type ResponsiveDisplayAd (v201809)

Service

AdGroupAdService AdService

Inheritance

Ad

▼

CallOnlyAd DeprecatedAd DynamicSearchAd ExpandedDynamicSearchAd ExpandedTextAd GmailAd GoalOptimizedShoppingAd ImageAd MultiAssetResponsiveDisplayAd ProductAd ResponsiveDisplayAd ResponsiveSearchAd RichMediaAd ShowcaseAd TemplateAd TextAd UniversalAppAd

Enhanced display ad format.

Caution: Responsive display ads do not use url, displayUrl, finalAppUrls, or devicePreference; setting these fields on a responsive display ad will cause an error.

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Namespace

https://adwords.google.com/api/adwords/cm/v201809

Field
Ad (inherited)
id	xsd:long ID of this ad. This field is ignored when creating ads using AdGroupAdService. This field can be selected using the value "Id". This field can be filtered on.
url	xsd:string Destination URL. Do not set this field if you are using upgraded URLs, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected using the value "Url". This field can be filtered on.
displayUrl	xsd:string Visible URL. This field can be selected using the value "DisplayUrl". This field can be filtered on.
finalUrls	xsd:string[] A list of possible final URLs after all cross domain redirects. This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected using the value "CreativeFinalUrls". This field can be filtered on. The maximum size of this collection is 10.
finalMobileUrls	xsd:string[] A list of possible final mobile URLs after all cross domain redirects. This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected using the value "CreativeFinalMobileUrls". This field can be filtered on. The maximum size of this collection is 10.
finalAppUrls	AppUrl[] A list of final app URLs that will be used on mobile if the user has the specific app installed. This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected using the value "CreativeFinalAppUrls". This field can be filtered on.
trackingUrlTemplate	xsd:string URL template for constructing a tracking URL. This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected using the value "CreativeTrackingUrlTemplate". This field can be filtered on.
finalUrlSuffix	xsd:string URL template for appending params to Final URL. On update, empty string ("") indicates to clear the field. This field can be selected using the value "CreativeFinalUrlSuffix". This field can be filtered on.
urlCustomParameters	CustomParameters A list of mappings to be used for substituting URL custom parameter tags in the trackingUrlTemplate, finalUrls, and/or finalMobileUrls. This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls This field can be selected using the value "CreativeUrlCustomParameters". This field can be filtered on.
urlData	UrlData[] Additional urls for the ad that are tagged with a unique identifier. Currently only used for TemplateAds for specific template IDs. For all other ad types, use finalUrls, finalMobileUrls and finalAppUrls instead. This field can be selected using the value "UrlData".
automated	xsd:boolean Indicates if this ad was added by AdWords. This field can be selected using the value "Automated". This field can be filtered on.
type	Ad.Type Type of ad. Indicates that this instance is a subtype of Ad. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. Enumerations DEPRECATED_AD IMAGE_AD PRODUCT_AD TEMPLATE_AD TEXT_AD THIRD_PARTY_REDIRECT_AD DYNAMIC_SEARCH_AD CALL_ONLY_AD EXPANDED_TEXT_AD RESPONSIVE_DISPLAY_AD SHOWCASE_AD GOAL_OPTIMIZED_SHOPPING_AD EXPANDED_DYNAMIC_SEARCH_AD GMAIL_AD RESPONSIVE_SEARCH_AD MULTI_ASSET_RESPONSIVE_DISPLAY_AD UNIVERSAL_APP_AD UNKNOWN This field can be selected using the value "AdType". This field can be filtered on.
devicePreference	xsd:long The device preference for the ad. You can only specify a preference for mobile devices (CriterionId 30001). If unspecified (no device preference), all devices are targeted. This field can be selected using the value "DevicePreference". This field can be filtered on.
systemManagedEntitySource	SystemManagedEntitySource The source of this system-managed ad. Enumerations UNKNOWN AD_VARIATIONS Generated ad variations experiment ad. This field can be selected using the value "SystemManagedEntitySource". This field can be filtered on. This field is read only and will be ignored when sent to the API.
Ad.Type	xsd:string Indicates that this instance is a subtype of Ad. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
ResponsiveDisplayAd
marketingImage	Image Marketing image to be used in the ad. This ad format does not allow the creation of an image using the Image.data field. An image must first be created using the MediaService, and Image.mediaId must be populated when creating a ResponsiveDisplayAd. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 600:314 (+-1%). This field can be selected using the value "MarketingImage". This field is required and should not be null when it is contained within Operators : ADD.
logoImage	Image Logo image to be used in the ad. This ad format does not allow the creation of an image using the Image.data field. An image must first be created using the MediaService, and Image.mediaId must be populated when creating a ResponsiveDisplayAd. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). This field can be selected using the value "LogoImage".
squareMarketingImage	Image Square marketing image to be used in the ad. This image may be used when a square aspect ratio is more appropriate than the aspect ratio of the marketingImage image. This ad format does not allow the creation of an image using the Image.data field. An image must first be created using the MediaService, and Image.mediaId must be populated when creating a ResponsiveDisplayAd. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 the aspect ratio must be 1:1 (+-1%). This field can be selected using the value "SquareMarketingImage".
shortHeadline	xsd:string Short format of the headline of the ad. Maximum display width is 25. This field can be selected using the value "ShortHeadline". This field can be filtered on. This field is required and should not be null when it is contained within Operators : ADD.
longHeadline	xsd:string Long format of the headline of the ad. Maximum display width is 90. This field can be selected using the value "LongHeadline". This field can be filtered on. This field is required and should not be null when it is contained within Operators : ADD.
description	xsd:string The descriptive text of the ad. Maximum display width is 90. This field can be selected using the value "Description". This field can be filtered on. This field is required and should not be null when it is contained within Operators : ADD.
businessName	xsd:string The business name. Maximum display width is 25. This field is required and should not be null when it is contained within Operators : ADD. This field can be selected using the value "BusinessName". This field can be filtered on.
mainColor	xsd:string Main color. In hexadecimal, e.g. #ffffff for white. If one of mainColor and accentColor is set, the other is required as well. This field can be selected using the value "MainColor". This field can be filtered on.
accentColor	xsd:string Accent color. In hexadecimal, e.g. #ffffff for white. If one of mainColor and accentColor is set, the other is required as well. This field can be selected using the value "AccentColor". This field can be filtered on.
allowFlexibleColor	xsd:boolean Advertiser’s consent to allow flexible color. When true, we may serve the ad with different color when necessary. When false, we will serve the ad with advertiser color or neutral color. Must be true if mainColor and accentColor are not set. The default value is true. This field can be selected using the value "AllowFlexibleColor". This field can be filtered on.
callToActionText	xsd:string Call to action text. Valid texts: https://support.google.com/adwords/answer/7005917 This field can be selected using the value "CallToActionText". This field can be filtered on.
dynamicDisplayAdSettings	DynamicSettings Settings for serving dynamic ResponsiveDisplayAd.
formatSetting	DisplayAdFormatSetting Specifies which format the ad will be served in. The default value is ALL_FORMATS. Enumerations UNKNOWN ALL_FORMATS Text, image and native formats NON_NATIVE Text and image formats NATIVE Native format This field can be selected using the value "FormatSetting". This field can be filtered on.