Workflow
Merchant Center account setup
- Create a Merchant Center account
- Create sub-accounts for merchants
- Administering an existing account for a merchant
- Verify and claim URL for Merchant Center
- Set tax and shipping settings
Product feed setup
API setup
AdWords account setup
Link Merchant Center with AdWords
Create Shopping campaigns
- Create a Shopping campaign
- Manage a Shopping campaign with ad groups
- Create product groups
- Filter products in campaign
- Set up campaign priority
- Add negative keywords to campaign