Represents a criterion (such as a keyword, placement, or vertical).
- Namespace
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https://adwords.google.com/api/adwords/cm/v201809
Field
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id
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xsd:long
ID of this criterion.
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type
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Criterion.Type
Indicates that this instance is a subtype of Criterion.
Although this field is returned in the response, it is ignored on input
and cannot be selected. Specify xsi:type instead.
Enumerations
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CONTENT_LABEL
- Content label for exclusion.
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KEYWORD
- Keyword. e.g. 'mars cruise'
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PLACEMENT
- Placement. aka Website. e.g. 'www.flowers4sale.com'
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VERTICAL
- Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content
network.
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USER_LIST
- User lists, are links to sets of users defined by the advertiser.
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USER_INTEREST
- User interests, categories of interests the user is interested in.
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MOBILE_APPLICATION
- Mobile applications to target.
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MOBILE_APP_CATEGORY
- Mobile application categories to target.
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PRODUCT_PARTITION
- Product partition (product group) in a shopping campaign.
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IP_BLOCK
- IP addresses to exclude.
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WEBPAGE
- Webpages of an advertiser's website to target.
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LANGUAGE
- Languages to target.
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LOCATION
- Geographic regions to target.
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AGE_RANGE
- Age Range to exclude.
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CARRIER
- Mobile carriers to target.
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OPERATING_SYSTEM_VERSION
- Mobile operating system versions to target.
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MOBILE_DEVICE
- Mobile devices to target.
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GENDER
- Gender to exclude.
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PARENT
- Parent to target and exclude.
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PROXIMITY
- Proximity (area within a radius) to target.
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PLATFORM
- Platforms to target.
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PREFERRED_CONTENT
- Representing preferred content bid modifier.
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AD_SCHEDULE
- AdSchedule or specific days and time intervals to target.
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LOCATION_GROUPS
- Targeting based on location groups.
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PRODUCT_SCOPE
- Scope of products. Contains a list of product dimensions, all of which a product has to match
to be included in the campaign.
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CUSTOM_AFFINITY
- Custom Affinity, a criterion used for custom audience targeting.
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CUSTOM_INTENT
- Custom Intent, a criterion used for custom audience targeting.
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YOUTUBE_VIDEO
- YouTube video to target.
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YOUTUBE_CHANNEL
- YouTube channel to target.
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APP_PAYMENT_MODEL
- Enables advertisers to target paid apps.
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INCOME_RANGE
- Income range to target and exclude.
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INTERACTION_TYPE
- Interaction type to bid modify.
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UNKNOWN
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This field is read only and will be ignored when sent to the API.
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Criterion.Type
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xsd:string
Indicates that this instance is a subtype of Criterion.
Although this field is returned in the response, it is ignored on input
and cannot be selected. Specify xsi:type instead.
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