type SharedBiddingStrategy (v201809)

Service

BiddingStrategyService

Dependencies

BiddingStrategyOperation BiddingStrategyPage BiddingStrategyReturnValue

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SharedBiddingStrategy

Bidding strategies store shared bidding configuration data and are account-level objects.

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Namespace

https://adwords.google.com/api/adwords/cm/v201809

Field
biddingScheme	BiddingScheme ManualCpcBiddingScheme ManualCpmBiddingScheme MaximizeConversionValueBidd... MaximizeConversionsBiddingS... PageOnePromotedBiddingScheme TargetCpaBiddingScheme TargetOutrankShareBiddingSc... TargetRoasBiddingScheme TargetSpendBiddingScheme Specifies the type of bidding scheme and the metadata associated with it. This field can be selected using the value "BiddingScheme".
id	xsd:long Id of the flexible bidding strategy. The bidding strategy id is used to associate the bidding strategy with the campaign, ad group or ad group criterion. This field can be selected using the value "Id". This field can be filtered on. This field is required and should not be null when it is contained within Operators : SET, REMOVE.
name	xsd:string Name of the bidding strategy. Every bidding strategy must have a non-null non-empty name. In addition, all bidding strategies within an account must be named distinctly. This field can be selected using the value "Name". This field can be filtered on. This field is required and should not be null when it is contained within Operators : ADD. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
status	SharedBiddingStrategy.Biddi... Enumerations ENABLED REMOVED UNKNOWN This field can be selected using the value "Status". This field can be filtered on. This field is read only and will be ignored when sent to the API.
type	BiddingStrategyType Enumerations MANUAL_CPC Manual click based bidding where user pays per click. See ManualCpcBiddingScheme for more details. MANUAL_CPM Manual impression based bidding where user pays per thousand impressions. See ManualCpmBiddingScheme for more details. PAGE_ONE_PROMOTED Page-One Promoted is an automated bid strategy that sets max CPC bids to target impressions on page one or page one promoted slots on google.com. See PageOnePromotedBiddingScheme for more details. TARGET_SPEND Target Spend (Maximize Clicks) is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. See TargetSpendBiddingScheme for more details. TARGET_CPA Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost per acquisition (CPA) you set. See TargetCpaBiddingScheme for more details. TARGET_ROAS Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target return on average spend (ROAS). See TargetRoasBiddingScheme for more details. MAXIMIZE_CONVERSIONS Maximize conversions is an automated bidding strategy that automatically sets bids to help get the most conversions for your campaign while spending your budget. See MaximizeConversionsBiddingScheme for more details. MAXIMIZE_CONVERSION_VALUE Maximize conversion value is an automated bidding strategy that automatically sets bids to maximize revenue while spending your budget. See MaximizeConversionValueBiddingScheme for more details. TARGET_OUTRANK_SHARE Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. See TargetOutrankShareBiddingScheme for more details. NONE Special bidding strategy type used to reset the bidding strategy at AdGroup and AdGroupCriterion. UNKNOWN This field can be selected using the value "Type". This field can be filtered on.