enum UniversalAppBiddingStrategyGoalType (v201705)

Represents the goal towards which the bidding strategy, of a universal app campaign, should optimize for.


Namespace
https://adwords.google.com/api/adwords/cm/v201705
Enumeration Description
UNKNOWN
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME The bidding strategy of the universal app campaign should aim to maximize installation of the app.
OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME The bidding strategy of the universal app campaign should aim to maximize the selected in-app conversions' volume.
OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE The bidding strategy of the universal app campaign should aim to maximize all conversions' value, i.e., install + selected in-app conversions. NOTE: This value cannot be set by external clients, but it can be retrieved using get.

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