type UniversalAppCampaignInfo (v201809)

Stores campaign-level info related to Universal App Campaigns.


Namespace
https://adwords.google.com/api/adwords/cm/v201809

Field

biddingStrategyGoalType

UniversalAppBiddingStrategy...

Represents the goal which the bidding strategy of this app campaign should optimize towards.


Enumerations
UNKNOWN
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME
The bidding strategy of the universal app campaign should aim to maximize installation of the app.
OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME
The bidding strategy of the universal app campaign should aim to maximize the selected in-app conversions' volume.
OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE
The bidding strategy of the universal app campaign should aim to maximize all conversions' value, i.e., install + selected in-app conversions. NOTE: This value cannot be set by external clients, but it can be retrieved using get.
OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION
The bidding strategy of the universal app campaign should aim to maximize just the selected in-app conversion's volume, while achieving or exceeding target cost per in-app conversion.
OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND
The bidding strategy of the universal app campaign should aim to maximize all conversions' value, i.e., install + selected in-app conversions while achieving or exceeding target return on advertising spend.

This field can be selected using the value "BiddingStrategyGoalType".
This field can be filtered on.
This field is required and should not be null when it is contained within Operators : ADD.

appId

xsd:string

A string that uniquely identifies a mobile application.

This field can be selected using the value "AppId".
This field can be filtered on.
This field is required and should not be null when it is contained within Operators : ADD.

appVendor

MobileApplicationVendor

The vendor, i.e. application store that distributes this specific app.


Enumerations
VENDOR_UNKNOWN
VENDOR_APPLE_APP_STORE
Mobile application vendor for apple app store.
VENDOR_GOOGLE_MARKET
Mobile application vendor for google market.

This field can be selected using the value "AppVendor".
This field can be filtered on.
This field is required and should not be null when it is contained within Operators : ADD.

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