type BidLandscape.LandscapePoint (v201802)

A set of estimates for a criterion's performance for a specific bid amount.


Namespace
https://adwords.google.com/api/adwords/cm/v201802

Field

bid

Money

The bid amount used to estimate this landscape point's data. Only available for ad group bid landscapes and ad group criterion bid landscapes.

This field can be selected using the value "Bid".
This field can be filtered on.
This field is required and should not be null.

clicks

xsd:long

Estimated number of clicks at this bid. For mobile bid modifier landscapes, this is the estimated number of clicks for mobile only.

This field can be selected using the value "LocalClicks".
This field can be filtered on.

cost

Money

Estimated cost at this bid. For mobile bid modifier landscapes, this is the estimated cost for mobile only.

This field can be selected using the value "LocalCost".
This field can be filtered on.

impressions

xsd:long

Estimated number of impressions at this bid. For mobile bid modifier landscapes, this is the estimated number of impressions for mobile only.

This field can be selected using the value "LocalImpressions".
This field can be filtered on.

promotedImpressions

xsd:long

Estimated number of promoted impressions.

This field can be selected using the value "PromotedImpressions".
This field can be filtered on.

requiredBudget

Money

Required daily budget to achieve the predicted stats at this bid. Only available for campaign criterion bid landscapes.

This field can be selected using the value "RequiredBudget".
This field can be filtered on.

biddableConversions

xsd:double

Estimated number of biddable conversions. Only available for ad group bid landscapes and ad group criterion bid landscapes.

This field can be selected using the value "BiddableConversions".
This field can be filtered on.

biddableConversionsValue

xsd:double

Estimated biddable conversions value. Only available for ad group bid landscapes and ad group criterion bid landscapes.

This field can be selected using the value "BiddableConversionsValue".
This field can be filtered on.

bidModifier

xsd:double

The bid modifier value of this point. Only available for campaign criterion bid landscapes.

This field can be selected using the value "BidModifier".
This field can be filtered on.

totalLocalImpressions

xsd:long

Estimated total impressions for all devices in mobile bid modifier landscape. Only available for campaign criterion bid landscapes.

This field can be selected using the value "TotalLocalImpressions".
This field can be filtered on.

totalLocalClicks

xsd:long

Estimated total clicks for all devices in mobile bid modifier landscape. Only available for campaign criterion bid landscapes.

This field can be selected using the value "TotalLocalClicks".
This field can be filtered on.

totalLocalCost

Money

Estimated total cost for all devices in mobile bid modifier landscape. Only available for campaign criterion bid landscapes.

This field can be selected using the value "TotalLocalCost".
This field can be filtered on.

totalLocalPromotedImpressions

xsd:long

Estimated total promoted impressions for all devices in mobile bid modifier landscape. Only available for campaign criterion bid landscapes.

This field can be selected using the value "TotalLocalPromotedImpressions".
This field can be filtered on.

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