type ResponsiveSearchAd (v201806)

Represents a responsive search ad.

Important

  • Responsive search ads are in beta and may not be available to all AdWords advertisers.
  • Per the AdWords Terms & Conditions for features in beta, you may not disclose any non-public information.
  • Responsive search ads will learn and improve over time, so make sure to regularly monitor the performance and status of your ads.
  • Responsive search ads are currently available in English, French, German, Spanish, Portuguese, Italian, Swedish, Dutch, Russian, Japanese, Polish, Turkish, Danish, and Norwegian, with other languages on the way.
  • Assets can be shown in any order, so make sure that they make sense individually or in combination, and don’t violate our policies or local law.
  • Even after ads are assembled, they may not serve.
  • If you have text that should appear in every ad, then you must pin it to either Headline position 1, Headline position 2, or Description position 1, and also make sure it is less than 80 characters long.

To increase the likelihood that your ad shows, be sure to provide at least 5 distinct headlines and 2 distinct descriptions that don't repeat the same or similar phrases. Providing redundant content will restrict the system's ability to assemble combinations. See example ads

Help center documentation

Caution: Responsive search ads do not use url, displayUrl, finalAppUrls, or devicePreference; setting these fields on a responsive search ad will cause an error.


Namespace
https://adwords.google.com/api/adwords/cm/v201806

Field

Ad (inherited)

id

xsd:long

ID of this ad. This field is ignored when creating ads using AdGroupAdService.

This field can be selected using the value "Id".
This field can be filtered on.

url

xsd:string

Destination URL.

Do not set this field if you are using upgraded URLs, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls

This field can be selected using the value "Url".
This field can be filtered on.

displayUrl

xsd:string

Visible URL.

This field can be selected using the value "DisplayUrl".
This field can be filtered on.

finalUrls

xsd:string[]

A list of possible final URLs after all cross domain redirects.

This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls

This field can be selected using the value "CreativeFinalUrls".
This field can be filtered on.
The maximum size of this collection is 10.

finalMobileUrls

xsd:string[]

A list of possible final mobile URLs after all cross domain redirects.

This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls

This field can be selected using the value "CreativeFinalMobileUrls".
This field can be filtered on.
The maximum size of this collection is 10.

finalAppUrls

AppUrl[]

A list of final app URLs that will be used on mobile if the user has the specific app installed.

This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls

This field can be selected using the value "CreativeFinalAppUrls".
This field can be filtered on.

trackingUrlTemplate

xsd:string

URL template for constructing a tracking URL.

This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls

This field can be selected using the value "CreativeTrackingUrlTemplate".
This field can be filtered on.

finalUrlSuffix

xsd:string

URL template for appending params to Final URL.

On update, empty string ("") indicates to clear the field.

This field can be selected using the value "CreativeFinalUrlSuffix".
This field can be filtered on.

urlCustomParameters

CustomParameters

A list of mappings to be used for substituting URL custom parameter tags in the trackingUrlTemplate, finalUrls, and/or finalMobileUrls.

This field is used for upgraded urls only, as described at: https://developers.google.com/adwords/api/docs/guides/upgraded-urls

This field can be selected using the value "CreativeUrlCustomParameters".
This field can be filtered on.

urlData

UrlData[]

Additional urls for the ad that are tagged with a unique identifier. Currently only used for TemplateAds for specific template IDs. For all other ad types, use finalUrls, finalMobileUrls and finalAppUrls instead.

This field can be selected using the value "UrlData".

automated

xsd:boolean

Indicates if this ad was added by AdWords.

This field can be selected using the value "Automated".
This field can be filtered on.

type

Ad.Type

Type of ad. Indicates that this instance is a subtype of Ad. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.


Enumerations
DEPRECATED_AD
IMAGE_AD
PRODUCT_AD
TEMPLATE_AD
TEXT_AD
THIRD_PARTY_REDIRECT_AD
DYNAMIC_SEARCH_AD
CALL_ONLY_AD
EXPANDED_TEXT_AD
RESPONSIVE_DISPLAY_AD
SHOWCASE_AD
GOAL_OPTIMIZED_SHOPPING_AD
EXPANDED_DYNAMIC_SEARCH_AD
GMAIL_AD
RESPONSIVE_SEARCH_AD
MULTI_ASSET_RESPONSIVE_DISPLAY_AD
UNKNOWN

This field can be selected using the value "AdType".
This field can be filtered on.

devicePreference

xsd:long

The device preference for the ad. You can only specify a preference for mobile devices (CriterionId 30001). If unspecified (no device preference), all devices are targeted.

This field can be selected using the value "DevicePreference".
This field can be filtered on.

systemManagedEntitySource

SystemManagedEntitySource

The source of this system-managed ad.


Enumerations
UNKNOWN
AD_VARIATIONS
Generated ad variations experiment ad.

This field can be selected using the value "SystemManagedEntitySource".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.

Ad.Type

xsd:string

Indicates that this instance is a subtype of Ad. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

ResponsiveSearchAd

headlines

AssetLink[]

Headlines. When the Ad serves, the headlines will be selected from this list.

This field can be selected using the value "ResponsiveSearchAdHeadlines".
This field is required and should not be null when it is contained within Operators : ADD.

descriptions

AssetLink[]

Descriptions. When the Ad serves, the descriptions will be selected from this list.

This field can be selected using the value "ResponsiveSearchAdDescriptions".
This field is required and should not be null when it is contained within Operators : ADD.

path1

xsd:string

Text that appears in the ad with the displayed URL.

This field can be selected using the value "ResponsiveSearchAdPath1".
This field can be filtered on.

path2

xsd:string

In addition to path1, more text that appears with the displayed URL.

This field can be selected using the value "ResponsiveSearchAdPath2".
This field can be filtered on.

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