type TargetRoasBiddingScheme (v201809)

Service

AdGroupCriterionService AdGroupService BiddingStrategyService CampaignService

Inheritance

BiddingScheme

▼

ManualCpcBiddingScheme ManualCpmBiddingScheme MaximizeConversionValueBidd... MaximizeConversionsBiddingS... PageOnePromotedBiddingScheme TargetCpaBiddingScheme TargetOutrankShareBiddingSc... TargetRoasBiddingScheme TargetSpendBiddingScheme

Target Roas bidding strategy helps you maximize revenue while averaging a specific target return on average spend (ROAS).

For example: If TargetRoas is 1.5, the strategy will create as much revenue as possible while ensuring that every $1.00 of clicks provides $1.50 in conversion value.

Note that campaigns must meet specific eligibility requirements before they can use the TargetRoasBiddingScheme bidding strategy.

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Namespace

https://adwords.google.com/api/adwords/cm/v201809

Field
BiddingScheme (inherited)
BiddingScheme.Type	xsd:string Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
TargetRoasBiddingScheme
targetRoas	xsd:double The target return on average spend (ROAS). This field must be between 0.01 and 1000.0, inclusive.
bidCeiling	Money Maximum bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0.
bidFloor	Money Minimum bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0.