Target Roas bidding strategy helps you maximize revenue while averaging a specific target return on average spend (ROAS).
For example: If TargetRoas is 1.5, the strategy will create as much revenue as possible while ensuring that every $1.00 of clicks provides $1.50 in conversion value.
Note that campaigns must meet specific eligibility
requirements before they can use the
TargetRoasBiddingScheme
bidding strategy.
- Namespace
-
https://adwords.google.com/api/adwords/cm/v201809
Field |
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BiddingScheme (inherited)
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Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. |
TargetRoasBiddingScheme
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The target return on average spend (ROAS). This field must be between 0.01 and 1000.0, inclusive.
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Maximum bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0.
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Minimum bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0.
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