enum EfficiencyTargetType (v201809)

An efficiency target specifies desired outcomes for clicks, conversions or impressions stats for the time period that the performance target is active.


Namespace
https://adwords.google.com/api/adwords/cm/v201809
Enumeration Description
UNKNOWN
NONE A value that is used to clear an efficiency target when it has already been set. This value will never be persisted.
CPA_LESS_THAN_OR_EQUAL_TO An efficiency target that aims for average CPA over the runtime of the performance target to be less than or equal to some value.
CPC_LESS_THAN_OR_EQUAL_TO An efficiency target that aims for average CPC over the runtime of the performance target to be less than or equal to some value.

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