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type MobileApplication (v201802)

Represents the mobile application to be targeted.


Namespace
https://adwords.google.com/api/adwords/cm/v201802

Field

Criterion (inherited)

id

xsd:long

ID of this criterion.

This field can be selected using the value "Id".
This field can be filtered on.
This field is required and should not be null when it is contained within Operators : SET, REMOVE.

type

Criterion.Type

Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.


Enumerations
CONTENT_LABEL
Content label for exclusion.
KEYWORD
Keyword. e.g. 'mars cruise'
PLACEMENT
Placement. aka Website. e.g. 'www.flowers4sale.com'
VERTICAL
Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network.
USER_LIST
User lists, are links to sets of users defined by the advertiser.
USER_INTEREST
User interests, categories of interests the user is interested in.
MOBILE_APPLICATION
Mobile applications to target.
MOBILE_APP_CATEGORY
Mobile application categories to target.
PRODUCT_PARTITION
Product partition (product group) in a shopping campaign.
IP_BLOCK
IP addresses to exclude.
WEBPAGE
Webpages of an advertiser's website to target.
LANGUAGE
Languages to target.
LOCATION
Geographic regions to target.
AGE_RANGE
Age Range to exclude.
CARRIER
Mobile carriers to target.
OPERATING_SYSTEM_VERSION
Mobile operating system versions to target.
MOBILE_DEVICE
Mobile devices to target.
GENDER
Gender to exclude.
PARENT
Parent to target and exclude.
PROXIMITY
Proximity (area within a radius) to target.
PLATFORM
Platforms to target.
PREFERRED_CONTENT
Representing preferred content bid modifier.
AD_SCHEDULE
AdSchedule or specific days and time intervals to target.
LOCATION_GROUPS
Targeting based on location groups.
PRODUCT_SCOPE
Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign.
YOUTUBE_VIDEO
YouTube video to target.
YOUTUBE_CHANNEL
YouTube channel to target.
APP_PAYMENT_MODEL
Enables advertisers to target paid apps.
INCOME_RANGE
Income range to target and exclude.
INTERACTION_TYPE
Interaction type to bid modify.
UNKNOWN

This field can be selected using the value "CriteriaType".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.

Criterion.Type

xsd:string

Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

MobileApplication

appId

xsd:string

A string that uniquely identifies a mobile application to AdWords API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (e.g., "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, this native identifier is the application's package name (e.g., "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). A well formed app id for AdWords API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android.

This field is required and should not be null when it is contained within Operators : ADD.

displayName

xsd:string

Title of this mobile application.

This field is read only and will be ignored when sent to the API.

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