AdWords API

Template Ads

This appendix lists the Display Ad Builder templates you can use to create ads using AdGroupAdService and the TemplateAd data type. Each of the listings below provides the template's ID, available dimensions, required template elements, and each element's required fields. Color fields must use #rrggbb format, and font fields are restricted to the list of supported fonts.


  1. name
    1. App promotion ad
    2. App promotion image ad
    3. Click to play video
    4. Expandable video v1.0
    5. In-stream video ad
    6. In-video static image
    7. TrueView in-display video ad
    8. YouTube promoted videos template
  1. category
    1. app_digital_content (2)
      1. App promotion ad
      2. App promotion image ad
    2. expandable (1)
      1. Expandable video v1.0
    3. specialized (1)
      1. Expandable video v1.0
    4. video (6)
      1. Click to play video
      2. Expandable video v1.0
      3. In-stream video ad
      4. In-video static image
      5. TrueView in-display video ad
      6. YouTube promoted videos template
  2. format
    1. flash (3)
      1. Click to play video
      2. Expandable video v1.0
      3. In-video static image
    2. image (1)
      1. App promotion image ad
    3. text (3)
      1. App promotion ad
      2. TrueView in-display video ad
      3. YouTube promoted videos template
    4. video (1)
      1. In-stream video ad
  3. interaction
    1. mouseover (2)
      1. Click to play video
      2. Expandable video v1.0
    2. percentPlayed (4)
      1. Click to play video
      2. Expandable video v1.0
      3. In-stream video ad
      4. In-video static image
    3. play (1)
      1. Click to play video
    4. viewDetail (2)
      1. Click to play video
      2. Expandable video v1.0
  4. size
    1. 1024x768 (1)
      1. App promotion image ad
    2. 1024x90 (1)
      1. App promotion image ad
    3. 120x600 (2)
      1. App promotion image ad
      2. Expandable video v1.0
    4. 160x600 (2)
      1. App promotion image ad
      2. Expandable video v1.0
    5. 200x200 (1)
      1. App promotion image ad
    6. 240x400 (1)
      1. App promotion image ad
    7. 250x250 (1)
      1. App promotion image ad
    8. 250x360 (1)
      1. App promotion image ad
    9. 300x1050 (1)
      1. App promotion image ad
    10. 300x250 (3)
      1. App promotion image ad
      2. Click to play video
      3. Expandable video v1.0
    11. 300x50 (1)
      1. App promotion image ad
    12. 300x600 (1)
      1. App promotion image ad
    13. 320x480 (1)
      1. App promotion image ad
    14. 320x50 (1)
      1. App promotion image ad
    15. 336x280 (3)
      1. App promotion image ad
      2. Click to play video
      3. Expandable video v1.0
    16. 425x600 (1)
      1. App promotion image ad
    17. 468x60 (2)
      1. App promotion image ad
      2. Expandable video v1.0
    18. 480x32 (1)
      1. App promotion image ad
    19. 480x320 (1)
      1. App promotion image ad
    20. 480x70 (1)
      1. In-video static image
    21. 580x400 (1)
      1. App promotion image ad
    22. 728x90 (2)
      1. App promotion image ad
      2. Expandable video v1.0
    23. 768x1024 (1)
      1. App promotion image ad
    24. 930x180 (1)
      1. App promotion image ad
    25. 970x250 (1)
      1. App promotion image ad
    26. 970x90 (1)
      1. App promotion image ad
    27. 980x120 (1)
      1. App promotion image ad
  5. urlType
    1. COMPLETE_BEACON_URL (2)
      1. TrueView in-display video ad
      2. YouTube promoted videos template
    2. ENGAGED_VIEW_BEACON_URL (2)
      1. TrueView in-display video ad
      2. YouTube promoted videos template
    3. FIRST_QUARTILE_BEACON_URL (2)
      1. TrueView in-display video ad
      2. YouTube promoted videos template
    4. IMPRESSION_BEACON_URL (2)
      1. TrueView in-display video ad
      2. YouTube promoted videos template
    5. MIDPOINT_BEACON_URL (2)
      1. TrueView in-display video ad
      2. YouTube promoted videos template
    6. THIRD_QUARTILE_BEACON_URL (2)
      1. TrueView in-display video ad
      2. YouTube promoted videos template
    7. VAST2_TRACKING_XML_URL (1)
      1. In-stream video ad

App promotion ad

Show your app icon alongside ad text to encourage downloads.

templateId 353
templateElements
uniqueName adData
fields
name type Description
App store
appStore ENUM
1, 2, 3, 4