Full Automation

This page outlines the steps to automate Shopping Ads with the Content API for Shopping and Google Ads API.

You can use the Content API for Shopping to do the following:

  • Create and manage Merchant Center accounts
  • Manage product inventory
  • Link Merchant Center to Google Ads

You can use the Google Ads API to do the following:

  • Create and manage Google Ads accounts
  • Manage ad campaigns
  • Link Google Ads to Merchant Center.

The code samples in this guide use the Content API for Shopping client libraries, and the Google Ads client libraries, which we recommend using in your own applications if you're using a supported language. Otherwise, you can use the Content API and Google Ads API directly.

Set up accounts

Merchant Center

Set up product feeds

Get API access

Manage Shopping campaigns

Set up analytics