounts service.