Enhanced display ad format.
Caution: Responsive display ads do not use url, displayUrl, finalAppUrls, or devicePreference; setting these fields on a responsive display ad will cause an error.
- Namespace
-
https://adwords.google.com/api/adwords/cm/v201809
Field |
|
---|---|
Ad (inherited)
|
|
|
ID of this ad. This field is ignored when creating
ads using This field can be selected using the value "Id".
This field can be filtered on.
|
|
Destination URL. Do not set this field if you are using upgraded URLs, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected
using the value "Url".
This field can be filtered on.
|
|
Visible URL. This field can be selected using the value "DisplayUrl".
This field can be filtered on.
|
|
A list of possible final URLs after all cross domain redirects. This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected
using the value "CreativeFinalUrls".
This field can be filtered on.
The maximum size of this
collection is 10.
|
|
A list of possible final mobile URLs after all cross domain redirects. This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected
using the value "CreativeFinalMobileUrls".
This field can be filtered on.
The maximum size of this
collection is 10.
|
|
A list of final app URLs that will be used on mobile if the user has the specific app installed. This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected
using the value "CreativeFinalAppUrls".
This field can be filtered on.
|
|
URL template for constructing a tracking URL. This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected
using the value "CreativeTrackingUrlTemplate".
This field can be filtered on.
|
|
URL template for appending params to Final URL. On update, empty string ("") indicates to clear the field. This field can be selected
using the value "CreativeFinalUrlSuffix".
This field can be filtered on.
|
|
A list of mappings to be used for substituting URL custom parameter tags in the trackingUrlTemplate, finalUrls, and/or finalMobileUrls. This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected
using the value "CreativeUrlCustomParameters".
This field can be filtered on.
|
|
Additional urls for the ad that are tagged with a unique identifier. Currently only used for TemplateAds for specific template IDs. For all other ad types, use finalUrls, finalMobileUrls and finalAppUrls instead. This field can be selected using the value "UrlData".
|
|
Indicates if this ad was added by AdWords. This field can be selected using the value "Automated".
This field can be filtered on.
|
|
Type of ad. Indicates that this instance is a subtype of Ad. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. Enumerations
This field can be selected using the value "AdType".
This field can be filtered on.
|
|
The device preference for the ad. You can only specify a preference for mobile devices (CriterionId 30001). If unspecified (no device preference), all devices are targeted. This field can be selected using the value "DevicePreference".
This field can be filtered on.
|
|
The source of this system-managed ad. Enumerations
This field can be selected using the value "SystemManagedEntitySource".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.
|
|
Indicates that this instance is a subtype of Ad. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. |
ResponsiveDisplayAd
|
|
|
Marketing image to be used in the ad. This ad format does not allow the creation of an image using the Image.data field. An image must first be created using the MediaService, and Image.mediaId must be populated when creating a ResponsiveDisplayAd. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 600:314 (+-1%). This field can be selected using the value "MarketingImage".
This field is required and should not be
null when it is contained within Operators : ADD. |
|
Logo image to be used in the ad. This ad format does not allow the creation of an image using the Image.data field. An image must first be created using the MediaService, and Image.mediaId must be populated when creating a ResponsiveDisplayAd. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). This field can be selected using the value "LogoImage".
|
|
Square marketing image to be used in the ad. This image may be used when a square aspect ratio is more appropriate than the aspect ratio of the marketingImage image. This ad format does not allow the creation of an image using the Image.data field. An image must first be created using the MediaService, and Image.mediaId must be populated when creating a ResponsiveDisplayAd. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 the aspect ratio must be 1:1 (+-1%). This field can be selected using the value "SquareMarketingImage".
|
|
Short format of the headline of the ad. Maximum display width is 25. This field can be selected using the value "ShortHeadline".
This field can be filtered on.
This field is required and should not be
null when it is contained within Operators : ADD. |
|
Long format of the headline of the ad. Maximum display width is 90. This field can be selected using the value "LongHeadline".
This field can be filtered on.
This field is required and should not be
null when it is contained within Operators : ADD. |
|
The descriptive text of the ad. Maximum display width is 90. This field can be selected using the value "Description".
This field can be filtered on.
This field is required and should not be
null when it is contained within Operators : ADD. |
|
The business name. Maximum display width is 25. This field is
required and should not be
null when it is contained within Operators :
ADD.This field can be selected using the value "BusinessName".
This field can be filtered on.
|
|
Main color. In hexadecimal, e.g. #ffffff for white. If one of mainColor and accentColor is set, the other is required as well. This field can be selected using the value "MainColor".
This field can be filtered on.
|
|
Accent color. In hexadecimal, e.g. #ffffff for white. If one of mainColor and accentColor is set, the other is required as well. This field can be selected using the value "AccentColor".
This field can be filtered on.
|
|
Advertiser’s consent to allow flexible color. When true, we may serve the ad with different color when necessary. When false, we will serve the ad with advertiser color or neutral color. Must be true if mainColor and accentColor are not set. The default value is true. This field can be selected using the value "AllowFlexibleColor".
This field can be filtered on.
|
|
Call to action text. Valid texts: https://support.google.com/adwords/answer/7005917 This field can be selected using the value "CallToActionText".
This field can be filtered on.
|
|
Settings for serving dynamic ResponsiveDisplayAd. |
|
Specifies which format the ad will be served in. The default value is ALL_FORMATS. Enumerations
This field can be selected using the value "FormatSetting".
This field can be filtered on.
|