type GeoTargetTypeSetting (v201809)

Represents a collection of settings related to ads geotargeting.

Google ads can be geotargeted using Physical Location, Location of Interest, or both. Physical Location is where the user is located or is regularly located; Location of Interest is the geographical region in which the user is interested. For example, if a user is in New York City and performs a search for "hotels Paris", their Physical Location is New York City and their Location of Interest is Paris.

Additionally, ads can be positively or negatively geotargeted. An ad that is positively geotargeted to New York City only appears to users whose location is related to New York City. An ad that is negatively geotargeted to New York City appears for all users except those whose location is related to New York City. Ads can only be negatively geotargeted if a positive geotargeting is also supplied, and the negatively geotargeted region must be contained within the positive region.

Geotargeting settings allow ads to be targeted in the following way:

  • Positively geotargeted based on the location user searched for, or solely Physical Location, or either Location of Interest or Physical Location.
  • Negatively geotargeted based on where a user is located, or combined with Location of Interest.

Namespace
https://adwords.google.com/api/adwords/cm/v201809

Field

Setting (inherited)

Setting.Type

xsd:string

Indicates that this instance is a subtype of Setting. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

GeoTargetTypeSetting

positiveGeoTargetType

GeoTargetTypeSetting.Positi...

The setting used for positive geotargeting in this particular campaign.

Again, the campaign can be positively targeted based on the location user searched for, or solely Physical Location, or either Location of Interest or Physical Location. Positive targeting triggers ads only for users whose location is related to the given locations.

The default value is DONT_CARE.


Enumerations
DONT_CARE
Specifies that the ad is triggered if the user is in, or shows interest in, advertiser's targeted locations.
AREA_OF_INTEREST
Specifies that the ad is triggered if the user searches for advertiser's targeted locations.
LOCATION_OF_PRESENCE
Specifies that the ad is triggered if the user is in or regularly in advertiser's targeted locations.

negativeGeoTargetType

GeoTargetTypeSetting.Negati...

The setting used for negative geotargeting in this particular campaign.

The campaign can be negatively targeted using both Physical Location and Location of Interest, or only based on where the user is located. Negative targeting triggers ads for all users except those whose location is related to the given locations.

The default value is DONT_CARE.


Enumerations
DONT_CARE
Specifies that a user is excluded from seeing the ad if they are in, or show interest in, advertiser's targeted locations.
LOCATION_OF_PRESENCE
Specifies that a user is excluded from seeing the ad if they are in advertiser's targeted locations.

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