type TargetOutrankShareBiddingScheme (v201806)

Target Outrank Share bidding strategy is an automated bidding strategy which automatically sets bids so that the customer's ads appear above a specified competitors' ads for a specified target fraction of the advertiser's eligible impressions on Google.com.


Namespace
https://adwords.google.com/api/adwords/cm/v201806

Field

BiddingScheme (inherited)

BiddingScheme.Type

xsd:string

Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

TargetOutrankShareBiddingScheme

targetOutrankShare

xsd:int

Specifies the target fraction (in micros) of auctions where the advertiser should outrank the competitor. The advertiser outranks the competitor in an auction if either the advertiser appears above the competitor in the search results, or appears in the search results when the competitor does not.

This field can be selected using the value "TargetOutrankShare".
This field can be filtered on.
This field must be between 1 and 1000000, inclusive.
This field is required and should not be null.

competitorDomain

xsd:string

Competitor's visible domain URL.

This field can be selected using the value "TargetOutrankShareCompetitorDomain".
This field can be filtered on.
This field is required and should not be null.

maxCpcBidCeiling

Money

Ceiling on max CPC bids.

This field can be selected using the value "TargetOutrankShareMaxCpcBidCeiling".
This field can be filtered on.
This field is required and should not be null.

bidChangesForRaisesOnly

xsd:boolean

Controls whether the strategy always follows bid estimate changes, or only increases. If false, always sets a keyword's new bid to the estimate that will meet the target. If true, only updates a keyword's bid if the current bid estimate is greater than the current bid.

This field can be selected using the value "TargetOutrankShareBidChangesForRaisesOnly".
This field can be filtered on.
This field is required and should not be null.

raiseBidWhenLowQualityScore

xsd:boolean

Controls whether the strategy is allowed to raise bids on keywords with lower-range quality scores.

This field can be selected using the value "TargetOutrankShareRaiseBidWhenLowQualityScore".
This field can be filtered on.
This field is required and should not be null.

Send feedback about...

AdWords API
AdWords API
Need help? Visit our support page.