type UniversalAppCampaignInfo (v201809)

Service

CampaignService

Dependencies

Campaign

▼

UniversalAppCampaignInfo

Stores campaign-level info related to Universal App Campaigns.

Namespace: https://adwords.google.com/api/adwords/cm/v201809

Field
`biddingStrategyGoalType`	`UniversalAppBiddingStrategy...` Represents the goal which the bidding strategy of this app campaign should optimize towards. Enumerations `UNKNOWN` `OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME` The bidding strategy of the universal app campaign should aim to maximize installation of the app. `OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME` The bidding strategy of the universal app campaign should aim to maximize the selected in-app conversions' volume. `OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE` The bidding strategy of the universal app campaign should aim to maximize all conversions' value, i.e., install + selected in-app conversions. NOTE: This value cannot be set by external clients, but it can be retrieved using get. `OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION` The bidding strategy of the universal app campaign should aim to maximize just the selected in-app conversion's volume, while achieving or exceeding target cost per in-app conversion. `OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND` The bidding strategy of the universal app campaign should aim to maximize all conversions' value, i.e., install + selected in-app conversions while achieving or exceeding target return on advertising spend. This field can be selected using the value "BiddingStrategyGoalType". This field can be filtered on. This field is required and should not be `null` when it is contained within Operators : ADD.
`appId`	`xsd:string` A string that uniquely identifies a mobile application. This field can be selected using the value "AppId". This field can be filtered on. This field is required and should not be `null` when it is contained within Operators : ADD.
`appVendor`	`MobileApplicationVendor` The vendor, i.e. application store that distributes this specific app. Enumerations `VENDOR_UNKNOWN` `VENDOR_APPLE_APP_STORE` Mobile application vendor for apple app store. `VENDOR_GOOGLE_MARKET` Mobile application vendor for google market. This field can be selected using the value "AppVendor". This field can be filtered on. This field is required and should not be `null` when it is contained within Operators : ADD.

Field

`biddingStrategyGoalType`

UniversalAppBiddingStrategy...

Represents the goal which the bidding strategy of this app campaign should optimize towards.

Enumerations

UNKNOWN
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME: The bidding strategy of the universal app campaign should aim to maximize installation of the app.
OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME: The bidding strategy of the universal app campaign should aim to maximize the selected in-app conversions' volume.
OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE: The bidding strategy of the universal app campaign should aim to maximize all conversions' value, i.e., install + selected in-app conversions. NOTE: This value cannot be set by external clients, but it can be retrieved using get.
OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION: The bidding strategy of the universal app campaign should aim to maximize just the selected in-app conversion's volume, while achieving or exceeding target cost per in-app conversion.
OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND: The bidding strategy of the universal app campaign should aim to maximize all conversions' value, i.e., install + selected in-app conversions while achieving or exceeding target return on advertising spend.

This field can be selected using the value "BiddingStrategyGoalType".

This field can be filtered on.

This field is required and should not be null when it is contained within Operators : ADD.

`appId`

xsd:string

A string that uniquely identifies a mobile application.

This field can be selected using the value "AppId".

This field can be filtered on.

This field is required and should not be null when it is contained within Operators : ADD.

`appVendor`

MobileApplicationVendor

The vendor, i.e. application store that distributes this specific app.

Enumerations

VENDOR_UNKNOWN
VENDOR_APPLE_APP_STORE: Mobile application vendor for apple app store.
VENDOR_GOOGLE_MARKET: Mobile application vendor for google market.

This field can be selected using the value "AppVendor".

This field can be filtered on.

This field is required and should not be null when it is contained within Operators : ADD.