enum BiddingStrategyType (v201705)

The bidding strategy type. See BiddingStrategyConfiguration for additional information.


Namespace
https://adwords.google.com/api/adwords/cm/v201705
Enumeration Description
MANUAL_CPC Manual click based bidding where user pays per click. See ManualCpcBiddingScheme for more details.
MANUAL_CPM Manual impression based bidding where user pays per thousand impressions. See ManualCpmBiddingScheme for more details.
PAGE_ONE_PROMOTED Page-One Promoted is an automated bid strategy that sets max CPC bids to target impressions on page one or page one promoted slots on google.com. See PageOnePromotedBiddingScheme for more details.
TARGET_SPEND Target Spend (Maximize Clicks) is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. See TargetSpendBiddingScheme for more details.
ENHANCED_CPC Enhanced CPC is a bidding strategy that raises your bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely. See EnhancedCpcBiddingScheme for more details.
TARGET_CPA Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost per acquisition (CPA) you set. See TargetCpaBiddingScheme for more details.
TARGET_ROAS Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target return on average spend (ROAS). See TargetRoasBiddingScheme for more details.
TARGET_OUTRANK_SHARE Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. See TargetOutrankShareBiddingScheme for more details.
NONE Special bidding strategy type used to reset the bidding strategy at AdGroup and AdGroupCriterion.
UNKNOWN

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